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PODCAST

Focus and Flourish

Marta Grabowska and Linda Hermans

A food photography business podcast aimed at providing food photographers with the knowledge and understanding of essential business practices that will allow them to create thriving ventures.

arts visual arts

All Episodes

00:31:05

Diversifying Income Streams (2026 Update): Here’s...

Focus and Flourish ·

2026/02/17

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️Two years ago, we recorded our most downloaded episode on diversifying income streams as photographers. A lot has changed since then - in our businesses, in the industry, and in how we think about growth.In this updated episode, we’re sharing what our income mix looks like now, what surprised us about how those shifts

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00:29:41

What Actually Changes When You Start Treating Your...

Focus and Flourish ·

2026/02/10

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯This is the shift that separates hobbyists from professionals.Treating your photography like a business isn’t about becoming less creative - it’s about becoming more intentional, confident and sustainable.In this episode, we’re unpacking what actually changes when photographers stop treating their work like a

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00:44:33

Portfolio Myths: Why Your Best Photos Might Not Be...

Focus and Flourish ·

2026/02/03

Your portfolio might be full of beautiful images - but is it actually helping you book the work you want?In this episode, we’re unpacking some of the most common portfolio myths photographers are taught early on, and why so much of that advice ends up doing more harm than good. From the pressure to show everything you can do, to the idea that more variety equals more opportunities, we talk honestly about what we were told, what didn’t work, and what shifted once we started treating our portfolios as

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00:30:15

Why Your Photography Business Feels Messy (And What...

Focus and Flourish ·

2026/01/27

Our Food Photography Business Mastermind is now open for enrollment: subscribepage.io/photo-business-mastermind 🫶What would it actually feel like to work with more clarity, confidence and ease in 2026?In this episode, we’re reframing business operations - not as boring admin, but as creative protection and freedom. We talk about the moment most photographers reach when winging it is no longer sustainable, even if the work is coming in.We explore what life and business feel like before solid systems

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00:42:53

Natural Light vs Artificial Light in Food Photography

Focus and Flourish ·

2026/01/20

Join our free, 2-day workshop on 21 & 22 January 2026: ⁠⁠subscribepage.io/businessworkshopwaitlist⁠⁠'How far can you really go with natural light in food photography?'This listener question sparked a conversation we had to have.Spoiler: this is not a natural vs artificial debate, and it’s definitely not about picking sides. In this episode, we unpack the very real pressure many food photographers feel online to move toward artificial lighting and whether that pressure actually reflects

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00:31:29

The 4 Pillars of Our Photography Businesses

Focus and Flourish ·

2026/01/13

Join our free, 2-day workshop on 21 & 22 January 2026: ⁠subscribepage.io/businessworkshopwaitlist⁠If your photography business feels busy but inconsistent, creative but chaotic, or successful yet fragile - this episode will bring clarity.In today’s conversation, we’re introducing the four foundational pillars that now guide how we run our photography businesses. This framework didn’t come from theory or textbooks - it came from years of trial, error and learning the hard way what actually

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00:41:47

How We Actually Set Goals as Photographers

Focus and Flourish ·

2026/01/06

Join our free, 2-day workshop on 21 & 22 January 2026: subscribepage.io/businessworkshopwaitlistIf goal setting has ever left you feeling overwhelmed, behind, or unsure where to focus at the start of the new year - this episode is for you.This conversation has been months in the making, and we talk about something we genuinely wish had existed earlier in our photography careers. In this episode, we’re sharing how we actually approach goal setting as photographers - and why that process led us to

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00:28:30

Top 3 Lessons We Learned in 2025

Focus and Flourish ·

2025/12/30

As the year comes to a close, we’re reflecting on what 2025 really taught us - not the highlight-reel moments, but the lessons that shaped our businesses and mindset.In this short and honest episode, we’re sharing the top three things we learned this year, plus one moment that stands out as a personal or professional win. We talk about the power of personal networks, how our pitching strategies evolved, what we learned about marketing and sales, and the reminder that growth rarely happens

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00:24:09

Our Christmas Traditions

Focus and Flourish ·

2025/12/23

This episode is a little different...As the year winds down, we’re inviting you into a feel-good conversation about what sparks joy, fuels creativity, and helps us truly switch off. We’re sharing our Christmas traditions, the small rituals that ground us, and the creative comfort habits that help us recharge after a busy year of client work.We talk a lot about food (of course), festive traditions from different cultures, and the little moments that remind us why rest, connection, and joy are just as

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00:49:15

At the table with… Rachel Korinek

Focus and Flourish ·

2025/12/16

In this heartfelt and deeply honest conversation, we sit down with the incredible Rachel Korinek of Two Loves Studio to explore what it really looks like to evolve, grow and sustain a creative career over the long term. Rachel shares her journey through different seasons of business - including the pauses, pivots, identity shifts and reinventions that shaped her as both an artist and a business owner.We dive into portfolio curation, pitching, creative longevity, taking time off, finding inspiration

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00:46:03

How to Pitch Your Photography Services in 2026

Focus and Flourish ·

2025/12/09

Pitching has changed. Massively. What worked in early 2020’s absolutely does not work in 2026, especially for photographers trying to connect with brands, agencies and marketing teams who get dozens of DMs and emails every day. In this episode, we’re breaking down exactly what modern pitching looks like, how clients want to be approached now, and how you can position yourself with clarity, personality, and real value.We talk about how the landscape has shifted, why generic ‘I love your product!’

