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PODCAST

The Social Media Millionaire™

Welcome to the Social Media Millionaire Podcast hosted by Laney Media. This is the first podcast for the Modern CEO who is scaling million dollar businesses with organic social media.

business marketing

All Episodes

01:07:16

She copied me.

The Social Media Millionaire™ ·

2025/12/01

→ Start your free content audit HEREIn this episode, we're unpacking the fear of being copied and how to turn it into your competitive advantage. We'll uncover the difference between sharing principles versus process, and why telling people what to do (not how) protects your IP. We explore how the eight buying triggers create an uncopyable strategy that competitors can't replicate, even when they steal your content. We reveal specific tactics to use copycats for free market research and

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00:35:58

I'm ashamed to admit this...

The Social Media Millionaire™ ·

2025/11/24

I need to be honest about something that sounds terrible: I sometimes have to reality check myself when I'm disappointed we only did $100K in sales in a day. The goalpost keeps moving. By the time you hit what you desperately wanted six months ago, it doesn't feel like anything because you think you should've done it three months ago. This isn't a rich people problem. It's a human brain problem that happens at every level. Whether you're disappointed you only made $5K instead

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01:04:28

Ads don't fix bad marketing.

The Social Media Millionaire™ ·

2025/11/20

Hot take: If you can't hit seven figures organically, you have no business running ads. This isn't gatekeeping. This is protecting your bank account from an industry that profits when you fail. Ads don't make people buy. They just show your message to more people. And if your message doesn't convert the people already seeing it for free, paying to show that same broken message to more people is just expensive self-sabotage. In this episode, I'm breaking down what actually drives

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00:55:37

I Can Predict The Objections You Get By Looking At...

The Social Media Millionaire™ ·

2025/11/17

Start your free content audit → HEREI can look at someone's content for 60 seconds and tell you exactly what objections they're getting on sales calls. "I need to think about it." "I've been burned before." "I can't afford it right now." What most people don't understand is that objection handling is not a sales problem. It's a marketing problem. When someone gets on a call with you and hits you with these objections, that didn't start on the

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01:09:12

The Metrics that Actually Matter (and how to track them)

The Social Media Millionaire™ ·

2025/11/13

CLICK HERE to claim that free audit!Most people track views, followers, and likes. Vanity metrics. Then wonder why they're not making money. Views aren't the problem. Conversion is. In this episode, I'm breaking down the 5 metrics that actually matter, how to calculate them, what "good" looks like, and the 6 buying triggers that drive conversion at each stage. Content to profile, profile to link, link to application, show rate, and close rate. Plus the exact benchmarks for

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00:58:04

The mistake that cost me $700,000 (maybe more)

The Social Media Millionaire™ ·

2025/11/10

→ CLICK HERE to claim that free audit!I made a $700,000 mistake. Six bad hires in one year. And after firing the sixth person, I had to ask myself: who's the common denominator here? Me. In this episode, I'm breaking down every hiring mistake I made so you don't have to. I'll walk you through when to hire, who to hire, how to hire, how to manage, and how to fire people. I'll give you the exact framework I use to decide when someone needs to go, when to hire a closer vs. a setter

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00:57:54

The Client Who Went from $12K to $100K in 6 Months

The Social Media Millionaire™ ·

2025/11/06

→ CLICK HERE to claim that free audit! Your content isn't boring. It's just not activating dopamine. I had a client go from $12K to $80K+ months. What changed? Her content started triggering dopamine, and people became obsessed. They'd binge 10-15 posts in a row, watch all her story highlights, then apply, ready to buy. No objections. Just "when can we start?" In this episode, I'm breaking down the neuroscience of why your content doesn't convert, how to trigger

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00:43:32

Death of the Covidpreneur

The Social Media Millionaire™ ·

2025/11/03

📱 HERE is the link to start your content audit.In this episode, I'm breaking down why the coaches and course creators who blew up during COVID are quietly disappearing and what actually changed in the economy, the platforms, and buyer psychology that's killing businesses built in 2020. I'm walking you through why a follower isn't worth what it used to be, why you have to hit all 8 buying triggers now instead of just 2 or 3, how loss aversion and survival mode spending completely

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00:54:19

The Psychology of Authority: The 3 Questions Your...

