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PODCAST

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.From how to spend less

business marketing

All Episodes

17:04

54: Algorithm Fatigue? What ACTUALLY Makes People...

The Creative Bodega | Content Marketing and Instagram... ·

2026/02/09

Tired of feeling like the algorithm is punishing you for showing up? Same. In this episode of The Creative Bodega, I'm sharing the data-backed truth about what actually makes people follow, unfollow, and stop watching your content—and honestly, it's not what you think. Spoiler alert: it's not about posting more or having a perfectly polished feed. I'm breaking down five major myths that are keeping you stuck in the content creation hamster wheel, and I'm giving you the real numbers (from Many...

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21:21

53: “Online Courses Are Dead”? What’s Actually...

The Creative Bodega | Content Marketing and Instagram... ·

2026/02/02

Amy Porterfield just discontinued Digital Course Academy—and the internet has thoughts. But here's what I think: online courses aren't dead. What's dying is the low-touch, "here's your login, good luck" model. In this episode of The Creative Bodega, I'm pulling back the curtain on why I think DCA closed, what the future of online education actually looks like, and how I've built my own programs (like The Visual Edit) to prioritize real support, accountability, and results. If you've ever felt...

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13:11

52: What's Happening Is Too Big to Ignore: Speaking...

The Creative Bodega | Content Marketing and Instagram... ·

2026/01/26

Sometimes the hardest thing is to keep showing up when the world feels like it's falling apart. In this unedited (literally) episode of The Creative Bodega, I'm processing in real time what it means to stay visible in your business when everything outside your door feels completely wrong. I'm talking about the Minneapolis ICE raids, the fear people are experiencing, and why I'm moving forward with the launch of The Visual Edit even though it feels weird and uncomfortable. If you've ever strug...

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25:55

51: 6 Instagram Post Musts for 2026 That Actually...

The Creative Bodega | Content Marketing and Instagram... ·

2026/01/19

Drowning in "new algorithm" posts and conflicting advice about what you must do in 2026? Let's be real: you don't need a total content overhaul. In this episode of The Creative Bodega, I'm breaking down the six things that actually matter for service-based solopreneurs this year—and spoiler alert, it's not about posting more or buying fancy equipment. I'm sharing what's worked for me since 2020 (yes, the same strategy), why fewer high-intent posts beat constant posting, and how to stay visibl...

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19:32

50: Your Simplest Way Is Your Strongest Way: Content...

The Creative Bodega | Content Marketing and Instagram... ·

2026/01/12

Feeling like you need a ring light, perfect angle, and cinematic editing skills just to post a reel? Let's be real—you don't. In this episode of The Creative Bodega, I'm breaking down why your simplest way is actually your strongest way when it comes to showing up online. I'm sharing the exact framework I use to create consistent content without the overwhelm, plus the boundaries that protect my sanity (and my time). If you're tired of feeling behind because you can't keep up with the polishe...

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28:38

49: How One Solopreneur Ended Her Content Overwhelm...

The Creative Bodega | Content Marketing and Instagram... ·

2026/01/05

Ever feel like you know what you do and who you help, but you just can't figure out how to make your brand stand out online? You're not alone! In this episode of The Creative Bodega, I'm sitting down with Emily Odio-Sutton—my very first official podcast guest (besides my husband!)—to talk about her journey from overwhelmed content creator to confident Etsy Print on Demand expert with a scroll-stopping Instagram presence. Emily shares exactly how she went from staring at a blank screen, wonder...

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27:17

48: Choosing Enough: My 2025 Revenue Breakdown &...

The Creative Bodega | Content Marketing and Instagram... ·

2025/12/29

Chasing an invisible revenue target and feeling like you're never making enough? Here's the truth: bigger isn't always better. In this episode of The Creative Bodega, I'm sharing my full 2025 year-end recap—the real numbers, what I stopped doing, and the one question that completely changed my business (and my nervous system). You'll learn how to define "enough" for your business, audit what's actually working, and build a business that fits your life—not the other way around. If you're ready...

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19:34

47: How My Community Carried Me Through a 20-Minute...

The Creative Bodega | Content Marketing and Instagram... ·

2025/12/22

My worst live event nightmare came true—and I'm sharing the raw, unfiltered story while it's still fresh. I got kicked off my own Zoom workshop four times in front of 300 people during a live event for Canva World Tour. We're talking audio failures, connection drops, and me literally sweating through my clothes while 1600+ registrants watched the chaos unfold. But here's what happened next: my community held me together, I made three tiny pivots that saved the workshop, and I learned how to l...

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17:06

46: My Secret To Staying Consistent AF Even When Life...

The Creative Bodega | Content Marketing and Instagram... ·

2025/12/15

If you've ever told yourself "I just need to be more disciplined" when it comes to showing up consistently online—I need you to hear this: It's not about willpower. It's about systems. In this episode of The Creative Bodega, I'm breaking down the exact content systems I use to stay consistent across my podcast, newsletter, and Instagram—even when life is absolutely chaotic (because honestly, when is it not?). You'll learn how I batch my content, the plug-and-play frameworks that keep me on tr...

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19:28

45: Should You Start a Membership? The 4 Green Flags...

The Creative Bodega | Content Marketing and Instagram... ·

2025/12/08

"Should I start a membership?" If you've ever asked yourself this, this episode is your permission slip to pause and get real before diving in. Today, I'm sharing the unfiltered truth about running a paid community—what works, what doesn't, and the one thing I believe no one is talking about: your membership has to benefit YOU too. Click here for the full blog/show notes! Inside this episode: Why I refused to start a membership until it felt sustainableThe exact moment I knew I was readyWhat ...

