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PODCAST

Revenue Rewired

Jay Feitlinger and Sarah Shepard

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in

business marketing

All Episodes

00:32:20

Ep 57: The Real Reason AI Isn't Clicking for You, And...

Revenue Rewired ·

2026/04/23

You've sat through the webinars. You've read the threads. You're still not sure AI is actually working for you. That's not a knowledge problem. It's a starting point problem.Jay and Sarah skip the productivity playbook and go personal. They share the real ways they started using AI for themselves first, from decoding MRI reports to building a compound interest app at the dinner table, and why that's the move that actually builds confidence to use it in business. No framework

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00:01:37

AI Ep 47: AI Sounds Confident Even When It's Wrong

Revenue Rewired ·

2026/04/21

AI never hesitates. That's exactly what makes it dangerous. In this episode of Two-Minute AI Tips, Sarah breaks down why confident output isn't the same as correct output and why human judgment still has to stay in the loop.In this episode, you'll learn:Why AI confidence gets mistaken for accuracyWhat it actually means to have humans in the loopHow to build a validation habit before outputs go out the doorTrust but verify. Every single time.Contact Us:Email:

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00:28:43

Ep 56: The One Thing Your Team Knows About You That...

Revenue Rewired ·

2026/04/16

Honest feedback doesn't fail because people don't have it. It fails because leaders haven't made it safe enough to give. Jay Feitlinger and Sarah Shepard pull back the curtain on the "One Thing" exercise they've run inside StringCan's quarterly planning for years, and why it took nearly two dozen iterations before it clicked. Jay walks through the format live, using Sarah as the example. They talk openly about what it takes to build a team where this kind of

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00:01:46

AI Ep 46: The Problem With Letting Everyone "Play"...

Revenue Rewired ·

2026/04/14

Unstructured AI experimentation sounds exciting until nobody trusts the output anymore. In this episode of Two-Minute AI Tips, Sarah explains why guardrails have to come before freedom and how to build alignment that actually sticks.In this episode, you'll learn:Why open AI access without structure creates confusion fastWhat teams need before they can experiment effectivelyHow to build shared AI language across your organizationFreedom without alignment isn't innovation. It's

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00:33:55

Ep 55: Are You an AI Driver or Just a Passenger...

Revenue Rewired ·

2026/04/09

Most business leaders think they are using AI. They aren't. They're passengers. In this episode, Jay and Sarah break down the growing divide between AI drivers and AI passengers, and why that gap is closing faster than most leaders realize. From the myth of "saving time" to the hidden cost of AI procrastination, this conversation cuts through the noise and gets uncomfortably specific. If you have been waiting for the right moment to get serious about AI in your organization, that

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00:01:34

AI Ep 45: The Fastest Way to Kill AI Momentum

Revenue Rewired ·

2026/04/07

Most AI rollouts don't fail because the tool is bad. They fail because teams try to do too much too fast. In this episode of Two-Minute AI Tips, Sarah shares why focus, not access, is what drives real AI adoption.In this episode, you'll learn:Why giving everyone access at once backfiresHow one clear win creates more momentum than a full rolloutWhy AI earns trust through proof, not permissionPick one problem. Prove it works. Then grow from there.Contact Us:Email:

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00:39:16

Ep 54: Why Your CRM Is a Swamp And How to Fix It

Revenue Rewired ·

2026/04/02

Most companies assume their CRM problem is a tool problem. It isn't. In this episode, we expose the real culprit: the broken system living inside the tool. From cycling through four CRMs in 16 years to a client who found only 13 usable contacts after weeks of launch prep, Jay and Sarah break down exactly why CRM swamps form, and what it actually takes to drain them. If your team has ever imported contacts and forgotten them, switched platforms hoping for a fresh start, or wondered why nobody

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00:01:51

AI Ep 44: AI Without Context Is Just Autocomplete

Revenue Rewired ·

2026/03/31

AI sounds smart. But without the right context, it's just guessing fast. In this episode of Two-Minute AI Tips, Sarah explains why most teams get generic output and exactly what to feed AI to get answers that actually fit your business.In this episode, you'll learn:Why AI fills gaps with patterns, not insightWhat context AI actually needs to give you real valueHow to stop getting polished answers to the wrong questionsGeneric in, generic out. This episode shows you how to break the

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00:27:59

Ep 53: Strategy Without Execution Is Just Expensive...

Revenue Rewired ·

2026/03/26

Strategy without execution isn't a plan. It's an expensive document no one can act on. In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard tackle a bold claim that stopped a room full of business leaders cold: consultancies are dead. They don't agree with the headline, but they do agree with the problem underneath it. When a consultant hands you a 100-page report and walks away, you haven't bought strategy. You've bought confusion. Jay and Sarah break down what

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00:01:40

AI Ep 43: The Most Expensive AI Mistake No One Notices

Revenue Rewired ·

2026/03/24

The most expensive AI mistake isn't bad output. It's quiet dependency. In this episode of Two-Minute AI Tips, Sarah explains how AI is quietly replacing the thinking that keeps teams aligned and decisions sound.In this episode, you'll learn:What quiet AI dependency actually looks likeWhy speed without understanding creates expensive problemsHow to keep your team thinking, not just producingIf AI is making your team faster but hazier, this episode is your warning sign.Contact Us:Email:

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00:43:49

Ep 52: ABM Is Not a Strategy. It Is a Fight. w/ Guest...

