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PODCAST

The Den Lennie Show

Strategic insights for production company owners ready to scale past $250K. We talk about systems, profitability, and sustainable growth. #JFDI

business marketing

All Episodes

11:08

The Hidden Lag Killing Your Profitability #383

The Den Lennie Show ·

2025/11/25

Send us a text If you are broke right now, the cause is not this month. It is the result of what you did not sell 90 days ago. In this episode, we unpack the 90 day lag that runs your video business whether you know it or not. You will discover: The 3 phases of the 90 day lag Why busy seasons lead to future cash flow problems The real cost of inconsistent selling How to build a weekly rhythm that prevents feast and famine How to calculate your weekly sales targets If you want predictabl...

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14:41

The 7 Systems Every Video Business Needs #382

The Den Lennie Show ·

2025/11/18

Send us a text Most video business owners work long hours and still feel stuck. Projects rely on them, clients rely on them, and growth stalls because everything runs through one person. In this episode, I break down the seven systems that separate businesses capped at $100k from those scaling past $350k and beyond. |These systems give you clarity, control, and the freedom to grow without burning out. Here is what you will learn: How to create predictable client acquisitionThe project...

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14:25

How to 10X Your Client Base in 90 Days. EP #381

The Den Lennie Show ·

2025/11/11

Send us a text What if 10X growth wasn’t about doing more but doing less? In this episode, Den breaks down how video business owners can simplify their strategy and multiply their results with one lever of focus. You’ll discover: Why 2X thinking keeps you stuck in the grindHow to spot your most profitable nicheThe power of a single marketing channelA simple 90-day plan to rebuild your pipelineIf you’re ready to ditch the hustle and scale with clarity, this episode is your playbook. Mentoring...

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13:21

Scale Shoots, Not Staff: How AI Is Transforming Video...

The Den Lennie Show ·

2025/10/29

Send us a text Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit. In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate admin bottlenecks, and scale up without adding headcount. Here’s what you’ll discover: Why hiring more staff isn’t the solutionReal AI workflows that save hours every weekHow to automa...

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12:42

Are You Making This Big Video Mistake? EP #379

The Den Lennie Show ·

2025/10/21

Send us a text Most video businesses don’t fail because of talent. They fail because they try to be everything to everyone. If your positioning feels unclear, your website lists every service under the sun, and you find yourself chasing every type of client, you don’t have a sales problem. You have an identity problem. In this episode, Den breaks down exactly how to fix your muddy messaging so you can attract clients who instantly understand your value. He explains how to define your signatur...

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10:37

Triple Revenue, Take Four Week Holidays. EP #378

The Den Lennie Show ·

2025/10/14

Send us a text Working harder is not the fix. In this episode, I share the three systems that take a production company from 2 A.M. finishes to real freedom. We cover pipeline, operations, and positioning, plus the single mindset shift that unlocks scale. You will discover: How to create weekly demand without chasingThe Systems Stack that removes you as the bottleneckWhy specialists are the safe choice for premium buyersA 90-day rollout to scale without burnoutThe mindset shift from freelance...

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6:57

The Simple Google Trick Making Video Production...

The Den Lennie Show ·

2025/10/07

Send us a text Are you losing clients to competitors who aren’t even as good as you? In this episode, I reveal a simple Google My Business strategy that helped one video production company boost inbound leads by 40%, without spending a dime on ads. Most agencies miss this, but it can instantly make you visible to clients actively searching for your services. Here’s what you’ll discover: Why your bare-bones GMB profile is costing you leadsHow to turn “services” into detailed “products” G...

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10:19

Escaping the Perfectionism Trap at $250K and Beyond....

The Den Lennie Show ·

2025/10/01

Send us a text At $250,000 a year and beyond, perfectionism is no longer helping your production company grow. It is the very thing keeping you stuck. In this episode, I share how to flip perfectionism into your biggest growth lever, with real-world examples from companies that broke through revenue ceilings by reframing their approach. You’ll discover: Why perfectionism stalls growth at $250K+ revenueHow to calculate your true hourly rate and stop doing $15 tasksA simple framework to validat...

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7:13

Fix Your Sales Pipeline, Unlock Predictable Growth Ep...

The Den Lennie Show ·

2025/09/24

Send us a text Are leads slipping through the cracks while you wait for proposals? After working with 178+ video production companies doing $250K and above, I’ve seen the same pattern hold 90% back from scaling. In this episode, I share the exact pipeline system that turns chaotic lead management into predictable revenue. Here’s what you’ll learn: The difference between inquiries, warm leads, and true opportunitiesWhy most companies confuse activity with pipeline healthHow to nurture prospect...