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21:37

44: Botox, Burnout & the Real Reason No One Was...

The Creative Bodega | Content Marketing and Instagram... ·

2025/12/01

Ever feel like fixing your face (or your feed, or your strategy) will magically fix your engagement? Yeah… I tried that. Spoiler alert: it didn't work. In this episode of The Creative Bodega, I'm sharing a story I honestly never thought I'd tell on the internet—about Botox, burnout, and what really happens when you try to control your appearance instead of addressing what's actually broken in your business. If you've been in that place where your engagement tanked, your confidence is sh...

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21:31

43: The 30-Minute Email Newsletter System Every...

The Creative Bodega | Content Marketing and Instagram... ·

2025/11/24

‼️TIME-SENSITIVE Resources & Links: 50% OFF Flodesk Unlimited Pricing - Lock in unlimited pricing for life at 50% off your first year ($19/month) with code THECREATIVEBODEGA before November 28th at midnight (affiliate link in show notes)$200 OFF Start and Grow Your Email List from Scratch - My self-paced program with 4 modules and bite-sized lessons taking you from freebie to weekly newsletter, now $200 off at $297 until 12/1/25!What if Instagram vanished tomorrow—would you still be able ...

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30:02

42: The Visuals-First Canva Workflow That Cuts My...

The Creative Bodega | Content Marketing and Instagram... ·

2025/11/17

Spending hours in Canva every time you need to post? You're not alone! In this episode of The Creative Bodega, I'm breaking down my exact visuals-first system that cuts content creation time to about twenty minutes per post—without sacrificing brand recognition. You'll learn why your visuals should speak before your caption does, how to build a simple brand system that works on your busiest days, and the exact templates + workflow that keep you consistent without the overwhelm. If you're tire...

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31:23

41: The #1 Instagram ICK in 2026: Why THIS Type of...

The Creative Bodega | Content Marketing and Instagram... ·

2025/11/10

The number one ick on Instagram right now? Perfect expert vibes. Perfect tips, perfect tone, perfect designs—and honestly, it's all perfectly forgettable. If you've been feeling like your polished content isn't landing the way you hoped, this episode is exactly what you need. I'm sharing why connection is beating perfection in 2026, how to lean into messy authenticity without losing your brand vibe, and the exact headline formulas that are getting me 400+ likes and 140+ comments per post. Plu...

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27:12

40: The 4-Post Strategy That Grows Your Audience AND...

The Creative Bodega | Content Marketing and Instagram... ·

2025/11/03

Posting and wondering "Is this even doing anything? Is anyone even seeing this? Am I getting any results?" If you've been feeling like your content is just... existing without actually working for your business, this episode is exactly what you need. I'm sharing the simple 4-bucket system I use to make sure every single post I create has a job to do. No more posting just for the hell of it! You'll learn the exact rhythm I rotate through every week so your content grows your audience, builds y...

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22:21

39: Simple Black Friday Sale Ideas: 6 Low-Lift Ideas...

The Creative Bodega | Content Marketing and Instagram... ·

2025/10/27

Do I need to do a Black Friday promo? Is my audience expecting it? And if I do, what on earth should I offer that won't burn me out? If these questions have been floating around your brain (like they have mine), this episode is exactly what you need! I'm sharing my Black Friday brainstorming ideas - six simple, adaptable sale ideas that work whether you're a coach, creator, or somewhere in between. Plus, I'm pulling back the curtain on my own Black Friday strategy, including the exact 5-email...

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18:12

38: 4 Steps to Uncovering What Makes Your Personal...

The Creative Bodega | Content Marketing and Instagram... ·

2025/10/20

If you've ever wondered why someone should hire YOU instead of the 47 other people who do what you do, this episode is for you. In this episode of The Creative Bodega, I'm breaking down the exact 4-step framework I use to help solopreneurs uncover their unique selling proposition (or as I like to call it - what makes you unforgettable). You'll learn how to stop blending in, own your transformation story, and confidently answer "why should someone choose me?" Plus, I'm sharing my own USP break...

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23:04

13 Things I Did to Sell Out My Program in 24 Hours —...

The Creative Bodega | Content Marketing and Instagram... ·

2025/10/13

f you’ve ever wondered how some entrepreneurs launch effortlessly while juggling all the things—this episode is for you. I didn’t have a funnel. I didn’t run ads. I barely posted on launch day. But I still sold out my program in 26 hours and made over $41K. Inside this episode, I’m breaking down the real reason it worked—and it has everything to do with consistent content, a warm email list, and showing up before the pitch. To read the full show notes, [CLICK HERE]. Here’s what we cover: &nbs...

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23:27

My Launch Day Playbook: How I Used Ethical Urgency to...

The Creative Bodega | Content Marketing and Instagram... ·

2025/10/06

Ever wondered how to build real momentum before your launch goes live? In this episode, I’m breaking down how I grew a 450-person waitlist in 2 weeks, converted 50% of those sales within 6 hours—and did it all during back-to-school chaos and my husband’s birthday. If you’re launching soon and want it to feel exciting, not exhausting, this episode is your behind-the-scenes blueprint.To read the full show notes, CLICK HERE.Things I cover inside the episode: ✨ How I warmed up my waitlist without

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23:56

Mom Guilt + Launching a Live Program: My Unfiltered,...

The Creative Bodega | Content Marketing and Instagram... ·

2025/09/29

If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you. Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s chaotic. And if you’re a mom or solopreneur (or both), it will absolutely spill over into your everyday life. In this episode, I’m pulling back the curtain and sharing what really went down the week before my launch — the messy mom moments, the anxiety spirals, and th...

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