The Social Media Millionaire™ ·

2025/10/30

✍🏻 HERE is the link for us to audit your content FREE.In this episode, I'm breaking down the Authority Trifecta: the three questions your brain asks before deciding to buy from someone. I'm walking you through exactly how I used this framework to generate $5M in pipeline value this month, why one of my clients with less than 5K followers brought in $300K in leads from a single post, and what's actually missing from your content that's keeping people from seeing you as the obvious

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00:51:46

Looking expensive doesn't make content convert.

The Social Media Millionaire™ ·

2025/10/27

✍🏻 HERE is the link to book your free content audit! In this episode, I'm unpacking the 12 brand archetypes and really hitting home to why your content feels...off. Not every business should be a luxury brand; you're just making your life (and your marketing) so much harder than it needs to be. We'll be uncovering how this plays into the "identity" buying trigger and what needs to happen in the brain to get someone to buy.

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01:01:18

The Four Buyer Types Aren't Enough: What's Missing...

The Social Media Millionaire™ ·

2025/10/23

✍🏻 HERE is the link to book your audit.If you've been told the four buyer types are the blueprint to scaling your business, I need you to understand they're just one piece of a much larger puzzle - and treating them as the complete picture is probably why coaches who used to make $80K months are now struggling to hit $10K while people like Alex Hormozi break world records with launches that systematically move every brain through the three layers of decision-making using all eight buying

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01:28:15

The $100K, $1M, and $10M Content Playbook

The Social Media Millionaire™ ·

2025/10/20

✍🏻 CLICK HERE to claim that free audit!In this episode, I unpack exactly what content marketing looks like at $100K, $1M, and $10M annual revenue, and why the strategy that got you to six figures will actively sabotage your path to seven. I'll uncover the real symptoms keeping you stuck at each level (hint: it's almost never a "post more content" problem), walk you through our proprietary CONVERTS™ framework that's generated $323 million across 3,000+ clients, and hit home to

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00:36:59

The Founder-Led Content Advantage: Why Your Brand’s...

The Social Media Millionaire™ ·

2025/10/16

✍🏻 Claim your free audit here! In this episode, I'm unpacking the significance of founder-led content in today's marketing landscape. I'm uncovering the concept of identifying a 'villain' in your industry, which helps to create contrast and engage the audience's primal brain, the "Authority Trifecta", essential elements for building authority and connection with the audience. We also hit home to the importance of future pacing and emotional resonance in content

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00:57:24

Don't hire that coach.

The Social Media Millionaire™ ·

2025/10/14

✍🏻 HERE is the link to claim your free content audit!In this episode, I share my personal experiences with coaching and reflect on my journey from relying on coaches to becoming more independent in my business operations. I discuss the challenges of client retention, the gap between coaching expectations and reality, and the manipulative aspects of some marketing strategies. I emphasize the importance of self-trust and accountability in business decisions, learning from failures, and shifting focus

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00:40:59

Let's audit your content together

The Social Media Millionaire™ ·

2025/10/09

HERE is the link to claim your audit ✍🏻In this episode, we are auditing your content together. I'm uncovering all 8 triggers that need to be present in your content to get your audience to buy, and really unpacking why it feels like pulling teeth to get sales for people who are missing even one of these triggers in their content. I bet you get more from this episode than the last coach you spent $15k with.

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00:39:33

This pisses me off.

The Social Media Millionaire™ ·

2025/10/06

HERE is the link to submit your IG for that audit ✍🏻In this episode, I'm shedding some light on many of the unethical, ineffective, and unhelpful practices within my industry. We're getting really honest about some of the investments I've made that didn't pan out, red flags to be aware of when hiring for social media marketing support, and some of the values, practices, and standards we've set for our clients.

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00:37:44

If you're making $30k/month you'll be making $50k...

The Social Media Millionaire™ ·

2025/10/01

HERE is the link to submit your IG for the audit ✍🏻In this episode, I'm unpacking how to go from $30,000 to $50,000 per month by shifting your content to a neuroscience-backed strategy. I'll be uncovering why people actually buy, what your audience's brain needs to hear to make a purchase decision, and what you should be discussing in your content to trigger that buying behavior.

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00:35:32

Market Research is Out (if you want your content to...

The Social Media Millionaire™ ·

2025/09/30

HERE is the link for you to submit your IG for that audit! ✍🏻

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00:31:28

The Old Era of Social Media is 💀

The Social Media Millionaire™ ·

2025/09/22

THIS is where you can submit your info for a free audit ✍🏻

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00:31:44

The Hard Truth About Scaling: Lessons from Building,...

The Social Media Millionaire™ ·

2025/09/08

Can we audit your content for free? Apply here for a free content diagnostic.

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64 results

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