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PODCAST

Martial Arts Media™ Business Podcast

Tune in as George Fourie from Martial Arts Media™ covers Marketing Tips and Strategies for Martial Arts Business and School Owners. Get modern ideas from the digital world for lead generation and retention. Guest interviews with successful industry experts.

business marketing

All Episodes

24:18

164 - How 1 Pricing Shift Let Daniel Quit His Job &...

Martial Arts Media™ Business Podcast ·

2025/12/15

Lifelong martial artist Daniel Jancek shares how fixing pricing and surrounding himself with growth-driven school owners helped him step away from his job and go all-in on his martial arts business.IN THIS EPISODE:How a simple pricing mistake kept a 500-student school stuck.Why shifting from pay-as-you-go to real memberships created instant stability.The fear every school owner faces when raising tuition and what actually happened.How to identify the families who truly value your program.Why premium

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23:40

163 – How Horizon Taekwondo Scaled From 40 to 250...

Martial Arts Media™ Business Podcast ·

2025/12/10

Tom Lowe grew Horizon Taekwondo from 40 to 250 students after a year-long plateau at 200. In this episode we discuss how he broke founder-dependency, and rebuilt the school with stronger systems and support.IN THIS EPISODE:The long plateau around 200 students and what helped shift momentum againThe identity change required to stop doing everything aloneHow building an instructor team opened space for growth and balanceHow conversations with other school owners fast-tracked decision-making and

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13:56

162 – Martial Arts Marketing: Why Your Leads Ghost...

Martial Arts Media™ Business Podcast ·

2025/12/02

Getting martial arts leads but they keep disappearing? You're not alone. Most martial arts school owners blame "tyre kicker" leads, but the real problem is your follow-ups. Here’s the exact automation system that fixes it.IN THIS EPISODE:Why calling leads "tyre kickers" kills your martial arts business growthThe 60-second automation system that stops lead ghostingHow Amanda turned 11 martial arts leads into 7 premium signups ($83 cost per student)The martial arts marketing follow-up sequence that

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12:03

161 – Facebook Andromeda For Martial Arts Schools:...

Martial Arts Media™ Business Podcast ·

2025/10/28

Why Facebook’s latest update is changing how martial arts ads really work, and what school owners can do to stay ahead without relying on agencies.IN THIS EPISODE:How Facebook’s Andromeda update reshapes martial arts ad targeting and what you should do first.Why your content strategy has become your new targeting system.The unseen cost of having no control over your Facebook ads.How building martial arts ad campaigns “from the mats up” can lift your results fast.Adapt your martial arts marketing as

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17:52

160 – Everything That’s Wrong With Martial Arts...

Martial Arts Media™ Business Podcast ·

2025/09/18

Almost all martial arts school owners are disappointed with their agencies or have a horror story to share. Here’s how I see both sides of the storyIN THIS EPISODE:The flawed martial arts agency model of overpromising.The unrealistic "microwave expectations" about martial arts marketing.The power of the marketing-to-mats feedback loop.The strategic mindset shift from focusing on cost to focusing on return.The advantage of an "open book" martial arts marketing approach.And more.TRANSCRIPTIONI want to

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18:35

159 – 15 High-Impact Martial Arts Marketing Assets...

Martial Arts Media™ Business Podcast ·

2025/07/29

Behind-the-scenes of 15 cash-boosting martial arts marketing strategies inside Martial Arts Media™’s Partners community, and how you can get access.IN THIS EPISODE:Timetable efficiency that actually simplifies martial arts marketing.The secret to using AI that goes far beyond simple social media posts.A simple conversation framework designed to dramatically increase your sales.How a single, non-marketing element of your school can make all your marketing and sales easier.A powerful campaign that can

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16:09

158 – Do Martial Arts Facebook Ads Still Work in 2025?

Martial Arts Media™ Business Podcast ·

2025/07/21

Why most martial arts school owners are struggling with Facebook ads, the influence of AI, and how to take back control of your results.IN THIS EPISODE:What’s really changed with Facebook ads for martial arts schoolsThe downside and power of AIThe agency trap that keeps school owners stuck and returning to zeroA 5-step framework to improve your ads from offer to follow-upThe pitfall of not aligning your martial arts marketing strategyAnd more*Bring 50 Enrollments Into Your Martial Arts School Every

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34:21

157 – From Recovery to Retention: How Mark Turned...

Martial Arts Media™ Business Podcast ·

2025/04/25

How Australian Martial Arts Academy's head instructor turned chronic fatigue into a leadership edge - driving growth and retention at a top-tier school.IN THIS EPISODE:The Belt-By-Belt Recovery Story That Changed Mark’s Life (And His Students')Walking Away From Medicine To Pursue The Martial Path Full-TimeThe Hidden Energy Technique That Helps You Show Up Big—Even When You’re Running On EmptyHow Teaching On Crutches Inspired A Wave Of Black Belts To Keep GoingThe Sales Strategy That Works As Well In

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31:34

156 – Martial Arts Staff Development: How to Build a...

