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PODCAST

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.From how to spend less

business marketing

All Episodes

21:55

64: This Instagram Mistake Is Costing You Hundreds of...

The Creative Bodega | Content Marketing and Instagram... ·

2026/04/20

Think your content's the problem? What if I told you it's actually your conversion path that's broken?! In this episode of The Creative Bodega, I'm sharing the exact moment from a recent one-on-one call that completely shifted how a realtor (with really good content!) was thinking about her Instagram strategy. Spoiler: her content wasn't the issue—it was what happened after people found her. If you're posting consistently but not seeing leads, inquiries, or email signups, this episode is goin...

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15:45

63: Why Your Content Design Affects Trust (And How to...

The Creative Bodega | Content Marketing and Instagram... ·

2026/04/13

Spending forever on Canva just to create a post that gets… crickets? Here's the truth: your design isn't just about looking pretty—it's actually affecting whether people trust you, stop scrolling, and take action. In this episode of The Creative Bodega, I'm breaking down exactly how your colors, fonts, and design choices impact buyer behavior (yes, really). You'll learn how to make your content easier to consume, what the "star of the show" should be in every post, and why clarity beats compl...

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21:10

62: 10 Things I Do to Get My Spark Back When I’m in a...

The Creative Bodega | Content Marketing and Instagram... ·

2026/04/06

In a content rut right now? Let's be real—you're in very good company. In this episode of The Creative Bodega, I'm sharing the 10 things I actually do when content feels heavy, my ideas feel stale, or my posts aren't hitting the way I want them to. This isn't about forcing yourself to be inspired or white-knuckling your way through it. It's about coming back to what helps you feel like YOU again—with boundaries, systems, and a whole lot less pressure. If you've been in your head about your co...

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28:56

61: The 7 Hook Types That Create Buy-In (Not Just...

The Creative Bodega | Content Marketing and Instagram... ·

2026/03/30

Staring at a blank caption, wondering what the hell to write? Yeah, I've been there too. In this episode of The Creative Bodega, I'm breaking down why your hooks might be falling flat—and it's not because you need some magical copywriting formula. The truth? People are exhausted by content that bosses them around. What's actually working right now are hooks that feel personal, relatable, and human. I'm sharing the seven hook formulas behind my highest-performing podcast promos (we're talking ...

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21:16

60: Why Your Email List Isn't Growing + My 4-Step...

The Creative Bodega | Content Marketing and Instagram... ·

2026/03/23

Your Instagram is getting engagement, you're showing up consistently, but your email list? Crickets. If you've been wondering why your freebie isn't converting or why nobody seems to care about your newsletter, this episode is for you. I'm breaking down the real reason your email list isn't growing from Instagram—and spoiler alert: it's probably not what you think. You'll learn exactly how often to promote your list (without being annoying), how to bridge the gap between your content and your...

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16:48

59: 7 Things I’m Doing Differently With My Instagram...

The Creative Bodega | Content Marketing and Instagram... ·

2026/03/16

If your Instagram feed is quietly repelling people instead of enticing them, you're not alone! In this episode of The Creative Bodega, I'm breaking down the 2026 visual reality check: perfect is out, overproduced is out, but inconsistent doesn't read as real—it reads as confusing. And confusing does not convert. I'm sharing seven visual fixes that will make your Instagram feel instantly more enticing without turning this into a full-on design class. This is about clarity, cohesion, and trust—...

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30:28

58: The Simple Reel Series Strategy That Generated...

The Creative Bodega | Content Marketing and Instagram... ·

2026/03/09

What happens when you commit to showing up on Instagram for 30 days straight...and accidentally gain 140K+ followers in the process? In this episode of The Creative Bodega, I'm sitting down with Amanda Jefferson, a Coven member who went from 5,000 to over 150,000 followers (and counting!) using a simple jar of tech tips and a whole lot of authenticity. We're breaking down exactly what worked, what broke (literally—her checkout page couldn't handle the traffic), and how she turned viral moment...

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20:15

57: 6 Bio Mistakes That Quietly Cost You Instagram...

The Creative Bodega | Content Marketing and Instagram... ·

2026/03/02

Is your Instagram worth a follow? That's the question I want you to ask yourself today—and I know it might sting a little. But here's the thing: if a stranger clicks on your profile right now, do they immediately think "Oh, this is for me"? Or are they clicking away in three seconds flat? In this episode of The Creative Bodega, I'm walking you through the six bio mistakes that are quietly costing you followers, clicks, and sales—plus exactly how to fix them. Think of your Instagram profile li...

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20:04

56: My 30-Day Show Up Strategy That Ended My Camera...

The Creative Bodega | Content Marketing and Instagram... ·

2026/02/23

Hiding from the camera while trying to grow your business? I've been there—and I'm calling you out with love. In this episode of The Creative Bodega, I'm sharing the exact show-up strategy I used to go from absolutely dreading video (like, worst nightmare level) to posting daily stories without a second thought. You'll learn how to get comfortable on camera through strategic repetition, what to share (and what to keep private), and my 30-day rep plan that actually works. If you've been waitin...

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44:25

55: Don’t Make It Weird: Selling Like a Human with...

The Creative Bodega | Content Marketing and Instagram... ·

2026/02/16

In this episode of The Creative Bodega, I'm sitting down with Colleen Nichols (@noshamessalesgame) to talk about the messy, beautiful reality of building a business when life forces your hand. We're diving into what it really takes to grow on Instagram without ads, how to trust your gut when everyone's telling you to charge more, and why showing up authentically (cursing and all) might be your biggest competitive advantage. If you've ever wondered how successful entrepreneurs actually got sta...

