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PODCAST

SPOT Growth

The podcast for pediatric speech, Physical, and occupational therapists (spot) to help grow and scale their businesses

business entrepreneurship

All Episodes

00:09:30

Episode 54 - Florida Medicaid Shake-Up: Molina Wins...

SPOT Growth ·

2026/03/27

Huge news for Florida SPOT practice owners!In this episode of the SPOT Growth Podcast, Aaron breaks down one of the most significant changes to hit the Florida therapy space in years — the CMS contract has been awarded to Molina Healthcare, replacing long-standing players like Sunshine and WellCare.This transition will impact credentialing, authorizations, billing workflows, and payer strategy for therapy practices across the state — and many providers are still unclear on what happens next.Aaron

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00:16:44

Episode 53 - From Therapist to CEO: How SPOT Clinic...

SPOT Growth ·

2026/03/13

In this episode of the SPOT Growth Podcast, Aaron Marshall continues the conversation on one of the biggest shifts therapy practice owners must make to build sustainable businesses: moving from clinician mode to CEO mode.Building on the principles from The E-Myth by Michael Gerber, Aaron breaks down the practical habits and systems that help SPOT clinic owners step out of the daily technician role and begin operating as true leaders of their businesses.Many therapy practice owners start their

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00:13:42

Episode 52- From Therapist to CEO: How SPOT Clinic...

SPOT Growth ·

2026/02/27

In this solo episode of SPOT Growth, Aaron dives into one of the most transformational business concepts for therapy practice owners — the shift from working in your business to working on your business.Drawing from the foundational principles of The E-Myth by Michael Gerber, this episode breaks down the three core roles every clinic owner plays: the Technician, the Manager, and the Entrepreneur. Most SPOT owners start as exceptional clinicians — but staying stuck in the technician role leads to

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00:24:49

Episode 51 - Behind the Growth: SPOT Owner...

SPOT Growth ·

2026/02/13

Starting a private practice takes courage — but building one that lasts takes preparation, clarity, and purpose.In Part 3 of our Roundtable Series, Aaron sits down with Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco to talk about what it really takes to launch and sustain a private practice the right way. This episode moves beyond startup logistics and into the deeper foundations that separate practices that survive from those that thrive.In This Episode, We Cover:Why cash reserves are

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00:14:22

Episode 50 - Behind the Growth: SPOT Owner...

SPOT Growth ·

2026/01/30

Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 2 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes most new practice owners make and the lessons they wish someone had told them earlier.This episode zeroes in on insurance contracts and payer strategy — how to

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00:20:02

Episode 49: Private Practice Startup Secrets — What...

SPOT Growth ·

2026/01/16

Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 1 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes most new practice owners make and the lessons they wish someone had told them earlier.From insurance contract pitfalls, pay rate misconceptions, and hiring

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00:20:59

Episode 48 - Smart Health Insurance Options for SPOT...

SPOT Growth ·

2026/01/02

Choosing affordable health insurance for your team can feel overwhelming — but it doesn’t have to be. In this episode, Aaron talks with insurance expert Lishelle Johnson, who breaks down the realistic options therapy practice owners can offer, from MEC and supplemental plans to non–major medical alternatives that help you control costs without sacrificing coverage.You’ll learn what benefits small practices can offer, how to support W2 and contractor teams, and how to make confident choices that fit

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00:16:58

Episode 47 - Where Did the Profit Go? A SPOT Owner’s...

SPOT Growth ·

2025/12/12

If you’ve ever stared at your bank account and thought, “We’re seeing more patients than ever… so why isn’t there more money?” — you’re not alone.In this episode, Aaron sits down with Keith from Accounted4, a financial expert who helps SPOT practice owners finally understand where their money is going — and how to keep more of it. Keith breaks down the biggest cash leaks in small therapy practices, the key numbers every owner should track, and how to build simple systems that make your business more

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20:53

Episode 46 - Florida Non-Competes Explained: What...

SPOT Growth ·

2025/11/28

Non-compete agreements are changing fast in Florida — and if you run a speech, occupational, or physical therapy practice, the new rules directly impact your hiring, your contractors, and your ability to protect your practice.In this episode, Aaron sits down with Brian McPherson, labor & employment attorney and head of Gunster’s Employment Practice, to break down what Florida clinic owners must know about non-competes, non-solicits, contractors vs. employees, and what’s actually

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17:27

Episode 45 - Florida Medicaid 80% Contracts: The...

SPOT Growth ·

2025/11/14

In this powerful episode of S.P.O.T. Growth, host Aaron Marshall sits down with Tara Hawkins and Jon Edenfield to discuss one of the most urgent issues facing Florida’s pediatric therapy providers — Managed Medicaid plans offering contracts at only 80% of the state rate.They unpack how this practice is impacting clinic sustainability, therapist recruitment, and — most importantly — access to care for children across Florida. Tara and Jon share their advocacy work with the Alliance for

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24:04

Expanding Services with Confidence: How to Add OT,...

