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PODCAST

Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants

Michael Buzinski

Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today"s episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here"s the catch—it"s not just about being seen everywhere; it"s about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...

business marketing

All Episodes

16:46

From Chaos to Scalable Marketing Systems

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/09/09

If your marketing feels like a pile of apps duct-taped together by hope, this episode is for you.In this kickoff to the Command Center series, host Michael “Buzz” Buzinski reveals the core idea behind every scalable B2B marketing engine he’s ever seen. Spoiler: it’s not hacks or trends—it’s about building a true Marketing Operating System (OS) that turns chaos into consistency.What You’ll Learn in This Episode:Why do most B2B firms don’t have a marketing system—they have a marketing pile.The 3 key

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11:16

Scale Without The Chaos: How Clear Identity Drives...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/08/20

Episode 7: Scaling Smarter by Sharpening Your IdentityScaling isn’t about adding more—it’s about sharpening your identity so your message cuts through the noise, attracts perfect-fit clients, and fuels sustainable growth.Most entrepreneurs think scaling means doing more—more ads, more offers, more platforms. But the truth is, the businesses that grow the fastest and most profitably don’t get wider; they get deeper. In this episode, Buzz wraps up the three-part series on building your business

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11:10

Make Your Message Unmissable, Pt. 2: Build Systems...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/08/12

Quick SummaryIf your marketing feels like whack-a-mole, it’s not you—it’s your systems. In this episode, Buzz shows how to hard-wire your brand identity into the processes you already use so your message shows up the same way everywhere—website, email, social, sales calls, even those tiny CTA buttons. Think Starbucks-level consistency, minus the misspelled name (unless that’s on-brand for you). The goal: small, strategic tweaks that compound into a message people can’t ignore.You’ll LearnWhy systems

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14:48

The Identity Implementation Blueprint Part 1: A...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/07/30

Welcome to another episode of the Buzzworthy Marketing Podcast! Today, host Michael Buzinski—aka Buzz—dives into the real reason your marketing efforts might not be getting the traction you want: unclear brand identity. Using the metaphor of trying to get noticed in a crowded, noisy room, Buzz reveals how shouting louder or being more creative won’t cut through the chaos if your message isn’t precise.Forget the endless focus on flashy logos and catchy slogans—this episode is all about getting to

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11:14

Why Digital marketing doesn’t work for B2B...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/07/23

Many B2B service businesses say digital marketing doesn’t work for them—but the real issue isn’t the tools, it’s the strategy. Discover how to fix common mistakes like skipping trust-building, lacking a long-term plan, and focusing too much on your own business instead of your clients’ needs.

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11:45

How to stay visible in an AI-driven search world?

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/07/16

In this episode, Michael “Buzz” Buzinski shares how businesses can stay visible in AI-driven search using a 6-step Answer Engine Optimization (AEO) strategy. Learn how to future-proof your marketing and attract more clients as search evolves.

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13:41

Is SEO Dead? | The key differences between SEO and AEO

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/07/09

Is SEO dead in the age of AI? Michael Buzinski breaks down the shift from SEO to AEO (Answer Engine Optimization) and explains how AI-driven search impacts your marketing strategy. Learn how to future-proof your business as Buzz previews his game-changing AEO launch strategy.

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What is the Buzzworthy Ethos

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/07/02

Absolutely, here’s a comprehensive breakdown of the topics covered in this episode of the Buzzworthy Marketing Podcast, with sub-topics detailed under each main discussion area:1. Introduction & Purpose Beyond Profits Host Michael Buzinski’s personal reflection on what truly drives his business. Emphasis on purpose over simply making money. The intent of the episode: pulling back the curtain on Buzzworthy’s motivations. Focus on empowering the SMB (Small and Medium-sized Business)

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12:37

Transforming Expertise into a Marketable System

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/06/30

Coaches, consultants, and service providers Burned-out freelancers seeking clarity Entrepreneurs ready to scale smart

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13:29

Nobody Buys a To-Do List: Crafting Offers That...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/06/24

Client Transformation Marketing: From–To Framework Explained ✅ Why this works: It matches your focus keyphrase: “client transformation marketing” It includes a hint of the framework: “From–To” Keeps it clear, clickable, and contextual for search engines and listeners navigating through your site or directories.

