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PODCAST

Think Again with Scott Jens

Dr. Scott Jens talks to ODs and eye care industry pros about common challenges and misconceptions that practitioners often face in private practice - and how to overcome them. His guests cover a variety of perspectives and speak from a number of different places along their professional journeys.

business management

All Episodes

25:24

Maximizing Patient Revenue Without Losing Sight of Care

Think Again with Scott Jens ·

2025/07/09

In this insightful conversation, Dr. Larry Golson shares a refreshingly authentic approach to revenue optimization in optometric practices. Rather than relying on traditional sales tactics, Dr. Golson emphasizes patient education, trust-building, and consistent communication as the foundation for growth. He discusses how recording provider-patient dialogues, empowering staff through radical candor, and tracking performance metrics can all contribute to better outcomes—for patients and the bus...

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18:50

Rethinking Sunwear: How to Turn a Missed Opportunity...

Think Again with Scott Jens ·

2025/06/14

Sunwear sales are often an afterthought in optical retail—but according to Renato Cappuccitti, that’s a costly mistake. With decades of experience in product development, manufacturing, and distribution—including roles at Maui Jim and now as part of Bajío Sunglasses—Renato joins Dr. Scott Jens to Think Again about how practices treat sunwear. In this episode, Renato challenges the passive mindset many practices hold toward sunwear and makes a compelling case for treating it as a strategic cat...

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24:57

Training, Trust, and the Second Pair: Rethinking...

Think Again with Scott Jens ·

2025/05/26

How do you drive more revenue from your optical department—without pressuring patients or alienating staff? In this episode, Mike Della Pesca, President of Quantum Optical, joins us to talk about the mindset, process, and people behind successful second pair sales. We dig into staff training strategies, how to turn lifestyle conversations into revenue, and why the white coat’s words matter more than the sales pitch. This is a must-listen for any practice looking to grow optical performance th...

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27:16

Empowering Smarter Eye Care Management with AI

Think Again with Scott Jens ·

2025/05/19

Technology is more than just a tool—it’s a business asset. In this episode, EyePegasus co-founders Tadeu and Karoline Souza join Dr. Scott Jens to explore how practice management software, AI, and well-structured data entry can elevate clinical care and business profitability. From predictive insights to real-time alerts, they share how AI can help you make better decisions faster—and how to prepare your team to use it effectively. If you're ready to move beyond reports and toward real intell...

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14:33

Building a Myopia Practice that Matters

Think Again with Scott Jens ·

2025/05/05

In this episode of Think Again, host Dr. Scott Jens is joined by Dr. Dave Kading—practicing OD, podcast host, and myopia management leader—for a practical conversation on how to fully commit to building a myopia-focused clinic. Dr. Kading shares key mindset shifts, equipment strategies, and workflow tips to help optometrists treat myopia not just as a refractive error, but as a progressive disease with lifelong consequences. Whether you’re just exploring myopia control or ready to go al...

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29:36

Intentional Practice: Running Your Business on Purpose

Think Again with Scott Jens ·

2025/04/23

In this episode of the Think Again Podcast, ABO speaker and optical industry veteran Mark Clark joins Dr. Scott Jens for a refreshingly honest conversation about how practices can shift from autopilot to intentionality. Drawing from his experience as an optician, practice owner, and industry advisor, Mark shares how clarity, structure, and data-informed management can transform everyday decision-making into sustainable growth. Whether you're overwhelmed by the business side of patient care or...

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29:50

Building a Practice Patients Remember: Lessons from...

Think Again with Scott Jens ·

2025/04/14

In this inspiring episode of the Think Again Podcast, Dr. Michael Berenhaus shares how a commitment to mentorship, community engagement, and patient-centered care helped him build a standout optometry practice. From starting with just one patient to growing a thriving business and ultimately partnering with Keplr Vision, Dr. Berenhaus offers practical advice for ODs at every stage. Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

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19:19

Why Patients Buy - and Why They Don't

Think Again with Scott Jens ·

2025/04/08

In this episode of Think Again, Scott chats with Mark Hinton, CEO of EyeFacilitate, about how to turn optical data and conversations into real business outcomes. Mark shares his proven approach to using practical metrics and empathetic communication to boost multiple pair sales, reduce no-shows, and engage the entire team in goal-setting. If you’re struggling with optical performance or staff alignment, this conversation is packed with actionable strategies to bring clarity, focus, and growth...

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21:44

Protect the Profession: Optometry at a Crossroads

Think Again with Scott Jens ·

2025/04/01

In this powerful episode, Dr. Millie Knight shares hard-won insights from her remarkable journey—spanning private practice, leadership at industry giants, and now, advocacy and consulting. She offers an unflinching look at how disruption is coming fast to eye care—and why the profession must act now to protect its future. From industry influence to interprofessional collaboration and the urgent need to educate legislators, Dr. Knight makes a compelling call to optometrists: take control, or r...

