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PODCAST

IAB Europe podcasts

From Digital Dawn to Programmatic Perspectives, Retail Media Essentials and Policy Matters, our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together. Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future

business marketing

All Episodes

15:42

How AI Is Reshaping Strategy, Measurement & Shopper...

IAB Europe podcasts ·

2025/11/03

AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and Andreas Preuer, Senior Director, Business Development - EMEA at Moloco, explore how AI is reshaping campaign planning, measurement, and automation. They also unpack the challenges, misconceptions, and innovations set to define the next era of Retail Media.

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16:18

How to Build an Omnichannel Retail Media Network from...

IAB Europe podcasts ·

2025/10/31

In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee) speaks with Jamie Kristow (CEO, Cotswold Outdoor) and Daniel Sands (EMEA Sales Director, Zitcha) about Cotswold Outdoor's journey in creating its Retail Media Network. They discuss how the initiative began, the importance of stakeholder buy-in, why Cotswold Outdoor chose an omnichannel approach from the start, and the challenges faced along the way. The conversation wraps up with a lo...

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14:01

Clean Rooms & Commerce Media: The Next Frontier in...

IAB Europe podcasts ·

2025/10/29

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liveramp about the rise of Commerce Media and why it’s transforming the marketing mix. They break down what sets it apart from Retail Media, why measurement matters more than ever, and how clean rooms are unlocking new insights between media exposure and real sales.Expect practical examples, honest takes on industry challenges, and a glimpse into w...

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25:38

The Future of Supply-Side Curation

IAB Europe podcasts ·

2025/10/28

In this episode, Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, is joined by Gil Sommer, VP of Global Product at OpenX. Together, they delve into the latest trends and developments in the ad industry, discussing how it is preparing to address challenges such as cookie depreciation and exploring opportunities in supply-side curation. *Please note this episode was recorded before Google's latest Privacy Sandbox announcement. Many Companies are continuing with privacy-first approa...

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22:02

Strategic Innovations in Programmatic Advertising

IAB Europe podcasts ·

2025/10/28

Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Jonathan Haines, Head of Enterprise Sales, Curation at Equativ as they dive deep into the cutting-edge advancements and strategic innovations in programmatic advertising, focusing on Equativ’s curation platform, Equativ Buyer Connect (EBC). The conversation spans three main topics including Equativ’s platform. first-party data and curation and industry trends for the future.If you’re looking for transformative trends and ...

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48:15

The Retail Media Flywheel

IAB Europe podcasts ·

2025/10/28

In our latest episode, Helen Johnson, Group Director, Media and Insight at SMG and Tom Goulden, Digital Trading, Insights, and Analytics Director at The Very Group join our Industry Development & Insights Director, Marie-Clare Puffett at the table to explore the Retail Media Flywheel. They discuss strategies for building connected media organisations, the pivotal role of data and creativity in driving results, and their predictions for Retail Media in 2025. Tune in for expert ...

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33:52

AI, Marketing Science and the Future of Programmatic

IAB Europe podcasts ·

2025/10/28

Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Sam Matharu EMEA Director of Analytics, Marketing Science at GroupM Nexus as they explore AI, Marketing Science and the Future of Programmatic.

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27:55

Navigating the Post-Third Party Cookie Era: Insights...

IAB Europe podcasts ·

2025/10/28

Join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, and Paul Farrow, Principal Product Manager, Privacy and Identity at Microsoft Ads, as they navigate the Post-Third Party Cookie landscape in this enlightening episode. Delving into the history of Xandr and its acquisition by Microsoft, and unravelling the implications of cookie deprecation it's an episode not to be missed. Tune in to discover how Microsoft is gearing up with innovative solutions for this transformative era of di...

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31:27

Future Forward: The Agency Role in 2024

IAB Europe podcasts ·

2025/10/28

In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024. Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months. They also debate what solutions will win in the post-third-par...

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18:46

What is the Programmatic Opportunity for Audio with...

