x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Pubcast with Jon Loomer

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

business marketing

All Episodes

07:59

Stop Blaming Andromeda for Your Results

The Pubcast with Jon Loomer ·

2025/12/03

Advertisers blame Andromeda when their results tank, treating it like a boogeyman algorithm that destroyed their performance. But most don't even understand what Andromeda actually is or how it works. Jon explains what this ad retrieval engine really does, why creative diversification doesn't mean creating 50 ads, and how to use it without drowning in unnecessary work.

en

07:42

Understand How Meta Advertising Actually Works

The Pubcast with Jon Loomer ·

2025/11/26

Conspiracy theories about Meta advertising spread because most advertisers don't understand how things actually work, making them vulnerable to believing anything. Jon challenges you to invest time learning Meta's actual mechanics, not theory or opinion, and explains why building this foundation of fact is the only way to cut through the noise and confusion.

en

06:49

Embrace the Grays of Meta Advertising

The Pubcast with Jon Loomer ·

2025/11/19

Advertisers want clear rules, step-by-step checklists, and universal solutions they can apply to fix their campaigns. But Meta advertising doesn't work that way, and demanding certainty means missing where real solutions are found. Jon explains why "it depends" isn't a cop-out, why the best answers live in the grays, and how to get comfortable with the uncertainty that comes with actually understanding how things work.

en

06:47

Focus on the What and Why, Not the How

The Pubcast with Jon Loomer ·

2025/11/12

Advertisers list every campaign detail when their results tank, like objectives, ad sets, targeting, placements, and creative counts, hoping the right setting will fix everything. But obsessing over the "how" of Meta advertising means ignoring what actually drives performance. Jon explains why you should focus on the "what" and "why" instead, and what questions you need to ask when troubleshooting bad results.

en

06:37

Let Go of the Excuses

The Pubcast with Jon Loomer ·

2025/11/05

Experienced advertisers who've spent millions often blame Meta when results tank, but they're missing something crucial. Jon explains why humility might be the most overlooked trait in advertising and why new advertisers often have an advantage over veterans.

en

07:23

What Should You Do When Your Ads Aren't Working?

The Pubcast with Jon Loomer ·

2025/10/29

When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and it never changes. Jon walks through the exact troubleshooting process you should follow, starting with why complexity is your enemy.

en

06:16

Embrace Your Lack of Control

The Pubcast with Jon Loomer ·

2025/10/22

Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance isn't just about performance. Jon explains why clinging to control will make you obsolete and what you need to embrace instead.

en

07:15

The Learning Phase Is Just a Label

The Pubcast with Jon Loomer ·

2025/10/15

Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.

en

08:32

Avoid the Bottomless Pit of Despair

The Pubcast with Jon Loomer ·

2025/10/08

Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon explains how to escape this pit and what you should focus on instead.

en

08:30

When Does Remarketing Actually Make Sense?

The Pubcast with Jon Loomer ·

2025/10/01

Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it up without falling into the usual remarketing traps.

en

07:19

Frequency Is Not Your Problem

The Pubcast with Jon Loomer ·

2025/09/24

Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaigns.

en

08:05

How the Meta Ad Auction Works

The Pubcast with Jon Loomer ·

2025/09/17

The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.

en

06:35

Incremental Attribution Explained

The Pubcast with Jon Loomer ·

2025/09/10

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.

en

07:28

Creative Diversification Is the New Targeting

The Pubcast with Jon Loomer ·

2025/09/03

Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger.

en

06:08

Why Aren't People Acting on Your Ads?

The Pubcast with Jon Loomer ·

2025/08/27

When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon explains why this single question changes everything and where you should actually focus your energy.

en

07:11

Don't Do What I Tell You to Do

The Pubcast with Jon Loomer ·

2025/08/20

Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead to build your own best practices based on knowledge, not gospel.

en

06:46

Your Cost Per Lead Is Mostly Meaningless

The Pubcast with Jon Loomer ·

2025/08/13

A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.

en

06:42

Why 'It Depends' Is the Right Answer

The Pubcast with Jon Loomer ·

2025/08/06

When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions.

en

05:43

How to Pick the Ideal Ads Client

The Pubcast with Jon Loomer ·

2025/07/30

Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider when vetting potential ads clients, including why the wrong client is worse than no client at all.

en

07:30

Targeting Isn't What It Used to Be

The Pubcast with Jon Loomer ·

2025/07/23

If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon explains why most targeting inputs are now just suggestions and where real targeting actually happens in today's advertising.

en

652 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...