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PODCAST

Permian Basin Playbook - 33 Lead - LK Media Partners

33 Lead Permian Basin Playbook

Permian Basin Playbook is associated with the 33 Lead Foundation. This Foundation helps student athletes around the area with scholarship programs to help their next step in life. The Permian Basin Playbook hosts a variety of guest including coaches, referees, school administration, media professionals, and various other people that are a great resource for leadership and inspiration.

sports

All Episodes

01:24:53

EP29 Odessa Permian Offensive Coordinator Coach Tate...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/10/29

EPISODE 29 IS HERE! Mojo Offensive Coordinator Coach Tate Smith brings the heat —That’s not all — we’ve got a surprise pop-in featuring QB Jakob Garcia and RB Gavin Black, the dynamic duo leading the charge on Friday nights! Your 33 Lead Hosts:Keith Balderaz | Sergio Franco | Busta | Chavo | Joe Flores Weekly Pick’ems: The crew makes their calls for this week’s biggest matchups Listen Now: Spotify Apple Podcasts TikTok Highlights @pbplaybookpodcast_33lead Follow & Support:

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01:31:09

Ep 28 Athletic Director Mike Peters sits down with...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/10/23

NEW EPISODE ALERT — “COMING HOME: THE MIKE PETERS STORY” He’s back where it all began! ⁠Pecos-Barstow-Toyah ISD Athletics⁠ ⁠Pecos Eagle Athletic Booster Club⁠ ⁠Pecos-Barstow-Toyah ISD⁠Pecos legend and Athletic Director Coach Mike Peters joins Permian Basin Playbook this week for a powerful sit-down with KBALL, The Dawg, Busta, and Audi From 25+ years in Texas athletics to building winning programs across the Permian Basin — Coach Peters shares what it means to come home to Pecos and lead the next

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01:00:10

EP. 27 ⁠Crane Football⁠ We’re joined by Coach David...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/10/20

EP. 27 Crane Football We’re joined by Coach David Birdwell — Head Golf Coach, Secondary Coach, and JH Hoops — plus a special pop-in guest, former OHS Lady Broncho and current Sul Ross Volleyball standout Clarissa Deleon! “SPREAD FAR THE FAME OF THE GOLDEN CRANES!” We’re talking Friday Night Lights, West Texas football culture, life as a multi-sport coach, and what it takes to keep that Crane pride shining bright. Then we roll right into News & Notes and our Weekly Pick’ems — including this

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00:48:22

EP 26 Voice of Lady Lobo Volleyball long time...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/10/14

EPISODE 26! This week, we shine the spotlight on Monahans Lady Lobo Volleyballl with our special guest Gina Williams — The Voice of the Lady Loboes!We’re talking passion, pride, and play-by-play — plus how local media helps elevate small-town sports across West Texas.Joining the roundtable: KBALL | Busta | Ryan Layman Tune in for:• The story behind Gina’s journey as the voice of the Lady Loboes• A surprise appearance from senior libero Anays Gonzalez• All-new Friday Night Pick’ems with our crew

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01:00:40

EP25Former NFL Kicker Phil Dawson joins us to talk...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/10/01

Former NFL Kicker Phil Dawson joins us to talk about his transition to the sidelines as Head Coach of the Midland Christian Mustangs. Surprise guest: Freshman QB Jaxon Franco drops in to talk about Friday night magic! Permian Basin Playbook — Season 2, Episode 25 Pick’ems are BACK — who you got this week? Drop your picks in the comments! Matchups: Andrews (2-3) vs Estacada (3-2) Crane (2-3) vs Alpine (1-4) Monahans (0-5) vs Pecos (2-3) Fort Stockton (3-2) vs Big Spring (3-2) Grandfalls (4-1) vs

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00:46:36

Episode 24- Ryan Newbrough from the Andrews Lady...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/09/25

Episode 24- Ryan Newbrough from the Andrews Lady Mustangs Volleyball Booster Media Team to talk all things Lady Mustangs volleyball . We even had a special pop-in guest, Lady Mustang player Rylan Newbrough, join us for some fun!Permian Basin Playbook Podcast – Season 2(Comment/Share - Chance to win a free hat!)Joining KBALL on the mic: Big Joe | Busta | Guest Co-Host Bailey Haney. Episode Highlights:Ryan gives us the inside scoop on Andrews High School Volleyball and the Lady Mustangs

