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PODCAST

Revenue Rewired

Jay Feitlinger and Sarah Shepard

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in

business marketing

All Episodes

00:27:59

Ep 53: Strategy Without Execution Is Just Expensive...

Revenue Rewired ·

2026/03/26

Strategy without execution isn't a plan. It's an expensive document no one can act on. In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard tackle a bold claim that stopped a room full of business leaders cold: consultancies are dead. They don't agree with the headline, but they do agree with the problem underneath it. When a consultant hands you a 100-page report and walks away, you haven't bought strategy. You've bought confusion. Jay and Sarah break down what

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00:01:40

AI Ep 43: The Most Expensive AI Mistake No One Notices

Revenue Rewired ·

2026/03/24

The most expensive AI mistake isn't bad output. It's quiet dependency. In this episode of Two-Minute AI Tips, Sarah explains how AI is quietly replacing the thinking that keeps teams aligned and decisions sound.In this episode, you'll learn:What quiet AI dependency actually looks likeWhy speed without understanding creates expensive problemsHow to keep your team thinking, not just producingIf AI is making your team faster but hazier, this episode is your warning sign.Contact Us:Email:

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00:43:49

Ep 52: ABM Is Not a Strategy. It Is a Fight. w/ Guest...

Revenue Rewired ·

2026/03/19

You have been doing account-based marketing for years. You might not have been doing ABM at all.In this episode of Revenue Rewired, Sarah Shepard sits down with Jessica Fewless, co-author of Account-Based Marketing and one of the architects who helped build the ABM category from the ground up, to cut through a decade of confusion about what ABM actually is and why most companies are still getting it wrong. Jessica has trained more than 10,000 marketers on ABM principles, watched hundreds of programs

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00:01:39

AI Ep 42: Why Smart Teams Get Less Value From AI

Revenue Rewired ·

2026/03/17

The teams getting the most from AI aren't the smartest ones in the room. In this episode of Two-Minute AI Tips, Sarah breaks down why high-performing teams often stall with AI and what the teams actually winning are doing differently.In this episode, you'll learn:Why waiting for the perfect process is costing you momentumHow messy early experiments beat polished late onesWhat AI actually responds toIf you're still planning your AI rollout, this one's for you.Contact Us:Email:

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00:24:47

Ep 51: Why Your Search Traffic Tanked and Why It's...

Revenue Rewired ·

2026/03/12

Your search traffic is down. Before you blame your marketing team, you need to hear this.In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard break down why organic search performance is dropping across industries and why it has very little to do with your marketing team's execution. From the early days of keyword stuffing and black hat SEO to the rise of zero-click search and AI assistants, Jay and Sarah trace how the rules of search have completely changed underneath companies

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00:01:30

AI Ep 41: The Silent Risk of Over-Prompting

Revenue Rewired ·

2026/03/10

More detail in your prompt doesn't always mean better output. In this episode of Two-Minute AI Tips, Sarah explains why over-prompting kills creativity and how the best results come from starting simple and refining as you go.In this episode, you'll learn:Why longer prompts often produce worse resultsHow to treat AI like a conversation, not a commandWhat to do instead of perfecting your first promptStop engineering. Start exploring.Contact Us:Email: podcast@stringcaninteractive.comWebsite:

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00:40:51

Ep 50: The ROI Question That Ruins Every Marketing...

Revenue Rewired ·

2026/03/05

You asked marketing to prove the campaign is working. They pulled the data. And now you're less sure than you were before.In this episode of Revenue Rewired, Sarah Shepard sits down with Matt Timlin, performance marketing strategist at StringCan Interactive, to dig into one of the most frustrating and misunderstood problems in modern marketing: attribution. With more channels, smarter algorithms, and buyers who don't even remember the three cold emails they deleted before finally replying,

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00:01:43

AI Ep 40: The Future of Meetings Is AI-Mediated

Revenue Rewired ·

2026/03/03

AI is already on your calendar. It’s sitting in your meetings, taking notes, summarizing conversations, and tracking action items.On the surface, that sounds helpful. But the moment AI enters the room, behavior shifts.People pause more. They choose words carefully. They hold back half formed opinions. The meeting stops being a real discussion and starts feeling like a performance for the transcript.AI is great at capturing everything. But that can come at the cost of openness. The issue isn’t the

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00:21:19

Ep 49: Why More Leads Quietly Make Your Revenue...

Revenue Rewired ·

2026/02/26

You hit your lead goal. Your dashboard looks great. So why is leadership still frustrated?In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard challenge the most deeply held belief in B2B marketing: that more leads solve everything. Jay shares a story from 25 years ago when he proudly delivered 8,100 leads in a month, only to get torn apart by a revenue ops leader who pointed out that 60% of them were garbage. That moment changed how he thinks about marketing forever.From vanity

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00:01:38

AI Ep 39: Beware the Hallucination Cascade

Revenue Rewired ·

2026/02/24

There’s a quiet risk I see with teams that overtrust AI: hallucination cascades.One model invents a detail. Another tool builds on it. A third turns it into something polished and persuasive. And suddenly, decisions are being made on top of something that was never true.It often starts innocently. You ask one tool to summarize a trend report. Feed that summary into another to shape a campaign idea. Then use a third to turn it into a sales deck.If the first output was wrong, everything downstream is

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00:27:29

Ep 48: The Customer Gold Your Marketing Team Isn’t...

