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PODCAST

Just Make It Pretty

The slightly unhinged marketing podcast for homebuilders and beyond! It’s bold. It’s unfiltered. And if you’re in marketing, sales, or leadership in the homebuilding industry (or beyond), this podcast will shake things up in the best way. 💡 This podcast is for the ones who know that marketing is more than “just making it pretty.” It’s for the strategic thinkers, the problem-solvers, the ones who are tired of surface-level conversations and are ready for real talk about what actually works.

business marketing

All Episodes

00:53:36

Episode 29: How Self-Worth Shapes Performance with...

Just Make It Pretty ·

2025/11/05

What if your biggest professional breakthrough doesn’t comefrom learning a new strategy, but from remembering your own self-worth?In this episode of Just Make It Pretty, Sarah Haynes sits down with Brook Jennings, founder of Elevate, Actually, for a powerful conversation about the connection between confidence, mindset, and leadership.Brook shares why performance isn’t about perfection, it’sabout presence. Together, they unpack what it means to lead and sell from authenticity, how to balance

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00:39:42

Episode 28: Authenticity in Sales & Marketing with...

Just Make It Pretty ·

2025/10/29

What does it really mean to be authentic in leadership, marketing, and sales?In this episode of Just Make It Pretty, Sarah Haynes sits down with Beth Byrd, VP of Sales at Anewgo, for a conversation about what happens when we stop performing and start connecting.From building trust with your team to showing the “messy middle” in your marketing, Beth shares a refreshing perspective on how authenticity drives stronger relationships, better communication, and more meaningful results.Together, they

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00:30:09

Episode 27: Do Builders Really Care About Their...

Just Make It Pretty ·

2025/10/22

Do builders really care about their buyers?In this episode, Sarah Haynes sits down with Brett Steele, VP of Homebuilder Partnerships at Foundations, to ask the hard questions about how builders treat their buyers—and what it takes to turn transactional experiences into lifelong relationships.Together, they explore why so many buyers feel disconnected from their builder, how internal silos create broken communication, and what the best builders are doing differently to build trust that lasts long

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00:50:01

Episode 26: Building a Profitable Personal Brand on...

Just Make It Pretty ·

2025/10/15

Personal branding isn’t just about posting online, it’s about positioning yourself as a trusted voice and creating opportunities that actually grow your business.In this episode of Just Make It Pretty, Sarah Haynes sits down with Kait LeDonne, personal branding expert, keynote speaker, and LinknedIn genius, to talk about how to build a LinkedIn presence that drives influence and revenue. Kait has helped thousands of professionals launch and grow their brands, and her insights cut through the noise

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00:35:20

Episode 25: Conversations That Convert: AI, Chat, and...

Just Make It Pretty ·

2025/10/08

Today’s buyers don’t want to fill out forms, they want conversations. And for builders, that shift changes everything about how we connect, qualify, and convert leads.In this episode of Just Make It Pretty, I sit down with James Matte, Founding Partner & CEO of BuilderChat, to talk about how AI-driven chat is transforming the buyer experience. James shares how conversational tools are becoming like a 24/7 OSC, why chat data is a goldmine for sales + marketing alignment, and where the human touch

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00:42:16

Episode 24: Leveraging Your OSC for Marketing Success...

Just Make It Pretty ·

2025/10/01

Sales and marketing are supposed to work together, but toooften, they feel like two separate worlds. In this episode, Sarah Haynes and Shari Morton (Founder & CGO at Shared Drive) break down why these departments struggle to align, and, more importantly, how to fix it.From CRM mismanagement to untracked marketing wins, we uncover the disconnect and offer practical solutions to get sales and marketing teams on the same page.In This Episode:✅ Why sales & marketing often feel disconnected✅ How

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00:30:12

Episode 23: Turning Setbacks into Comebacks with Abby...

Just Make It Pretty ·

2025/09/24

What do you do when life doesn’t go according to plan?In this episode of Just Make It Pretty, I’m joined by Abby Cornelius, Director of Sales at Stanley Martin Homes, keynote speaker, podcast host, comeback coach, and working mom. Abby’s story is one of resilience, adaptability, and redefining what it means to “have it all.”We talk about:✨ How to turn rejection into redirection✨ Abby’s “Slingshot Method” for resilience✨ Balancing career and motherhood in homebuilding✨ Finding joy and presence, even

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00:41:13

Episode 22: Why Homebuilding Needs to Rethink...

Just Make It Pretty ·

2025/09/17

Is homebuilding too comfortable for its own good?In this episode, we sit down with Melissa Cervin, VP ofMarketing at Lombardo Companies for a bold conversation about the technology comfort zone that’s holding our industry back.We talk candidly about the fears and habits that keepbuilders from adopting better tools, the cultural mindsets that slow innovation, and how to start making small, strategic shifts toward smarter, data-driven decisions.Whether you’re leading a team or navigating change from

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00:42:56

Episode 21: Target Smarter: Using Real Data to Drive...

Just Make It Pretty ·

2025/09/10

Most builders have data, but few are using it in a way that actually drives results. In this episode of Just Make It Pretty, I’m joined by Christine Blacklidge, VP of Business Development at Audience Town, to break down how real data can transform your targeting, your campaigns, and your buyer experience.Christine brings her expertise in digital strategy and audience targeting to share why data isn’t boring, it’s your secret weapon. We’ll dig into the insights builders often overlook, how to bridge

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00:41:08

Episode 20: How Storytelling Aligns Sales, Marketing,...