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00:48:01

How to Structure a Proposal - A Guide for Food...

Focus and Flourish ·

2025/12/02

A well structured proposal is what turns an inquiry into a signed client. In this episode, we’re breaking down exactly how to create photography proposals that are clear, professional and persuasive, without the jargon that leaves clients confused.We walk you through our entire proposal process: what we include, what we leave out, how we structure pricing and how our proposals have evolved over time. You’ll learn how to communicate value, outline scope, avoid misunderstandings and present your work

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00:41:58

Discovery Calls - The Food Photographer’s Guide

Focus and Flourish ·

2025/11/25

Discovery calls don’t have to feel like a sales pitch or performance. In this episode, we’re breaking down exactly how we approach photography discovery calls so you can lead confident, grounded conversations that build trust, filter out misaligned clients, and help you book the projects you actually want.We’re sharing how we prepare, structure the call, guide the conversation, handle pricing questions, and watch for red and green flags. You’ll learn how to shift your mindset from “I need to impress

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00:44:24

The Ultimate Photography Workflow: File Handling,...

Focus and Flourish ·

2025/11/18

If your laptop is constantly full, your RAW files are scattered everywhere and Lightroom feels like chaos waiting to implode - this episode is your new best friend. Today we’re breaking down our full workflow and file-handling systems as professional food photographers, so you can finally get organised and stop second-guessing yours.And the best part? We each work totally differently and we dissect these different workflows in this episode.One of us uses a fully automated system built around a

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00:53:18

At the table with… Sharon Grossman

Focus and Flourish ·

2025/11/11

What does it really take to thrive as a creative in today’s photography and content world? In this inspiring interview, we sit down with Sharon Grossman, industry veteran, agent-turned-producer and founder of Piccallo, a creative production company based in London.Sharon shares her decades of experience representing and producing for top photographers and filmmakers, offering a behind-the-scenes look at what agencies are truly looking for when they hire or represent talent. We talk about why

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00:47:02

Visual Storytelling for Food Photographers

Focus and Flourish ·

2025/11/04

Visual storytelling isn’t just about beautiful images. It’s about creating connection, emotion, and meaning through your work. In this episode of Focus & Flourish, we’re diving deep into what visual storytelling really means for photographers and creatives and how to turn it into a signature part of your business.We’ll walk you through how we plan our shoots, develop concepts, and create visuals that align with both client goals and our creative vision. You’ll learn how to balance structure with

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00:49:54

The Photographer’s Guide to Client Process, Pitching...

Focus and Flourish ·

2025/10/28

Ever wondered what a polished, professional client process looks like from start to finish? In this behind-the-scenes episode of Focus & Flourish, we’re walking you through our entire photography client workflow from first pitch to final delivery.We share how our pitching strategies have evolved since our earlier 2024 episode, the mindset shifts that have changed how we connect with clients and why a strong proposal and feedback process can completely transform your client experience. You’ll

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01:02:02

At the table with… Sally Hulse

Focus and Flourish ·

2025/10/21

What does it really take to build a thriving photography business without a huge Instagram following? In this inspiring episode of Focus & Flourish, we sit down with Melbourne-based food, lifestyle and interior photographer Sally Hulse, whose work has been featured in major magazines and alongside iconic chefs like Gordon Ramsay.Sally opens up about her journey from discovering photography to building a business grounded in professionalism, creative identity, and strategy all without relying on

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00:51:07

Social Media Marketing for Photographers: What Works...

Focus and Flourish ·

2025/10/14

Social media can feel like a full-time job. But when used strategically, it can also be one of the most powerful tools for building your photography or creative business. In this episode of Focus & Flourish, we’re breaking down exactly what’s worked for us (and what hasn’t) when it comes to Instagram, LinkedIn, and beyond.From creating a strong personal brand identity to connecting your content with real pitching opportunities, we share practical tips on how to use social media with intention

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00:30:18

Will AI Replace Photography? The Future of Creative...

Focus and Flourish ·

2025/10/07

AI is changing the way we create, work, and run our businesses. And as photographers, that can feel both exciting and overwhelming.In this episode of Focus & Flourish, we’re diving deep into how AI is already showing up in our photography businesses, from editing and pitching to content creation and idea generation.But we’re not stopping there. We’re asking the bigger questions too: Will AI take over creative work? What’s the impact on the environment and society? And how can we, as

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41 results

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