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PODCAST

CreatingReorganized: The Business Promotional Video Podcast for Sustainable Growth

Prof. Dr. Eleonore Soei-Winkels, Industrial & Occupational Psychology, IT Strategy, Coach

Are you a business owner struggling with marketing, sales, and that gnawing feeling of burnout? Welcome to #CreatingReorganized, the show that helps you build a scalable and sustainable business using the power of a business promotional video podcast. Join psychology professor, former IT strategy consultant, and working mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She"s in the trenches with you, balancing a demanding day job and family life while building a

business entrepreneurship

All Episodes

0:25

Build your business brand with sales activation - not...

CreatingReorganized: The Business Promotional Video... ·

2026/01/24

Are you stuck on the digital marketing treadmill—exhausted by endless posting, but seeing little return?In this social clip of our #CreatingReorganized episode, you will discover the science-backed 60-40 rule that top marketers use to escape marketing burnout and build sustainable business growth. You’ll learn how to balance brand-building with sales activation, avoid the three cognitive traps that silently kill your ROI, and transform your video podcast into a powerful, trust-building asset. Hear

en

0:44

Trust: Why else would your lead choose you (your...

CreatingReorganized: The Business Promotional Video... ·

2026/01/23

When your ideal client is ready to buy, they won’t remember a sea of generic options—they’ll remember you. In this episode, discover how to capitalize on your business promotional video podcast to become the obvious choice over AI by becoming the vivid, trusted memory in your client’s mind. Learn the psychological shortcuts that drive premium sales, how to stand out in an AI-saturated world, and why your authentic human voice is your most powerful marketing tool. If you want to be the first—and

en

0:32

Want to attract and keep high-quality clients,...

CreatingReorganized: The Business Promotional Video... ·

2026/01/22

Ready to build a business supply chain that fuels your growth—without burning out? In this episode of Creating Reorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can become the backbone of your “Supply Chain of Success.” Discover how to attract high-quality clients, partners, and suppliers, and transform your network into a resilient, AI-resistant engine for sustainable business growth. You’ll learn a strategic, step-by-step blueprint for

en

0:14

Ask your audience what they need you to offer to...

CreatingReorganized: The Business Promotional Video... ·

2026/01/21

Do your market research with your business promotional video podcast. Want to grow your business without the guesswork? The data tells you what your potential clients want!In this clip of our episode of CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can be the ultimate market research tool. Stop wasting time and money on unproven ideas and start building a loyal and engaged community that helps you co-create and test your products and

en

0:07

Is a video podcast to market your business worth your...

CreatingReorganized: The Business Promotional Video... ·

2026/01/20

Yes, or do you have time to lose, LOL? Let's break down the different types of ROI for a business promotional video podcast (so you can have goal-directed marketing on autopilot). In this social clip of our CreatingReorganized episode, Prof. Dr. Eleonore Soei-Winkels explores why and how a video podcast can be a powerful tool for building trust, authority, and brand recognition, especially for high-ticket services. You will learn about the "halo effect" and how multifaceted expertise builds

en

1:05

Create evergreen content strategically once,...

CreatingReorganized: The Business Promotional Video... ·

2026/01/19

Do you want to market your services and products at all times, on many social media platforms, without burnout? Use the power of a business promotional video podcast! In this social clip of our CreatingReorganized show episode, Prof. Dr. Eleonore Soei-Winkels shares insights on managing entrepreneurial burnout, strategic podcasting strategies and tactics for business owners, and the importance of a smart tech stack. Key tools like Podbean, Descript, Thinkific, TypeForm, ActiveCampaign, and

en

1:17

Capitalize on AI marketing your business,...

CreatingReorganized: The Business Promotional Video... ·

2026/01/18

Are you dreaded watching AI-generated content flood your social media feeds, anxious how to cut through marketing your business? In this social clip of the episode of the #CreatingReorganized show, Prof. Dr. Eleonore Soei-Winkels shows you how to stop seeing AI as a threat and start using it as your most powerful promotional partner. She'll cover how to build a sustainable content creation system that works for you 24/7/365—all without burning out. After listening, you can reduce your

en

1:05

Creating a sales funnel with your video podcast,...

CreatingReorganized: The Business Promotional Video... ·

2026/01/17

In this clip, Prof. Dr. Eleonore Soei-Winkels guides you as a small business owner, through the intricacies of creating a successful sales funnel using video podcasts. She begins by discussing the importance of having a sales funnel and how it can convert casual listeners into paying customers.Key concepts covered include understanding the stages of the sales funnel (awareness, interest, desire, and action) and how to map out a listener's journey. Prof. Soei-Winkels also highlights the importance

en

0:36

How to share your stories with your audience, so they...

CreatingReorganized: The Business Promotional Video... ·

2026/01/16

Your leads want to know if you are the best person to solve their problems. Are you relating to them already? Listen how to connect with your ideal clients through storytelling.In this episode of the #CreatingReorganized show, you’ll uncover the art of storytelling to engage and convert your leads. Prof. Dr. Eleonore Soei-Winkels delves into the transformative power of behind-the-scenes stories for small business owners and content creators. The episode highlights the significance of

en

0:21

Free content vs. paid offers, the best mix for your...

