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PODCAST

Focus and Flourish

Marta Grabowska and Linda Hermans

A food photography business podcast aimed at providing food photographers with the knowledge and understanding of essential business practices that will allow them to create thriving ventures.

arts visual arts

All Episodes

00:53:18

At the table with… Sharon Grossman

Focus and Flourish ·

2025/11/11

What does it really take to thrive as a creative in today’s photography and content world? In this inspiring interview, we sit down with Sharon Grossman, industry veteran, agent-turned-producer and founder of Piccallo, a creative production company based in London.Sharon shares her decades of experience representing and producing for top photographers and filmmakers, offering a behind-the-scenes look at what agencies are truly looking for when they hire or represent talent. We talk about why

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00:47:02

Visual Storytelling for Food Photographers

Focus and Flourish ·

2025/11/04

Visual storytelling isn’t just about beautiful images. It’s about creating connection, emotion, and meaning through your work. In this episode of Focus & Flourish, we’re diving deep into what visual storytelling really means for photographers and creatives and how to turn it into a signature part of your business.We’ll walk you through how we plan our shoots, develop concepts, and create visuals that align with both client goals and our creative vision. You’ll learn how to balance structure with

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00:49:54

The Photographer’s Guide to Client Process, Pitching...

Focus and Flourish ·

2025/10/28

Ever wondered what a polished, professional client process looks like from start to finish? In this behind-the-scenes episode of Focus & Flourish, we’re walking you through our entire photography client workflow from first pitch to final delivery.We share how our pitching strategies have evolved since our earlier 2024 episode, the mindset shifts that have changed how we connect with clients and why a strong proposal and feedback process can completely transform your client experience. You’ll

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01:02:02

At the table with… Sally Hulse

Focus and Flourish ·

2025/10/21

What does it really take to build a thriving photography business without a huge Instagram following? In this inspiring episode of Focus & Flourish, we sit down with Melbourne-based food, lifestyle and interior photographer Sally Hulse, whose work has been featured in major magazines and alongside iconic chefs like Gordon Ramsay.Sally opens up about her journey from discovering photography to building a business grounded in professionalism, creative identity, and strategy all without relying on

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00:51:07

Social Media Marketing for Photographers: What Works...

Focus and Flourish ·

2025/10/14

Social media can feel like a full-time job. But when used strategically, it can also be one of the most powerful tools for building your photography or creative business. In this episode of Focus & Flourish, we’re breaking down exactly what’s worked for us (and what hasn’t) when it comes to Instagram, LinkedIn, and beyond.From creating a strong personal brand identity to connecting your content with real pitching opportunities, we share practical tips on how to use social media with intention

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00:30:18

Will AI Replace Photography? The Future of Creative...

Focus and Flourish ·

2025/10/07

AI is changing the way we create, work, and run our businesses. And as photographers, that can feel both exciting and overwhelming.In this episode of Focus & Flourish, we’re diving deep into how AI is already showing up in our photography businesses, from editing and pitching to content creation and idea generation.But we’re not stopping there. We’re asking the bigger questions too: Will AI take over creative work? What’s the impact on the environment and society? And how can we, as

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00:33:42

What Not to Do - Our Biggest Mistakes

Focus and Flourish ·

2025/07/22

We’re closing out Season 2 by sharing the biggest mistakes we’ve made in our food photography businesses (so you don’t have to).From underpricing and overdelivering to ignoring our network and struggling with work-life balance, we’re laying it all out candidly and honestly. These are the things we wish we’d known earlier, and the hard-earned lessons that shaped how we work today.Expect real talk about money, boundaries, productivity, and long-term growth. All that with plenty of takeaways you can

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00:26:41

Our Lead-Generating Strategies - Marketing Without...

Focus and Flourish ·

2025/07/15

We’re pulling back the curtain on how we market our businesses to generate leads - no fluff, no gatekeeping.In this episode, we’re sharing the marketing strategies that have genuinely worked to bring leads into our food photography businesses. From, Instagram through past projects, alternative social media platforms to targeted pitching a.k.a. reaching out to brands with specific project ideas in mind.We also talk about how optimizing our websites and using location-based SEO helps clients find us

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00:46:16

It’s Not About the Gear (But Here’s What We Use)

Focus and Flourish ·

2025/07/08

We’re firm believers that great photography is more about skill than kit.Creativity, storytelling, and understanding light will always matter more than having the latest gear. But since many of you have asked, we’re pulling back the curtain on what we use to get the job done.In this episode, we share the cameras, lenses, and tools we rely on in our food photography work and why we chose them. We’re also chatting about our experience with Tether Tools (our Season 2 sponsor!) and how tethering has

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01:02:05

From Quitting to Winning with Food Photography Corner

Focus and Flourish ·

2025/06/30

Ever felt like walking away from it all? You’re not alone.In this special crossover episode with Rosslyn and Mikyla from the Food Photography Corner Podcast, we’re getting real about the moments we almost gave up on our food photography journeys - and how we turned things around.We talk about the early struggles, the biggest challenges (hello, money stress, burnout, and self-doubt), and the powerful turning points that helped us keep going. From mindset shifts to business wins, practical strategies,

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00:26:08

“Why Is It So Expensive?” How to Educate Clients on...

