PODCAST

Marketing on Mars

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

business

All Episodes

01:08:37

The $190M Formula: Marketing, Events & Data

Marketing on Mars ·

2025/09/12

In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies.Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while

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01:08:58

Work Smarter: AI & Human Magic in B2B Operations

Marketing on Mars ·

2025/08/15

In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient.She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams

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01:08:37

Building a Music Experience: Deezer’s $550M Strategy

Marketing on Mars ·

2025/07/18

In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences.Key Moments:00:00 - Intro03:56 -

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01:08:43

Relationships + Trust: The Key to Real Estate Marketing

Marketing on Mars ·

2025/06/20

Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners. She breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships, embracing change, and navigating the unique challenges of the real estate world.Susan talks about her unconventional path to marketing, starting with her engineering background, moving into consulting, and eventually finding her passion in real

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01:05:30

The $400M+ Ad Engine: How to Maximize Cross-Channel Ads

Marketing on Mars ·

2025/05/30

In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels.Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the

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01:02:13

From Shawarma to $240M: Osmow’s Success Story

Marketing on Mars ·

2025/05/09

In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact.Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business,

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01:02:13

From Shawarma to $140M: Osmow’s Success Story

Marketing on Mars ·

2025/05/02

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01:05:54

$300M and Growing: Marketing, Tech, and Growth Mindset

Marketing on Mars ·

2025/04/11

In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the

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01:02:07

From $0 to $50M+: Disrupting The Fintech World

Marketing on Mars ·

2025/03/14

In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO,

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00:55:29

Data & AI: Behind a $100M+ Streaming Business

Marketing on Mars ·

2025/02/21

In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing.Key

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00:46:59

Building a $150M Startup: The Super.com Playbook

Marketing on Mars ·

2025/02/07

In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech.Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got Started in Startups 09:40 - Raising Capital and Revenue Breakdown 10:52 - “This or That” Segment 12:32 - 2nd

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00:53:05

Mastering Healthcare Marketing: Behind a $600M Brand

Marketing on Mars ·

2025/01/24

Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry.What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business. Key Moments: 00:00 - Intro 03:07 - 1st Shot of Hot Sauce 04:43 - Brian’s Career Journey 08:04 - Revenue question! 09:50 - 2nd Shot

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01:10:13

Job Search Masterclass: Work-Life Balance MATTERS!...

Marketing on Mars ·

2025/01/10

In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨Bethany shared her insights on AI-driven accounting and her journey through B2B marketing at IBM, Amex, and Newfront Insurance, while Sarah talked about building creative teams, her time at TED,

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01:10:14

From ReOrg to Octus: A $200MM Marketing Playbook

Marketing on Mars ·

2024/12/20

In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market. Key Moments: 00:00 -

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01:00:00

AI, Data & Creativity: $200M Success Story

Marketing on Mars ·

2024/12/06

In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing.Highlights: 00:00 - Intro 05:00 - First Alcohol Shot 06:53 - Randy’s Hobbies and Interests 11:16 - Revenue Question 12:09 - Second Alcohol Shot 13:10 - What Got Him Passionate About

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00:58:37

Blockchain Meets Marketing: Behind a $200MM Crypto...

Marketing on Mars ·

2024/11/22

In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies.Highlights: 00:00 - Intro 03:08 - 1st Shot of Hot Sauce 04:47 - Korean Businesses and Crypto Culture 06:35 - What Chainalysis Does 10:01 - 2nd Shot of Hot Sauce 12:01 -

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01:06:21

Winning Global Markets: A New Take on Tech Marketing

Marketing on Mars ·

2024/11/08

In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market. Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥 Highlights: 00:00 - Introduction 02:39 - Hot Sauce Intro 05:20

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00:54:27

Inside the SUCCESS of a $300MM Two-Sided Marketplace

Marketing on Mars ·

2024/10/18

Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich, CMO at Thumbtack, to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on what it takes to run a thriving platform.And we also get to know about his personal journey of never settling and constantly pushing the limits.🌟 Highlights: 00:00 - Intro 02:45 - Hot Sauce Challenge

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01:28:29

Episode 100 LIVE: 4 Marketing Leaders + Hot Sauce |...

Marketing on Mars ·

2024/10/04

We’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO of Cantaloupe). From B2B to B2C, these CMOs share their secrets while tackling the infamous Hot Sauce Challenge in front of +70 marketing, sales, and tech experts. Get ready for real talk and spicy

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00:59:05

B2B Marketing Masterclass From a $4B Automotive Behemoth

Marketing on Mars ·

2024/09/13

Buckle up, Martians!🚗 In Episode #99, we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share!In this episode, Ian explains how AutoTrader is helping Canadians find their dream car while supporting thousands of dealerships across the country. Highlights: 00:00 - Intro 02:47 - Latest Updates from AutoTrader 03:59 - 1st shot of Hot Sauce 06:03 -

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