Female Founder World

35:07

Tower 28's founder shares 7 years of business lessons...

Female Founder World ·

2026/10/06

Get 15% off your Female Founder World Summit ticket with the code JASMINE15: femalefounderworld.comAmy Liu is back on the show! Last time we talked, Tower 28 was a couple of years in. Now it's a nine-figure brand in every Sephora in the US and expanding globally, and it all started when Amy was 40, after 24 years in the beauty industry. We get into why she thinks learning on someone else's dime was her biggest advantage, why getting into Sephora is the starting line and not the finish line, and

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35:37

How licensing sports team logos became this jewelry...

Female Founder World ·

2026/09/14

Amanda Thomas is on the podcast! She started Love AJ at 14. Twenty-five years, three rock-bottoms, and one Beyoncé Coachella moment later, she's about to be on shelves in every Target in America. In this episode: the licensing loophole that got her into Target after a decade of no, why she cut her team from 12 to 6 and called it "ego death," the three low-drama ways she's funded growth without giving up equity, and the exact DM-to-Coachella pipeline that got Beyoncé's dancers in her

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45:45

Nadya Okamoto: IRL business ideas and how to make a...

Female Founder World ·

2026/09/01

Nadya Okamoto is on the show!! She built a nonprofit at 16, co-founded a period care company that's in Target and Walmart, and is now the cofounder and CMO at Pie, a social network powering your IRL connections started by Bonobos founder Andy Dunn. While building her companies, Nadya's also built a huge audience. She has 6 million followers across platforms. My favorite parts of this conversation are Nadya's masterclass on how to execute a creator equity partnership, offline and IRL business

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9:36

'Clipping' is the build-in-public strategy blowing up...

Female Founder World ·

2026/08/27

There's a marketing trend that has been steadily growing inside the creator economy for the last two years, and in 2026 it has officially gone mainstream. Brands are spending millions on it. Most consumers have no idea it exists. And it could be one of the most cost-effective awareness channels available to founders right now. It's called clipping and we're going to break down exactly what it is and how it works in this week's episode of the Build In Public Challenge Presented by Adobe

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25:18

This 25-year-old is building the next big food brand

Female Founder World ·

2026/08/24

Leah Marcus, cofounder of Good Girl Snacks, is back on Female Founder World to walk us through the insane year of growth they're having. She breaks down everything they did to launch a viral new product last month, and the mindset and attitude shift that helped her raise money and land thousands of new retail doors. Thank you to Omnisend for sponsoring the show. Get 35% off Omnisend with the code FFW35 at omnisend.com/femalefounderworld Learn more about your ad choices. Visit

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22:34

How To Build A Brand World: Liv Koennecke, Maison...

Female Founder World ·

2026/08/03

The difference between the brands you ignore and the brands you love is their ability to build a world, not just a business. Liv Koennecke, founder and CEO of Maison Essentiele, is building the blueprint when it comes to world building in 2026. In this episode of the show, Liv shares her steps to building a worldclass brand.Thank you to Omnisend for making this show possible! Use the codeFFW35at omnisend.com and get 35% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

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36:53

A One-Chart Business Idea And Your Brand Pop-Up Playbook

Female Founder World ·

2026/06/19

Jasmine and Paige are back for your weekly group chat show. First, they're unpacking the wild week in AI: Anthropic's Fable 5 release, why the US government ordered it pulled within days. Plus, they're getting into pop ups, with tactical advice on how to actually get people to show up, what it costs, and why you should be looking local. And finally, they dig into the rise of men's beauty. The stats behind the shift, the gap in the market, and the branding idea they basically built live on the show

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40:27

The New PR Launch Playbook, Shein x Everlane And Team...

Female Founder World ·

2026/05/21

Jasmine, Natalie and Paige are back to debrief about the business and brand news we're talking about in our group chats this week. Starting with Shein and Everlane: Chinese e-commerce giant Shein is acquiring US apparel retailer Everlane from majority owner L Catterton. The transaction values Everlane at approximately $100 million, a steep discount to the valuations it commanded during the height of the e-commerce boom. This story broke on Sunday and within hours the internet had fully convicted

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39:32

Is AI Getting A Girlboss Rebrand?

Female Founder World ·

2026/05/13

Jasmine, Natalie and Paige are back for your weeklygroup chat show by Female Founder World. In the last few weeks, some of the biggest names in the women's media and business space have been telling women the same thing: get on AI or get left behind. Reese Witherspoon, Mel Robbins, Sheryl Sandberg, and others have all weighed in, and the internet has had very strong feelings about it. But underneath the noise there's actually a really important conversation for founders. We get into this on the

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42:57

The Beauty Category Nobody Took Seriously Just...

