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PODCAST

The Flowery Folk Podcast

Debra Pemble, floral designer and educator

The Flowery Folk Podcast is your fortnightly bloom boost for florists, floral designers and flower lovers who want to grow creatively and build a successful flower business. Hosted by Debra Pemble—an award-winning florist, educator and founder of The Posy Crew—this podcast delivers practical tips, industry insights and inspiring stories from across Australia’s floral community. Whether you"re a seasoned florist or just starting out, you’ll find tools, strategies and real talk to help you run a

education

All Episodes

00:28:59

Are You Really Ready to Grow Your Floristry Business?...

The Flowery Folk Podcast ·

2025/12/11

In this solo episode, Debra digs into a big question so many florists wrestle with: when is it actually the right time to expand your flower business? Whether you’re dreaming of moving from a home studio into a shopfront, taking on a bigger lease, or hiring your first staff member, she walks through the real numbers, the hidden costs, and the systems you need in place before you take the leap. You’ll hear why “feeling busy” isn’t enough of a reason to grow, how to check if demand for your floristry

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00:40:15

The Hotel Florist’s Guide to Winning Corporate Clients

The Flowery Folk Podcast ·

2025/11/17

In this episode, Debra chats with Franceska McCaughan, founder of The Hotel Florist®, about turning your floristry skills into steady, contract-based income with hotels and other corporate clients.Franceska shares how she went from Googling “how to be a florist” to building a subscription-style business working with hotels, long-term care facilities, retail stores and more. She explains what hotels are actually looking for in a florist, how to confidently ask for budgets, why you need contracts in

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00:17:02

Shopfront Truths: What Customers See First

The Flowery Folk Podcast ·

2025/11/06

A plain-speaking check on what your shopfront (and website) is saying before you’ve said a word. Deb shares real moments—a grimy sign, staff bickering in earshot—and turns them into a simple, repeatable audit so your space feels professional, calm and clearly… a florist.Why street appeal and basic cleanliness set the standardHow staff tone shapes trust (and whether people come back)Visual basics: tidy counters, presentable uniforms, safety (shoes on!)Make it obvious you sell fresh flowers (not just

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00:05:59

Bonus Episode: How Using Negative Space can help save...

The Flowery Folk Podcast ·

2025/09/15

In today's Bonus, quick tip episode Debra explains why using negative space in your designs not only helps you create unique and striking pieces, it'll also save you heaps of Money. Selling Air or using Negative space is how smart designers are creating more for less. About The Flowery Folk 🌸Welcome to the fortnightly flower podcast that helps every florist shop—from out-of-the-way farm gate studios to busy Main-Street flower shops—run a smarter, more profitable Florist Business

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00:18:30

Is FOMO Killing your Floristry Business...?

The Flowery Folk Podcast ·

2025/08/12

In this podcast, Debra Pemble discusses the detrimental effects of FOMO (Fear of Missing Out) on business success, particularly in the context of social media. She emphasises the importance of focusing on key areas such as website optimisation, administrative efficiency, financial management, and effective marketing strategies that go beyond social media. Debra provides actionable insights and encourages listeners to prioritise their time on activities that directly contribute to their

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00:04:42

Simple Tips for Building Your Floral Portfolio.

The Flowery Folk Podcast ·

2025/07/28

Quick Tip Episode – “Build a Stand-Out Floristry Portfolio”In just a few minutes, Debra breaks down how to turn your student work into a polished, job-winning showcase. You’ll learn:Shoot Like a Pro – simple lighting and framing hacks that make every bloom pop (and why a bad photo can tank even your best design).Curate with Purpose – the magic number of pieces (hint: 15–20) and how to prove you’re more than a “one-bouquet pony.”Tell the Story – short, punchy captions that reveal technique,

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00:19:29

5 Revenue boosting ideas to try in your Florist Shop.

The Flowery Folk Podcast ·

2025/06/30

Maximise Your Florist Shop Revenue – 5 Proven Ideas | The Flowery Folk flower podcastIn this episode of The Flowery Folk, award-winning florist and educator Debra Pemble shares five practical, low-risk ways to boost takings in any florist shop this coming financial year. Drawing on two decades in Floristry, Debra dives into hosting profitable flower-arranging workshops, packaging DIY kits that ship beyond your flower shop’s postcode, developing exclusive branded gift lines, designing curated plant

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00:05:59

Finding your WHY & how it can change everything.

The Flowery Folk Podcast ·

2025/06/16

In this short and sweet bonus episode, Debra shares a timely pep talk as we approach the end of the financial year. It’s the perfect moment to pause and reflect—not just on where your business is now, but where you want it to go.Debra dives into:✨ The power of defining your “why” – understanding the deeper motivation behind your business.🗺️ Setting 5-year goals – both personal and business-related (because let’s face it, they’re often intertwined).📆 Breaking it down – how to create short and

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00:30:45

“Florist Pricing 101: Markups, Labour & Profit”

The Flowery Folk Podcast ·

2025/06/02

Pricing your floristry work can feel like a daunting task, but getting it right is the key to making your business sustainable and profitable. In this episode, Debra dives into the nuts and bolts of pricing structures — from markups on flowers and gift lines to adding a labour component — and how small changes can make a big difference to your bottom line.