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17:04

54: Algorithm Fatigue? What ACTUALLY Makes People...

The Creative Bodega | Content Marketing and Instagram... ·

2026/02/09

Tired of feeling like the algorithm is punishing you for showing up? Same. In this episode of The Creative Bodega, I'm sharing the data-backed truth about what actually makes people follow, unfollow, and stop watching your content—and honestly, it's not what you think. Spoiler alert: it's not about posting more or having a perfectly polished feed. I'm breaking down five major myths that are keeping you stuck in the content creation hamster wheel, and I'm giving you the real numbers (from Many...

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21:21

53: “Online Courses Are Dead”? What’s Actually...

The Creative Bodega | Content Marketing and Instagram... ·

2026/02/02

Amy Porterfield just discontinued Digital Course Academy—and the internet has thoughts. But here's what I think: online courses aren't dead. What's dying is the low-touch, "here's your login, good luck" model. In this episode of The Creative Bodega, I'm pulling back the curtain on why I think DCA closed, what the future of online education actually looks like, and how I've built my own programs (like The Visual Edit) to prioritize real support, accountability, and results. If you've ever felt...

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13:11

52: What's Happening Is Too Big to Ignore: Speaking...

The Creative Bodega | Content Marketing and Instagram... ·

2026/01/26

Sometimes the hardest thing is to keep showing up when the world feels like it's falling apart. In this unedited (literally) episode of The Creative Bodega, I'm processing in real time what it means to stay visible in your business when everything outside your door feels completely wrong. I'm talking about the Minneapolis ICE raids, the fear people are experiencing, and why I'm moving forward with the launch of The Visual Edit even though it feels weird and uncomfortable. If you've ever strug...

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25:55

51: 6 Instagram Post Musts for 2026 That Actually...

The Creative Bodega | Content Marketing and Instagram... ·

2026/01/19

Drowning in "new algorithm" posts and conflicting advice about what you must do in 2026? Let's be real: you don't need a total content overhaul. In this episode of The Creative Bodega, I'm breaking down the six things that actually matter for service-based solopreneurs this year—and spoiler alert, it's not about posting more or buying fancy equipment. I'm sharing what's worked for me since 2020 (yes, the same strategy), why fewer high-intent posts beat constant posting, and how to stay visibl...

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19:32

50: Your Simplest Way Is Your Strongest Way: Content...

The Creative Bodega | Content Marketing and Instagram... ·

2026/01/12

Feeling like you need a ring light, perfect angle, and cinematic editing skills just to post a reel? Let's be real—you don't. In this episode of The Creative Bodega, I'm breaking down why your simplest way is actually your strongest way when it comes to showing up online. I'm sharing the exact framework I use to create consistent content without the overwhelm, plus the boundaries that protect my sanity (and my time). If you're tired of feeling behind because you can't keep up with the polishe...

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28:38

49: How One Solopreneur Ended Her Content Overwhelm...

The Creative Bodega | Content Marketing and Instagram... ·

2026/01/05

Ever feel like you know what you do and who you help, but you just can't figure out how to make your brand stand out online? You're not alone! In this episode of The Creative Bodega, I'm sitting down with Emily Odio-Sutton—my very first official podcast guest (besides my husband!)—to talk about her journey from overwhelmed content creator to confident Etsy Print on Demand expert with a scroll-stopping Instagram presence. Emily shares exactly how she went from staring at a blank screen, wonder...

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27:17

48: Choosing Enough: My 2025 Revenue Breakdown &...

The Creative Bodega | Content Marketing and Instagram... ·

2025/12/29

Chasing an invisible revenue target and feeling like you're never making enough? Here's the truth: bigger isn't always better. In this episode of The Creative Bodega, I'm sharing my full 2025 year-end recap—the real numbers, what I stopped doing, and the one question that completely changed my business (and my nervous system). You'll learn how to define "enough" for your business, audit what's actually working, and build a business that fits your life—not the other way around. If you're ready...

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19:34

47: How My Community Carried Me Through a 20-Minute...

The Creative Bodega | Content Marketing and Instagram... ·

2025/12/22

My worst live event nightmare came true—and I'm sharing the raw, unfiltered story while it's still fresh. I got kicked off my own Zoom workshop four times in front of 300 people during a live event for Canva World Tour. We're talking audio failures, connection drops, and me literally sweating through my clothes while 1600+ registrants watched the chaos unfold. But here's what happened next: my community held me together, I made three tiny pivots that saved the workshop, and I learned how to l...

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17:06

46: My Secret To Staying Consistent AF Even When Life...

The Creative Bodega | Content Marketing and Instagram... ·

2025/12/15

If you've ever told yourself "I just need to be more disciplined" when it comes to showing up consistently online—I need you to hear this: It's not about willpower. It's about systems. In this episode of The Creative Bodega, I'm breaking down the exact content systems I use to stay consistent across my podcast, newsletter, and Instagram—even when life is absolutely chaotic (because honestly, when is it not?). You'll learn how I batch my content, the plug-and-play frameworks that keep me on tr...

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19:28

45: Should You Start a Membership? The 4 Green Flags...

The Creative Bodega | Content Marketing and Instagram... ·

2025/12/08

"Should I start a membership?" If you've ever asked yourself this, this episode is your permission slip to pause and get real before diving in. Today, I'm sharing the unfiltered truth about running a paid community—what works, what doesn't, and the one thing I believe no one is talking about: your membership has to benefit YOU too. Click here for the full blog/show notes! Inside this episode: Why I refused to start a membership until it felt sustainableThe exact moment I knew I was readyWhat ...

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65 results

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