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15:46

FOCUS Before Scaling: The Solution Framework –...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/06/17

In this episode of the Buzzworthy Marketing Podcast, we dive into why most businesses struggle to scale—and how the Focus Framework fixes that. Learn how to identify the one urgent problem your ideal client needs solved, turn it into a scalable solution, and build a business that grows without chaos.

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How to Convert Content Into Predictable Revenue

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/06/10

Welcome back to the Buzzworthy Marketing Podcast! In this episode, host Michael Buzinski—aka “Buzz”—throws down the gauntlet on everything you think you know about content marketing. Are you guilty of posting content just for the sake of being seen, only to be met with silence (except maybe a pity like from your cousin)? Buzz argues that simply showing up online isn’t marketing—it’s digital decoration.This week, Buzz is debunking the biggest myth in content marketing: that visibility automatically

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The Marketing Survival Kit for What’s Coming Next

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/06/03

What if I told you that most of the marketing tactics you're relying on today could be obsolete in five years?Sounds dramatic, right? But the reality is, the marketing world is evolving at warp speed—and what feels like a sure thing now might be the very thing that holds your business back tomorrow. It’s not about chasing the next shiny object. It’s about developing the ability to evolve—without compromising your core. In today’s episode, I’m revealing the exact formula I use to help B2B businesses

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18:17

The Referral Reactor: How to Engineer a Never-Ending...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/05/27

In this episode, Buzz reveals how to build a referral system that turns happy clients into warm leads—consistently and at scale. Discover scripts, triggers, and automation tools to create your own Referral Reactor.

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14:35

Why Marketing Isn’t Optional – It’s a Line Item

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/05/20

Welcome back to the Buzzworthy Marketing Podcast! In this eye-opening episode, host Michael Buzinski—better known as Buzz—dives into one of the most common mistakes entrepreneurs make: treating marketing like an afterthought or a “dessert” only to be enjoyed if there’s room left in the budget. Buzz pulls back the curtain on why this mindset is holding businesses back, sharing his own journey from hustle-driven burnout to building a thriving business fueled by a profit-first approach to marketing

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21:48

Profit First for Entrepreneurs: Separating Business...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/05/13

Welcome to another episode of the Buzzworthy Marketing Podcast! This week, host Michael Buzinski sits down with Profit First legend Mike Michalowicz for a no-nonsense conversation about why so many entrepreneurs feel financially stuck, even when the money is rolling in. If you've ever felt like your business is your sugar daddy but you're still struggling to make ends meet, this episode is for you.Together, Michael and Mike dive into the surprising real reason business owners get caught in

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20:25

The Market Domination Blueprint

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/05/06

Welcome to another episode of the Buzzworthy Marketing Podcast! In today’s show, hosts Michael Buzinski is breaking down what it really takes to dominate your market—not just compete in it. Are you tired of seeing entrepreneurs pitch their businesses as kingdoms, when in reality, they’re just running a digital lemonade stand? This episode will show you how to step off that treadmill of endless marketing tactics and start building your own market-defining empire. From the importance of category

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10:11

Challenging the Referral-Only Growth Mindset to...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/04/29

Welcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we're diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He

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20:00

Scaling Marketing Operations Without Breaking Your...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/04/22

Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael Buzinski—better known as Buzz—dives into a challenge every fast-growing business faces: how to scale your marketing operations without everything falling apart. Have you ever felt like your marketing team is sprinting just to keep up, with quality slipping and campaigns falling through the cracks? You’re not alone—and Buzz is here to show you it doesn’t have to be that way. You’ll learn about the four essential

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12:32

Working Yourself Out of Owning A Job

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/04/15

Welcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we're diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He

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