Revenue Rewired ·

2026/02/19

Your sales team is sitting on a goldmine of customer insights. And your marketing team will probably never see any of it.In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard tackle the persistent gap between what sales knows and what marketing actually gets to work with. Inspired by a real conversation Sarah had with a sales leader who admitted he writes his own materials because "marketing doesn't get it," they dig into why this keeps happening and what companies can

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00:01:38

AI Ep 38: AI Can’t Handle the Politics

Revenue Rewired ·

2026/02/17

AI is excellent at processing content. It’s far less capable of processing conflict.I was working with a team reviewing customer feedback using AI. The model neatly summarized the themes, grouped the insights, and surfaced patterns. It did exactly what it’s good at.What it missed was the tension underneath. The friction between marketing and product. Who was under pressure. Who had influence. Who was quietly fighting for budget or ownership.AI doesn’t see that layer. It treats every input as

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00:32:40

Ep 47: Customer Friction: The Straw That Broke the...

Revenue Rewired ·

2026/02/12

Think customer loyalty comes from going above and beyond? The research says otherwise.In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard share insights from their company book club read, The Effortless Experience, and why meeting expectations consistently beats delighting customers. They break down real examples of how small friction points cost businesses big money and introduce the "big P, little P" framework that changes how you think about customer preferences.What

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00:01:58

AI Ep 37: AI Always Reaches for the Low-Hanging Fruit

Revenue Rewired ·

2026/02/10

Let’s name a blind spot most people miss: AI doesn’t reach for brilliance. It reaches for what’s most common.Language models don’t start with the breakthrough idea or the edge case. They start with what they’ve seen the most. They predict the next word based on frequency, not originality.So when you ask for blog titles or campaign ideas and everything comes back flat, the tool isn’t broken. It’s doing exactly what it was designed to do.Safe ideas are statistically efficient. That’s why prompts like

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00:37:36

Ep 46: The AI Marketing Stack: What's Actually...

Revenue Rewired ·

2026/02/05

Everyone says they're using AI. Very few can point to what it's actually done for pipeline.In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard share what their agency is actually building and deploying with B2B clients right now: AI consulting, AI audits, and AI driven ABM. Not theory. Real work that's been tested internally for over three years before rolling it out to clients.What you'll learn:How AI consulting works: using custom GPTs and strategic prompts to turn

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00:01:32

AI Ep 36: The Future of Meetings Is AI-Mediated

Revenue Rewired ·

2026/02/03

AI is already sitting in your meetings. It’s taking notes. Summarizing conversations. Sending follow ups.On paper, that sounds like a win. In reality, behavior shifts the moment people know they’re being recorded.They choose words more carefully. They soften opinions. They hold back half formed ideas.One client told me their brainstorms lost energy once AI joined the call. Not because the tech failed, but because the transcript felt permanent.AI note takers can be powerful, but only if psychological

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00:30:07

Ep 45: Why Raising Revenue Targets May Cost You More...

Revenue Rewired ·

2026/01/29

Raising revenue targets sounds like progress. Until deals slow down, morale drops, and your strongest people quietly start disengaging.In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard unpack why increasing revenue goals without changing the system behind them often costs far more than it delivers. Sparked by a real story from inside a sales organization, the conversation moves past quotas and pressure and into what actually breaks when leaders ask for more without addressing

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00:01:26

AI Ep 35: When AI Becomes Office Politics

Revenue Rewired ·

2026/01/27

In some organizations, the person using AI most often suddenly looks like the smartest person in the room. Their emails are crisp. Their decks are clean. Their reports read like they came from a consultancy.Meanwhile, the person asking harder questions, flagging risks, or thinking two steps ahead can fade into the background.Why? Because AI optimizes for presentation, not depth.I’ve watched leaders reward the polish without realizing the real value is coming from the strategic thinking happening

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00:29:26

Ep 44: The Difference Between Tactic Failure and...

Revenue Rewired ·

2026/01/22

You’ve hit the wall before. The campaign isn’t working. The leads feel off. The data says one thing, your gut says another, and everyone’s telling you to try something new.In this episode, Jay and Sarah slow the moment down and ask a harder question: what if the tactic isn’t the problem at all?Using real examples from recruiting, demand generation, client work, and internal decision-making, they unpack why leaders so often blame the channel, the platform, or the campaign, when the real issue lives

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00:01:50

AI Ep 34: Simulate Someone Smarter Than You

Revenue Rewired ·

2026/01/20

If you want better strategic input from AI, don’t ask it what you should do. Ask it what someone smarter, tougher, or more skeptical than you would do.We use this constantly with our marketing team. Instead of “Write a blog about AI,” we’ll say, “Act like our most skeptical client, what’s your take on this trend?” Or, “You’re our smartest competitor. How would you position this better?”That shift matters because it forces perspective, not preference. You’re no longer reinforcing your own bias,

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96 results

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