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PODCAST

TGOB Licensing

Welcome to Brand Collaboration Stories, a podcast that dives deep into the world of brand partnerships and the art of collaboration. Join us as we explore iconic stories of how global brands revolutionized themselves through creative and strategic collaborations. From fashion to tech to entertainment, we’ll unpack how these partnerships shaped industries, created cultural movements, and made lasting impacts on consumers worldwide. Whether you’re a branding enthusiast, a marketing professional, or

business

All Episodes

00:04:12

The Zara Phenomenon

TGOB Licensing ·

2024/11/13

If you’ve ever been in one of their stores, you know the excitement of finding the latest trends at prices that don’t break the bank. But what’s really behind the brand’s rapid success? What’s the secret sauce that makes Zara one of the top players in the fast-fashion game?Founded in 1975 in Spain by Amancio Ortega, Zara now operates in over 96 countries with more than 2,000 stores worldwide. But here’s the thing: Zara isn’t just fast in terms of its production—it’s fast in expanding through

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00:02:31

The Hello Kitty Empire - The Magic of Licensing

TGOB Licensing ·

2024/11/11

Hello Kitty—one of the most recognizable faces in the world. But how did this adorable little cat go from a simple character to a global sensation? The answer lies in one powerful strategy: licensing!

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00:01:43

The Marvel Cinematic Universe - The Power of Licensing

TGOB Licensing ·

2024/10/28

Assemble! Marvel's journey from comic books to a global empire is a masterclass in licensing. From superhero merchandise to theme parks, Marvel has successfully expanded its universe into every corner of our lives. Discover how this iconic brand has used licensing to captivate audiences worldwide. #Marvel #Licensing #BrandBuilding #Entertainment #Superheroes

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00:03:41

Discover the luxury of licensing with Louis Vuitton

TGOB Licensing ·

2024/10/24

In the world of luxury, one name has stood the test of time—Louis Vuitton. Known for its iconic monogram, this brand has become synonymous with elegance, craftsmanship, and exclusivity. But Louis Vuitton is more than just handbags. Over the years, the brand has expanded its reach, stepping beyond its traditional offerings through strategic licensing and collaborations. One of the most notable collaborations? The groundbreaking partnership with streetwear giant Supreme in 2017.

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00:02:14

20 Brand 20 Stories Guess the brand ?

TGOB Licensing ·

2024/10/21

A luxury brand once synonymous with tradition underwent a remarkable transformation. By partnering with unexpected brands, they created a buzz that resonated with a new generation. Can you guess the iconic brand that collaborated with a popular fast-fashion retailer, creating a frenzy among fashion enthusiasts? Let me give you some hint with some notable collaborations: There was a collab done in 2022 with Adidas, The collection featured a mix of apparel, footwear, and accessories that combined

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00:01:43

20 Day 20 Brand Stories Ft The Armani Empire

TGOB Licensing ·

2024/10/17

Giorgio Armani: a name synonymous with luxury and elegance. From humble beginnings, Armani built a fashion empire that redefined sophistication. But the story doesn't end on the runway.It’s a masterclass in brand extension, where every touchpoint exudes the Armani essence. Armani's story is a testament to the power of luxury and the art of expansion.

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00:01:20

20 Brand 20 Stories Ft The Ralph Lauren Legacy

TGOB Licensing ·

2024/10/11

Ralph Lauren understood that a brand is more than just a product; it's a lifestyle. By extending its reach through strategic licensing partnerships, the brand has created a world where Ralph Lauren is not just a fashion label, but a way of life.

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00:02:07

20 Days 20 Brand Collaboration Stories: Coca-Cola 🍹

TGOB Licensing ·

2024/09/15

When you think of Coca-Cola, the first thing that probably comes to mind is that refreshing, fizzy drink. But Coca-Cola is more than just a beverage brand; it’s a cultural icon that has extended its reach far beyond soft drinks through strategic brand licensing collaborations. Over the years, Coca-Cola has partnered with global fashion giants like H&M, Moschino, and various high-end fashion lines to blend the worlds of fashion and lifestyle with its timeless brand. These collaborations have

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00:01:26

20 Days 20 Brand Collaboration Stories ft. Barbie

TGOB Licensing ·

2024/09/15

Barbie, the iconic doll that has inspired generations, has always been more than just a toy—she’s a symbol of empowerment, creativity, and imagination. Over the years, Barbie has revolutionized her brand through strategic brand licensing collaborations that have kept her relevant, exciting, and beloved across the globe, including India. One of the most impactful collaborations has been with Mattel, the brand that originally brought Barbie to life. This partnership has allowed Barbie to expand beyond