Just Make It Pretty ·

2025/09/03

In this episode, I’m joined by Craig Neal, Area SalesManager for Toll Brothers and one of the best storytellers in the homebuilding industry. Craig has a gift for using emotion, empathy, and authenticity to connect with people on a deeper level. This communication style bridges the gap between sales and marketing, and inspires connection across an entire company.We explore:✨ Why storytelling is so effective in homebuilding✨What it takes to unify sales, marketing, and leadership using personal

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00:53:07

Episode 19: Stop Guessing. Start Predicting What Will...

Just Make It Pretty ·

2025/08/27

What if your marketing strategy wasn’t reactive—but predictive? In this episode of Just Make It Pretty, David Lynch joins Sarah to explore how predictive AI is changing the game for home builder marketing teams.We break down what platforms like OpenPredict and OpenConnect actually do, how they work in the real world, and why builders need to rethink how they use data if they want to stay competitive.This conversation isn’t just about AI, it’s about clarity at the point of decision. About knowing

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00:47:21

Episode 18: Serving Over Selling: The Quiet Power...

Just Make It Pretty ·

2025/08/20

In this episode of Just Make It Pretty, I sit down with Cassy Williamson, Strategic Performance Coach at Impact Eighty-Eight and author of Unapologetic, to explore what it really means to lead with people at the center.We dive into:✨ The ripple effect of people-first leadership✨ How sales and marketing teams can “hold hands without stepping on toes”✨ Why team culture is one of your most powerful marketing tools✨ What unapologetic leadership looks like in action✨ The power of personal brand in

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00:42:07

Episode 17: A Personal Branding Journey with David Hagan

Just Make It Pretty ·

2025/08/13

What would you do if you hit the jackpot, literally? Would your life change? Would your work?In this heart-centered episode, Sarah sits down with David Hagan, founder of Sales Uncomplicated, to talk about what it really means to build a life, and a brand, you wouldn’t want to walk away from.From childhood lessons and dinner table lottery dreams to sales coaching and brand clarity, David shares his philosophy of living a “jackpot-proof” life: one grounded in purpose, passion, and people.This episode

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00:34:57

Episode 16: Your Culture Is Your Brand: Building CX...

Just Make It Pretty ·

2025/08/06

If your team doesn’t believe in the experience you’re selling, your customers won’t either.In this episode of Just Make It Pretty, I’m joined by Genevieve Benson, Director of Strategic Partnerships at Milesbrand, to dig into what real customer experience (CX) looks like in the homebuilding industry, and how it starts inside your company.We talk about why customer experience isn’t just about service, it’s about leadership, alignment, and internal culture. Because if your sales, marketing, and

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00:29:39

Episode 15: Choosing Industry Partners & Protecting...

Just Make It Pretty ·

2025/07/30

In today’s episode of Just Make It Pretty, I’m joined by Jordan Brown, Director of Sales & Marketing at Graham Hart Home Builder—and the recent McSAM Award winner for Sales Manager/Director of the Year.We’re talking about what it really looks like to lead sales and marketing with intention—especially in a slow market. From choosing vendors who truly fit your team culture to protecting internal teams from reactionary cuts, Jordan shares a grounded, real-world perspective on what smart leadership

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00:44:49

Episode 14: Humble on Purpose: Leading with Heart,...

Just Make It Pretty ·

2025/07/23

In this episode of Just Make It Pretty, we sit down with Taylor Humphrey, award-winning sales and marketing leader, Director at Pacesetter Homes, and one of the kindest, most grounded humans in homebuilding. Taylor shares his journey from imposter syndrome to industry leadership, and opens up about what it really takes to lead teams with empathy, clarity, and purpose.We talk about the challenges of leading both sales and marketing departments, how to build bridges between them, and why clear

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00:47:18

Episode 13: Embracing New Tech in Marketing with...

Just Make It Pretty ·

2025/07/16

In this episode of Just Make It Pretty, we’re joined by Meredith Oliver, national speaker, author, and digital marketing strategist, to talk about what it really means to embrace new technology without losing the human touch.Meredith shares insights from her latest book, FANtastic Marketing 3.0, and dives into how AI can amplify your marketing efforts without replacing your authenticity. From marketing automation to customer experience to team collaboration, Meredith brings wisdom, wit, and a

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00:49:02

Episode 12: Leading with Joy: Endurance, Growth & the...

Just Make It Pretty ·

2025/07/09

In this energizing and heartfelt episode of Just Make It Pretty, Sarah sits down with Abbie Mirata, author, speaker, and joy coach for a conversation that’s part leadership deep-dive, part soul reset. With a background in corporate leadership and a heart for helping others rediscover joy, Abbie shares how intentional joy practices can shift teams, cultures, and careers.We talk about the hard stuff: burnout, over-functioning, identity, and the pressure of doing it all. But we also explore how to find

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00:52:11

Episode 11: Building a Brand That’s Unapologetically...

Just Make It Pretty ·

2025/07/02

What do motorcycles, triathlons, the U.S. Marines, and sales have in common? In Kevin Weitzel’s world, everything.In this episode of Just Make It Pretty, Sarah Haynes sits down with one of the most recognizable (and unforgettable) voices in the homebuilding industry to explore the power of personal branding, the value of showing up authentically, and how a colorful life journey can shape a powerful professional presence.Kevin shares how his unique path, from growing up with a single mom to crushing

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00:48:14

Episode 10: The Power of Visual Storytelling with...

Just Make It Pretty ·

2025/06/25

In this episode of Just Make It Pretty, we’re joined by Casey O’Farrell of Boda Studios, a creative force in the world of cinematic brand storytelling. Casey shares how home builders and small business owners can harness the emotional power of video to connect with their audience, showcase their brand values, and stand out in a crowded market.We dive into the why behind story-first content, the strategy behind scroll-stopping visuals, and what makes a video work. Whether you’re launching a new

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30 results

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