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PODCAST

The BIT podcast

The Behavioural Insights Team

Discover the fascinating and surprising world of behavioural insights. Find out how understanding the ways people really think and behave through behavioural science can help deliver a fairer society for us all. Brought to you by the Behavioural Insights Team.

science social sciences

All Episodes

41:08

Rethinking approaches to tackling violent crime

The BIT podcast ·

2025/08/27

In many countries, the approach to tackling violent crime has been dominated by two ideas for generations. On the one hand, use bigger sticks, like longer prison sentences; on the other, use bigger carrots, like more economic opportunities, to make crime a less attractive choice. Both of these pillars of policy - enforcement and opportunity - rest on a fundamental assumption - that people are making rational decisions before they act. What if, for the vast majority of violent incidents, that

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25:40

Why society changes: behavioural science explains...

The BIT podcast ·

2025/07/01

Social norms can change rapidly — sometimes sparked by viral moments, other times by subtle cultural shifts. Can behavioural science not only explain these changes — but help shape them? Recorded at the Behavioural Exchange conference #BX2025 in Abu Dhabi, Michael Hallsworth, BIT’s Chief Behavioural Scientist, dives deep into the science behind these shifts - asking the question ‘What can behavioural science tell us about changing social norms?’ We hear from: 🎙️ Nikos Nikiforakis, Professor of

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53:22

What makes nations succeed? Insights from Nobel...

The BIT podcast ·

2025/06/04

Global inequalities are widening and the Covid-19 pandemic, polarisation, geopolitical conflicts and technological disruptions have exposed institutional fragilities worldwide. Understanding what drives successful governance and innovation is critical to addressing these challenges. Join Mónica Wills Silva, BIT’s Director of International Programmes, as she sits down with Nobel Prize-winning economist Professor James Robinson, to hear his insights on how inclusive political institutions and

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30:26

How is AI being used to create new ways to apply...

The BIT podcast ·

2025/05/20

Behavioural science is constantly evolving. But what are the latest developments, who is at the forefront of this work and what questions are they raising? Recorded at the Behavioural Exchange conference #BX2025 in Abu Dhabi, Michael Hallsworth, BIT’s Chief Behavioural Scientist, explores the next frontier of the field with some of its most innovative practitioners - asking the question ‘How will AI affect the ways we apply behavioural science to real-world problems?’ We hear from: 🎙️ Sanjog

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42:29

You can’t read your way out of a complex policy problem

The BIT podcast ·

2025/03/03

The Behavioural Insights Team have spent the last 10 years developing solutions that are informed by behavioural science. These insights do not emerge overnight. Instead, they are grounded by a firm understanding of the systems in which we operate. Reading academic (or policy) papers is an important step to developing evidence based interventions, but it will only get you so far if you want to understand the context in which you want to implement an intervention. Instead, we argue that you need to

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30:24

The evolution of EAST: Four Simple Ways to Apply...

The BIT podcast ·

2025/02/20

A decade ago, BIT’s EAST® framework made applying behavioural science Easy, Attractive, Social, and Timely. Now, just like the field itself, it’s evolved. Join Michael Hallsworth, BIT’s Chief Behavioural Scientist and one of the authors of the original framework, as he explores how behavioural science has developed over the last 10 years, including the wins, the setbacks, and the future of the field. In this episode Michael sits down with: Laura Litvine (Director, BIT France) Elspeth Kirkman

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30:00

From Nudge to…where now?

The BIT podcast ·

2025/02/12

Behavioural science has made a major impact on important issues over the past decade, such as antimicrobial resistance, educational attainment, and sustainability. But it’s also clear that applied behavioural science needs to evolve to fulfil its true potential. BIT has just published A Manifesto for Applying Behavioral Science - a landmark guide to the future of applied behavioral science. This Manifesto takes a clear-eyed look at challenges facing the field and offers 10 proposals to address them:

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01:02:47

Net Zero as the easy option

The BIT podcast ·

2025/02/12

New research in BIT's 'How to build a Net Zero society' report finds that most people find it hard to make more sustainable choices in their own lives, despite 9 in 10 wanting to do so. They want to see strong leadership from government and business to make green choices easier. These high levels of public support aren't just in the abstract - there are big majorities in favour of a whole host of specific policy recommendations, including many often deemed more controversial. Listen to the team

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56:21

Online fraud, peacebuilding, road safety & synthetic...

