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PODCAST

Help Best

Welcome to "Help Best: Mastering the Art and Science of Business Coaching," the go-to weekly podcast for business coaches seeking to amplify their impact. Hosted by Chris Cooper of Two-Brain Business, each episode is a tightly-packed 5-10 minutes of experience and advice to improve your coaching. Whether you"re part of our Two-Brain Business family or forging your own path, this podcast is your shortcut to practical, no-nonsense advice that transforms your coaching practice. Every week, we dive into

business entrepreneurship

All Episodes

08:44

95: Annual Plans: Should You Do Them for Growth Clients?

Help Best ·

2025/11/14

Up to 2025 every Two-Brain client built an annual plan with a mentor — often over multiple calls. Too many of those plans were never used. In this episode Chris explains why we moved annual planning into the Tinker stage: Growth clients are firefighting and don’t have the bandwidth to build or use long-term plans. He explains who should still do an annual plan, what we’re doing instead (daily access, weekly specialist calls, group coaching, and habit-building challenges), and gives mentors concrete

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06:05

94: Toolkit Tour: Improving LEG

Help Best ·

2025/11/09

Toolkit Tour - Improving LEGSummaryImportance of Client Retention in Gyms 0:01Keeping clients in a gym for an additional three months can earn the owner an extra $40,000 annually.Retention is crucial because it multiplies the value of other gym activities, such as marketing and client engagement.But we need to understand what actually improves retention, as many current ideas lack data to support them.The toolkit's LEG section focuses on the five pillars of retention, which are essential for

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12:24

93: Toolkit Tour - Improving EHR

Help Best ·

2025/11/01

SummaryImproving Effective Hourly Rate (EHR) in Growth Phase 0:00During the growth phase, entrepreneurs should prioritize client acquisition, retention, and profit over their effective hourly rate (EHR).The perfect day income is the first solve, followed by time, but entrepreneurs often focus too much on EHR, leading to business instability.Examples are given of gym owners living their perfect day while their business goes bankrupt due to insufficient income.The value ladder concept is introduced,

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07:43

92: Toolkit Tour: Improving ROI

Help Best ·

2025/10/24

In this Toolkit Tour episode of Help Best, Chris walks mentors through the ROI section and how to turn financial knowledge into client action — not busywork. Toolkit tour - ROI_otter_aiHe breaks the ROI content into three practical areas: (1) Where is my money going? — an expense audit that helps clients find “hidden money,” set up recurring expenses in the dashboard, optimize before cutting, and move to cost-saving behaviors (ACH, pricing cadence, remove unnecessary discounts); (2) How do I make a

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07:29

91: Toolkit Tour - Increasing NOB

Help Best ·

2025/10/19

Over the next six weeks, I'll walk you through our 2025 Toolkit upgrades.These updates are done all the time, with a 'big' update in the third quarter of each year. As always, we strive for more focused content that allows gym owners to take action on their own, or with some simple coaching to help them with the more complicated changes.This week: Increasing NOB. Here are the sections I'll walk you through:1 - Pay Yourself First - setting up a habit for paying yourself, following the Profit First

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08:24

90: Improving Client Conversions

Help Best ·

2025/09/28

Walk through this module: https://members.twobrainbusiness.com/courses/tbb-certified-coach/lessons/client-ascension/topic/moving-a-client-into-stage-4/

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05:17

89: The Six-Week Growth Challenge

Help Best ·

2025/09/25

Hey team, I want to share something exciting we’re kicking off October 1st:The Six-Week Growth ChallengeThis is designed to give you another powerful tool to use with your clients. Why We’re Doing ThisOur gyms thrive on focus and momentum—but most owners try to do everything at once.This challenge creates clarity by targeting one metric per week.It’s rooted in the Simple Six framework (ARM, Clients, LEG, EHR, ROI, NOB).Owners who practice these habits consistently see compounding results.How the

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13:34

88: The Two-Brain Exclusive Partners

Help Best ·

2025/09/19

If you go to www.twobrain.app/marketplace, you'll see our Preferred Partners at the top:GymLawyersKiloPathfinder Sales CoachingRogueWe Do Your Paid Marketing.In this episode, I walk through why the Marketplace exists; the difference between 'sponsors' and 'exclusive partners', and how these 5 can benefit TBB clients.

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15:54

87: The BRAIN model

Help Best ·

2025/09/12

B - Bright SpotsR - Review MetricsA - Assign HomeworkI - Identify ObstaclesN - Next Best Step

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14:58

The TBB Mission, Vision and Values

Help Best ·

2025/09/05

Mission: Help 10,000 gym owners be successful"Success" = proving they can earn their Perfect Day NOB as a gym ownerVision: 1000 gyms at a time, learning, collaborating and being coached by professional business coaches/mentorsValues:Lead with PositivityPursue Personal GrowthBase Decisions on DataTake OwnershipBe Disciplined

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16:36

86: Our job isn’t to invent new systems. It’s to...

