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PODCAST

Building the Premier Accounting Firm

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client

business entrepreneurship

All Episodes

44:30

Your Budget is Wrong: Why Most Forecasts Fail w/ Matt...

Building the Premier Accounting Firm ·

2026/02/04

In this episode of Building the Premier Accounting Firm, Roger Knecht and guest Matt Putra discuss the critical differences between budgeting and forecasting in accounting, emphasizing data-driven decision-making for e-commerce businesses. They explore how financial management, including KPIs and cash flow strategies, helps fast-growing consumer brands optimize profitability and scale effectively, with a focus on AI's transformative impact. In This Episode: 00:00 Introduction to Matt Putra and 8x

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0:35

This Week on BPAF : Matt Putra

Building the Premier Accounting Firm ·

2026/02/02

Join us this Wednesday for a new episode where Roger discusses budgeting and why most forecasts fail with Matt Putra.

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46:36

How to Stop Undercharging in Your Firm w/ Michelle...

Building the Premier Accounting Firm ·

2026/01/28

Roger Knecht and Michelle Weinstein discuss how accounting professionals can overcome undercharging, set firm boundaries, and increase revenue. Learn strategies to value your expertise and implement sales processes for a thriving accounting firm. In This Episode: 00:00 Introduction to Michelle Weinstein 01:10 Michelle's Career Journey & Lessons 06:05 The Birth of The Abundant Accountant 09:50 Stop Undercharging and Valuing Services 12:33 Engagement Letters and Scope Creep 17:51 Establishing

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0:39

This Week on BPAF : Michelle Weinstein

Building the Premier Accounting Firm ·

2026/01/26

Join us this Wednesday for a new episode where Roger discusses how to stop undercharging in your firm with Michelle Weinstein.

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50:03

5 Steps to Building Client Trust in Accounting w/...

Building the Premier Accounting Firm ·

2026/01/21

Welcome to another episode of Building the Premier Accounting Firm with Universal Accounting Center. Today, Roger sits down with Shady Abboud, to discuss his unique path into accounting, blending entrepreneurial experience with finance expertise. Shady highlights the distinction between bookkeeping and CFO advisory services, emphasizing the strategic role of a CFO in business growth and decision-making for SMBs. Learn how a niche in e-commerce can boost success. In This Episode: 00:00 Welcome Shady

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0:47

This Week on BPAF : Shady Abboud

Building the Premier Accounting Firm ·

2026/01/19

Join us this Wednesday for a new episode where Roger discusses differences between bookkeeping and CFO adisory services with Shady Abboud.

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50:25

Grow Your Firm to $5M: The Shift from Hustle to...

Building the Premier Accounting Firm ·

2026/01/14

In the latest episode of Building the Premier Accounting Firm, host Roger Knecht and business coach Brad Farris discuss how accounting firm owners can scale their business beyond the $1-2 million mark by shifting from hustle to leadership. They explore overcoming workaholism, delegating effectively, and finding fulfillment outside daily operations to build a premier accounting firm. In This Episode: 00:00 Welcome Brad Farris, Expert on Scaling 02:04 Building Trust with Clients 03:02 From Hustle to

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0:47

This Week on BPAF : Brad Farris

Building the Premier Accounting Firm ·

2026/01/12

Join us this Wednesday for a new episode where Roger discusses finding balance between work and life with Brad Farris

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43:26

Accountant to CFO: Transform Your Firm with Advisory...

Building the Premier Accounting Firm ·

2026/01/07

Welcome to another episode of the Building the Premier Accounting Firm podcast. In today's episode host Roger Knecht and his guest Rusty Fulling explore the world of CFO advisory services, moving beyond traditional accounting to help businesses achieve clarity, growth, and peace of mind. Discover how to transition into a strategic advisor role and build lasting client relationships on this episode. In This Episode: 00:00 Introduction to Rusty Fuling's Expertise 03:08 Defining CFO & Advisory Services

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0:35

This Week on BPAF : Rusty Fulling

Building the Premier Accounting Firm ·

2026/01/05

Join us this Wednesday for a new episode where Roger has a great conversation with Rusty Fulling.