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00:30:53

“How to Switch Off When You’re Always 'On': Reset...

The Flowery Folk Podcast ·

2025/05/19

Feeling burnt out from constant hustle? You’re not alone. In this solo episode, I’m diving into the very real struggle of switching off when you’re running a creative business. Inspired by a florist’s comment—“I just can’t switch off at night”—this episode shares the simple things I’m doing to rest, reset, and reclaim my headspace.From deleting the email app to only using Instagram on desktop, these tips are practical, doable, and honestly—pretty freeing. If you’re craving some white space in your

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00:30:11

"Making Her Mark: Emma Anderson’s Journey as a Young...

The Flowery Folk Podcast ·

2025/05/05

Join us in this inspiring episode as we chat with Emma Anderson, the creative behind Ethereal Floral Boutique on the Sunshine Coast, Qld. Emma shares her journey as a young florist, discussing the challenges and triumphs she has faced in the floral industry. From her early beginnings to establishing her own business, Emma's story is one of passion, resilience and creativity.In this episode, Emma opens up about her inspirations, the unique style she brings to her floral designs, and how she navigates

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00:36:42

"Blooming in the Moment: Zoey Mills on Creativity,...

The Flowery Folk Podcast ·

2025/04/21

In this episode, we chat with Zoey Mills about her journey, inspirations and the story behind A Willow in Bloom, a boutique florist shop located in Mackay. Zoey shares insights into her creative process and the challenges of running a business in Central Queensland.Key Highlights:Introduction to Zoey and her work.Challenges faced during the recording due to weather and internet issues.Insights into Zoey's creative journey and her business philosophy.Technical Notes:The episode includes two parts due

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00:36:42

"Mother’s Day Survival Guide – Surviving the Chaos...

The Flowery Folk Podcast ·

2025/04/07

In this episode, we’re diving into all things Mother’s Day. From planning and preparation to ensuring everything runs smoothly, this guide will help you navigate one of the busiest times of the year.Key topics covered:Introduction to Mother’s Day planning.Tips for organizing delivery drivers and assigning tasks effectively.Insights on utilizing staff efficiently to handle specific jobs.Suggestions for improving workflow and ensuring a seamless experience.Tune in to get actionable advice and make

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00:17:45

Bonus Episode- Push your Boundaries : Why every...

The Flowery Folk Podcast ·

2025/03/26

In our episode today we are going to have a quick chat about floristry competitions and why I think it's really important to give them a go.

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00:14:19

"Picking the Right Floristry Course: My Top Tips"

The Flowery Folk Podcast ·

2025/03/24

In this episode of The Flowery Folk Podcast, I share valuable insights and tips on choosing the right floristry education course or program. We'll cover topics like identifying your goals, understanding what each course offers and considering the delivery method, time commitment and budget constraints. I'll also discuss the benefits of asking specific questions to course providers and considering one-on-one sessions for personalised learning.

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00:49:17

"Scaling Up: How Emily Galloway Built Sunday Jungle...

The Flowery Folk Podcast ·

2025/03/10

Join us in this exciting episode as we sit down with Emily Galloway from Sunday Jungle, located in Townsville, North Queensland. Emily shares her journey and insights into the world of creative entrepreneurship. Discover the inspiration behind Sunday Jungle and how Emily navigates the challenges and triumphs of running a successful business in the vibrant community of Townsville. Tune in for an engaging conversation filled with valuable lessons and inspiring stories.

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00:27:46

"Breaking Up with Floral Foam: My Journey &...

The Flowery Folk Podcast ·

2025/02/23

Navigating Foam-Free Floristry: Tips and ChallengesIn today's episode of the Flowery Folk podcast, I chat about the challenges we florists face in moving away from floral foam due to environmental concerns.Recorded right in my garden, this episode dives into the impact of floral foam on our planet and shares my personal stories and tips for cutting back on its use in floral designs.You'll hear about practical alternatives like chicken wire and Oshun Pouches, and how to tackle issues like

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00:05:23

"Design Smarter, Not Harder: The Power of Series...

The Flowery Folk Podcast ·

2025/02/23

Welcome to The Flowery Folk Podcast! I'm Debra, your host, and I'm excited to have you here. In this episode, I share a quick and fun tip on series production for flower arrangements. Imagine creating multiples of one item to streamline your workflow and boost efficiency in the studio. By crafting several bouquets or floral arrangements at once, you save time and cut down on waste. Plus, I dive into different price points for various product sizes and how this approach can be a game-changer for

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00:02:36

Welcome to The Flowery Folk Podcast

The Flowery Folk Podcast ·

2025/02/13

What is the Flowery Folk Podcast all about and who's it for? Listen along to find out more.

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