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PODCAST

TellyCast: The content industry podcast

A weekly podcast featuring opinionated international content industry business leaders joining Justin Crosby to discuss the week"s top industry news stories. In each episode we discuss key business developments around the world and look forward to the big moments in the week ahead. New episode every Thursday.

tv & film film interviews

All Episodes

40:57

How Micro Drama Is Rewriting TV: COL Group’s Timothy...

TellyCast: The content industry podcast ·

2026/04/02

This week on TellyCast, Justin Crosby speaks to Timothy Oh from COL Group, one of the biggest players in the booming micro drama business. As the company behind platforms including ReelShort, Timothy explains why short-form, vertical storytelling has exploded in China and the US, why it is now starting to spread across Europe, and what it could mean for broadcasters, producers and content businesses in the UK. The conversation explores why micro drama has already overtaken the Chinese box off...

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51:07

How Spirit Studios Is Building a Digital-First Super...

TellyCast: The content industry podcast ·

2026/03/26

This week on TellyCast, Justin Crosby sits down with Matt Campion, co-founder of Spirit Studios, for a deep dive into how one of the UK’s most established digital-first production companies is building for the future. Matt explains how Spirit evolved from an early digital production business into a multi-strand content company spanning originals, podcasts, branded content, YouTube channel management and new vertical video formats. He talks through Spirit’s revenue model, why digital growth de...

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33:19

How TV Producers Can Actually Make Money in Digital

TellyCast: The content industry podcast ·

2026/02/22

The TV industry is changing fast, and traditional production models are no longer enough. In this episode of TellyCast, recorded live at How to Make Money in Digital, Anjdy Fry digs into what the digital-first production economy really looks like in 2026. From YouTube and social video to new studio models, monetisation strategies and creator-led IP, this conversation explores how TV producers, executives and indie founders can build sustainable digital businesses alongside – or beyond – broad...

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36:40

Why micro-dramas exploded in China

TellyCast: The content industry podcast ·

2026/02/05

Justin Crosby speaks to Chinese micro-drama expert Wenwen Han, founder and CEO of the Short Drama Alliance, about how China built the world’s most advanced short-form drama economy. The conversation explores platform ecosystems on Douyin and WeChat, in-app payments versus ad-funded viewing, the rise of AI-generated “motion comics,” and what Western producers keep getting wrong about vertical drama. Han also shares her predictions for where the market expands next and why the US and India coul...

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43:38

The Secret Digital Producers

TellyCast: The content industry podcast ·

2026/01/29

In this anonymous edition of TellyCast, Justin Crosby is joined by two experienced digital-first producers who speak candidly about the realities of building sustainable businesses in social video, YouTube and podcasting in 2026. They discuss why digital producers are suddenly in demand, how broadcaster strategies are changing, and why success on YouTube is far from guaranteed for traditional TV indies. The conversation digs into budget expectations, premium versus low-cost production models,...

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42:04

Micro Drama, Vertical Storytelling and the New...

TellyCast: The content industry podcast ·

2026/01/22

Micro drama is one of the fastest-growing scripted formats in global digital video, and UK producers are only just beginning to understand its scale, speed and commercial potential. In this episode of TellyCast, Justin Crosby is joined by micro drama producer Samantha Sun from ReelForce to unpack how vertical, app-based scripted series really work. Samantha shares her journey from early Chinese-backed micro drama platforms to producing some of the biggest-budget vertical dramas made in the UK...

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34:06

Steve Ackerman: The Future of Audio, Video and the...

TellyCast: The content industry podcast ·

2026/01/15

This week Justin is joined by Steve Ackerman, one of the UK’s leading audio execs and former EVP and Head of Global Podcasts at Sony Music. Steve talks through three decades of shaping audio, from starting in hospital radio to building Somethin’ Else into a major content studio before its acquisition by Sony. He explains why audio and video now need to work together, why podcasting is still early in its maturity cycle, how revenue models are evolving, and what traditional TV producers c...

