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PODCAST

Focus and Flourish

Marta Grabowska and Linda Hermans

A food photography business podcast aimed at providing food photographers with the knowledge and understanding of essential business practices that will allow them to create thriving ventures.

arts visual arts

All Episodes

00:28:30

Top 3 Lessons We Learned in 2025

Focus and Flourish ·

2025/12/30

As the year comes to a close, we’re reflecting on what 2025 really taught us - not the highlight-reel moments, but the lessons that shaped our businesses and mindset.In this short and honest episode, we’re sharing the top three things we learned this year, plus one moment that stands out as a personal or professional win. We talk about the power of personal networks, how our pitching strategies evolved, what we learned about marketing and sales, and the reminder that growth rarely happens

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00:24:09

Our Christmas Traditions

Focus and Flourish ·

2025/12/23

This episode is a little different...As the year winds down, we’re inviting you into a feel-good conversation about what sparks joy, fuels creativity, and helps us truly switch off. We’re sharing our Christmas traditions, the small rituals that ground us, and the creative comfort habits that help us recharge after a busy year of client work.We talk a lot about food (of course), festive traditions from different cultures, and the little moments that remind us why rest, connection, and joy are just as

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00:49:15

At the table with… Rachel Korinek

Focus and Flourish ·

2025/12/16

In this heartfelt and deeply honest conversation, we sit down with the incredible Rachel Korinek of Two Loves Studio to explore what it really looks like to evolve, grow and sustain a creative career over the long term. Rachel shares her journey through different seasons of business - including the pauses, pivots, identity shifts and reinventions that shaped her as both an artist and a business owner.We dive into portfolio curation, pitching, creative longevity, taking time off, finding inspiration

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00:46:03

How to Pitch Your Photography Services in 2026

Focus and Flourish ·

2025/12/09

Pitching has changed. Massively. What worked in early 2020’s absolutely does not work in 2026, especially for photographers trying to connect with brands, agencies and marketing teams who get dozens of DMs and emails every day. In this episode, we’re breaking down exactly what modern pitching looks like, how clients want to be approached now, and how you can position yourself with clarity, personality, and real value.We talk about how the landscape has shifted, why generic ‘I love your product!’

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00:48:01

How to Structure a Proposal - A Guide for Food...

Focus and Flourish ·

2025/12/02

A well structured proposal is what turns an inquiry into a signed client. In this episode, we’re breaking down exactly how to create photography proposals that are clear, professional and persuasive, without the jargon that leaves clients confused.We walk you through our entire proposal process: what we include, what we leave out, how we structure pricing and how our proposals have evolved over time. You’ll learn how to communicate value, outline scope, avoid misunderstandings and present your work

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00:41:58

Discovery Calls - The Food Photographer’s Guide

Focus and Flourish ·

2025/11/25

Discovery calls don’t have to feel like a sales pitch or performance. In this episode, we’re breaking down exactly how we approach photography discovery calls so you can lead confident, grounded conversations that build trust, filter out misaligned clients, and help you book the projects you actually want.We’re sharing how we prepare, structure the call, guide the conversation, handle pricing questions, and watch for red and green flags. You’ll learn how to shift your mindset from “I need to impress

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00:44:24

The Ultimate Photography Workflow: File Handling,...

Focus and Flourish ·

2025/11/18

If your laptop is constantly full, your RAW files are scattered everywhere and Lightroom feels like chaos waiting to implode - this episode is your new best friend. Today we’re breaking down our full workflow and file-handling systems as professional food photographers, so you can finally get organised and stop second-guessing yours.And the best part? We each work totally differently and we dissect these different workflows in this episode.One of us uses a fully automated system built around a

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00:53:18

At the table with… Sharon Grossman

Focus and Flourish ·

2025/11/11

What does it really take to thrive as a creative in today’s photography and content world? In this inspiring interview, we sit down with Sharon Grossman, industry veteran, agent-turned-producer and founder of Piccallo, a creative production company based in London.Sharon shares her decades of experience representing and producing for top photographers and filmmakers, offering a behind-the-scenes look at what agencies are truly looking for when they hire or represent talent. We talk about why

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00:47:02

Visual Storytelling for Food Photographers

Focus and Flourish ·

2025/11/04

Visual storytelling isn’t just about beautiful images. It’s about creating connection, emotion, and meaning through your work. In this episode of Focus & Flourish, we’re diving deep into what visual storytelling really means for photographers and creatives and how to turn it into a signature part of your business.We’ll walk you through how we plan our shoots, develop concepts, and create visuals that align with both client goals and our creative vision. You’ll learn how to balance structure with

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00:49:54

The Photographer’s Guide to Client Process, Pitching...

