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PODCAST

We Live It | LiveAg"s Livestock Marketing Podcast

LiveAg & Blue Reef Agri-Marketing

Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn"t just a business - it"s a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your

business management

All Episodes

25:04

Blending Tradition with Technology: Modernizing Your...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/11/26

Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year.Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working

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30:32

Building Better Herds | How Trace Minerals Impact...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/11/20

Most ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy. Bryson shares what he's seeing across cow-calf operations today - the

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17:30

How to Book Your Purebred Sale + Cattle Market Outlook

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/11/13

This week on We Live It, Director of Purebred Operations Margo Paeltz joins us for a deep dive into LiveAg’s Purebred Division — plus market analyst Casey Mabry breaks down current cattle market volatility and what producers should expect heading into year-end.We cover how our Purebred Team partners with ranchers nationwide, what to expect when booking your sale, and strategic tips for preparing for auction day. Then Casey walks through the latest market swings, what’s driving the

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32:16

The People Behind the Platform: How LiveAg's Purebred...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/30

Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand

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56:09

Richard Stober: Revolutionizing Cattle Marketing &...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/23

In this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry.Discover how Richard was one of the first pioneers of video cattle auctions in 1980,

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35:47

Selling Cattle on the Grid, Margin Calls & Cattle...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/16

What does it mean to sell cattle "on the grid"? How do margin calls work in cattle feeding? This episode is for YOU! Ty deCordova and Casey Mabry are answering listener-submitted questions in a rapid-fire FAQ format.They kick things off discussing current cattle market conditions and their optimistic outlook on futures, then dive into your most-asked questions: How are live, feeder, and fat cattle priced differently? What drives feeder calf prices? How do video auctions compare to local

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18:46

Buster Frierson: Living the Cowboy Code & Cattle...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/09

Cowboy, rancher, and storyteller Buster Frierson joins the We Live It podcast to talk about what it means to live the cowboy code in today’s world — from the saddle to the screen. Known for his work in ranch rodeos, Western film sets like 1883, and authentic ranch management, Buster shares his perspective on grit, leadership, and keeping the ranching lifestyle alive. Plus, Casey previews the cattle market ahead of the Oct. 9 LiveAg Video Auction, breaking down key regional trends and what

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14:53

Inside Express Ranches: Angus Leadership, Legacy &...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/06

Join We Live It for a behind-the-scenes conversation with Express Ranches’ Donnie Robertson and Kevin Hafner ahead of their 2025 Fall Angus Bull Sale. Hear how one of America’s leading seedstock programs continues to raise the bar in Angus genetics, marketing innovation, and ranch management.In this episode, we talk about their personal journeys in the cattle industry, the vision behind Express Ranches’ success, and the importance of partnerships that keep the beef business moving

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34:20

BioZyme's Alan Lee: 40 Years of Sure Champ Show...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/09/25

Three stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock!Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades.🏆 What You'll Learn:The history behind BioZyme's foundation products for cow-calf producers: VitaFerm and Gain SmartWhy Sure Champ is celebrating 40 years of show ring successReal stories

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23:07

LMA's Common Ground Coalition: 5 Ways Ranchers Can...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/09/18

Join hosts Ty deCordova and guest host 2024 WLAC Wade Leist as they sit down with Alabama cattle producer Eric Smith, one of 40 stakeholders in the Livestock Marketing Association's Common Ground Coalition.Eric breaks down the historic summit that brought together diverse livestock leaders to tackle the industry's biggest challenges with one unified voice. Discover the 5 key priorities that could reshape America's livestock future:✅ Ag-friendly tax policy ✅ Effective risk management tools✅

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15:30

2025 World Champion Auctioneer Dean Edge: From...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/09/11

Join hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career.In this episode, you'll hear about:Edge's path from working under mentor Dan Skeels (2004 World Champion) to becoming champion

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22:48

Cattle Market Madness: How High Can This Thing Go?

