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PODCAST

We Live It | LiveAg"s Livestock Marketing Podcast

Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn"t just a business - it"s a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your

business management

All Episodes

18:00

What Consumers Want from Beef in 2026 | Raise Well +...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2026/02/26

This week on the We Live It Podcast, Ty deCordova and Casey Mabry sit down with Doug Stanton of IMI Global to break down one of the biggest new announcements in value-added cattle marketing — the Raise Well program.If you're wondering:How do I add more buyers on sale day?What claims actually matter in today’s market?What are retailers and consumers demanding in 2026?Is Raise Well different from CARE or Natural programs?Should I bundle verification programs?We cover it all.Doug walks through

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33:59

From Feedlots to the Big Leagues: Dick Monfort on...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2026/02/19

Recorded live at Colorado Rockies home turf, Coors Field, during Stockmen at the Stadium, this episode is one we’ll never forget.We sat down with legendary cattle feeder, former President of ConAgra Red Meats, and Rockies owner Dick Monfort for a conversation that bridged two iconic American institutions: beef and baseball.Long before stadium lights and opening day crowds, Dick was riding pens at four years old, feeding cattle alongside his grandfather in northern Colorado. He helped lead

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24:10

The Power of Stock Show Support: Investing in the...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2026/02/12

In this episode of We Live It, host Ty deCordova sits down with two leaders who understand what it means to build something that lasts.We hear from Mary Russell of Higginbotham Insurance as she shares her perspective on investing in young people, supporting agricultural families, and strengthening the livestock community through leadership and service. Berry Cooper of Cooper's Old Time Pit Bar-B-Que joins the conversation to talk about legacy, full circle moments in the cattle industry, and

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13:11

Weekly Cattle Market Update: Weather, Feeders & What...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2026/01/29

This week on the We Live It Podcast, Ty deCordova and Casey Mabry kick off a new Weekly Cattle Market Update format with a timely look at what’s shaping the cattle markets right now.With winter weather shutting down sale barns across the South, the guys break down how light cash trade is impacting the CME Feeder Cattle Index, January contract settlement, and what that means heading into February. They also unpack last week’s Cattle on Feed report, regional supply differences, grain prices,

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41:53

State of the Cattle Market: CattleFax CEO Randy Blach...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2026/01/22

CattleFax CEO Randy Blach joins We Live It from the shared CattleFax and NCBA headquarters in Denver for a straight-talk conversation on the U.S. cattle market.Hosts Ty deCordova and Casey Mabry sit down with one of the most trusted voices in cattle market analysis to break down what’s really driving today’s prices and where the industry may be headed next.In this episode, Randy digs into:Why cattle prices remain historically strongHow tight cattle supply is shaping the marketWhat changes

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14:32

Hereford Bulls, Baldies & Big-Picture Leadership with...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2026/01/15

We’re joined by Wyatt Agar of Durbin Creek Ranch on the latest We Live It Podcast to talk Hereford cattle, beef cattle industry leadership, and long-term decision-making in today’s cattle market.Wyatt discusses why engagement at the local and national level matters for producers, reflecting on his time as a Wyoming State Senator and as chairman of the American Hereford Association board of directors. We explore how successful operations think beyond sale day and the impact their genetics

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18:49

Raising Cattle in Florida: Beaver Yoder Shares His...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/12/11

In this episode of We Live It, Ty and Casey sit down with Beaver Yoder, a member of the Elite Livestock Marketing Group and Florida Cattlemen's leadership team, to talk about the people, places, and stories that shape Florida’s ranching community.Beaver shares his family’s long history in the agriculture industry, what it was like growing up in Florida cow country, and how ranchers in the Southeast adapt to a landscape unlike anywhere else in the United States. From year-round management to

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24:41

What Lenders Look For When Financing Ranch Equipment...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/12/08

Rising equipment costs, land values, and input prices mean more ranchers are turning to financing - not because they're struggling, but because they're making strategic decisions to grow their operations. In this episode, we sit down with Hollie Bunn from United Producers, Inc. (UPI) to demystify ag loans and help you understand what lenders are really looking for.Hollie breaks down the key differences between financing land versus equipment, what documentation you need to have ready, and

