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PODCAST

Branding Advice for New Musicians from a Former Marketing Professional:

Alexander Paul Burton

Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding.Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and

music marketing

All Episodes

6:39

How Trolls Accidentally Boost Your Music Career (and...

Branding Advice for New Musicians from a Former... ·

2025/11/08

This episode explains how online hate can actually help new musicians grow. Algorithms don’t understand emotion; they only track data such as clicks, comments, shares, and watch time. When trolls attack your music, they still create engagement. That activity can make platforms test and promote your content to more people.Trolls often share links to mock you, which increases visibility. Their comments, arguments, and repeat views add momentum. If your real fans also join the conversation, the

en

10:46

Turning Obsession and Envy into Fuel for Greatness

Branding Advice for New Musicians from a Former... ·

2025/11/06

Welcome back to Marketing for New Musicians. Today, we are going to discuss a challenging but important topic: dealing with people who obsess over your work, criticize you relentlessly, or even try to undermine your presence online. Whether it’s social media attacks, harsh reviews, or constant comparison, many musicians encounter this in their creative journey. The key is learning how to transform these negative experiences into motivation and growth.

en

8:26

Real Talk: Online Hate Will Land You In Jail

Branding Advice for New Musicians from a Former... ·

2025/10/27

I record everything and report everything. Your online hate will land you in Jail if you continue. A gentle reminder to get your coffee somewhere else.

en

10:54

SPOTIFY'S AI CRACKDOWN: Why Your Authenticity is Now...

Branding Advice for New Musicians from a Former... ·

2025/10/22

Welcome back to Marketing For New Musicians. Today, we're dissecting a huge piece of industry news that fundamentally changes how you should be thinking about content creation. We’re talking about Spotify’s new AI protections.

en

6:48

When Your Gifts Are Turned Against You — Rising Above...

Branding Advice for New Musicians from a Former... ·

2025/10/05

In a world where creativity meets constant scrutiny, even the most well-intentioned artists and musicians can find their work misinterpreted or maligned. In this episode, Alexander Paul Burton explores the challenges of sharing your art in the face of online hate, offline bias, and false narratives.

en

6:28

Time Management for Musicians 🚀 | Stay Organized &...

Branding Advice for New Musicians from a Former... ·

2025/10/01

Your music career is a space mission. 🚀 In Episode 1 of the Seasonality series on Marketing for New Musicians, I share how I use time management, rest, and data-driven marketing to stay organized and adaptable—just like 3i/ATLAS navigating the unknown

en

3:09

Experiment Loudly - Authenticity as Your Superpower

Branding Advice for New Musicians from a Former... ·

2025/09/18

Authenticity isn’t just about “being yourself” in a vague sense. It’s about showing your creative process, your experiments, your successes—and yes, even your failures. Fans these days crave transparency. They want to see behind the scenes—whether that’s messy practice sessions, writing demos that don’t quite work, or exploring completely new art forms alongside your music.

en

9:37

The Tipping Point – A Quantum Choice

Branding Advice for New Musicians from a Former... ·

2025/09/13

We are at the edge of something extraordinary. Every choice, every word, every act of creation ripples across the universe. In this slow, meditative talk set to cosmic piano, we explore the power of choosing beauty over hatred, love over indifference, and creation over destruction.

en

9:37

The Chilling Effect: Dealing With Online Harassment...

Branding Advice for New Musicians from a Former... ·

2025/09/07

The chilling effect is a legal and psychological term, but in the context of being a creator, it’s that feeling of holding back. It’s when you have a great idea for a social media post, a new song, or a bold lyric, but you stop yourself because you’re worried about the backlash. It’s the fear of trolls, malicious reporting, or false accusations that makes you self-censor.

en

9:21

Stop Setting Fire to Your Ad Budget

Branding Advice for New Musicians from a Former... ·

2025/09/03

In this two-minute crash course, Alexander cuts through the noise and tells new musicians why throwing money at ads, playlists, and shady promoters won’t grow a career.

en

09:37

How to Become More Prolific (Without Burning Out) -...

Branding Advice for New Musicians from a Former... ·

2025/08/23

Today’s episode is for the artists, musicians, and creative souls who feel stuck. Maybe you’ve been sitting on a half-finished EP, a folder of voice notes, or an idea for a single that never quite leaves your head.

en

15:02

Accusing Everyone Of AI Is Intellectually Devoid and...

Branding Advice for New Musicians from a Former... ·

2025/08/20

We should all be using AI to make society better. We should be using it, sparingly, to help us be better at what we do.But we should not abandon reason for baseless, personal attacks.

en

03:19

How I Overcame Online Harassment as an LGBT Creator:...

Branding Advice for New Musicians from a Former... ·

2025/08/19

Today, I want to talk about a powerful tool in a new musician’s marketing arsenal: authenticity. When you’re just starting out, it can be tempting to project an image of perfection, to hide the struggle and only show the success. But in a world of polished content, vulnerability is what truly connects you to your audience.

en

03:07

Poor Kids Don’t Get Pianos: On Music, Class, and...

Branding Advice for New Musicians from a Former... ·

2025/08/14

Let’s be honest: creativity doesn’t cost anything. It starts with a rhythm in your chest, a thought while walking, a lyric you whisper into your sleeve before you forget. It’s free. Natural. But in the music world, creativity alone is never enough. It’s not serious unless you paid for it.

en

03:07

For the Artists Who Are Always Misjudged & Feel The...

Branding Advice for New Musicians from a Former... ·

2025/08/13

This is for the misjudged, the watched, the doubted.In a world obsessed with labels and suspicion, what happens when you’ve done it all—created, performed, built, endured—and it’s still not enough for them?

en

07:11

What I’ve Learned from Doing Livestreams as an...

Branding Advice for New Musicians from a Former... ·

2025/08/10

When I started livestreaming my neoclassical piano improvisations under The Hollow Vale, I was honestly shocked by how few people saw them. Sometimes I’d have zero impressions, or only a handful of views on a beautiful 18-minute piece. It felt like shouting into the void.

en

07:11

Baroque & Basslines: Using Soundfonts to Build Your...

Branding Advice for New Musicians from a Former... ·

2025/08/08

In this bite-sized episode, Alexander Paul Burton dives into the creative power of soundfonts for emerging musicians. From classical harpsichord suites to deep house remixes, here's how soundfonts can transform your workflow—without breaking the bank.

en

03:09

Standing Out as a Musician in Today’s Online...

Branding Advice for New Musicians from a Former... ·

2025/07/26

I am not a new musician, but I have been drawing on my background in marketing to rethink how I present my work. The online space is crowded and algorithms change constantly, so standing out requires more than talent. It requires strategy and authenticity in equal measure.

en

05:12

Tips for Pianists to Spark New Ideas & Increase...

Branding Advice for New Musicians from a Former... ·

2025/07/26

If you are looking for ways to generate fresh music, try approaching your instrument with a simple framework and an open mindset. You do not need a perfect studio or years of training to begin creating something personal.

en

03:24

False Reports Aren’t Harmless. They’re a Crime.

Branding Advice for New Musicians from a Former... ·

2025/07/14

This is just a quiet reminder really. False reports are not anonymous forever. They leave a trail. And the law does eventually catch up with people who abuse it.So if someone’s out there making up lies or mass reporting to cause trouble, they might want to consider who’s actually breaking the rules.

en

55 results

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