The Retail Razor: Data Blades

S1:E6 The Power of Knowledgeable Store TeamsIn the final episode to Season 1 of the Retail Razor: Data Blades, hosts Ricardo Belmar and Casey Golden welcome Georgina Nelson, CEO of TruRating. Georgina discusses the significant impact well-informed store teams have on retail performance. Highlighting a global sporting goods retailer's success, Georgina reveals that 90% of shoppers acknowledged receiving multiple product options from staff, leading to a 27% increase in average shopper spend. The

S1:E5 Revolutionizing the Checkout: How Choice Impacts Purchase BehaviorIn this episode of the Retail Razor Show: Data Blades, hosts Ricardo Belmar and Casey Golden are joined by Georgina Nelson, CEO of TruRating, to explore the essential role of consumer choice during the checkout experience. Georgina shares insights gathered from over 14,000 customers across the US, UK, and Australia about their preferences for self-checkout versus manned cashiers. The discussion reveals that while convenience

S1:E4 Speed, Convenience, and Choices: Self-Checkout PerspectivesIn this episode of Retail Razor: Data Blades, hosts Ricardo Belmar and Casey Golden are joined by Georgina Nelson, CEO of TruRating, to explore consumer sentiments on self-checkout systems. TruRating, known for gathering real-time shopper feedback, reveals that speed and convenience are top priorities for 65% of shoppers using self-checkout. Together, the team examines how retailers can enhance this final stage of the shopping

S1:E3 Beyond Price: How Consumer Values Drive Retail LoyaltyIn this episode of Retail Razor Data Blades, hosts Ricardo Belmar and Casey Golden chat with Georgina Nelson, CEO of TruRating, about critical consumer insights and the importance of aligning retail strategies with customer values. Georgina shares findings from TruRating's research at the point-of-sale, revealing that 77% of consumers are driven by retailer values over loyalty cards or discounts. The discussion highlights the importance of

S1:E2 Economic Waves: How Price Hikes Transform Shopping TrendsWelcome to another Retail Razor: Data Blades episode, where we explore real-world numbers and consumer insights with Georgina Nelson, CEO of TruRating. We discuss how rising prices are affecting shopper behavior. Georgina shares data showing significant changes: 63% of U.S. consumers are driving less due to high gas prices, 60% are cooking more at home, and 74% are using shopping lists—reflecting increased spending discipline. We also

S1:E1 Retail Intelligence: Understanding Inflation's Differing ImpactWelcome to the Retail Razor Podcast Network's latest show, Data Blades! In this debut episode, we explore how inflation impacts different consumer demographics. Featuring Georgina Nelson, CEO of TruRating, we uncover insights derived from over 170,000 survey responses from the UK, North America, and Australia. Learn how rising costs affect seniors versus under-30s shoppers differently, and why a nuanced approach in retail