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/08/28

Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer.But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective

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22:22

Angus Access Unveiled: EID Technology, Breedr...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/08/14

Join host Ty deCordova (yes, that's really him without the beard!) and 2024 World Champion Auctioneer Wade Leist as they sit down with Katie Martin, Director of Communications at the Red Angus Association of America, for an in-depth look at the exciting transformation happening in Red Angus marketing.Katie walks us through the evolution from the Feeder Calf Certification Program to the newly launched Angus Access program, explaining how this rebrand better positions Red Angus cattle in

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22:04

Thomas Angus Ranch's Blueprint for Seedstock Success

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/08/07

What does it take to run one of the West's most respected Angus operations? Hosts Ty deCordova and Wade Perks (stepping in for Casey Mabry from Blue Reef AgriMarketing) sit down with Rob Thomas from Thomas Angus ranch in Baker City, Oregon to find out.Rob pulls back the curtain on how his ancestors made the bold move from New York to Oregon's high desert and built an operation that's setting the standard for regional adaptation in Angus cattle. You'll hear about the massive scale of their

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33:09

Livestock Marketing Series: From Contract to Delivery...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/07/31

Hosts Ty deCordova and Casey Mabry conclude the Livestock Marketing series with the ultimate guide to video auction success. In this comprehensive finale, learn the complete video auction process from start to finish, including the stress-reduction benefits for cattle (no hauling to sale barns) and the financial advantages of forward contracting - selling your cattle on video in summer for fall delivery.Ty steps out of his COO role to share insider knowledge as a seasoned video auction rep,

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19:50

Building Teams & Lasting Relationships: LIVE Podcast...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/07/25

Join host Ty deCordova and guest host Wade Perks from Blue Reef Agri-Marketing for a LIVE recording of the We Live It podcast, featuring Logan Ipsen from the Western Livestock Journal. This episode dives deep into what really drives success in the cattle industry - family legacies, strong relationships, and building the right teams.Logan shares insights on how relationships remain the backbone of cattle marketing, the importance of hiring quality people, and how his rep team and editorial

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38:23

Livestock Marketing Series: Building America's...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/07/17

From Startup to Success: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason BarberJoin hosts Ty deCordova and Casey Mabry as they sit down with LiveAg CEO Jason Barber for an exclusive look inside America's fastest-growing livestock auction company. Since launching last fall, LiveAg has successfully marketed over 190,000 head of feeder cattle, transforming how ranchers buy and sell livestock across the nation.In this episode, discover the story behind

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22:57

Livestock Marketing Series: Managing Risk & Building...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/07/10

Tune into our Livestock Marketing Series! In this first episode, hosts Casey Mabry and Ty deCordova sit down to discuss proven strategies for managing risk and maximizing profitability in cattle marketing. Casey shares his expertise on building effective teams, leading young hires in the livestock industry, and working directly with ranchers to navigate critical marketing decisions. Learn about Livestock Risk Protection (LRP) programs and other risk management tools that can help protect

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15:42

Feeder Cattle, Family Ties & Auction Tales: Jimmy...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/06/26

In this special We Live It episode, host Ty deCordova goes live ahead of the June 26 LiveAg video auction featuring 15,000+ head of quality feeder cattle. He’s joined by 2024 World Champion Auctioneer Wade Liest and LiveAg rep Jimmy Lambert — two Michigan natives with deep roots in the livestock world. From family connections that span decades to hilarious stories from the road, Wade and Jimmy talk camaraderie, cattle marketing, and the friendships that fuel the auction business. Don’t miss

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38:20

Jared Wareham on Sustainable Beef's New Specification...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/06/19

Join the We Live It team we they dive deep into the evolving world of livestock marketing with guest Jared Wareham of Horizon Venture Management. Discover how the new Sustainable Beef Angus Beef Brand Program (G-161 Specification) is creating premium opportunities for cattle producers through the recently opened North Platte, Nebraska packing plant.In this comprehensive episode, we explore the evolution of beef certification programs, starting with the pioneering Certified Angus Beef G-1

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38 results

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