Focus and Flourish ·

2025/06/24

One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.And when objections come up? We talk about how to handle them

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00:27:34

How to Position Your Photography Services - Focus and...

Focus and Flourish ·

2025/06/17

Many photographers struggle to communicate the true value of their work and as a result, their services are often seen as just another expense.In this episode, we explore how to shift that perspective.We discuss why F&B brands need strong visual content, the real pain points creatives help solve, and how impactful imagery can directly benefit a client’s business. From improving brand presence to driving sales, we break down the tangible value of what we do and how to confidently price your

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00:30:33

Winning Bigger Deals: The Art of Upselling and...

Focus and Flourish ·

2025/06/10

We’re diving into how to get clients on board with larger, longer-term contracts, and how to upsell your services strategically using practical tools.From identifying the right opportunities to structuring offers that feel like a no-brainer, we’re sharing the real tactics that have helped us land our highest-profit jobs to date.If you're ready to boost your revenue and build stronger, longer-lasting client relationships, this episode is for you.THANK YOU to ⁠⁠⁠Tether Tools⁠⁠⁠ for sponsoring this

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00:47:07

At the Table with… Yessica Duque - Focus and Flourish

Focus and Flourish ·

2025/06/03

Today, we sit down with the incredibly talented Yessica Duque, a commercial food photographer known for her bold visuals, meticulous styling, and empowering presence in the industry.Yessica shares her journey into photography, the moments and mentors that shaped her path, and how she built a thriving business rooted in creativity. We dive into her shooting process, the importance of tethering (shoutout to Tether Tools!), and the tools that help make her worlflow efficient and professional.Whether

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00:46:13

Restaurant Photography Uncovered - Focus and Flourish

Focus and Flourish ·

2025/05/27

In this episode, we uncover the ins and outs of restaurant photography - from how to break into the industry to pricing, workflows, contracts, gear, and more.We share real challenges we’ve faced, tips on pitching to the right clients, and what really happens behind the scenes during a restaurant shoot.Whether you're just starting out or looking to refine your process, this episode is packed with practical advice and insights.THANK YOU to ⁠⁠Tether Tools⁠⁠ for sponsoring this season of the podcast

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00:25:37

From Corporate Life to Creative Freedom: Marta’s...

Focus and Flourish ·

2025/05/20

In this open and honest conversation, Marta shares her path into food photography - from early childhood inspirations to leaving her corporate career and stepping into full-time photography, just one month before the 2020 pandemic changed the world.She opens up about her international journey from Poland to the UK and back, and how those experiences have shaped both her perspective and her business.Tune in for a heartfelt episode filled with personal insights, lessons learned, and the power of

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00:31:54

From Passion to Profession: Linda's Story - Focus and...

Focus and Flourish ·

2025/05/13

In this candid and inspiring kickoff to Season 2, Linda shares her journey into the world of food photography - from what first sparked her interest to the people and resources that helped shape her business.She reflects on how her work and mindset have evolved, what’s changed since the early days, and the lessons she's learned along the way.A must-listen for anyone at any stage of their creative business journey.THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code

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00:31:27

How to bring together your interests in photography -...

Focus and Flourish ·

2024/03/12

Join us on the latest episode of Focus & Flourish as we explore the art of blending diverse interests and genres in photography.Many in our industry feel constrained by the notion of mastering a singular niche, like food photography, and struggle to integrate other passions into their work. In this candid discussion, we share our personal experiences and strategies for incorporating varied interests seamlessly into both personal projects and client work. Discover how embracing versatility can

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00:34:26

Client Contracts - Focus and Flourish

Focus and Flourish ·

2024/03/05

In this episode, we delve into the important topic of establishing a robust contract for photography projects.Join us as we explore the components of a comprehensive contract, from setting clear terms on pricing and payment to outlining licensing rights and cancellation policies. Should you consider charging a retainer? What key details should your contract include, such as shoot logistics, deliverables, and post-processing expectations? Tune in as we break down the importance of contract clarity

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00:26:03

Cultivating an abundant money mindset - Focus and...

Focus and Flourish ·

2024/02/27

In this episode we discuss how to cultivate a positive and abundant money mindset.As freelancers and business owners, it’s essential to be mindful of your thoughts and their profound influence on your daily actions and energy levels. From understanding the significance of maintaining a 'financial cushion' to crafting a clear action plan with no room for doubt, we provide actionable strategies to propel your financial journey forward. Tune in to gain invaluable insights towards financial

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27 results

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