IAB Europe podcasts ·

2025/10/28

Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Ivonne Schramm, Marketplace Operations Manager at Triton Digital, to discuss all things Audio. In this episode they delve into Audio in 2024 and the programmatic opportunities. Tune in to find out more

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36:54

Retailer Strategies for Sponsored Product Ad Success

IAB Europe podcasts ·

2025/10/28

In our latest Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Product, Pentaleap join our Industry Deveopement & Insights Director, Marie-Clare Puffett at the table to discuss Retailer’s sponsored ad strategies. They discuss insights shared from Pentaleap’s latest report on ‘H2 2024 Sponsored products Benchmarks’, how retailers are developing their on-site propositions, and how they can strike the right b...

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40:45

Retail Evolution: From Retail to Commerce Media

IAB Europe podcasts ·

2025/10/28

In the last episode of our Retail Media Roundtable mini-series, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Paul Wright, Head of International at Uber Advertising and Jason Wescott, Global Head of Commerce Solutions at GroupM & Chair of IAB Europe’s Retail Media Committee. Together, they break down the key differences between commerce and retail media, exploring how each serves brands and retailers differently and what that means for campaign plan...

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37:53

H1 2024 Retrospective

IAB Europe podcasts ·

2025/10/28

In this episode, join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, as he sits down with Andrew Furst, Chief Commercial Officer of Digiseg, to dive deep into the key trends shaping the programmatic landscape in 2024. Together, they reflect on the significant events of the first half of the year, starting with the anticipated cookie deprecation that was slated for H2. The conversation also tackles the topic of sustainability in ad tech, the evolving world of CTV and more.

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40:37

Behind the Scenes of a Retail Media Network

IAB Europe podcasts ·

2025/10/28

In this latest episode, IAB Europe’s Marie-Clare Puffett is joined by Jessica Wegner, Senior Vice President Retail Media, and Abhijeet Rao, Lead Solution Architect at DOUGLAS as they explore the inner workings of a successful Retail Media Network (RMN).They dive into operating models, solution design, and automation, revealing how retailers can streamline processes and drive long-term success. They also share insights on the future of RMNs, from evolving standards to innovation and grow...

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25:37

How Can Curation Drive Efficiency for the...

IAB Europe podcasts ·

2025/10/28

Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Daniel Pirchio, Founder and CEO at OneTag, to explore Curation and how it drives efficiency for the programmatic value chain. In this episode they delve into how AI is transforming programmatic advertising, audience identifiers and all things Curation. Tune in to find out more.

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33:16

What to Expect in 2025

IAB Europe podcasts ·

2025/10/28

Welcome to the Retail Media Roundtable, where each episode features multiple expert guests who will share their perspectives on the trends, challenges, and opportunities shaping Retail Media in Europe.In the first episode, IAB Europe's Industry Development & Insights Director, Marie-Clare Puffett is joined by our Chief Economist Daniel Knapp and Retail Media Consultant Yara Daher to discuss what we can expect from Retail Media in 2025.They explore key milestones for 2024, topics that are ...

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14:41

Retail Media Roundtable - Where Entertainment Meets...

IAB Europe podcasts ·

2025/10/24

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Steve Lockwood, Head of Client Measurement Europe, and Josh Gray, Head of Global Commerce Product Strategy & Operations at TikTok, to explore how entertainment platforms are reshaping the retail media landscape. Together, they discuss, how entertainment-driven discovery is transforming how people shop, what “true cross-channel integration” looks like, why scale, attribution, and data int...

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36:39

Policy Matters Podcast - Conversations for Change: EMFA

IAB Europe podcasts ·

2025/10/23

In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.

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43:13

Beyond the Hype: What AI Really Means for Digital...

IAB Europe podcasts ·

2025/10/23

Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. In this episode, our Public Policy & Communications Officer, Nina Hamann, Kate Adam, Director, Business Solutions & Insights, and David Caragliano, Senior Manager, Government Affairs & Public Policy at Google explore how AI is transforming the industry—from improving measurement and targeting to predicting consumer behaviour. What are the most va...

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13:27

Retail Media Roundtable - Celebrating Certification &...

IAB Europe podcasts ·

2025/10/21

In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC.Together, they explore why certification is becoming a crucial foundation for building trust, transparency, and consistency in Retail Media. Max shares Albert Heijn’s journey toward certification and what it means for their partners and advertisers, while Andy gives a...

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76 results

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