Female Founder World ·

2026/05/12

4AM founder Jade Beguelin is on the show letting us in on the beauty news everyone's talking about: her brand's $4 million fundraise, launch into Target, and the sell-out success of the brand's Clean Sheets makeup wipes.After years of bootstrapping, building an audience on TikTok, and tinkering with their product offering, 4AM just found product-market fit in a massive way. Their Clean Sheets wipes have sold out four production runs and grown the business more than 4x year over year. But here's

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32:57

What Ulta Beauty World Teaches Us About the New Era...

Female Founder World ·

2026/05/07

Jasmine, Natalie and Paige are back to debrief on the business and brand news we're thinking about this week. First, Claire's is back, so we need to talk about who is behind the comeback and what their playbook is. Plus Meta just overtook Google in advertising for the first time ever, and we're breaking down exactly what that means for where you should be putting your dollars. And finally, Ulta Beauty World. We're talking about why this event has become the Super Bowl of beauty and what brands,

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36:43

Emma Grede’s new rules for success, how to tap into...

Female Founder World ·

2026/04/22

Paige, Natalie and Jasmine are back for your regular show discussingEmma Grede’s unmissable book tour, community marketing tactixs we’ve been thinking about , and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand. Thanks to Omnisend for making this episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

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42:35

The Most Copied Ring on TikTok: How Real Fine Built a...

Female Founder World ·

2026/04/21

Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic. In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there. Thanks so much to

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40:01

The revival of the party girl brand and the new rules...

Female Founder World ·

2026/04/09

Welcome to something a little different from us! I'm so excited to introduce season one of a brand new weekly episode format we're launching on Female Founder World presented by Omnisend.In addition to your regular interview format show that drops at the beginning of the week and will be back in your podcast feed on Monday, team FFW will drop a second episode every Wednesday to talk through the stories we’re seeing in the Female Founder World group chat and what’s happening in the world of

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46:08

Matrescence: The Science Behind Why Motherhood Might...

Female Founder World ·

2026/03/24

Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary.This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest online community for moms, to talk about the viral campaign that got the whole internet talking and why

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28:30

Steal the Influencer Marketing Blueprint from the...

Female Founder World ·

2026/03/17

Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget. Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, plus her approach to brand collaborations, and the tools she's using

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00:26:53

She Sold Her Startup to Lululemon for $500M. Here's...

Female Founder World ·

2026/03/02

Brynn Putnam is the founder and former CEO of Mirror, a fitness smart mirror that she sold to Lululemon for $500 Million. Now she’s building a new business, Board.In this episode, Brynn tells Jasmine how she built a business to $500 Million in just a couple of years and what she’s doing differently in her second business.Whether you’re a first-time founder or a seasoned entrepreneur, this episode is packed with insights on building, scaling, and innovating in new categories.LINKS:Become a Business

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00:27:53

How to Create a Bestselling Beauty Product in 2026

Female Founder World ·

2026/02/14

AJ Addae, founder, chemist, and CEO of SULA Labs, shares her expertise on formulating and clinically testing beauty products tailored for melanin-rich skin and textured hair. With an impressive client list including Pattern Beauty, The Honey Pot Co., and John Legend’s skincare line, AJ knows exactly what it takes to build innovative, inclusive products that work.In this episode, AJ dives into the biggest challenges beauty founders face, from navigating claims testing to balancing clean beauty with

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00:34:51

There’s A Huge Opportunity In ‘Farm Core’ Beauty:...

Female Founder World ·

2026/02/10

Kirsten Carriol, founder of LANOLIPS, joins Jasmine Garnsworthy to share how she turned a childhood memory of lanolin on her family’s sheep farm into a globally recognized beauty brand. From launching in 2009 to selling in 30 countries and 25,000 stores, Kirsten reveals the scrappy, determined journey behind building a cult-favorite product that sells every 30 seconds.In this episode, Kirsten dives into the early days of LANOLIPS, including how she bootstrapped the business for over a decade,

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00:31:24

80 Million Products Sold: How Little Spoon's Founder...

Female Founder World ·

2026/02/02

Angela Vranich, co-founder and Chief Product Officer of Little Spoon, joins Jasmine Garnsworthy to share how she’s reshaping the way parents feed their kids. From launching fresh baby food in 2017 to selling over 80 million meals and landing the biggest food and beverage launch in Target’s history, Angela reveals the scrappy, innovative journey behind building a $100M+ business.In this episode, Angela dives into the early days of Little Spoon, including how she bootstrapped the business with $200k,

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