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01:01:06

Ep-23 Special guest — Jakob Brandenburg First Alert 7...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/09/18

Permian Basin Playbook – Ep-23 Special guest — Jakob Brandenburg Award-winning news anchor Baylor alum Star of First Alert 7 Leader in the 33 Athletic ClubHere’s what’s inside Jakob’s journey, community impact & Friday Night Lights memories News & Notes: Jakob provides area Volleyball Update!Cardi B headlines, Texas Tech’s Big 12 chase, MLB talk Weekly Pick ’Ems – Predictions on all the big matchups across West Texas Big thanks to Jakob + shoutout to our sponsors: Double T Services,

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01:07:27

This week we welcome a West Texas staple: Todd Jones...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/09/11

NEW EPISODE IS LIVE! This week we welcome a West Texas staple: Todd Jones – Voice of the Greenwood Rangers & host of the Ranger Rundown. Permian Basin Playbook – Season 2, Episode 22From calling some of Greenwood’s biggest moments to building a platform that keeps fans plugged in — Todd brings energy, passion, and stories you don’t want to miss. Inside the Episode• Conversation with Todd on his journey behind the mic • News & Notes across the Basin• Pick ’Ems Rundown – West Texas

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01:02:12

Permian Basin Playbook – Season 2, Episode...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/09/04

Permian Basin Playbook – Season 2, Episode 21. Bradley Marquez – Odessa High legend, Texas Tech star, NFL pro (Rams & Lions), two-sport athlete, and now a businessman giving back to his hometown. Drop a comment (shoutout Kendall Garduno & Michael Rivera) Like & Share for a chance to win a FREE 33 Lead Hat Your Hosts: KBALL | BIG JOE | BUSTA | CHAVO Conversation RoundFrom Friday night lights to the NFL grind, Bradley talks about his journey and why giving back matters more than

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01:11:57

Season 2, Episode 20 “Set for a Comeback” | Go Mojo!...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/08/28

NEW EPISODE ALERT Permian Basin Playbook — Season 2, Episode 20We’re back on the court with Coach Gillian Herrera, entering her 13th year as Head Volleyball Coach of the Permian Lady Panthers. Under her leadership, Permian has made the state playoffs 5 of the last 7 years—and she’s not slowing down. Episode Theme: “Set for a Comeback” | “Go Mojo!” Coach Herrera knows what it takes to build a culture of resilience and grit. We dive into her coaching journey, empowering athletes, and keeping the

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00:42:42

🔥 EPISODE 19 DROP🏐 Guest: Heather Archibald, Wink...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/08/21

Fresh off a state-final run and being named Region 4-2A Coach of the Year, Coach Archibald joins KBALL, Busta, Chavo, and Big Joe for a full-court convo on: Balancing teaching, family & coaching Lessons from the 2024 title game The Wildcats being honored as Team of the Year Hot Seat + Rapid Fire questions you don’t want to miss Her surprising favorite snack (yes, we Googled it ) Plus: shoutouts, TikTok updates, scholarship news, and a little behind-the-scenes family fun — including a Happy

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01:06:28

Ep 18 Odessa High Head Football Erik Hartman - Oh...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/08/15

NEW EPISODE! OHS HC ERIK HARTMAN “Oh Nelly, he’s wearing his WHITE SHOES”Season 2 – Episode 18 of The Permian Basin Playbook is here, and we’ve got a full-circle Broncho story you won’t want to miss… Guest: Erik Hartman – Head Football Coach, Odessa High School Bronchos From slingin’ passes as OHS QB in the ‘90s… to leading the Bronchos as head coach in 2025 — Coach Hartman shares his journey, his vision, and a few legendary quotes you’ll be repeating all season. Topics we tackle: QB at OHS Head

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01:00:43

Episode 17 with Coach Tony Pallanez, Head Football...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/08/11

Season 2 of The Permian Basin Playbook keeps rolling, and Episode 17 is HERE! This week, KBALL, Big Joe Flores, The Dawg, and Busta sat down with Coach Tony Pallanez, Head Football Coach of the Pecos Eagles! We discuss : His coaching journey & vision for the Eagles The culture he’s building (“Lunchpail mentality”) Growing up in the Cowboy world His all-time favorite snack and best places to eat in Pecos Fall camp updates, local sports news & shoutouts to players Omar Salgado Jr, Bubba