Martial Arts Media™ Business Podcast ·

2025/03/04

Following up on Episode 155, Hakan Manav shares martial arts staff development strategies to build a high-performing team - giving you the freedom to scale and grow.IN THIS EPISODE:• How to transition from solo instructor to building a scalable team• The first hire that can make or break your martial arts school's growth• Why letting go is essential for business expansion and instructor success• A proven framework for training and promoting instructors from within• How to turn parents and adult

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42:14

155 - Martial Arts Business Growth: 4 Obstacles The...

Martial Arts Media™ Business Podcast ·

2025/02/24

Hakan Manav reveals how they solved 4 growth obstacles martial arts school owners face and built a thriving, full‑time operation with 4 locations, a 30 staff, and 1,800 students.IN THIS EPISODE:• Explore the hidden product tweak that keeps students smiling and sparks unstoppable growth• Uncover a fresh staff-training approach that secretly sculpts high-performing instructors• Follow a surprising systems shortcut that quietly streamlines every corner of the academy• Experience the leadership shift

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29:46

154 - My Plan To Help 100 Martial Arts Schools Scale...

Martial Arts Media™ Business Podcast ·

2025/02/03

After 13 years and working with 400+ martial arts school owners, I share my refined vision from helping school owners break the 100 student barrier, to 300, to $1M revenue per year.IN THIS EPISODE:The three-part framework to attract, convert, and retain students for long-term growthWhy most martial arts school owners struggle with marketing—and how to fix itA new lead follow-up engine that automates engagement and increases conversionsThe one overlooked strategy that can increase school revenue by

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41:38

153 - Increasing Your Martial Arts Students Value By...

Martial Arts Media™ Business Podcast ·

2024/11/13

In this Martial Arts Media™ Business Podcast I took Michele Ciampa from Shotokan Karate Club Tasmania through The Price Amplifier which boosted his student value by 52%.IN THIS EPISODE:How a simple, weekly social media post became the primary driver of student enrollment for a growing martial arts club.A surprising shift in pricing structure that could more than double annual revenue per student.Why leading enrollment conversations with value—not price—could be the key to better engagement and

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49:39

152 - [Martial Arts Business Case Study] From 30 -...

Martial Arts Media™ Business Podcast ·

2024/10/08

In this martial arts business case study, Evan and Erica share how they scaled their martial arts school from 30 to 170 members, boosting monthly recurring revenue by $10,000.IN THIS EPISODE:A unique perspective of Evan and Erica on the connection between music and martial artsThe business relationship when it comes to their martial arts schoolProblems that Evan and Erica faced in their martial arts school businessBalancing martial arts tradition and businessThe benefits of joining the Partners

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17:23

151 – From Cheap To Premium: The Poison Of Low...

Martial Arts Media™ Business Podcast ·

2024/09/03

Breaking down the price barrier: Are your martial arts tuition fees simply too cheap? Are you undervaluing your classes? There’s poison in the pricing, and it might not be what you think.IN THIS EPISODE:The stigma surrounding martial arts schools that charge premium pricesThe Myth of the "McDojo" label often given to successful martial arts schoolsOvercoming the mindset blocks around martial arts tuition feesHow to charge your worth and price your martial arts classes to represent it’s true valueAnd

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01:46:11

150 – George Fourie: From Life Lessons To Founding...

Martial Arts Media™ Business Podcast ·

2024/06/17

The tables turn as the interviewer becomes the interviewee: George Fourie shares his life experiences and journey through marketing and martial arts on the Kyl Reber Podcast.IN THIS EPISODE:George's journey from studying computer programming to selling computers, working on a cruise ship, and eventually starting Martial Arts Media™The story behind George's most impactful $37 saleGeorge's near-death experience as a pivotal wake-up call that transformed his outlook on life and careerHow George

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12:01

149 – What Happens When All Your Martial Arts Leads...

Martial Arts Media™ Business Podcast ·

2024/03/26

If you’re running Facebook ads and all your martial arts leads are tire-kickers, your problem might be two-fold. Here’s the fix.IN THIS EPISODE:What’s potentially causing the wrong quality of martial arts leadsThe pitfall of labeling your martial arts prospects as tire-kickersHow better Facebook ads attract better martial arts prospectsFixing low-quality martial arts leads with paid trialsAnd more*Need help growing your martial arts school?Start Here.TRANSCRIPTIONHey there, George Fourie here

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11:02

148 – 3 Ways To Increase Your Show-Up Rate For...

Martial Arts Media™ Business Podcast ·

2024/03/12

Here’s how using an irresistible martial arts offer can almost completely squash your no-show rate for martial arts trial appointments.IN THIS EPISODE, YOU WILL LEARN:Adding a human touch to automated messages with martial arts prospectsHow to write a successful follow-up email sequenceComparing free and paid martial arts trialsUsing high-converting landing pages when you’re time-poorUsing The Messenger Signup Method to sign up prospectsAnd more*Need help growing your martial arts school? Start

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17 results

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