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00:01:18

20 Days 20 Brand Collaboration Stories ft. Mickey Mouse

TGOB Licensing ·

2024/09/15

When it comes to iconic characters that have stood the test of time, Mickey Mouse reigns supreme! From being the face of Disney to becoming a global pop culture phenomenon, Mickey has transformed into a brand that is loved across generations. But what truly keeps Mickey Mouse relevant, stylish, and always in trend? The answer lies in the power of brand collaborations! Over the years, Mickey Mouse has teamed up with some of the biggest names in fashion and culture. From luxury collabs with Gucci to

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00:01:29

20 Days 20 Brand Collaboration Stories ft. Pokémon

TGOB Licensing ·

2024/09/15

Today, we dive into the world of Pokémon—a brand that has truly mastered the art of brand licensing collaborations. Since its debut in the 90s, Pokémon has grown into a global phenomenon, constantly evolving while staying true to its roots. And how did they achieve this? Through strategic collaborations with some of the most iconic brands in the world. Let’s take a closer look at how Pokémon revolutionized their brand: Uniqlo x Pokémon: This collaboration was a perfect blend of casual fashion and

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00:01:22

20 Days 20 Brand Collab Stories ft. Harry Potter

TGOB Licensing ·

2024/09/09

Today, we dive into the enchanting world of Harry Potter! From Hogwarts to Diagon Alley, Harry Potter has become a timeless phenomenon that captured the hearts of millions worldwide. But it’s not just the magic of the books and movies—brand licensing played a huge role in transforming Harry Potter into a lifestyle brand with global appeal. Over the years, collaborations with brands like H&M, Converse, and LEGO have expanded the magical universe beyond the pages and screens. From

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00:01:13

20 Days 20 Brand Collaboration Stories ft. Star Wars

TGOB Licensing ·

2024/09/08

Today, we’re diving into a galaxy far, far away to explore the incredible journey of Star Wars and how it revolutionized the world of brand collaborations. From the moment the first film was released in 1977, Star Wars became a cultural phenomenon, capturing the hearts of millions across the globe. But what truly set this iconic franchise apart was its groundbreaking approach to brand licensing. Star Wars didn’t just stop at the silver screen; it expanded its universe through strategic

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00:01:17

20 Days 20 Brand Collab Stories ft Nike

TGOB Licensing ·

2024/09/06

When you think of innovation, style, and sports, one brand that seamlessly comes to mind is Nike. From revolutionizing athletic wear to setting trends globally, Nike’s brand licensing collaborations have played a significant role in its journey to becoming a cultural icon. Nike’s collaborations go beyond just sports. The brand has partnered with global giants like Off-White, Supreme, and even luxury houses like Dior, blending sportswear with high fashion. These collaborations are not just about

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00:01:37

20 Days 20 Brand Collab Stories ft. The Lego Revolution

TGOB Licensing ·

2024/09/04

When it comes to iconic brands, few have managed to transcend generations and cultures like LEGO. From sparking creativity in children to becoming a collector’s dream for adults, LEGO has truly built a legacy—one brick at a time. But what sets LEGO apart is how they've revolutionized their brand through strategic brand licensing collaborations with some of the biggest names globally. Take their partnership with Adidas, for instance. This collaboration wasn’t just about creating cool products;

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00:02:14

20 Days 20 Brand Collab Stories ft. Harley Davidson

TGOB Licensing ·

2024/08/25

Today, we're revving up the engines and diving into the iconic story of Harley-Davidson—one of the most legendary brands that redefined the motorcycle industry through strategic brand licensing collaborations. 🚀🏍️ Founded in 1903, Harley-Davidson is synonymous with freedom, adventure, and rebellion. But the brand didn't stop at motorcycles—it expanded its horizon through innovative brand licensing, venturing into apparel, accessories, and lifestyle products that resonate with their core

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00:02:06

20 Days 20 Brand Collaboration Stories: Day 1 ft. Uniqlo

TGOB Licensing ·

2024/08/23

Welcome to Day 1 of our "20 Days 20 Brand Collaboration Stories" series! We're kicking things off with the iconic Uniqlo, a brand that's not just known for its minimalist style and quality essentials but also for its game-changing brand collaborations that have taken the fashion world by storm. Uniqlo's journey in brand licensing collaborations is a masterclass in how partnerships can elevate a brand's identity. One of the most talked-about collaborations is with British

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17 results

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