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22:24

Your Staff Can't Improve What They Can't See

Think Again with Scott Jens ·

2025/03/27

When reporting becomes more than a numbers task, it can transform your entire team. In this episode, Katie Lauver shares how access to the right metrics helped her team gain clarity, take ownership, and step confidently into leadership. From building better conversations to driving performance without micromanagement, this episode is full of practical wins for growing practices. Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

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19:52

Listening to the Numbers: Using Metrics to Drive...

Think Again with Scott Jens ·

2025/03/20

In this episode of the Think Again Podcast, Dr. Larry Golson shares how he transformed his practice by using key business metrics to drive profitability, enhance team accountability, and streamline decision-making. Learn his approach to structuring effective staff meetings, setting meaningful goals, and creating a data-driven culture that fuels long-term success. Whether you’re just starting with metrics or looking to refine your strategy, this conversation is packed with actionable insights....

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21:03

Thinking About a Specialty? Here’s How to Know if...

Think Again with Scott Jens ·

2025/03/12

Thinking about adding a specialty to your practice? Before making a big investment, you need more than just enthusiasm—you need data. Dr. Jennifer Stewart shares how ODs can assess their patient base, evaluate costs, and create a strategy for long-term success. From avoiding costly mistakes to ensuring real profitability, this episode is packed with insights on making smart, sustainable decisions. Subscribe to GPN Visions for more content like this, delivered to your inbox about o...

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23:26

From Good to Great: The Training Formula for...

Think Again with Scott Jens ·

2025/03/05

Staffing challenges are a top concern for optometry practices—but are you setting your opticians up for success? Mike Della Pesca, President of Quantum Optical, shares how better training, cross-training, and sales techniques can turn your optical staff into a revenue-driving asset while improving patient care. 🔊 Listen now to learn how smart training leads to real growth! Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

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12:29

Technology that Transforms Your Practice

Think Again with Scott Jens ·

2025/02/24

In this episode, a leading optometry and practice management expert shares simple strategies to enhance practice performance through data-driven decisions and operational efficiency—including how AI technology can streamline everyday tasks. You’ll learn about the key performance indicators (KPIs) that drive revenue growth, how to set measurable goals, and practical tips to improve patient experience and team performance. If you’re ready to make smarter decisions and harness the power of AI to...

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16:19

Creating a Path to Win in Optical Product Sales

Think Again with Scott Jens ·

2025/02/17

In this episode, Renato Cappuccitti, VP of Operations at BAJÍO Sunglasses, shares how he helped over 100 locations surpass 20% sunwear sales by shifting the focus from selling products to offering patients effective solutions. Renato explores the key factors that drive real growth in optical sales and how practices can create a winning strategy by making smarter, data-driven decisions. Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

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27:18

Mastering Patient Communication to Build Optical...

Think Again with Scott Jens ·

2025/02/10

Mark Hinton, optical sales specialist and founder of the EyeFacilitate coaching service delivers a master class in the art of patient communication. Listen as he shares expert tips on effective prescribing, multiple pair sales, and getting the buy-in from eyewear consumers, all while delivering premium products and building unshakeable patient loyalty. Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

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19:52

A Brand New Approach to Staff Training and Retention

Think Again with Scott Jens ·

2025/02/03

Dr. Mike Cymbor of Nittany Eye - a multi-location practice in Pennsylvania - shares how the "new climate" of staff management has impacted his business, and how he and his management team have responded to those challenges. Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

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16:37

Is it Time for ODs to Step Up in Primary Care Retina?

Think Again with Scott Jens ·

2024/07/09

Dr. Ceclia Koetting continues the conversation in developing an optometric clinical specialty as primary care retina. Referring a patient out too early with a medical modality is a business decision that could be costing you patients and additional revenue. Dr. Koetting discusses what additional resources you need in your practice to do primary care retina, and how to know when it's time to refer.

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12:37

How to Broaden Your Scope of Care with Co-Management

Think Again with Scott Jens ·

2024/06/20

Co-managing patients successfully allows ODs to participate in a broader continuum of coordinated care. Patients are more savvy than ever in terms of preparing for surgery, and ODs have a unique opportunity to facilitate that process. Dr. Theriot discusses techniques to drive practice business through smart referral relationships and protocols.

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14:53

How to Talk to Your Patients About Contact Lenses

Think Again with Scott Jens ·

2024/06/11

Dede Reyes, Head of Education for ABB Specialty Contact Lenses and Fellow of the CLSA, returns for a second visit with Dr. Jens. Education is one of her great passions, and she shares some of the best industry resources for staff and patient education. Great communication produces better results and fosters longevity in the relationship between health care provider and patient. Teach your staff to teach your patients so they can enjoy the best possible outcomes with their visual solutions.

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60 results

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