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01:25:35

Season 2 KICKOFF Episode 16 Mickey Owens - 34 years...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/08/01

SEASON 2 KICKS OFF NOW! We’re back with Episode 16 of The Permian Basin Playbook, and we’re starting strong with none other than Coach Mickey Owens — the winningest head coach in Monahans Loboes history! Coach Owens shares stories and lessons from his incredible 34-year journey Listen now on:Spotify | Apple Podcasts | Amazon Music | iHeartRadio | YouTube | Facebook Presented by www.33lead.com Thank you to our incredible sponsors:Double T Services • Kodiak Gas Services • HZ Services • Texas Farm

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01:10:28

Episode 15 Permian Basin Playbook. Sharing stories of...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/07/18

Episode 15 of The Permian Basin Playbook is live! Huge thanks to Roy Porras & Sammy Briones for sharing stories as we honor Joby Flores’ legacy. We’re excited for the July 19 Golf Tournament! Listen on Spotify, Apple Music, Amazon Music, iHeartRadio, YouTube & Facebook.#33Lead #PermianBasin #Scholarships #JobyFlores #GolfForGood #AppleMusic #SpotifyPodcast #AmazonMusic #iHeartRadio #YouTubePodcast #PermianBasinPlaybook

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00:50:53

EP 14 Texas Tech Track and Field Commit Valerie Hunt,...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/05/01

Permian Basin Playbook Podcast — Episode 14 Guest Spotlight:We’re thrilled to welcome Monahans Track and Field star Valerie Hunt — a multi-time qualifier in shot put and discus, state champion, Jr. Olympic national champion, and proud Texas Tech signee! Valerie’s story is inspiring, and we had an incredible time chatting with her. Wishing her the best of luck at state and in all her future endeavors. Valerie is a tremendous leader and person — an absolute joy to have on the show!Episode

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01:10:29

Episode 13 Release! - Derrick Richardson Head...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/02/05

Episode 13 Release! - Derrick RichardsonHead Basketball Plano East Lady PanthersJoin us as we catch up with Coach Richardson about his state championship experience, insights into the Lady Panthers' current season, upcoming scholarship opportunities, our weekly poll question and our new rapid fire segment!NEWS AND NOTES (27:00)Stay updated on spring scholarships!Message us on Facebook or visit our website at [33lead.com](http://33lead.com). Poll Question of the Week (38:05):In your opinion,

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01:34:57

EP12 Should HS athletes be allowed to transfer?...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/01/30

Episode 12 Alert!Permian Basin Playbook Podcast with your hosts Busta, KBALL, Chavo, and The Dawg! This week, we're thrilled to welcome special guest Rob Franklin, Sports Director of Seminole Athletics, known as “SOUND OF THE TRIBE.” Tune in on KIKZ 1250 AM or KSEM 106.3 FM and catch Rob online at [www.kikzksem.com](http://www.kikzksem.com) and on social media @seminoletxradio. Topics to Explore:- Rob's journey from teaching and coaching to the media world- (18:00) Poll Question for the

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01:04:06

Ep 11 - Odessa Permian Basketball HC Steven Flores-...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2025/01/08

EP 11:”Be Yourself"-Steven Flores #PermianIn this exciting installment, hosts Keith, Busta, The Dawg, and Joe welcome a special guest, Permian Hoops Head Coach Steven Flores, to discuss his Mojo Panthers, the current season, and his unique coaching philosophy.We'll dive into a recent ruling that allows student-athletes to play two years of junior college (JUCO) while still maintaining four years of NCAA eligibility. This change promises to reshape the landscape for aspiring athletes!We'll also

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01:36:09

Episode 10 Midland High Hoops HC Brad Reese Former...

Permian Basin Playbook - 33 Lead - LK Media Partners ·

2024/12/18

Welcome to Episode 10 of the Permian Basin Playbook! Featuring #Midland High Basketball Head Coach Brad Reese! In this exciting episode, we’ll delve into the highlights of the season so far with Coach Reese, reflecting on the team's progress and achievements. (Player mentions - MJ Washington, cooper Johnston, Mark Gomez) News and Notes Segment:Join us as we discuss the upcoming award winners at the January 12 banquet held at the Bush Convention Center in downtown Midland. We’re thrilled to announce

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