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11:06

How to Scale Beyond $500K as a Production Company Owner

The Den Lennie Show ·

2025/09/16

Send us a text Most production companies hit a wall between $250K and $500K in revenue. They’re too established to compete on price but not big enough to win on reputation, stuck in what’s called the authority gap. The usual “hustle harder” approach of chasing leads and pitching only makes it worse. In this episode, we explore the four-part farming system that helps production companies break through the $500K ceiling and build predictable, sustainable growth. You’ll learn how to: Focus on th...

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12:12

Clients Aren’t Buying Talent Anymore- Here’s What...

The Den Lennie Show ·

2025/06/16

Send us a text In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone. The punchline? In today’s market, positioning beats talent. You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less ...

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13:41

Why Most Creatives Will Be Replaced by AI (and What...

The Den Lennie Show ·

2025/06/10

Send us a text “AI is coming for your job — and if you think it’s not, you’re kidding yourself. But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you, there’s a tsunami coming. In today’s episode, I break down exactly where AI can’t replace you — and more importantly, how to start using it now to gain a massive competitive edge. If you want to be a first mover, not a casualty, this one’s for you.” (And i...

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10:58

Did AI Just Take Over My Podcast? Let’s Talk About...

The Den Lennie Show ·

2025/05/30

Send us a text Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience. He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master. Key insights covered: Why clients having AI tools doesn't threaten skilled videographersHow to get ahead of the curve instead of hiding from changeThe biggest opportunit...

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9:46

Burnt Out & Underpaid? Why Most Videographers Stay...

The Den Lennie Show ·

2025/05/21

Send us a text You’re working 70-hour weeks, juggling clients, edits, marketing, wondering why it still feels like you're barely keeping your head above water. Sound familiar? In this deep dive with our new hosts, Kai Mercer and Blake Juno, we unpack exactly why so many talented videographers get trapped in the feast-or-famine cycle, and how you can break free without turning into a pushy salesman. If you’re an introvert or just tired of the hustle, this one’s for you. We’re...

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14:52

He blew up the Death Star - And Taught Me This...

The Den Lennie Show ·

2025/04/29

Send us a text This week's episode is a personal one. Den shares the incredible story of Bruce Logan ASC - the man behind the Death Star explosion in Star Wars — and the humbling lessons he learned from working with him. But it’s not just about nostalgia. Den also pulls no punches about the real state of the video industry in 2025: budget cuts, slower sales cycles, and why many creative businesses are quietly collapsing without realizing it. You'll learn why "good enough" might actually save ...

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13:25

Why I’m Giving Away $10K of Training for Free EP#368

The Den Lennie Show ·

2025/04/24

Send us a text After three decades behind the camera, I’ve made a big call… In this episode, I’m announcing something I’ve never done before: I’m releasing my entire archive of foundational training , shooting, lighting, camera operation, all for free on YouTube. These trainings once sold for thousands. Now, they’re yours to learn from, build on, and share. Whether you’re just starting out or you’ve been in the game a while, this is the kind of practical, real-world knowledge you won’t find o...

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54:25

The 1-4-8 Rule That Changed Everything: How Matt...

The Den Lennie Show ·

2025/04/07

Send us a text Ever feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow? In this episode, Den sits down with Matt Smolen, founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed solo freelancer to running a thriving 5-person team, operating out of a slick Melbourne studio. Matt reveals: The 1-4-8 rule that created consistent monthly revenueHow he finally stopp...

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45:30

From $25K to $500K: How Caleb Transformed His Video...

The Den Lennie Show ·

2025/03/31

Send us a text In this inspiring conversation, Den Lennie sits down with Caleb Maxwell from Hebron Films to unpack the real, behind-the-scenes journey of growing a video production business from a struggling startup to a thriving six-figure operation. Caleb shares the raw truths of making just $25K a year, hitting revenue ceilings, and the pivotal role coaching played in scaling up to $500K. This episode explores what it really takes to grow sustainably in the creative industry,...

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20:15

$5K vs $27K Project – The ONE Question That Changed...

The Den Lennie Show ·

2025/03/23

Send us a text In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days. From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems, this video is packed with hard-won wisdom. I break down how adopting a business mindset, asking deeper diagnostic questions, and moving away from transactional pricing can unlock lo...

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23:14

He Almost Quit… Now He Travels the World! 🌍🎬 EP #364

The Den Lennie Show ·

2025/03/17

Send us a text Jay Moyes was this close to giving up on his video business dreams He was ready to trade his camera for a wrench and go back to .. But instead? He built a six-figure video business and now gets paid to travel the world, filming in incredible locations. And the craziest part? It all came down to one decision that completely changed everything. If you’ve ever felt stuck in your creative career or wondered if success is really possible, Jay’s story might be...

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382 results

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