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PODCAST

Behave And Design

Where behavioral science meets enterprise complexity. Behave & Design decodes why organizations struggle with consistency, governance, and transformation - despite having smart people and good intentions. Host Daniel Irala, Senior UX Researcher and Service Designer at Nestlé, reveals the hidden system forces that drive real behavior in complex organizations. Through frameworks like journey management, service blueprinting, and systems thinking, each episode transforms organizational friction

arts design

All Episodes

00:22:16

7. Systems Over Willpower: When Movement Creates...

Behave And Design ·

2025/10/06

Why do some people consistently create, while others wait for motivation to strike? In this episode, we flip the script on willpower and uncover why action sparks motivation—not the other way around. Drawing from behavioral science, systems thinking, and real-world examples—from Olympic athletes to public transit and grocery store design—we explore how structure beats self-control every time.You’ll learn:Why “motivation waves” always crash—and how to stop relying on them.How the Zeigarnik Effect

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00:15:30

6. Hidden Forces Behind Decision-Making

Behave And Design ·

2025/10/02

Why do we pick the “popular” option, stick with sunk costs, or feel swayed by the first number we hear? In this episode, we uncover the hidden forces, social proof, anchoring, the decoy effect, and loss aversion that shape our choices more than we realize. From pricing tricks to team decisions, these biases are everywhere. Spotting them doesn’t make us immune, but it does give us a pause, and in that pause lies the power to choose differently.So here’s the question: if you could see the invisible

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00:20:09

5. Feedback Loops & Course-Correction

Behave And Design ·

2025/09/29

What if the real secret to growth isn’t more effort, but smarter feedback loops? In this episode, we unpack how timing shapes learning, why “too much” or “too little” feedback can backfire, and how to build flexible systems that keep you improving even when life gets messy. From neuroscience insights to the After-Action Review method, you’ll discover practical ways to turn surprises into data, not failures.So here’s the question: what would change if every unexpected outcome became a signal to

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00:19:01

Episode 4: Leverage Points: Why Most Change Efforts Fail

Behave And Design ·

2025/09/25

Have you ever noticed how some tiny changes create massive ripple effects while enormous efforts barely move the needle?In this episode, I explore Donella Meadows' framework of leverage points - those hidden places in systems where small shifts create massive change. As a Senior UX Researcher and service designer, I keep seeing this pattern: we pour resources into visible improvements (new processes, dashboards, tools) while the real drivers of change - paradigms and mental models - remain

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00:15:33

Episode 3: The Journey Mapping Framework - The...

Behave And Design ·

2025/09/22

Why do we struggle with routines even when we know what to do? In this episode, Daniel shares a personal discovery that transformed his approach to journey mapping. While mapping his chaotic morning routine, he uncovered a third, invisible layer that most journey maps miss: cognitive load.Learn how 50+ micro-decisions before 7 AM were sabotaging his mornings, why companies miss this crucial layer in employee experiences, and how to map what's actually happening in your brain. This isn't about

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00:22:33

Episode 2: Why We're Design Geniuses at Work But...

Behave And Design ·

2025/09/18

Ever notice how you can solve complex problems at work with frameworks and strategic thinking, then go home and have the same recurring argument with your partner for the fifteenth time? We will investigate this weird split personality we all have - and what happens when you start applying the same curiosity and systematic thinking to your personal life that makes you brilliant professionally. Spoiler: it changes everything.

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00:19:50

Episode 1: Finding Your Emotional Compass

Behave And Design ·

2025/09/15

What if your emotions aren't random chaos, but actually sophisticated navigation data you haven't learned to read yet? We will explore how to build an emotional compass that actually works - moving beyond "just think positive" to understand what your feelings are really telling you about your life's direction. Perfect for anyone who's tired of being told to "manage" their emotions and ready to start using them as design intelligence instead.

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00:01:59

Introducing Behave and Design: Where Psychology Meets...