The BIT podcast ·

2025/02/12

This episode looks at recent work from the team in the areas of road safety, online fraud, conflict resolution and synthetic data. Over the past decade, car crash death rates in the US for pedestrians rose by 36%, even as death rates fell for drivers and passengers. Over a third of San Francisco’s traffic deaths are caused when drivers make left turns and don't see the person in the crosswalk. BIT’s Lis Costa is joined by Maximillian Kroner from our US office to discuss a pilot study conducted by

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01:12:15

Decarbonising our food, transport & energy

The BIT podcast ·

2025/02/12

In the second of a two-part climate change special, BIT’s Head of Energy & Sustainability, Toby Park, sits down with Cambridge University’s Professor Theresa Marteau, Moira Nicolson from the Cabinet Office and Valentine Quinio from the Centre for Cities to unpick three of the biggest areas we need to decarbonise to reach Net Zero by 2050: Food, Transport and Energy. We know we cannot achieve Net Zero without behaviour change - the question is, how we can make it happen and devise effective solutions

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01:01:47

Can we nudge to Net Zero?

The BIT podcast ·

2025/02/12

In the first of a two-part climate change special, BIT’s Lis Costa sits down with Nobel Prize Winner Professor Richard Thaler, Cambridge University’s Lucia A. Reisch and, BIT's former CEO and now President Emeritus, Professor David Halpern to answer one big question ahead of the COP26 UN Climate Change Conference: Can we Nudge to Net Zero? According to the Paris Agreement’s: Sixth Carbon Budget, in order to reach net zero carbon emissions by 2050, a 63% reduction in future emissions is required over

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39:17

Antibiotic resistance, health inequality and the...

The BIT podcast ·

2025/02/12

On Christmas Eve December 2020, the World Health Organisation named Antimicrobial Resistance (AMR) and health inequities as 2 of the 10 global health threats to track in 2021. In 2019, we worked with the Health Quality and Safety Commission (HQSC) and PHARMAC to see how we can tackle both in Aotearoa New Zealand. The results of this work have just been published in the New Zealand Medical Journal, so we wanted to dedicate this episode to it. Peer-reviewed articles allow us to present the rigorous

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50:17

Combatting sexual harassment and violence; economic...

The BIT podcast ·

2025/02/12

In this latest episode BIT’s Aisling Colclough and Lis Costa look at two more major areas of work by the team around the world. First they are joined by colleagues Dr Vera Newman and Monica Wills Silva to explore BIT projects in Australia and Latin America looking at the role behavioural insights can play in helping reduce sexual harassment and violence against women on university campuses and in the home. Secondly Nida Broughton and Ravi Dutta-Powell join Lis and Aisling to discuss their recent

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50:14

COVID vaccines & tech repairability

The BIT podcast ·

2025/02/12

In this episode BIT’s Lis Costa and Aisling Colclough look at two major pieces of work by the team. Firstly there is a discussion with Carolina Toth from BIT’s New York office who has been working with mayors across the US on how to engage with people who are cautious or unwilling to get a COVID-19 vaccine when they become eligible. With many from the communities hardest hit by the virus in the US, there has been an urgent need for effective messaging to ensure broad acceptance and uptake of the

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39:04

A decade of ‘nudge’ – in conversation with the...

The BIT podcast ·

2025/02/12

The second and final part of a very special episode , recorded to tie in with the recent 10 year anniversary of the Behavioural Insights Team. Join BIT's former CEO and now President Emeritus, Professor David Halpern, with the founders and pioneers of behavioural economics, Professor Richard Thaler, Professor Cass Sunstein and Google’s head behavioural scientist Dr Maya Shankar, discussing how ‘nudge’ has evolved over the last decade and where the science of human behaviour is headed next. Richard

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42:52

A decade of 'nudge' - in conversation with the...

The BIT podcast ·

2025/02/12

Part 1 of a very special episode , recorded to tie in with the recent 10 year anniversary of the Behavioural Insights Team. Join BIT's former CEO and now President Emeritus, Professor David Halpern, with the founders and pioneers of behavioural economics, Professor Richard Thaler, Professor Cass Sunstein and Google’s head behavioural scientist Dr Maya Shanker, discussing how ‘nudge’ has evolved over the last decade and where the science of human behaviour is headed next. Richard Thaler is the

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41:13

Creating better markets

The BIT podcast ·

2025/02/12

In this episode, BIT's former CEO and now President Emeritus, Professor David Halpern, speaks to the New South Wales Minister for Customer Service, Victor Dominello. David and Victor cover a wide range of topics, starting with why other governments should have a Minister for Customer Service, how behavioural insights can improve economic policy, how markets can be made more transparent and when governments should intervene in markets. Victor has been the Member of Parliament for Ryde since 2008. He

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22:45

Creating‌ ‌‌evidence-based‌ ‌government‌

The BIT podcast ·

2025/02/12

While the use of Randomised Controlled Trials (RCTs) in government was historically slow. Over the last 10 years, the Behavioural Insights Team has aimed to popularise the use of the RCTs and to support the work of the organisations like the Cochrane and Campbell collaboration to get evidence into policy. During this time, a passionate debate has raged between the proponents of RCTs and also those who have argued that RCTs may even be overused or that they are not driven by theory enough. However,

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18 results

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