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PODCAST

Handpicked with Naomi Simson

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia"s most successful entrepreneurs. In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business. Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business. Naomi Simson is an entrepreneur who founded RedBalloon in

business

All Episodes

14:46

When Custom Meets Scale - Global Aspirations Realised

Handpicked with Naomi Simson ·

2025/10/26

January 2020. New CEO. Six-month-old baby. Seven weeks later? COVID hits. That's how Cara McLeod stepped into the CEO role at Mahlab—and somehow that chaos became the launchpad for international growth. But here's the problem: Mahlab does bespoke strategy work. Everything is custom. Every project needs people. More growth = more headcount. The classic service business trap. So how do you scale what on paper looks hard to scale? Cara asks the questions keeping service business CEOs up at night:

en-US

18:08

From Lollies to London: Building a Million-Dollar Art...

Handpicked with Naomi Simson ·

2025/10/12

What do you do when you've built a successful business in a niche that most people don't even know exists? Oliver Lonergan went from selling lollies in primary school to running Professional Picture Hanging—a 12-person operation spanning Australia's east coast and London, with major contracts including Crown Sydney and luxury hotels. At just years out of school, he's facing the classic scale-up challenge: how do you grow from 1 million to 5 million without losing what makes you special? In

en-US

16:30

Replatform Survival Guide

Handpicked with Naomi Simson ·

2025/09/07

Join Naomi Simson as she mentors Jash Fullinfaw from The Print Bar through the critical challenges of website re-platforming, scaling print-on-demand operations, and maintaining customer experience during rapid growth. From SEO migration strategies to revenue model prioritisation, this episode delivers actionable insights for any e-commerce business navigating technology transformation while preserving what makes them special. The Print BarSee omnystudio.com/listener for privacy information.

en-US

21:47

Stumbles to Scaling

Handpicked with Naomi Simson ·

2025/08/31

Join Naomi Simson in conversation with Adriana Brusi, Managing Director of CrowdsNow, as they dive deep into the real challenges of startup life. From the three critical mistakes that derail new businesses to why authentic relationships trump expensive marketing campaigns, this episode reveals the uncomfortable truths about building a business that lasts. Discover why your customers should be your best ambassadors and how to create genuine connections in an increasingly digital world.See

en-US

12:57

High-Tech, High-Touch

Handpicked with Naomi Simson ·

2025/08/24

Drowning in property management systems, booking engines, and CRM platforms? Alicia Szerszyn from Paradise Resort gets answers on balancing high-tech with high-touch.See omnystudio.com/listener for privacy information.

en-US

16:32

Pivot or Persist

Handpicked with Naomi Simson ·

2025/08/17

When tourism gets tough, do you pivot or persist? Mark Garey from Orange Trikes faces three critical decisions about SEO, pricing strategy and premium product marketing.See omnystudio.com/listener for privacy information.

en-US

15:52

Less is More

Handpicked with Naomi Simson ·

2025/08/10

Jay Yip's 40-year tourism journey leads to one big question: as AI transforms travel booking, is it better to go everywhere or focus on fewer, better partners?See omnystudio.com/listener for privacy information.

en-US

16:09

Paintbrush to Platform

Handpicked with Naomi Simson ·

2025/08/03

From tea towels to TV dreams: Live painter Sarah Rowan asks how sole traders can scale without losing their magic. Her energy is infectious and her questions apply to every creative entrepreneur.See omnystudio.com/listener for privacy information.

en-US

17:41

Taboo to Triumph Building a Gut Health Brand

Handpicked with Naomi Simson ·

2025/07/27

From Crohn's diagnosis to gut health empire: Rudi van der Vlies asks how to build authority, tackle taboo topics, and grow D2C brands in the AI era. Game-changing insights inside. If this is for you -https://www.brand-hub.au/pages/tumme also use the code NAOMI10 to get a discount See omnystudio.com/listener for privacy information.

en-US

20:44

Recognition Reset

Handpicked with Naomi Simson ·

2025/07/20

When 91% of companies have recognition programmes but only 31% rate them as effective, something's clearly broken. In this episode, co-CEOs Belinda and Amie from Cos share how they're revitalising their "tired" recognition programme without falling into the favouritism trap. Why Strategy Execution Unravels and What to do About ItSee omnystudio.com/listener for privacy information.

en-US

16:41

The Science of Sales

Handpicked with Naomi Simson ·

2025/07/13

OnDeck's Justin Brady asks the tough questions about sales incentives and customer relationships. Discover why memorable beats monetary and the three pillars that drive results.See omnystudio.com/listener for privacy information.

en-US

1:06

Handpicked - Season 5 Trailer

Handpicked with Naomi Simson ·

2025/07/10

Hello, I'm Naomi Simson — and we’re back with a brand new season of Handpicked, my podcast where real business owners bring me their real questions. Season five is here (can you believe it?), and wow — the entrepreneurs have really brought the big ones this time. We’re talking about everything from how to motivate today’s sales teams to how to build a culture of recognition that lifts everyone — not just the loudest voices. These are the kinds of questions that

en-US

2:29

Brand promise

Handpicked with Naomi Simson ·

2023/08/22

What is your brand promise?See omnystudio.com/listener for privacy information.

en-US

3:04

Strategy Made Simple

Handpicked with Naomi Simson ·

2023/08/15

In this short extra I look stratergy made simple See omnystudio.com/listener for privacy information.

en-US

18:38

Inspiring the team to growth

Handpicked with Naomi Simson ·

2023/08/13

Venkatesh has been in business for almost a decade and he is really wanting to scale. I ask him to consider the constraints of the business and what is holding him back. He wants to know if being boutique is good and how to appeal to larger customers - as a twist at the end I ask him to dream about what his business will look like in five years time. Do you dream about what is possible? Don't forget to rate, review and refer Handpicked. Thanks to our season sponsor - BIZCOVER , see the link

en-US

2:13

What Word Do You Own?

Handpicked with Naomi Simson ·

2023/08/08

In this short extra I explore the importance of owning a space. See omnystudio.com/listener for privacy information.

en-US

13:39

Protecting the idea – Whilst gathering support

Handpicked with Naomi Simson ·

2023/08/06

If you have a busines idea then this is the episode for you. Chris has a design patent and now he wants to take his project further. I challenge him on some of his thinking, ask him about success and lead him towards next steps. Don't forget to rate, review and refer Handpicked. Thanks to our season sponsor - BIZCOVER , see the link https://www.bizcover.com.au/See omnystudio.com/listener for privacy information.

en-US

3:49

Operational Efficency

Handpicked with Naomi Simson ·

2023/08/01

Have you explored what your Gross Margin is per employee? See omnystudio.com/listener for privacy information.

en-US

20:52

How to go from zero to hero

Handpicked with Naomi Simson ·

2023/07/30

In this episode a give a reality check to this pre-revenue founder. I think it is important to ask challenging questions, to hold up the mirror but also to offer some alternatives. There are althernative sources of money, as I always say debt is cheaper than equity. I talk about customer funded business models, joint marketing and proof of concept. Don't forget to rate, review and refer Handpicked. Thanks to our season sponsor - BIZCOVER , see the link https://www.bizcover.com.au/See

en-US

2:45

Never Eat Alone

Handpicked with Naomi Simson ·

2023/07/25

In this short extra, I give you one of my favourite rules of buisness See omnystudio.com/listener for privacy information.

en-US

93 results

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