Behave And Design ·

2025/09/05

What if design could transform more than just products, what if it could transform people life? Starting September 2025, Behave and Design explores this question twice weekly. Host Daniel Irala blends behavioral design, service thinking, and co-creation methodologies to help you see challenges differently, find clarity in confusion, and unlock new possibilities. Mondays start your week with fresh energy; Thursdays maintain your momentum.Join our community and discover how design can be your pathway

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00:11:17

5. La Importancia de la Acción Sobre la Motivación

Behave And Design ·

2025/03/03

En este episodio de Behave and Design, exploramos por qué la motivación no es suficiente para alcanzar nuestras metas y cómo la acción sostenida marca la diferencia. A través de ejemplos prácticos y estrategias basadas en el diseño conductual, descubrirás cómo evitar la trampa de la dependencia motivacional y construir sistemas que te impulsen a avanzar día tras día.⏳ 00:00 - 00:40 | Introduccion🎙️ 00:41 - 01:20 | Presentación del Episodio🔍 01:21 - 03:15 | The Setup: Creando el Escenario⚡ 03:16 -

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00:12:42

4. Metas en Acción

Behave And Design ·

2025/02/13

En este cuarto episodio de “Behave and Design” descubrirás cómo transformar tus metas en acciones concretas que impulsen tu éxito profesional. A lo largo de la conversación, te guiaré paso a paso para convertir tus objetivos en micro-hábitos diarios, utilizando la metodología SMART y estrategias diseñadas para crear un entorno laboral que potencie tu productividad.Aprenderás a medir tu progreso, ajustar tu plan de acción y mantener la motivación a través de pequeños incentivos y un seguimiento

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00:11:46

3. Diseñando Metas para Impulsar tu Visión

Behave And Design ·

2025/02/10

En este tercer episodio de “Behave and Design”, descubrirás cómo convertir una simple intención de “ser mejor en el trabajo” en un plan de acción concreto, claro y estructurado. A lo largo de la conversación,aprenderás sobre la ciencia detrás de las metas, incluyendo cómo funciona nuestro cerebro cuando nos fijamos objetivos y por qué la motivación inicial suele desvanecerse con tanta facilidad. También exploraremospor qué solemos fallar al proponernos nuevas metas —entre la falacia de la

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00:07:33

2. Define tu visión: un enfoque práctico

Behave And Design ·

2025/02/06

En este episodio transformamos la idea abstracta de tu futuro en un plan concreto. Acompáñanos en ejercicios prácticos como la Visualización Activa, el Vision Statement Canvas y la construcción de tu Declaración de Visión para definir y estructurar tu visión personal y profesional. Concluimos con una reflexión para afinar tu camino y te invitamos a compartir tus impresiones.¡No te lo pierdas! Cuestionario de feedback

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00:09:13

1. Diseña tu futuro

Behave And Design ·

2025/02/03

En este primer episodio de Behave and Design Podcast, damos inicio a un viaje hacia el diseño de una vida con propósito y claridad. ¿Te sientes perdido o con una dirección poco definida? Aquí encontrarás las herramientas para cambiar eso. Exploramos la importancia de tener un “porqué” claro, esa fuerza interna que te impulsa a avanzar con determinación en medio de la incertidumbre. Inspirándonos en autores como Simon Sinek y James Clear, y respaldados por investigaciones científicas, desglosamos

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00:01:56

Trailer

Behave And Design ·

2025/01/07

¡Bienvenidos a Behave and Design! En este tráiler, te adelanto todo lo que podrás descubrir en este espacio dedicado al crecimiento personal y profesional a través del diseño. Aquí, el enfoque eres tú: exploraremos metodologías como el diseño de servicios, la co-creación y el diseño del comportamiento para potenciar tu confianza y ayudarte a superar retos. Cada episodio te brindará herramientas prácticas y consejos aplicables, desde estrategias de diseño hasta principios de systems thinking que

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