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PODCAST

The Digital Diaries

Welcome to The Digital Diaries, where SaaS, tech sales, AI, and leadership converge. Hosted by Peter Woods, this podcast brings you insights and stories from industry pioneers shaping the digital world. Whether you"re scaling in sales, leading teams, or exploring the future of tech, each episode delivers actionable advice and thought-provoking conversations. Tune in weekly to navigate the cutting edge of technology and leadership—subscribe today! New epsidoes every Wednesday.

business careers

All Episodes

00:45:09

#28 - The Future of AI in Business a conversation...

The Digital Diaries ·

2026/01/06

SummaryIn this episode of Digital Diaries, Peter Woods interviews Dave Boyce, EVP of Winning by Design, who shares his extensive experience in building and selling five SaaS companies. The conversation delves into the motivations behind entrepreneurship, the evolution of SaaS and AI in business, and the concept of factory thinking in revenue generation. Dave emphasizes the importance of courage in corporate culture and discusses the balance between automating predictable tasks and maintaining the

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00:37:43

#27 - Breaking Stigma with Karen Muldoon

The Digital Diaries ·

2025/12/16

SummaryThe conversation delves into the complexities of weight loss and maintenance, emphasizing the importance of not just losing weight through calorie deficits but also finding a sustainable way to enjoy food while maintaining a healthy lifestyle.Going on a calorie deficit guarantees weight loss.The real challenge lies in maintaining the weight after loss.Many people believe they can figure out their own way to maintain weight.Enjoying the foods you love is crucial for long-term

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00:39:49

#26 - The Evolving Role of Sales Engineers in Tech

The Digital Diaries ·

2025/12/03

SummaryIn this episode, Peter Woods interviews Roee Hartuv, an experienced sales leader and go-to-market expert. Roee shares his journey from being a sales engineer to focusing on pricing strategies for SaaS companies. The conversation delves into the evolving role of sales engineers, the challenges of pricing in the SaaS industry, and the shift towards outcome-based pricing models. Roee emphasizes the importance of measuring customer value and adapting sales methodologies to meet modern buyer

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00:49:13

#25 - Authenticity: The New Intellectual Property...

The Digital Diaries ·

2025/11/24

OverviewIn a world dominated by AI and free access to information, the only true intellectual property we possess is our authentic personal stories. This conversation explores the significance of authenticity amidst the vast availability of information.InsightsThe only real intellectual property that any of us have anymore is our authentic personal story.In an AI-driven world, information is readily available at our fingertips.Authenticity is becoming increasingly valuable in a world of free

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00:38:55

#24 - Building High-Performing Sales Teams: Insights...

The Digital Diaries ·

2025/11/12

SummaryIn this episode of Digital Diaries, Peter Woods interviews Derek Murphy, a seasoned sales leader with experience at LinkedIn, Okta, and soon Vanta. They discuss the nuances of building high-performing sales teams, the differences between selling in tech environments, and the importance of understanding customer needs. Derek shares insights on the challenges of selling security solutions, the significance of forecasting in sales, and the value of fostering strong customer relationships. He

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00:45:27

#23 | Timing is everything in sales and comedy - LASS...

The Digital Diaries ·

2025/10/29

KeywordsSaaS, sales, humor, active listening, storytelling, empathy, leadership, comedy, personal development, corporate trainingTakeawaysKevin transitioned from SaaS sales to comedy to enhance his professional skills.Improv and stand-up comedy improved Kevin's storytelling and communication abilities.Active listening is crucial for building relationships in sales.Humor can be a powerful tool in sales to connect with clients.Sales and comedy share similarities in understanding and addressing

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00:33:18

#22 | The Trust Factor in Sales Leadership with Paul...

The Digital Diaries ·

2025/10/14

SummaryIn this episode of Digital Diaries, Peter Woods interviews Paul Terry, an experienced sales leader and investor. They discuss Paul's career journey, the importance of trust in leadership, and the dynamics of building versus inheriting sales teams. Paul shares insights on hiring practices, the role of emotional intelligence in sales, and how AI can be leveraged without losing the human touch. The conversation also touches on the hybrid nature of successful salespeople, combining both

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00:39:27

#21 | Mastering the Job Market: Insights from Lucy...

The Digital Diaries ·

2025/10/01

Keywordsjob searching, career coaching, personal branding, interview preparation, salary negotiation, LinkedIn optimization, career clarity, recruitment strategies, job market trends, AI in job searchSummaryIn this episode, Lucy Gilmer shares her insights on navigating the job market, emphasizing the importance of career clarity, personal branding, and effective interview preparation. She discusses her five-pillar approach to job searching, the significance of tailoring resumes to meet company

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00:48:42

#20 - Steven Puri | Hollywood Exec to Flow State

The Digital Diaries ·

2025/09/17

SummaryIn this episode of Digital Diaries, Peter Woods interviews Stephen Puri, CEO and founder of Suka, who shares his unique journey from the film industry to tech entrepreneurship. Stephen discusses his experiences at major film studios, the concept of flow state, and how it relates to creativity and productivity. He emphasizes the importance of intentionality, overcoming distractions, and the role of environment in fostering creativity. The conversation also touches on personal growth,