CreatingReorganized: The Business Promotional Video... ·

2026/01/15

Because free content doesn't pay your bills - be strategic what to use as lead magnets to market your paid services and products. Listen to create a sustainable business model. In this episode of the #CreatingReorganized show, you’ll discover the best mix of free content and paid offers for your #videopodcast. Prof. Dr. Eleonore Soei-Winkels discusses vital strategies for small business owners and content creators to maximize the value of their video podcasts. The episode covers key concepts,

en

1:06

How to promote your video podcast on social media &...

CreatingReorganized: The Business Promotional Video... ·

2026/01/14

Recording and publishing your podcast is not enough - promoting on social media will drive traffic to your business. Listen to repurpose on repeat autopilot. In this episode of the #CreatingReorganized show, you learn how to promote your video podcast on social media and drive traffic to your products and services. Prof. Dr. Eleonore Soei-Winkels shares her expert strategies and insights tailored for small business owners looking to capitalize on video podcasting as a powerful marketing

en

0:19

When to record, edit and publish your video podcast...

CreatingReorganized: The Business Promotional Video... ·

2026/01/13

Want to enjoy every season of your life without social media marketing burnout? Listen to create evergreen content ahead of the season and repurpose as needed wherever your leads are! In this clip, you learn seasonal strategies for recording, editing, and publishing your video podcast as a small business owner. Prof. Dr. Eleonore Soei-Winkels shares her insights and practical tips on how to align video podcast content with seasonal trends to maximize engagement and sales. She teaches you the

en

0:48

Best ways to showcase your products or services on a...

CreatingReorganized: The Business Promotional Video... ·

2026/01/12

Show - don't tell: Learn how to showcase your services and products to make your leads want to buy from you!In this clip, Professor Dr. Eleonore Soei Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales. Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a

en

1:00

How to Qualify Leads and Convert Them into Paying...

CreatingReorganized: The Business Promotional Video... ·

2026/01/11

Want to use your business promotional video podcast to convert listeners into paying customers? In this clip, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how

en

1:48

Why founders of a small business need a video podcast...

CreatingReorganized: The Business Promotional Video... ·

2026/01/10

Want to enjoy your life AND have countless social media content that promotes your business and personal brand 24/7/365? In this clip, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business owners on leveraging video podcasts to streamline social media marketing and enhance sales. She discusses the advantages of video podcasting, including building trust and engagement with audiences, and offers practical advice for getting started. She shares insights from her own

en

0:28

How to become the obvious choice over AI - gaining...

CreatingReorganized: The Business Promotional Video... ·

2026/01/09

Are you stuck on the digital marketing treadmill—exhausted by endless posting, but seeing little return?In this social clip of our #CreatingReorganized episode, you will discover the science-backed 60-40 rule that top marketers use to escape marketing burnout and build sustainable business growth. You’ll learn how to balance brand-building with sales activation, avoid the three cognitive traps that silently kill your ROI, and transform your video podcast into a powerful, trust-building asset. Hear

en

0:54

The supply chain of success, attracting & building...

CreatingReorganized: The Business Promotional Video... ·

2026/01/08

Ready to build a business supply chain that fuels your growth—without burning out? In this episode of Creating Reorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can become the backbone of your “Supply Chain of Success.” Discover how to attract high-quality clients, partners, and suppliers, and transform your network into a resilient, AI-resistant engine for sustainable business growth. You’ll learn a strategic, step-by-step blueprint for

en

0:52

Want to grow your business without the guesswork? Do...

CreatingReorganized: The Business Promotional Video... ·

2026/01/07

Want to grow your business without the guesswork? Do your market research with your business promotional video podcast. The data tells you what your potential clients want!In this clip of our episode of CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can be the ultimate market research tool. Stop wasting time and money on unproven ideas and start building a loyal and engaged community that helps you co-create and test your products and

en

0:35

How to increase the ROI of your business promotional...

CreatingReorganized: The Business Promotional Video... ·

2026/01/06

Wanting a business promotional video podcast, but wonder about the return on investment (ROI)? In this social clip of our CreatingReorganized episode, Prof. Dr. Eleonore Soei-Winkels explores why and how a video podcast can be a powerful tool for building trust, authority, and brand recognition, especially for high-ticket services. You will learn about the "halo effect" and how multifaceted expertise builds credibility. You will discern tracking financial ROI, leveraging automation tools, and

en

0:33

Video podcast for entrepreneurs: How to market your...

CreatingReorganized: The Business Promotional Video... ·

2026/01/04

Do you want to market your services and products at all times, on many social media platforms, without burnout? Use the power of a business promotional video podcast! In this social clip of our CreatingReorganized show episode, Prof. Dr. Eleonore Soei-Winkels shares insights on managing entrepreneurial burnout, strategic podcasting strategies and tactics for business owners, and the importance of a smart tech stack. Key tools like Podbean, Descript, Thinkific, TypeForm, ActiveCampaign, and

en

261 results

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