Help Best ·

2025/08/20

Why Two-Brain coaches must implement the Toolkit — not invent new systems.In this episode Chris explains why mentors are paid to help clients implement Two-Brain’s gym-tested, data-backed courses and Toolkit — not to invent new spreadsheets, substitute personal practices, or make “read this” the primary homework. He walks through the history (from one gym to hundreds), shows how small mentor variations create inconsistent outcomes, and introduces the idea of “freedom within a framework” — imagine a

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13:31

85: Why We Stopped Giving Clients Books as Gifts

Help Best ·

2025/08/18

When Two-Brain began, Chris loved giving clients thoughtful presents — often books. Over time we learned a hard lesson: reading can become an avoidance tool. Clients would hide behind “more knowledge” instead of completing mentor-assigned work, slowing momentum and reducing their return on mentorship.In this episode Chris explains why we no longer ship books to clients, uses Good to Great as a concrete example of the problem, and walks through the action-first approach we now use: mentors digest the

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11:07

84: AI, Bots, and Two-Brain Genies

Help Best ·

2025/08/06

Dive into the future of mentorship in this special 10-minute Quickcast from “help best,” where we explore why AI isn’t just another tool—it’s your next sidekick. You’ll hear:Why AI matters now: From the end of old-school SEO to autonomous “Agent Mode” assistants that can book, buy, or research for you—and even gym-management platforms that answer your questions in plain English instead of dashboards.Augmentation vs. replacement: A brief look at how AI can supercharge a mentor’s impact (placeholder

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08:56

83: What's Happening with Stage 1 and 2?

Help Best ·

2025/08/01

✅ Why We're Making This ChangeTo create faster ROI for gym owners by accelerating early wins.To add clarity and structure to mentorship, especially in the early stages.To ensure consistency across all mentors and clients using a step-by-step system.To increase client engagement and reduce “ghosting” or stalled progress.To equip mentors and staff with tools and scripts that remove guesswork and increase impact.🧭 How It Will Work for ClientsClients get clear checklists (Stage 1 and Stage 2) to guide

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10:25

82: Golden Hour Coaching Calls

Help Best ·

2025/05/28

In today’s episode, we’re diving into Golden Hour Coaching calls and Office Hours—two key elements of our evolving coaching model. These calls are designed to help clients take actionable steps quickly, with high-frequency support to keep them moving forward.We’ll explore:The difference between mentorship and coaching and how these calls fit into the bigger picture of faster client success.The Golden Hour Coaching calls for Stage 1/2 (First Steps) and Growth Phase (Stage 3) clients, focusing on one

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10:32

81: Frequency Vs Depth in Coaching

Help Best ·

2025/05/18

In this episode, we explore the concept of frequency vs. depth in coaching and how mentors can maximize their time with clients based on their client avatar. The way you spend your one hour per month with each client should vary depending on their ability to execute and take action.Key takeaways include:Green Avatars: High achievers who can handle larger, deeper tasks. Focus on big projects like creating a staff playbook or designing a marketing campaign.Yellow Avatars: Clients who need frequent,

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07:22

80: How to Help First - And Grow the Tribe

Help Best ·

2025/05/11

🎧 Intro: A Quick RecapIn our last episode, I introduced the new Help First Referral Program:→ Send someone to www.twobrainreferrals.com→ They get $300 off. You get $300.This isn’t about sales. It’s about filtering in the right people—those ready for mentorship.We’re near capacity. Every seat around the TBB campfire matters.Today: how to recognize and attract the right gym owners into the tribe using the Help First philosophy.🔟 Top 10 Tactics for Referring the Right Gym Owners1. Answer Questions in

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06:51

79: 🚨 New Referral Program: Get Paid to Bring the...

Help Best ·

2025/05/04

Mentors—you're already out there leading, helping, speaking, and showing up. Now there's a way to get rewarded when someone says, "I want to work with you!"We’re launching a referral program to bring more of the RIGHT gyms into the Two-Brain community—the ones who are ready, engaged, and excited for mentorship.🎯 Why we're doing this:We’re near our cap, and every seat at the Two-Brain campfire matters. We want to work with gyms that are coachable, proactive, and committed. Instead of spending more

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13:10

78: When (And When NOT) To Do a Rate Increase

Help Best ·

2025/04/27

In this episode, we break down the right time to raise rates and how to support gym owners through the process. Raising rates is often a tough decision for gym owners, but it’s crucial for business growth. As mentors, it's our job to guide them through the step-by-step process, ensuring they make the change with minimal risk and maximum benefit.Key topics covered:When to raise rates: If it's been more than 2 years, if rates are below industry standards, or if there are outdated packages or

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11:12

77: Clarity Creates Confidence

Help Best ·

2025/04/20

In today’s episode, we discuss how clarity creates confidence for your clients. As mentors, it’s tempting to provide multiple options or a detailed step-by-step plan to show off our expertise, but this complexity often overwhelms clients and diminishes their confidence.Instead, the key to success is to simplify and give clients one clear action step at a time. This approach helps them stay focused, take action, and build momentum without getting paralyzed by too many choices.We break down how to

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