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PODCAST

The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

business management

All Episodes

27:17

Ep960 | 3 Lessons From The September 2026 PT Biz Live...

The P.T. Entrepreneur Podcast ·

2026/10/06

What do you learn when you bring hundreds of physical therapy clinic owners together in the same room? Surprisingly, some of the biggest lessons have very little to do with marketing tactics, sales strategies, or revenue. In this episode, Danny shares three takeaways from the latest PT Biz Mastermind event. He reflects on the patient stories that remind clinic owners why their work matters, why every successful business has a bumpy road behind it, and how being surrounded by the right people can

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42:27

Ep959 | How to Build a PT Practice That Runs Without...

The P.T. Entrepreneur Podcast ·

2026/10/01

Tyler Humphrey started Bulletproof PT as a side hustle after getting fired during COVID. What began as a plan to see four or five patients a week eventually grew into a seven-PT cash practice with a 3,400-square-foot facility in Houston and a team capable of running the clinic when Tyler isn't there. In this episode, Courtney talks with Tyler about going from part-time to full-time, making his first hires, building a workplace clinicians actually want to stay in, and learning how to lead instead of

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22:31

Ep958 | How High Standards Are The Key To Scaling

The P.T. Entrepreneur Podcast ·

2026/09/29

What can a cash-based physical therapy clinic learn from a restaurant that trains employees for months to make a single dumpling? A lot when it comes to standards, training, and building a business that can scale without sacrificing quality. In the final episode of this company culture series, Danny breaks down what clinic owners can learn from Din Tai Fung and its obsessive attention to detail. From extensive employee training to remarkably consistent customer experiences, this episode explores why

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37:56

Ep957 | Selling without Walking away with Elizabeth Rudd

The P.T. Entrepreneur Podcast ·

2026/09/24

Elizabeth Rudd built Well Equipped from a side hustle treating patients in a gym into a thriving Atlanta physical therapy practice with a team, its own facility, and a loyal community. But after eight years of ownership, she realized the business she had built no longer supported the life she wanted. In this episode, Courtney talks with Elizabeth about starting Well Equipped, growing cautiously from mobile PT to a staffed clinic, navigating maternity leave as an owner, and ultimately selling the

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12:43

Ep956 | How To Turn Failure Into A Company Superpower

The P.T. Entrepreneur Podcast ·

2026/09/22

Most clinic owners say they want employees who take initiative, solve problems, and bring new ideas to the business. But if every mistake gets punished, your team quickly learns that the safest option is to stop trying. In this episode, Danny continues his business culture case study series with the story of Sara Blakely and Spanx. He breaks down how a willingness to experiment, learn from failure, and give talented people room to think helped shape Spanx's culture, and what cash-based physical

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54:26

Ep955 | The First Pancake Always Sucks: Colleen Davis...

The P.T. Entrepreneur Podcast ·

2026/09/17

Colleen Davis never planned on becoming a clinic owner. What started as an adaptive fitness class inside a CrossFit gym eventually became GOAT Physical Therapy & Wellness, a team-based practice built around patient relationships, continuity, and community. In this episode, Colleen and Courtney Morse break down how GOAT evolved from a reluctant side project into a business where Colleen now sees only a handful of patients, her clinicians stay busy, and she has more time to focus on systems,

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22:00

Ep954 | What a Texas Burger Chain Can Teach You About...

The P.T. Entrepreneur Podcast ·

2026/09/15

Clinic culture is more than core values on a wall. In this episode, Doc Danny breaks down how small, intentional decisions can shape the employee experience, improve retention, strengthen recruiting, and ultimately make a cash PT clinic easier to scale. Using the story of Texas burger chain P. Terry's, Danny shares how personalized employee support, autonomy, continuing education, and team experiences can create a culture people genuinely want to stay in. In This Episode, You'll Learn Why culture

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57:17

Ep953 | Pull the Trigger, Ride the Bullet Building a...

The P.T. Entrepreneur Podcast ·

2026/09/10

Brian Watts started College Station Physical Therapy & Performance after years of burnout in high-volume physical therapy. What began with house calls, used kettlebells, and a 10-by-10 treatment room eventually became a scalable cash practice with a growing team, stronger pricing, continuity options, and a business that can operate without Brian treating full-time. In This Episode, You'll Learn How Brian replaced his income within months of leaving corporate PT Why starting with low overhead gave

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15:12

Ep952 | The Cash-Based PT Clinic Hiring Unfair Advantage

The P.T. Entrepreneur Podcast ·

2026/09/08

Cash-based physical therapy clinics have a major hiring advantage that many owners overlook. In this episode, Doc Danny explains why the ability to give clinicians a better day-to-day patient care experience can be more valuable than trying to compete with hospitals and large corporate clinics on salary and benefits alone. In This Episode, You'll Learn Why your first staff PT hire is usually the hardest How small cash practices can compete with hospitals and larger clinic systems Why patient

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01:03:36

Ep951 | What's Working Now In Cash-Based PT With...

The P.T. Entrepreneur Podcast ·

2026/09/03

Physical therapists are trained to be great clinicians, but building a successful practice requires an entirely different set of skills. In this episode, Doc Danny sits down with PT Biz Head Coach Courtney Morris to talk about his path from clinician to clinic owner to business coach, the leadership lessons he has learned after thousands of coaching interactions, and why growing a great clinic requires more than clinical expertise. In This Episode, You'll Learn Why great clinicians can struggle

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17:36

Ep950 | Why Your Cash-Based PT Clinic At $30K A Month...

