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PODCAST

The Den Lennie Show

Strategic insights for production company owners ready to scale past $250K. We talk about systems, profitability, and sustainable growth. #JFDI

business marketing

All Episodes

7:37

Episode 400: Eight Years, 150,000 Downloads, and...

The Den Lennie Show ·

2026/04/23

Send us Fan Mail Episode 400. Eight years. 150,000 downloads. Clients doing over $60 million in revenue across that time. This one's off the cuff. I was packing the car for a week's camping with Sam when I realised we'd hit 400 episodes, and I wasn't going to let it slide past without saying something. No guest, no script, just me on the mic. The $60 million number sounds big until you work out it averages around $280K a year in revenue growth per client, which is the figure that actually mat...

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10:10

The AI Distraction: Are You Building Tools or...

The Den Lennie Show ·

2026/04/21

Send us Fan Mail In this episode, Den dives into a trap that many filmmakers and creative entrepreneurs are falling into: the "productivity" of building things you don't actually need. With the rise of AI tools and "vibe coding," it has never been easier to spend hours automating processes or building custom calculators. But Den challenges you to ask: Is this moving the needle, or is it just "Creative Arrogance" the belief that being busy is the same as being productive? Key highlig...

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7:54

The $123k Comeback: The Power of Compound Content. EP...

The Den Lennie Show ·

2026/04/18

Send us Fan Mail What do you do when a high-value client leaves for a cheaper competitor? In this episode, we break down a real-world case study of a $123,000 contract that turned into a five-year deal. The secret wasn't a better pitch; it was a consistent content strategy that kept the relationship warm while the business was on pause. Here is what you’ll discover: Why your pipeline is a mirror of your activity from 90 days ago.The reason high-end clients don't care about your "viral" metric...

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6:05

The Authenticity Moat: Marketing in a Fake World. EP...

The Den Lennie Show ·

2026/04/07

Send us Fan Mail In a world flooded with generative AI "slop," high-end brands are terrified of looking cheap. Trust takes years to build and seconds to destroy. In this episode, Den breaks down why your biggest competitive advantage in 2026 isn't your gear, but your transparency. Here is what you’ll discover: The Era of AI Fatigue: Why consumers are pushing back against "perfect" content.The Glass Box Strategy: How to use your production process to build an "Authenticity Moat."Brand Safety: ...

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16:39

The $350K Event Pricing Trap EP #396

The Den Lennie Show ·

2026/03/22

Send us Fan Mail If a client spends hundreds of thousands on an event, why are so many video producers charging only $10K for the coverage? In this episode, Den Lennie breaks down one of the biggest pricing mistakes production companies make when quoting event work. You will learn: • Why day rate pricing limits revenue • The difference between a cameraman's thinking and a business owner's thinking • Why event footage becomes a long-term marketing asset • The pricing benchmar...

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17:04

The 90-Day Ghost: Why Your Best Leads Keep...

The Den Lennie Show ·

2026/03/03

Send a text In this episode, Den breaks down the "90-Day Ghost" phenomenon. If you're a video agency owner frustrated by radio silence after a great discovery call, you need to understand the structural and psychological reasons for the delay. Den explores why the real sales cycle is 90 days, not 30, and how to build a follow-up system that converts without feeling desperate. In this episode, we discuss: Why the "pain of inaction" often wins over the "pain of action."The 14-day ...

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4:36

Why Your Video Business Stalled at $250k (The...

The Den Lennie Show ·

2026/02/17

Send a text Most video production owners believe that hitting the $250,000 revenue mark is the finish line. In reality, it is often where the real constraints begin. If your revenue is growing but your freedom is shrinking, you haven't built a business; you have designed a high-risk job that is entirely dependent on your presence. In this episode, Den breaks down why talent and demand are rarely the reasons a production company stalls. He introduces The Scale Method, a structural framework de...

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6:19

From Dark Place to $163k Pipeline. EP #393

The Den Lennie Show ·

2026/02/10

Send a text Twelve months ago, one of my clients was in a dark place. Despite 11 years in business and a high-end portfolio, he was facing $30,000 in monthly overheads with zero visibility on future work. He was the classic Technician. Talented, exhausted, and the primary bottleneck in his own company. In this episode, I break down the exact shift we made to move him from stagnant revenue to a $163,000 pipeline in just eight weeks. We didn’t focus on hustle. We focused on business logic and t...

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8:09

Why "Passionate" Creatives are Going Broke. EP #392

The Den Lennie Show ·

2026/02/03

Send us a text If you’re a video agency owner doing $250k a year but still spending 70 hours a week in an edit suite, you don't have a business, you have a high-paid job. You are stuck in the "Technician Trap," trading your life for deliverables while clutching onto "creativity" as your profit margins bleed out. In this episode, Den breaks down why the most "passionate" filmmakers are often the ones struggling to pay rent. We’re moving past the "AI is the enemy" noise and looking at the cold,...

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7:50

Stop Selling Pixels: The $250k+ Video Business...