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20:01

The State of Digital-First in 2025 and What Comes...

TellyCast: The content industry podcast ·

2025/12/22

In this special end-of-year episode of TellyCast, Justin Crosby looks back at 2025 and unpacks the structural shifts that have quietly but fundamentally reshaped the digital-first production economy. Drawing on reporting from The Drop, conversations on the podcast, and insights from TellyCast events throughout the year, the episode breaks down six defining trends: the rise of creator collectives as studio systems, the explosion of micro drama and vertical video, the maturation of vodcasting a...

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38:15

How Brands Become Broadcasters: Joe Churchill on...

TellyCast: The content industry podcast ·

2025/12/18

In this episode of TellyCast, Justin Crosby is joined by Joe Churchill, former Digital Commissioning Editor for Branded Content at Channel 4 and now co-founder of Fan Club, a digital-first agency built around brands, creators and premium social video. Joe breaks down what it really means for brands to behave like broadcasters, why owning audiences now matters more than owning formats, and how branded entertainment has moved far beyond interruptive advertising. Drawing on his experience inside...

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55:32

Sam Barcroft: News, Creators and the Big Reset Coming...

TellyCast: The content industry podcast ·

2025/12/11

Sam Barcroft returns to TellyCast with a major update: he’s now Group CEO of SWNS Media Group, the UK’s largest independent newswire. In this wide-ranging conversation, Sam explains why news, social video and the creator economy are colliding faster than anyone expected — and what that means for producers, brands and the entire media landscape. Sam breaks down the future of news in a video-first world, how SWNS is reshaping itself across six companies, and why trust, truth and journalistic ri...

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27:52

How Digital-First Studios Are Rewriting the Rules |...

TellyCast: The content industry podcast ·

2025/11/30

Factual isn’t standing still - and this panel proves it. Recorded live at the TellyCast Digital Content Forum, this conversation digs into how the factual genre is being rebuilt for a digital-first world. Lucy Smith hosts a sharp, unsentimental discussion with Gerrit Kemming (Quintus Studios), Marvyn Benoit (Baker’s Dozen Studios) and Jamie McDonald (After Party Studios) about who really owns value in today’s market: the audience-holders or the IP-holders. They unpack how social video has res...

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31:08

Micro Drama: Fad or the Future? | Live from TellyCast...

TellyCast: The content industry podcast ·

2025/11/20

Vertical video drama has exploded in the past year – but is it a passing craze or the next big shift in storytelling? Recorded live at the TellyCast Digital Content Forum, this session brings together Spirit Studios’ Matt Campion, TheSoul Group’s Victor Potrel and writer-director-producer Katharina Gellein Viken to unpack the boom in micro drama. Moderated by Deadline’s Stewart Clarke, the panel digs into what audiences are actually watching, how shows are being funded and distributed, ...

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77:40

Colin Furze, Dose of Society & Eline van der Velden...

TellyCast: The content industry podcast ·

2025/11/13

This week’s TellyCast comes from Lisbon and the 2025 Web Summit, featuring three standout conversations from the frontline of social video. Engineering superstar and YouTube icon Colin Furze joins the show fresh from his packed session to discuss two decades of building one of the world’s biggest creator channels, the near-mythical underground tunnel project, his relationship with TV, and how he keeps millions of viewers hooked. Ahmed Fayed from Dose of Society shares the journey behind the f...

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49:05

Thom Gulseven on Strong Watch, Channel 4 and the...

TellyCast: The content industry podcast ·

2025/11/05

Strong Watch Studios co-founder Thom Gulseven joins the show to talk about building one of the UK’s most exciting digital-first production companies. He reveals how lessons learned at LADbible shaped the launch of Strong Watch with Ben Powell-Jones, how their channel People Are Deep became an award-winning social video hit, and why Channel 4 trusted them to run its new comedy channel A Comedy Thing. Thom also shares his take on the next phase of the creator economy, the rise of streamer-led d...