SPOT Growth ·

2025/10/31

In this episode of S.P.O.T. Growth, host Aaron Marshall sits down with Jennifer Voltz-Ronco, owner of Focus Therapy and newly elected president of the Alliance for Pediatric Therapies, to discuss what it takes to expand your speech therapy practice into a multidisciplinary clinic.Jennifer shares her real-world experience adding occupational therapy, physical therapy, and ABA services — from navigating NPIs and insurance contracts to hiring across disciplines and managing startup costs

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18:58

Sunshine Partial Authorizations: What Florida Clinics...

SPOT Growth ·

2025/10/14

In this episode of S.P.O.T. Growth, host Aaron Marshall with Charlene Westman breaks down what’s happening with Sunshine Health’s partial authorization denials affecting speech, occupational, and physical therapy clinics across Florida. Learn what these denials mean, why they’re happening, and what steps your clinic can take to protect your revenue and ensure uninterrupted care for your patients.We discuss how SPOT business owners can respond effectively, strengthen documentation, and

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21:33

Episode 42 - Maximizing Therapy Assistants: Billing &...

SPOT Growth ·

2025/10/03

In this episode of S.P.O.T. Growth, host Aaron Marshall along with guest Dr. Debbie Campbell breaks down how SPOT business owners in Florida can maximize the value of their assistant teams—without risking compliance issues. We’ll cover the essential rules around supervision for PTAs, OTAs, and SLPAs, what you can and cannot bill for, and how to avoid common mistakes that can lead to denied claims or legal trouble. Plus, we’ll share practical strategies for communication, scheduling, and

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13:14

Episode 41 - Part 3 Sunshine Bonuses? Get paid more...

SPOT Growth ·

2025/04/11

In Part 3 of our series on Sunshine Health’s after-hours incentive program, we tackle the most frequently asked questions from SPOT providers. Can therapy assistants bill and get the $20 bonus? What holidays are actually included? And what concerns are practice owners raising about implementation? We break down all the updates and give you the clarity you need to make smart decisions for your clinic. Tune in for the latest insights and keep maximizing your Medicaid reimbursement!

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8:04

Episode 40 - Sunshine Bonuses? Get paid more for...

SPOT Growth ·

2025/03/28

In Part 2 of our series on Sunshine Health’s after-hours incentive program, we go deeper into what providers are experiencing now that claims are being paid. We cover real-world results, what’s working (and what’s not), and how to fine-tune your billing process to avoid rejections. Whether you’re just getting started or troubleshooting issues, this episode gives you the latest updates and pro tips to help you make the most of this $20 per session bonus. Don’t leave money on the table—listen

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8:08

Episode 39 - Sunshine Bonuses? Get paid more for...

SPOT Growth ·

2025/03/14

Sunshine Health is rolling out an incredible new incentive program, offering an extra $20 per session for after-hours and weekend care. In this episode of S.P.O.T. Growth, we break down the details, including the specific billing codes (99050 & 99051), eligibility requirements, and how SPOT providers can take full advantage of this opportunity. Whether you provide care in-office, via telehealth, or home visits, this could significantly boost your revenue. Don’t miss this must-listen

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10:05

Episode 38 - Should I Take That Contract?

SPOT Growth ·

2025/02/28

In this episode of "S.P.O.T. Growth," we tackle a crucial question for SPOT providers: Should you accept that insurance contract? Join us as we break down the key factors to consider before signing, including reimbursement rates, administrative burdens, and long-term business impact. Making the right decision can mean the difference between sustainable growth and financial strain. Tune in for expert insights and practical advice to help you make the best choice for your practice.

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7:53

Episode 37 - What's Going On With These Humana...

SPOT Growth ·

2025/01/17

In this episode of "S.P.O.T. Growth," we dive into the ongoing issue of Humana claims rejections affecting SPOT providers. Discover the common reasons behind these rejections and how they’re impacting practices. Most importantly, we’ll share practical solutions and strategies that are proving effective in overcoming these challenges. Tune in to learn how to tackle Humana claims issues head-on and keep your practice running smoothly.FL AHCA PML

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12:00

Episode 36 - Contracting and Credentialing - With...

SPOT Growth ·

2025/01/03

Join us for a candid discussion on "S.P.O.T. Growth" as we sit down with a credentialing business owner to delve into the complex world of contracting and credentialing in healthcare. Gain insights into the challenges, nuances, and best practices of navigating this crucial aspect of practice management for SPOT professionals. From understanding payer requirements to streamlining the credentialing process, discover actionable strategies to overcome obstacles and ensure compliance. Tune in to

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20:13

Episode 35 - Staying on top of Eligibility - With...

SPOT Growth ·

2024/12/20

Discover the future of eligibility and benefits management with Eligipro! Join us on "S.P.O.T. Growth" as we chat with the owner about their innovative software and upcoming developments. Explore how Eligipro simplifies processes and stay tuned for exciting enhancements. Visit eligipro.com for more information!

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