The Den Lennie Show ·

2026/01/27

Send us a text If you’re a video production owner doing six figures but feeling stuck, it’s because you’re caught in the Technician Trap. You are selling "tasks," such as the lighting, the focus, and the edit, which puts you in a direct race to the bottom against a machine that doesn't sleep and doesn't charge. In this episode, Den reveals why AI is actually the best news for your pricing in a decade, provided you know how to pivot. We break down the Certainty Framework, which is the exact st...

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6:41

Photography Collapsed First | Video Production is...

The Den Lennie Show ·

2026/01/20

Send us a text The creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark. If your business model is built on "we shoot on 4k cameras and use Premiere Pro," you have become a commodity. In the age of AI, commodities go to zero. Fast. In this episode, Den Lennie breaks down the Human-Only moat you need to build to stay relevant and move from a Video G...

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10:28

Why Most Video Businesses Plateau at $250K (The...

The Den Lennie Show ·

2026/01/13

Send us a text Working harder but still stuck? Most video production companies plateau around $250K to $500K because the structure that built the business can’t scale it. In this episode, I break down the five stages of production company growth and explain how to identify where you are right now. You’ll learn: Why effort stops working after a pointThe five-stage staircase to scaleWhat each transition requiresHow to remove yourself as the bottleneckIf you want clarity on your next move, this ...

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13:51

$80k vs $20k for an editor? EP #388

The Den Lennie Show ·

2026/01/06

Send us a text Most production companies believe hiring locally is the ethical choice. In reality, it is often the reason growth stalls. In this episode, I break down the real cost of onshore-only hiring and why offshore teams are one of the biggest leverage points for scaling without burnout. You will learn: Why $80K hires really cost closer to $95KHow offshore pay works ethicallyThe proxy workflow that solves file transferHow to build loyal long-term offshore teamsIf you want to move from $...

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12:06

$60K Dropbox Mistake EP #387

The Den Lennie Show ·

2025/12/30

Send us a text Most video production companies are quietly bleeding money on storage. In this episode, Den breaks down the hidden costs of cloud storage, why keeping every client file destroys margins, and the simple system professionals use instead. You’ll learn: Why cloud storage is a long-term trapThe three-tier storage system that worksHow LTO tape protects data without subscriptionsA six-month archive policy for clientsHow to turn storage into recurring revenue Mentoring options : www.de...

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12:05

Why Your Best Client Just Left (And The 3 Moves That...

The Den Lennie Show ·

2025/12/17

Send us a text Your biggest clients will always leave. The mistake most video business owners make is assuming loyalty lives with one person. In this episode, I break down a real client loss triggered by a resignation and show why this happens even when your work is strong. You will learn: Why client loss is structural, not personalThe three relationship layers that protect revenueHow champions leaving exposes hidden riskSimple moves to client-proof your businessIf you want clients that survi...

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8:48

How to Fix Cash Flow Without Dropping Your Price. EP...

The Den Lennie Show ·

2025/12/09

Send us a text If your cash flow feels tight, the problem started months ago. Most video businesses only think about sales when things go quiet, and by then, it is already too late. In this episode, Den explains how the 90-day rule impacts your revenue, why most follow-ups fail, and how pricing based on hours keeps owners stuck. You will learn: Why your pipeline is the real problemThe follow-up line that revives stalled dealsHow isolation leads to underchargingWhy value pricing changes everyt...

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9:19

Get Out of the Kindergarten Stage in Business

The Den Lennie Show ·

2025/12/02

Send us a text Feeling lost as you try to grow your video business? You are not failing, you are transitioning. In this episode, Den breaks down the kindergarten stage, the uncomfortable but essential phase where skilled filmmakers learn how to think and act like business owners. In this episode: Why talent makes the transition harder The real problem behind overwhelm The impact of the 90 day lag What steps drive momentum How action builds confidence If you want to scale without burnout,...

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11:08

The Hidden Lag Killing Your Profitability #383

The Den Lennie Show ·

2025/11/25

Send us a text If you are broke right now, the cause is not this month. It is the result of what you did not sell 90 days ago. In this episode, we unpack the 90 day lag that runs your video business whether you know it or not. You will discover: The 3 phases of the 90 day lag Why busy seasons lead to future cash flow problems The real cost of inconsistent selling How to build a weekly rhythm that prevents feast and famine How to calculate your weekly sales targets If you want predictabl...

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14:41

The 7 Systems Every Video Business Needs #382

The Den Lennie Show ·

2025/11/18

Send us a text Most video business owners work long hours and still feel stuck. Projects rely on them, clients rely on them, and growth stalls because everything runs through one person. In this episode, I break down the seven systems that separate businesses capped at $100k from those scaling past $350k and beyond. |These systems give you clarity, control, and the freedom to grow without burning out. Here is what you will learn: How to create predictable client acquisitionThe project...

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14:25

How to 10X Your Client Base in 90 Days. EP #381

The Den Lennie Show ·

2025/11/11

Send us a text What if 10X growth wasn’t about doing more but doing less? In this episode, Den breaks down how video business owners can simplify their strategy and multiply their results with one lever of focus. You’ll discover: Why 2X thinking keeps you stuck in the grindHow to spot your most profitable nicheThe power of a single marketing channelA simple 90-day plan to rebuild your pipelineIf you’re ready to ditch the hustle and scale with clarity, this episode is your playbook. Mentoring...

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399 results

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