x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Tech Qualified

Tech Qualified is a podcast for B2B tech companies with small, scrappy marketing teams that are striving to compete with industry giants. In each episode, we showcase how scrappy teams are leveraging core methodologies, systems, AI, and more to generate qualified opportunities and achieve success with limited resources. Tune in to discover practical strategies that bring you closer to winning over your ideal customers.

business marketing

All Episodes

27:27

Scrappy vs Enterprise ABM (Tools, Budget & Setup)

Tech Qualified ·

2026/01/22

In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore the realities of account-based marketing (ABM) for small B2B tech teams, focusing on practical ways to build effective programs without big budgets or expensive software. Tristan explains how scrappy ABM differs from enterprise approaches, breaking down the process of connecting with target accounts using lean tools and smart workflows. He highlights the va...

en

22:34

Why Every B2B Team Needs a Documented Marketing Roadmap

Tech Qualified ·

2026/01/08

In this episode of Content Logistics, host Baylee Gunnell sits down with Justin Brown, founder of Marketers in Demand. They explore what it means to build a true marketing roadmap and why small B2B teams need more than just ideas to see growth. Justin breaks down the gap between having a “strategy” in your head and having a documented plan with real goals and actions. He explains that most teams think they have a strategy but lack a written roadmap that outlines what needs to happen and why. ...

en

26:31

Measuring the ROI of Content

Tech Qualified ·

2025/11/06

In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...

en

41:22

Guide to Building a Winning Podcast Marketing Strategy

Tech Qualified ·

2025/10/23

In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand. They explore the real work that goes into launching and sustaining a successful B2B podcast, especially for small marketing teams. Justin shares why consistency matters more than flashy production and explains how a podcast can anchor content strategy for tech companies. Justin pushes back on the idea that business podcasts should focus on executive stories or product launche...

en

23:47

Attributes of a Good Landing Page

Tech Qualified ·

2025/10/09

In this episode of Tech Qualified, host Baylee Gunnell sits down with Kiyan Klocker to explore what makes a paid landing page work. Kiyan explains why landing pages must focus on a single audience and a single goal, and why sending paid traffic to a homepage usually falls short. Instead, he shares how to reuse strong content from other parts of your website while tailoring each landing page to match the campaign’s purpose and the visitor’s needs. Kiyan walks through the difference between mar...

en

24:27

Crafting ABM Messaging That Converts

Tech Qualified ·

2025/09/25

In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore how B2B tech companies can craft offers that cut through the noise and drive real engagement in account-based marketing (ABM). Tristan explains why strong offers start with a deep understanding of customer pain points. He shares the importance of moving beyond generic content and building no-brainer offers that deliver meaningful value—sometimes even quanti...

en

18:29

How to Create Great Content for B2B Tech

Tech Qualified ·

2025/09/11

In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore how B2B tech companies can build stronger content strategies by focusing first on understanding their ideal customers. Tristan explains that content isn’t just about producing blog posts or white papers—it starts with knowing exactly who you want to reach and what problems they face. Tristan shares why small marketing teams should prioritize real conversati...

en

14:36

Why Progress Beats Perfection in Marketing

Tech Qualified ·

2025/08/28

In this episode of Tech Qualified, host Baylee Gunnell joins Colin Costigan, Head of Accounts at Marketers in Demand, to discuss a common marketing challenge. Many teams want to launch a perfect campaign, but the market demands speed. Colin explains why perfection is unattainable and how teams can shift their thinking. Colin suggests moving from an "architect" to an "engineer" mindset. Instead of endless planning, marketers should build, test, and gather real-world data. He advises treating e...

en

13:31

Knowing When to Adjust Strategy vs. Tactics

Tech Qualified ·

2025/08/14

Marketers often jump directly into tactics, feeling pressure to show progress. In this episode of Tech Qualified,, Baylee Gunnell and Colin Costigan, Head of Accounts at Marketers in Demand, discuss how to build a stronger marketing foundation. Colin explains that the desire for tangible results and leadership pressure cause teams to skip essential planning. A strong marketing plan starts with a business goal. This "North Star" guides your strategy, which defines who you will target. Only the...

en

25:03

How Smart Marketers Build Websites That Convert

Tech Qualified ·

2025/08/06

Building a website can feel overwhelming. In this episode of Tech Qualified, Erin Ham, Account Director at Marketers in Demand, shares a clear roadmap for website strategy. She joins host Baylee Gunnell to discuss why every project must start with a single, defined goal. This foundation guides all future decisions, from content planning to tech stack integration. Erin highlights common pitfalls, including overloaded menus and confusing jargon. She recommends a "five-second test" to ensure vis...