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48:29

TellyCast at MIPCOM (Part 3) - Warren Brown, Joe...

TellyCast: The content industry podcast ·

2025/10/30

In the final TellyCast MIPCOM special from Cannes, we hear from the people shaping the digital-first future of TV. Fan Club’s Joe Churchill talks about brands becoming broadcasters and his upcoming session at the TellyCast Digital Content Forum. Luci Sanan from Cowshed Ventures reveals her new YouTube adventure joint venture with Propagate Content. EndemolShine Nederland’s Sil Geurtsen explains how hit format Let’s Play Ball made the leap from YouTube to TV, and Arsenal Fan TV’s Robbie Lyle s...

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78:07

TellyCast at MIPCOM (Part 2) - Cecile Olsson, Matt...

TellyCast: The content industry podcast ·

2025/10/23

In part two of our TellyCast MIPCOM special, Justin Crosby dives deep into the creator economy — the fastest-evolving part of the global content industry. Guests include Gerrit Kemming of Quintus Studios, Paul Telner from Viral Nation, Matt Gielen — digital media entrepreneur and former CEO of Electric Monster, Tobias Hoss from Lunar X, ITV Studios’ Cecilie Olsson, Spirit Studios’ Matt Campion and All3 Media International's Gary Woolf. They discuss how traditional media is finally embracing Y...

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100:21

TellyCast at MIPCOM (Part 1) — Jodi Whittaker, Emily...

TellyCast: The content industry podcast ·

2025/10/17

TellyCast is back in Cannes for Day One of MIPCOM 2025 — bringing you the biggest new shows, the freshest formats, and the digital-first innovators transforming the global content business. Justin Crosby talks to Jodie Whittaker and Elizabeth Berrington about Frauds — the hit ITV drama created by Suranne Jones and Anne-Marie O’Connor — as it makes waves with international buyers. Then it’s format innovation with Richard Cowles of Lifted Entertainment and Jonty Nash and Chris Potts of Nobody’s...

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26:10

Shaun Evans on Betrayal – Inside ITV Studios’ New Spy...

TellyCast: The content industry podcast ·

2025/10/09

Actor Shaun Evans and executive producer Tom Leggett join Justin Crosby on TellyCast to discuss Betrayal — ITV Studios and Mammoth Screen’s gripping new espionage drama.Best known for Endeavour, Shaun takes on a very different kind of spy in Betrayal, playing MI5 operative John Hughes — a man navigating a collapsing marriage, shifting office politics and a looming terrorist threat no one else believes is real.The pair reveal the five-year journey behind the series, how writer David Eldridge infused

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27:21

Inside ITV Studios’ 2025 Slate with Julie Meldal-Johnsen

TellyCast: The content industry podcast ·

2025/10/02

This week on TellyCast, Justin Crosby is joined by ITV Studios EVP of Global Content, Julie Meldal-Johnsen, for an exclusive preview of the company’s 2025 MIPCOM slate. From high-stakes thrillers like Frauds and Betrayal, to sun-soaked drama A Taste for Murder, bold new formats including Nobody’s Fool and Celebrity Sabotage, and powerful documentaries such as Operation Dark Phone and Poisoned, ITV Studios is showcasing one of its most ambitious line-ups to date. Julie shares insights into the

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46:17

The Next Wave of Documentaries with Ben Zand and...

TellyCast: The content industry podcast ·

2025/09/30

In this week’s TellyCast, Justin Crosby is joined by filmmaker Ben Zand and Documentary Campus CEO Donata von Perfall. Ben discusses the launch of Human, his bold new self-funded YouTube documentary strand that puts storytelling and brand-building ahead of TV commissioning. He explains why he’s betting on a digital-first strategy, how Zandland is creating content with empathy and access, and the business model behind the series.Donata von Perfall outlines the evolution of Documentary Campus, its

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