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25:04

Blending Tradition with Technology: Modernizing Your...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/11/26

Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year.Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working

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30:32

Building Better Herds | How Trace Minerals Impact...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/11/20

Most ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy. Bryson shares what he's seeing across cow-calf operations today - the

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17:30

How to Book Your Purebred Sale + Cattle Market Outlook

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/11/13

This week on We Live It, Director of Purebred Operations Margo Paeltz joins us for a deep dive into LiveAg’s Purebred Division — plus market analyst Casey Mabry breaks down current cattle market volatility and what producers should expect heading into year-end.We cover how our Purebred Team partners with ranchers nationwide, what to expect when booking your sale, and strategic tips for preparing for auction day. Then Casey walks through the latest market swings, what’s driving the

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32:16

The People Behind the Platform: How LiveAg's Purebred...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/30

Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand

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56:09

Richard Stober: Revolutionizing Cattle Marketing &...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/23

In this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry.Discover how Richard was one of the first pioneers of video cattle auctions in 1980,

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35:47

Selling Cattle on the Grid, Margin Calls & Cattle...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/16

What does it mean to sell cattle "on the grid"? How do margin calls work in cattle feeding? This episode is for YOU! Ty deCordova and Casey Mabry are answering listener-submitted questions in a rapid-fire FAQ format.They kick things off discussing current cattle market conditions and their optimistic outlook on futures, then dive into your most-asked questions: How are live, feeder, and fat cattle priced differently? What drives feeder calf prices? How do video auctions compare to local

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18:46

Buster Frierson: Living the Cowboy Code & Cattle...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/09

Cowboy, rancher, and storyteller Buster Frierson joins the We Live It podcast to talk about what it means to live the cowboy code in today’s world — from the saddle to the screen. Known for his work in ranch rodeos, Western film sets like 1883, and authentic ranch management, Buster shares his perspective on grit, leadership, and keeping the ranching lifestyle alive. Plus, Casey previews the cattle market ahead of the Oct. 9 LiveAg Video Auction, breaking down key regional trends and what

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14:53

Inside Express Ranches: Angus Leadership, Legacy &...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/10/06

Join We Live It for a behind-the-scenes conversation with Express Ranches’ Donnie Robertson and Kevin Hafner ahead of their 2025 Fall Angus Bull Sale. Hear how one of America’s leading seedstock programs continues to raise the bar in Angus genetics, marketing innovation, and ranch management.In this episode, we talk about their personal journeys in the cattle industry, the vision behind Express Ranches’ success, and the importance of partnerships that keep the beef business moving

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34:20

BioZyme's Alan Lee: 40 Years of Sure Champ Show...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/09/25

Three stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock!Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades.🏆 What You'll Learn:The history behind BioZyme's foundation products for cow-calf producers: VitaFerm and Gain SmartWhy Sure Champ is celebrating 40 years of show ring successReal stories

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23:07

LMA's Common Ground Coalition: 5 Ways Ranchers Can...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/09/18

Join hosts Ty deCordova and guest host 2024 WLAC Wade Leist as they sit down with Alabama cattle producer Eric Smith, one of 40 stakeholders in the Livestock Marketing Association's Common Ground Coalition.Eric breaks down the historic summit that brought together diverse livestock leaders to tackle the industry's biggest challenges with one unified voice. Discover the 5 key priorities that could reshape America's livestock future:✅ Ag-friendly tax policy ✅ Effective risk management tools✅

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15:30

2025 World Champion Auctioneer Dean Edge: From...

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/09/11

Join hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career.In this episode, you'll hear about:Edge's path from working under mentor Dan Skeels (2004 World Champion) to becoming champion

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22:48

Cattle Market Madness: How High Can This Thing Go?

We Live It | LiveAg"s Livestock Marketing Podcast ·

2025/08/28

Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer.But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective

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46 results

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