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00:38:09

Neda Jawad - Episode 19

The Digital Diaries ·

2025/09/03

SummaryIn this episode of The Digital Diaries, Peter Woods interviews Neda Jawad, CEO and founder of Itramei. They discuss Neda's journey in sales, the importance of effective communication, and how Itramei aims to help individuals practice communication skills in a safe environment. Neda shares insights on feedback loops, the significance of mindset, and the challenges of engaging experienced sales professionals in training. The conversation also touches on Neda's personal experiences, her

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00:10:10

#18 - Season 1 Finale

The Digital Diaries ·

2025/05/28

SummaryIn this final episode of the Digital Diaries, Peter Woods reflects on his journey of podcasting, sharing insights on relationship management, self-reflection, and the dynamics of gender representation in the podcasting space. He emphasizes the importance of guest engagement and listener feedback while looking forward to the next series. Peter encourages aspiring podcasters to take the leap and start their own journeys.TakeawaysPeter Woods shares his motivation for starting the podcast.The

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00:34:48

#17 - Eoin Murphy | Breaking Into Tech Sale

The Digital Diaries ·

2025/05/07

On this week's episode:Eoin Murphy founded the Sales Circle to help people break into tech sales.He successfully transitioned from various roles into tech sales, proving the value of transferable skills.Many people in tech sales stumble into the career without prior knowledge.Sales skills can be developed from various backgrounds, including retail and education.Eoin emphasizes the importance of personal strengths in sales roles.Sales Circle has helped over 115 individuals land tech sales

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00:54:07

#16 - SkillTribe.io / Ashling O'Connor | From the...

The Digital Diaries ·

2025/04/30

In this episode of Digital Diaries, Peter Woods interviews Ashling O'Connor, founder and CEO of SkillTribe, who shares her journey from tech sales to coaching others in the industry. Aisling discusses the highs and lows of her career, the importance of self-belief, and how to navigate the challenges of the job market. She emphasises the significance of strategy in sales, the value of building confidence, and the need for a supportive environment. Aisling also provides practical advice for those

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00:28:04

#15 - Sander Aavik | The Emotional Rollercoaster of...

The Digital Diaries ·

2025/04/23

SummaryIn this conversation, Ashling and Peter Woods explore the exhilarating world of sales, discussing the emotional highs and lows that come with the territory. They reflect on their personal experiences in sales, emphasizing the importance of embracing challenges and the thrill of achieving success. The discussion also highlights the significance of consistency in performance and the impact of incremental improvements on overall sales outcomes.TakeawaysSales can make you feel alive due to its

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00:27:07

#14 Paul Maher | The Impact of AI on Customer Experience

The Digital Diaries ·

2025/04/16

In this episode of Digital Diaries, Peter Woods interviews Paul Maher, who shares his unique career journey from the automotive industry to tech sales at Intercom. They discuss the evolution of customer experience, the impact of AI on sales, and the importance of personalization in customer interactions. Paul offers valuable insights for aspiring sales professionals and emphasizes the significance of work-life balance. The conversation highlights the changing landscape of sales and the need for

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00:33:21

#13 - Oriol Serra (The Conversion Architects) | SDR...

The Digital Diaries ·

2025/04/09

This week we welcome Oriol Serra, founder of https://www.theconversionarchitects.comhttps://www.theconversionarchitects.com. He talks of his career in sales, entrepreneurship and boxing! Building relationships is crucial in recruitment.Accountability is essential for personal growth.Expanding roles can lead to greater value for clients.High-quality work is a priority in recruitment.Advocating for oneself is a learned skill.Understanding client needs is key to success.Buy-in from the organisation is

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00:33:58

#12 - Will Scott

The Digital Diaries ·

2025/04/02

Takeaways from Will Scott TakeawaysThere is a lot of resistance to implementing new tools.Change always comes with resistance.Starting small can help overcome hesitance.Control the controllables in uncertain situations.Don't stress about things outside your control.Seeing results can help alleviate doubts.Respect the concerns of those hesitant to change.Incremental changes can lead to significant improvements.It's critical to focus on what you can influence.A simple idea can have a profound

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00:47:34

#11 - Ciara Duffy

The Digital Diaries ·

2025/03/26

SummaryThis conversation explores the evolution of advertising and sales careers, emphasising the importance of team motivation, work-life balance, and the role of confidence in professional relationships. The speakers share personal anecdotes and insights on fostering a positive work environment and the significance of human connection in the workplace.The advertising landscape has dramatically changed over the years.Owning a business can be a challenging yet rewarding experience.Work-life balance

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00:40:21

#10- Laiz Ferreira Hughes

The Digital Diaries ·

2025/03/19

SummaryThe conversation focuses on bridging skills gaps and building confidence during career transitions. Ciara Duffy emphasises the need for individuals to recognise their gaps and actively work to address them, while Laiz F. Hughes shares personal experiences of overcoming challenges in her career journey. The discussion highlights the significance of transferable skills and the necessity of confidence in navigating professional growth.

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00:44:58

Episode #8 - Karl Connon

The Digital Diaries ·

2025/03/12

SummaryThis conversation explores the journey of transitioning into cybersecurity sales, emphasising the importance of transferable skills and personal reinvention. It delves into team dynamics, leadership principles, and the significance of maintaining standards within a team. The discussion also touches on youth sports as a metaphor for life lessons, highlighting the importance of encouragement and sportsmanship. Finally, it reflects on cultural changes and social norms, drawing insights from

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29 results

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