en

28:59

How to Build a Founder-led Content Series

Tech Qualified ·

2025/07/21

Justin Brown, co-founder of Marketing in Demand, explains why founder-led content matters more than most executives realize on this episode of Tech Qualified with host Baylee Gunnell. Justin argues that founders bring irreplaceable industry perspectives that employees simply can't match, especially those who've spent decades in their field. The conversation explores three types of founders: those who resist content creation entirely, those who are open but hesitant, and those who fully embrac...

en

33:43

The Importance of a Documented Channel Plan

Tech Qualified ·

2024/11/13

In this episode of Tech Qualified, host Justin Brown talks with Joe Michalowski, Head of Client Services at New North, about the importance of documenting marketing strategies. They discuss the value of creating detailed plans for various marketing channels.Justin and Joe explain that a written plan keeps everyone aligned, from internal teams to client stakeholders. It provides clarity on goals, target audiences, and metrics for tracking success. They also delve into the risks of neglecting d...

en

32:34

Simplifying Complex Tech for Marketers

Tech Qualified ·

2024/08/08

In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Florian Delval, Director and Technical Product Marketing Manager at ActionIQ. Florian shares his journey from software engineering to product marketing, highlighting the skills and insights he brings from his technical background.Florian discusses a recent fast-track product launch at ActionIQ, where his team had just eight days to prepare. He emphasizes the importance of internal communication, having a clear ...

en

44:02

How to grow a newsletter as a small, scrappy...

Tech Qualified ·

2024/07/25

In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Greg Elfrink, Director of Marketing at Empire Flippers. Greg shares his experiences and insights on building and maintaining a successful newsletter, scaling content efforts, and leveraging global talent in the M&A space.Greg dives into the creation of the "This Week in M&A" newsletter, detailing its transformation from a simple content wrap-up to a robust weekly update with 118,000 active subscribers...

en

38:14

Building a Brand from Scratch: Strategies for Small...

Tech Qualified ·

2024/07/11

In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker sit down with Allys Ton from Qortex to discuss the intricacies of brand building, particularly for small marketing teams. Allys shares her extensive experience in creating and nurturing brands at various companies, highlighting her unique approach to personifying brands. She explains how a comprehensive branding exercise can define a brand’s personality, voice, and values, making it easier to communicate the brand’s es...

en

45:59

Balancing Marketing Fundamentals with Innovation

Tech Qualified ·

2024/06/27

In this illuminating episode of "Tech Qualified," hosts Justin Brown and Meredith Metsker engage with Ryan Tidwell from Saltmine, exploring the unique challenges of marketing within niche B2B spaces. Ryan shares his journey of marketing in underrepresented sectors like prop tech and how crucial consistency and tailored strategies are for his 'small but scrappy' team. His insights reveal that success lies not in grand gestures but in steady, thoughtful marketing that resonates with a specific ...

en

35:12

How to leverage B2B influencer with a small team

Tech Qualified ·

2024/06/13

In the latest episode of "Tech Qualified," hosts Justin Brown and Meredith Medsker engage with Drew Moffitt from Kumospace to explore innovative strategies in B2B influencer marketing and virtual office environments. Drew details Kumospace’s virtual platform, which simulates a physical office digitally, enhancing remote collaboration. The discussion also covers how Kumospace has been effectively utilizing influencer marketing to boost visibility and engagement, demonstrating substantial impac...

en

26:56

How to Use Asynchronous Recordings in Your Content...

Tech Qualified ·

2024/05/31

In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Stephen Robles of Riverside about asynchronous recording technologies. The discussion kicks off with an overview of Riverside's features designed to ease recording processes for busy professionals. Stephen explains how the platform allows for recording without requiring all participants to be online simultaneously, a boon for busy CEOs and subject matter experts.The conversation dives into specific functional...

en

41:29

How Small B2B Teams Are Leveraging Paid Media

Tech Qualified ·

2024/05/16

In this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial role of paid marketing strategies for B2B organizations, emphasizing the rapid feedback and optimization opportunities it provides. He details how paid marketing efforts can be a valuable tool for small teams looking to test ideas quickly with minimal initial investment.Nick explains how to align marketin...

en

40:27

The impact of executives within an organization...

Tech Qualified ·

2024/05/02

en

129 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...