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PODCAST

Tools of the Podcast Trade

J. Rosemarie Francis

When it comes to podcasting, aspiring podcasters have a lot of questions. Tools of the Podcast Trade curate content that helps you remove the mystery from podcasting so you can own your genius and start and grow your show. toolspodcasttrade.substack.com

business non-profit

All Episodes

22:46

AI Search, Schema, and the Future of Podcast...

Tools of the Podcast Trade ·

2025/04/25

In this episode, Robert Downey, Co-founder of Simply Be Found, explains how voice search and AI-driven indexing revolutionize how small businesses and podcasters get discovered online. He offers powerful insights on schema, content creation, and the future of SEO, urging creators to adapt quickly or risk being left behind. Robert also shares practical tips for leveraging schema, blogging, and raw video content to increase organic visibility without relying on paid ads.Key Takeaways01:58 AI Search

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7:04

From Hook to Heart: How to Craft Compelling Stories...

Tools of the Podcast Trade ·

2025/04/10

What if the secret to growing your podcast wasn’t better tools or big guests but storytelling your audience can’t stop thinking about? In this episode, I’m breaking down exactly how to craft compelling podcast stories that not only engage but create loyal listeners who keep coming back for more. 02:08 Start With a HookInstead of saying, “Today we talk about health,” try something intriguing like, “Ever wondered how one small habit could transform your life?” Hooks create curiosity and increase

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20:31

The Secret Weapon to Getting Your Podcast Noticed...

Tools of the Podcast Trade ·

2025/03/13

Listen for a fun chat with Eric Melchor, the mastermind behind PodKit! In this episode, Eric shares his journey from a mediocre tennis player in Texas to a podcasting pro living in Romania. He’s not just about dad jokes; he’s also the founder of B2B Pod Pros, helping over 50 podcasters land their first sponsorship.Curious about how to create a stunning media kit without the hassle? Eric spills the beans on PodKit, a dynamic online tool that makes crafting your media kit a breeze—no more tedious

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22:47

How to Get Government Grants w/Matthew Lesko

Tools of the Podcast Trade ·

2025/02/06

In this episode, I talk with Matthew Lesko. For years I watched him on TV in his colorful jacket covered in question marks. Yes, I’m aging myself :)This is a fun conversation with a man who has spent decades pointing ordinary individuals to free funding available from the government in the form of grants and mentorship.If you're looking for some funding for your podcast, this episode is for you.Key Takeaways:* (00:00) Passion Leads to Success – Matthew emphasizes that to succeed in life, your heart

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0:31

Designing Your Unique Podcast Brand

Tools of the Podcast Trade ·

2025/01/03

Did you know sound design plays a key role in podcast branding? Marketing and communications expert, Anika Jackson explains one unique aspect of brand design - sound. It’s not just about your unique voice — does the music in your podcast allow your listeners to easily identify your show?Create a unique sonic identity that makes your show instantly recognizable. From intro music to guest selection, every detail shapes your podcast's brand and creates an intimate connection with your audience. 🎙️

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20:47

Transforming Lives Through Alcohol Use Awareness...

Tools of the Podcast Trade ·

2024/12/27

SummaryIn this episode of Tools of the Podcast Trade, I speak with Duncan Bhaskaran Brown, an author, speaker, and advocate for personal transformation. Duncan shares his journey from struggling with alcohol to embracing a life of purpose and joy. We explore how awareness and mindset shifts can help overcome challenges—not just with alcohol but other habits—and how small steps can lead to big changes.As someone who have multiple family members who struggled with alcohol addiction, this episode

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1:32

Are You Maximizing the Power of Your Podcast Analytics?

Tools of the Podcast Trade ·

2024/11/20

Podcast analytics aren’t just the number of downloads—they’re insights that can transform your strategy. Watch for the full episode tomorrow to learn more ways to use analytics to boost your podcast and business.In the short video, Philippa Games shares how to: 1️⃣ Track Listener Habits: Understand how much of your content people consume and where they drop off. This shows what’s working and what needs improvement. 2️⃣ Optimize Your Podcast Website Content: Don't let great episodes fade into

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1:00

Automate Your Podcast Workflow

Tools of the Podcast Trade ·

2024/07/26

Did you know that if you learn how to automate your podcast workflow, you could knock 12 hours off your podcasting process? If you’re overwhelmed with creating a workflow that fits into an ever-expanding schedule, podcast systems coach, Joe Casabona has some surprising tips.He offers invaluable insights for streamlining your guest booking process, making it one of the first steps to mastering podcast automation. And while Joe acknowledges that the process is different for everyone, he found that

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33:27

Business Excellence and the Power of Mentorship

Tools of the Podcast Trade ·

2024/07/11

**Unpublished & Unedited** This episode features serial entrepreneur Robert Indries who talks about how to be successful in business.Chapters00:00 Introduction and Background02:00 Alvanda: A Case Study in Business Process Management System06:40 The Importance of Mentorship at any Level23:30 The Value of the Book 'Unshackled'29:44 Gratitude for Family and Joy in WorkKey Takeaways:* Robert Andries has a background in business and technology, with experience in multiple companies and the launch of

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18:00

Your Podcast Solves Other People's Problems w/Kevin...

Tools of the Podcast Trade ·

2023/07/18

Your Podcast Solves Other People's Problems w/Kevin PalmieriIn this episode, Kevin Palmieri, CEO of Next Level University talks about how your podcast adds value to people’s lives, no matter what your subject matter is. Kevin shares his experience with podcasting and gives tips on how what you offer to your audience can be the vehicle to monetize your podcast.Some additional tips if you are a new podcaster:* Provide high-quality content. Don’t be afraid to share “the good stuff” with your audience

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14:17

Start a Podcast Business for $5

Tools of the Podcast Trade ·

2023/04/04

Can you really start a business with $5? Frugalpreneur, Sarah St. John says you can!As independent podcasters, we know a thing or two about starting our ventures on a shoestring. But Sarah believes we can continue to grow our podcast business while keeping our costs low...maybe for as little as $100 per month.If you're worried about the cost of starting or growing your podcast, this is a must-listen episode!2:34 - How to start a business for as little as $53:12 - Tips for growing and expanding4:58 -

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11 results

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