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42:58

Fix QBO Errors Fast: Boost Your Bookkeeping Accuracy...

Building the Premier Accounting Firm ·

2025/12/31

Thanks for listening to another episode of Building the Premier Accounting Firm with Roger Knecht. Today Roger is joined by Leeroy Beeby, co-founder of Level, an error detection software for QuickBooks Online. They discuss how niching down services and using technology like Level can improve margins and streamline operations, even amidst the evolving landscape of AI in accounting. In This Episode: 00:00 Welcome & Guest Introduction 01:21 Leroy's Path to Accounting 03:10 Starting a Construction

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0:31

This Week on BPAF : Leeroy Beeby

Building the Premier Accounting Firm ·

2025/12/29

Join us this Wednesday for a new episode where Roger discusses improving bookkeeping accuracy with Leeroy Beeby.

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44:00

Get Paid What You're Worth with CFO Services w/ Ken...

Building the Premier Accounting Firm ·

2025/12/24

On this episode of Building the Premier Accounting Firm, host Roger Knecht and his guest, Ken Lacroix, discuss the evolving role of accounting professionals in providing CFO and advisory services. They explore the shift from compliance to forward-thinking financial planning, leveraging technology, and the importance of storytelling in communicating financial insights to business owners. This episode offers key strategies for firms looking to add more value beyond traditional accounting. In This

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0:51

This Week on BPAF : Ken LaCroix

Building the Premier Accounting Firm ·

2025/12/22

Join us this Wednesday for a new episode where Roger discusses implementing adisory services in your accounting practice with Ken LaCroix.

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50:56

3 Ways To Attract High-Value Accounting Clients w/...

Building the Premier Accounting Firm ·

2025/12/17

Roger Knecht is joined by Marie Torossian, founder of The Profit Lab, to discuss strategies for accounting professionals to grow successful businesses on the latest episode of Building the Premier Accounting Firm. They cover topics from differentiating services like CFO advisory and coaching to attracting high-value clients with strong growth mindsets, emphasizing the importance of clear communication and accountability. In This Episode: 00:00 Introduction and Torossian's Background 02:08 Path to

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This Week on BPAF : Marie Torossian

Building the Premier Accounting Firm ·

2025/12/15

Join us this Wednesday for a new episode where Roger discusses taking action with Marie Torossian.

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45:43

The Secret to Explaining Your Accounting Pricing w/...

Building the Premier Accounting Firm ·

2025/12/10

On this edition of Building the Premier Accounting Firm, Roger Knecht and Laura Shepherd, founder of Momentum BK, discuss pricing strategies for accounting firms, focusing on Shepherd's "Pricing with Purpose" philosophy. Learn how to categorize services, build confidence, and avoid common pricing pitfalls to grow your accounting business. In This Episode: 00:00 Introduction to Pricing with Purpose 03:49 Categorizing Accounting Services for Pricing 08:42 Deep Dive into Service Categories 14:43

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0:55

This Week on BPAF : Laura Shepherd

Building the Premier Accounting Firm ·

2025/12/08

Join us this Wednesday for a new episode where Roger discusses pricing with purpose with Laura Shepherd.

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45:00

Why Most Accountants Fail to Scale (And How to Fix...

Building the Premier Accounting Firm ·

2025/12/03

In this episode of Building the Premier Accounting firm, host Roger Knecht discusses building a premier accounting firm with guest Lahari Neelapareddy, founder of Tax Hero and LN Accounting Advisors. They cover Lahari's journey from public accounting to specializing in e-commerce and consumer packaged goods, emphasizing the value of niche marketing and advisory services over traditional compliance work. Lahari shares insights on sustainable growth, avoiding burnout, and the importance of continuous

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0:27

This Week on BPAF : Lahari Neelapareddy

Building the Premier Accounting Firm ·

2025/12/01

Join us this Wednesday for a new episode where Roger discusses starting businesses with Lahari Neelapareddy

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