Revenue Rewired ·

2026/03/19

You have been doing account-based marketing for years. You might not have been doing ABM at all.In this episode of Revenue Rewired, Sarah Shepard sits down with Jessica Fewless, co-author of Account-Based Marketing and one of the architects who helped build the ABM category from the ground up, to cut through a decade of confusion about what ABM actually is and why most companies are still getting it wrong. Jessica has trained more than 10,000 marketers on ABM principles, watched hundreds of programs

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00:01:39

AI Ep 42: Why Smart Teams Get Less Value From AI

Revenue Rewired ·

2026/03/17

The teams getting the most from AI aren't the smartest ones in the room. In this episode of Two-Minute AI Tips, Sarah breaks down why high-performing teams often stall with AI and what the teams actually winning are doing differently.In this episode, you'll learn:Why waiting for the perfect process is costing you momentumHow messy early experiments beat polished late onesWhat AI actually responds toIf you're still planning your AI rollout, this one's for you.Contact Us:Email:

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00:24:47

Ep 51: Why Your Search Traffic Tanked and Why It's...

Revenue Rewired ·

2026/03/12

Your search traffic is down. Before you blame your marketing team, you need to hear this.In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard break down why organic search performance is dropping across industries and why it has very little to do with your marketing team's execution. From the early days of keyword stuffing and black hat SEO to the rise of zero-click search and AI assistants, Jay and Sarah trace how the rules of search have completely changed underneath companies

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00:01:30

AI Ep 41: The Silent Risk of Over-Prompting

Revenue Rewired ·

2026/03/10

More detail in your prompt doesn't always mean better output. In this episode of Two-Minute AI Tips, Sarah explains why over-prompting kills creativity and how the best results come from starting simple and refining as you go.In this episode, you'll learn:Why longer prompts often produce worse resultsHow to treat AI like a conversation, not a commandWhat to do instead of perfecting your first promptStop engineering. Start exploring.Contact Us:Email: podcast@stringcaninteractive.comWebsite:

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00:40:51

Ep 50: The ROI Question That Ruins Every Marketing...

Revenue Rewired ·

2026/03/05

You asked marketing to prove the campaign is working. They pulled the data. And now you're less sure than you were before.In this episode of Revenue Rewired, Sarah Shepard sits down with Matt Timlin, performance marketing strategist at StringCan Interactive, to dig into one of the most frustrating and misunderstood problems in modern marketing: attribution. With more channels, smarter algorithms, and buyers who don't even remember the three cold emails they deleted before finally replying,

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00:01:43

AI Ep 40: The Future of Meetings Is AI-Mediated

Revenue Rewired ·

2026/03/03

AI is already on your calendar. It’s sitting in your meetings, taking notes, summarizing conversations, and tracking action items.On the surface, that sounds helpful. But the moment AI enters the room, behavior shifts.People pause more. They choose words carefully. They hold back half formed opinions. The meeting stops being a real discussion and starts feeling like a performance for the transcript.AI is great at capturing everything. But that can come at the cost of openness. The issue isn’t the

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00:21:19

Ep 49: Why More Leads Quietly Make Your Revenue...

Revenue Rewired ·

2026/02/26

You hit your lead goal. Your dashboard looks great. So why is leadership still frustrated?In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard challenge the most deeply held belief in B2B marketing: that more leads solve everything. Jay shares a story from 25 years ago when he proudly delivered 8,100 leads in a month, only to get torn apart by a revenue ops leader who pointed out that 60% of them were garbage. That moment changed how he thinks about marketing forever.From vanity

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00:01:38

AI Ep 39: Beware the Hallucination Cascade

Revenue Rewired ·

2026/02/24

There’s a quiet risk I see with teams that overtrust AI: hallucination cascades.One model invents a detail. Another tool builds on it. A third turns it into something polished and persuasive. And suddenly, decisions are being made on top of something that was never true.It often starts innocently. You ask one tool to summarize a trend report. Feed that summary into another to shape a campaign idea. Then use a third to turn it into a sales deck.If the first output was wrong, everything downstream is

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00:27:29

Ep 48: The Customer Gold Your Marketing Team Isn’t...

Revenue Rewired ·

2026/02/19

Your sales team is sitting on a goldmine of customer insights. And your marketing team will probably never see any of it.In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard tackle the persistent gap between what sales knows and what marketing actually gets to work with. Inspired by a real conversation Sarah had with a sales leader who admitted he writes his own materials because "marketing doesn't get it," they dig into why this keeps happening and what companies can

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00:01:38

AI Ep 38: AI Can’t Handle the Politics

Revenue Rewired ·

2026/02/17

AI is excellent at processing content. It’s far less capable of processing conflict.I was working with a team reviewing customer feedback using AI. The model neatly summarized the themes, grouped the insights, and surfaced patterns. It did exactly what it’s good at.What it missed was the tension underneath. The friction between marketing and product. Who was under pressure. Who had influence. Who was quietly fighting for budget or ownership.AI doesn’t see that layer. It treats every input as

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104 results

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