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PODCAST

The Conversion Clinic

Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the exact steps he’s used to help brands make over $73 million online. You’ll also hear about the mistakes and lessons he’s learned along the way. If you’re struggling with Google Ads, SEO, or your website, you’ll learn how to fix it and grow your business faster than you ever thought possible.

business marketing

All Episodes

00:01:01

How to Fix UTM Tracking for Google Ads and...

The Conversion Clinic ·

2026/04/03

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2UTM tracking can break when Google Ads auto-tagging and your template rules aren’t aligned, so your leads have missing or wrong sources. In this video, I’ll show you the exact checklist to fix UTMs between Google Ads and WhatConverts so every form and call is attributed correctly. You’ll learn how to structure UTMs, where to place them, and how

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00:06:13

How to Calculate LTV to CAC Ratio (Free Calculator +...

The Conversion Clinic ·

2026/03/22

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Customer Acquisition Cost (CAC) and Lifetime Value (LTV) are two of the most important metrics for understanding whether your marketing and business is actually profitable. In this video, you’ll learn how to calculate customer lifetime value and compare it directly to your acquisition costs. You’ll also see how the LTV to CAC helps determine

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00:03:15

How to Add LTV in Google Ads (Fix ROAS With 12+...

The Conversion Clinic ·

2026/03/13

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Most Google Ads accounts optimize for short-term conversions, but the real goal is paying for customers who generate the most revenue over time. In this video, you’ll learn what Life Time Value (LTV) in Google Ads actually means and the most practical ways to implement it based on the data you have. You’ll also see the common tracking and

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00:08:32

How to Create a Performance Max for Leads in Google...

The Conversion Clinic ·

2026/03/09

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Performance Max can be one of the most powerful ways to generate leads in Google Ads, but only if it’s structured correctly. In this video, I’ll talk about my process to build a Performance Max campaign specifically for lead generation. You’ll learn how to structure asset groups, set up proper conversion tracking, and give Google the right

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00:03:36

How to Audit a Website for SEO (#1 Best Extension +...

The Conversion Clinic ·

2026/03/07

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2If you want higher rankings and more organic traffic, you need an SEO audit, not guessing. In this video, I'll talk about my process to audit any website for technical issues, on-page optimization gaps, and backlink problems. We’ll cover how to evaluate site structure, keyword research, and internal linking. You’ll also see how to

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00:02:10

The #1 Way to Tell If Google Ads TOFU Campaigns...

The Conversion Clinic ·

2026/03/03

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Top of funnel Google Ads campaigns can look successful, but are they actually making you money? In this video, I will break down how to measure the real revenue impact of awareness and prospecting campaigns beyond general metrics like clicks and impressions.This % shows how much a campaign helped other campaigns close sales. High % means it

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00:02:30

How to Reply to Google Reviews (#1 Fastest Way to...

The Conversion Clinic ·

2026/02/28

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Let's talk about how to reply to Google Reviews in a way that builds trust and attracts new customers. We break down simple frameworks for responding to positive, neutral, and negative reviews without sounding defensive. We also cover common mistakes when replying to reviews and how to avoid them.Check out the GPT mentioned in the video

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00:09:59

How Auction Insights in Google Ads Works (6 Reasons...

The Conversion Clinic ·

2026/02/25

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Auction Insights in Google Ads shows you who you’re competing against, how often you overlap, and where you stand in the auction. In this video, I'll break down every Auction Insights metric in plain English, including Impression Share, Overlap Rate, Position Above Rate, and Top of Page Rate. You’ll learn how to interpret these metrics

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00:14:23

How to Update Old Blog Content (10 Easy Steps I Used...

The Conversion Clinic ·

2026/02/22

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Updating old blog content is one of the fastest ways to improve your website ranking and conversions without publishing something brand new. In this video, you’ll learn a simple system to find which posts are worth updating first and what to change. We’ll cover how to refresh content for search intent, improve internal linking, improve on-page

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00:03:55

How to Create a Fishing Campaign in Google Ads (#1...