The P.T. Entrepreneur Podcast ·

2026/09/01

Growing a cash-based physical therapy practice does not always feel better as revenue increases. In this episode, Doc Danny explains why the jump from a simple solo clinic to the first real growth stage can temporarily reduce owner income, increase complexity, and make a $30,000-per-month clinic feel worse than a $15,000-per-month clinic. In This Episode, You'll Learn Why a $15,000-per-month solo clinic can be extremely profitable What changes when you enter the first major growth cycle Why

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15:22

Ep949 | How To Nail Your Cash-Based PT Discovery Call

The P.T. Entrepreneur Podcast ·

2026/08/27

The discovery call is one of the biggest conversion points in a cash-based physical therapy practice. In this episode, Doc Danny explains why the goal of the call is not to diagnose or sell the full plan of care, but to confidently move the right patient toward an evaluation. In This Episode, You'll Learn Why the discovery call should sell the evaluation, not the plan of care Why clinicians should avoid diagnosing prospective patients over the phone How to discuss pricing without overwhelming

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16:21

Ep948 | This Is Better Than Selling Cash Based PT Visits

The P.T. Entrepreneur Podcast ·

2026/08/25

Cash-based physical therapy clinics have traditionally sold visits or visit packages, but PT Biz has spent the last two years testing a different approach. In this episode, Doc Danny explains how outcomes-based offers can improve revenue per provider, increase continuity, reduce unused visit liabilities, and create a cleaner transition into recurring services. In This Episode, You'll Learn What an outcomes-based offer is and how it differs from visit packages Why selling the outcome can make more

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24:46

Ep947 | PT Clinic Digital Marketing Mistakes You...

The P.T. Entrepreneur Podcast ·

2026/08/20

Paid advertising can be one of the best growth investments in a cash-based physical therapy practice, but only if you understand the numbers behind it. In this episode, Doc Danny explains how to evaluate Meta and Google ads, why cost per lead can be misleading, and how lifetime value changes the way clinic owners should think about marketing spend. In This Episode, You'll Learn Why digital advertising should be viewed as an investment instead of a cost The difference between awareness ads and

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21:36

Ep946 | Hey PTs. Stop Discharging Your Patients

The P.T. Entrepreneur Podcast ·

2026/08/18

Cash-based physical therapy clinics have a major advantage that traditional discharge-based models often miss: the ability to build long-term patient relationships. In this episode, Doc Danny explains how continuity, recurring revenue, and a strong Stability Layer can make schedules easier to fill, reduce dependence on new evaluations, and create a clinic that compounds over time. In This Episode, You'll Learn Why traditional physical therapy models discharge patients too early How continuity

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18:01

Ep945 | Reclaiming 6 Figures In Lost Revenue With The...

The P.T. Entrepreneur Podcast ·

2026/08/13

Most clinic owners know they have areas of their business that could improve, but figuring out what to work on first can be difficult. In this episode, Doc Danny walks through the PT Biz Clinic Growth Blueprint and explains how to identify revenue leaks, evaluate key areas of your clinic, and build a focused 90-day growth plan. In This Episode, You'll Learn How the Clinic Growth Blueprint evaluates the health of your practice Why plan-of-care completion is one of the most overlooked clinic metrics

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22:32

Ep944 | What Do We Do About Youth Sports Specialization?

The P.T. Entrepreneur Podcast ·

2026/08/11

Youth sports have become more specialized, more competitive, and more expensive, creating both new risks for young athletes and new opportunities for physical therapists. In this episode, Doc Danny explains how PTs can become trusted advocates inside local sports communities while helping families navigate overuse injuries, specialization, recovery, and long-term athletic development. In This Episode, You'll Learn Why youth sports specialization has increased overuse injury risk How sports

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16:50

Ep943 | The Clinic Foundation You Can't Skip

The P.T. Entrepreneur Podcast ·

2026/08/06

Starting a cash-based physical therapy practice requires more than business ambition. In this episode, Doc Danny explains why clinical outcomes and patient experience must come first, how to know whether you're truly ready to open a clinic, and what clinic owners should monitor when developing their staff. In This Episode, You'll Learn The one question every aspiring clinic owner should answer before starting Why deep expertise in a specific niche can accelerate your timeline Why most new

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27:57

Ep942 | Decision Making From My 20s To My 40s. Here's...

The P.T. Entrepreneur Podcast ·

2026/08/04

What motivates your pursuit of success? In this episode, Doc Danny reflects on the lessons he learned through his 20s, 30s, and 40s, explaining how his mindset evolved from seeking external validation to proving people wrong, and ultimately to leading with clarity and purpose. Learn why becoming a "lighthouse" instead of a "tugboat" creates a healthier business, stronger leadership, and a more fulfilling life. In This Episode, You'll Learn How your motivation changes throughout different stages of

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24:25

Ep941 | How To Make It Through Times Of Overwhelm

The P.T. Entrepreneur Podcast ·

2026/07/30

Feeling overwhelmed as a clinic owner or entrepreneur? You're not alone. In this episode, Doc Danny shares practical lessons from his own experience navigating seasons of overwhelm, including why entrepreneurs often create their own stress, how to regain control, and the habits that help you grow without sacrificing your relationships or health. In This Episode, You'll Learn Why overwhelm usually starts by saying yes to too many opportunities How to recognize when growth is creating unnecessary

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816 results

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