Focus and Flourish ·

2025/10/28

Ever wondered what a polished, professional client process looks like from start to finish? In this behind-the-scenes episode of Focus & Flourish, we’re walking you through our entire photography client workflow from first pitch to final delivery.We share how our pitching strategies have evolved since our earlier 2024 episode, the mindset shifts that have changed how we connect with clients and why a strong proposal and feedback process can completely transform your client experience. You’ll

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01:02:02

At the table with… Sally Hulse

Focus and Flourish ·

2025/10/21

What does it really take to build a thriving photography business without a huge Instagram following? In this inspiring episode of Focus & Flourish, we sit down with Melbourne-based food, lifestyle and interior photographer Sally Hulse, whose work has been featured in major magazines and alongside iconic chefs like Gordon Ramsay.Sally opens up about her journey from discovering photography to building a business grounded in professionalism, creative identity, and strategy all without relying on

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00:51:07

Social Media Marketing for Photographers: What Works...

Focus and Flourish ·

2025/10/14

Social media can feel like a full-time job. But when used strategically, it can also be one of the most powerful tools for building your photography or creative business. In this episode of Focus & Flourish, we’re breaking down exactly what’s worked for us (and what hasn’t) when it comes to Instagram, LinkedIn, and beyond.From creating a strong personal brand identity to connecting your content with real pitching opportunities, we share practical tips on how to use social media with intention

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00:30:18

Will AI Replace Photography? The Future of Creative...

Focus and Flourish ·

2025/10/07

AI is changing the way we create, work, and run our businesses. And as photographers, that can feel both exciting and overwhelming.In this episode of Focus & Flourish, we’re diving deep into how AI is already showing up in our photography businesses, from editing and pitching to content creation and idea generation.But we’re not stopping there. We’re asking the bigger questions too: Will AI take over creative work? What’s the impact on the environment and society? And how can we, as

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00:33:42

What Not to Do - Our Biggest Mistakes

Focus and Flourish ·

2025/07/22

We’re closing out Season 2 by sharing the biggest mistakes we’ve made in our food photography businesses (so you don’t have to).From underpricing and overdelivering to ignoring our network and struggling with work-life balance, we’re laying it all out candidly and honestly. These are the things we wish we’d known earlier, and the hard-earned lessons that shaped how we work today.Expect real talk about money, boundaries, productivity, and long-term growth. All that with plenty of takeaways you can

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00:26:41

Our Lead-Generating Strategies - Marketing Without...

Focus and Flourish ·

2025/07/15

We’re pulling back the curtain on how we market our businesses to generate leads - no fluff, no gatekeeping.In this episode, we’re sharing the marketing strategies that have genuinely worked to bring leads into our food photography businesses. From, Instagram through past projects, alternative social media platforms to targeted pitching a.k.a. reaching out to brands with specific project ideas in mind.We also talk about how optimizing our websites and using location-based SEO helps clients find us

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00:46:16

It’s Not About the Gear (But Here’s What We Use)

Focus and Flourish ·

2025/07/08

We’re firm believers that great photography is more about skill than kit.Creativity, storytelling, and understanding light will always matter more than having the latest gear. But since many of you have asked, we’re pulling back the curtain on what we use to get the job done.In this episode, we share the cameras, lenses, and tools we rely on in our food photography work and why we chose them. We’re also chatting about our experience with Tether Tools (our Season 2 sponsor!) and how tethering has

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01:02:05

From Quitting to Winning with Food Photography Corner

Focus and Flourish ·

2025/06/30

Ever felt like walking away from it all? You’re not alone.In this special crossover episode with Rosslyn and Mikyla from the Food Photography Corner Podcast, we’re getting real about the moments we almost gave up on our food photography journeys - and how we turned things around.We talk about the early struggles, the biggest challenges (hello, money stress, burnout, and self-doubt), and the powerful turning points that helped us keep going. From mindset shifts to business wins, practical strategies,

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00:26:08

“Why Is It So Expensive?” How to Educate Clients on...

Focus and Flourish ·

2025/06/24

One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.And when objections come up? We talk about how to handle them

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00:27:34

How to Position Your Photography Services - Focus and...

Focus and Flourish ·

2025/06/17

Many photographers struggle to communicate the true value of their work and as a result, their services are often seen as just another expense.In this episode, we explore how to shift that perspective.We discuss why F&B brands need strong visual content, the real pain points creatives help solve, and how impactful imagery can directly benefit a client’s business. From improving brand presence to driving sales, we break down the tangible value of what we do and how to confidently price your

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00:30:33

Winning Bigger Deals: The Art of Upselling and...

Focus and Flourish ·

2025/06/10

We’re diving into how to get clients on board with larger, longer-term contracts, and how to upsell your services strategically using practical tools.From identifying the right opportunities to structuring offers that feel like a no-brainer, we’re sharing the real tactics that have helped us land our highest-profit jobs to date.If you're ready to boost your revenue and build stronger, longer-lasting client relationships, this episode is for you.THANK YOU to ⁠⁠⁠Tether Tools⁠⁠⁠ for sponsoring this

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34 results

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