The Conversion Clinic ·

2026/02/20

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2This video explains how to create a Fishing Campaign in Google Ads. Rather than targeting known keywords, a fishing campaign lets Google's algorithm surface search terms that convert, which you can then add to your main campaigns. Viewers will learn how to structure the campaign, set appropriate bids, and use search term reports to mine for

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00:05:14

How to Track Website Visitors (3 Ways to Increase...

The Conversion Clinic ·

2026/02/12

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Most websites get traffic but still struggle to turn visitors into leads or customers. In this video, you’ll learn how to track what people actually do on your site using session replays. I’ll show you three practical ways to use these insights to increase conversions, without guessing what’s wrong on the page. You’ll see exactly what to look

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00:01:42

How to Exclude Apps in Google Ads (Block 140+ Useless...

The Conversion Clinic ·

2026/02/09

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2You'll learn how to exclude mobile apps in Google Ads so your budget stops spending ad budget on app placements. I’ll go over where the settings are in Google Ads, how to apply exclusions at the account, campaign, and ad group level, and the difference between excluding apps and excluding mobile app categories. By the end, you’ll have a

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00:04:27

How to Set Up a Thank You Page in WordPress (3 Do’s &...

The Conversion Clinic ·

2026/02/03

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2You'll learn the fastest build options for a Thank You page and how to set the redirect from your form or checkout. You’ll also learn what to include on the page, such as next steps or a lead magnet. By the end, you’ll have an optimized Thank You Page.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of

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00:06:31

How to Use Image Extensions in Google Ads (5+ Studies...

The Conversion Clinic ·

2026/02/01

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Image extensions let you add images to your Google Ads so your search ads stand out and earn more attention. In this video, you’ll learn where image assets appear, which campaign types support them, and what Google actually needs to approve and show them. I’ll talk about a step-by-step setup inside Google Ads, including sizing, formats, and how

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00:04:18

How to Build External Links for SEO (Does It Actually...

The Conversion Clinic ·

2026/01/29

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2External links can be one of the strongest ranking signals in SEO, however, most businesses build them the wrong way. In this video, you’ll learn how to build external links that can actually help your website’s SEO. You’ll learn how to find link opportunities and choose them effectively.Free GPT mentioned in video:

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00:01:36

How to Improve Google Business Profile Service Area...

The Conversion Clinic ·

2026/01/25

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2This video explains how to improve a Google Business Profile service area so your business appears in more relevant local searches. It breaks down how service areas actually influence visibility, rankings, and lead quality for businesses. You’ll learn what Google looks for when evaluating location relevance, proximity, and trust. The video also

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00:05:24

How to Run Google Ads Campaign Experiments (10 Ideas...

The Conversion Clinic ·

2026/01/21

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Google Ads campaign experiments let you test changes without risking your entire budget, and in this video, you’ll learn exactly how Google Ads experiments work and when to use them. I’ll talk about the setup process, including what to test and how long to run experiments. By the end of this video, you’ll know how to use experiments to make

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00:05:46

How to Use PMax Channel Performance (3 Things You...

The Conversion Clinic ·

2026/01/18

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Google Ads Performance Max can get strong results, but only if you understand how Google is actually spending ad budget across each channel. In this video, we’ll talk about Performance Max Channel Performance and show you how to see where your budget is going across Search, Display, YouTube, Discover, Gmail, and Shopping. You’ll learn how to

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00:03:48

How Google Ads Enhanced Conversions Works (3 Reasons...

The Conversion Clinic ·

2026/01/14

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, I’ll talk about how Google Ads Enhanced Conversions works. You’ll learn what data is being used, how it’s matched to users, and how this is different from standard conversion tracking. I’ll explain when Enhanced Conversions improves attribution accuracy, and common mistakes to avoid when using Enhanced Conversions.🔥 Running

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00:06:07

How to Add Brand Exclusions in Google Ads (#1 Setting...

The Conversion Clinic ·

2026/01/11

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, you’ll learn how to add brand exclusions in Google Ads to prevent your ads from showing on unwanted searches. We walk through where brand exclusions are and how to apply them correctly at the account and campaign level. You’ll see common mistakes advertisers make that cause brand traffic to slip through despite exclusions. We also

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116 results

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