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PODCAST

Freelance AF

Sean Kelly & Michelle Elliott

Freelance AF is a cheeky peek behind the curtain into the world of being your own boss! Join freelancing friends Sean Kelly (owner and founder of Barrel to Basket, a wine and cider tasting event company) and Michelle Elliott (professional brand photographer, and owner and founder of MEE Photography) as they dive into the nitty gritty of owning a small business. These intrepid hosts cover a range of topics - like crucial steps to starting your own business, the importance of developing your

business entrepreneurship

All Episodes

40:48

Episode 36: Spooktacular AF

Freelance AF ·

2025/10/28

It’s that time of year when the veil is thin…and so are our boundaries when it comes to oversharing! We’re getting Spooktacular AF this week and digging up the skeletons in our freelance closets – the tricks we’ve learned, the treats we’ve earned, and the fears we’ve had to face in the dark corners of small biz life. Along with the usual unhinged rhetoric, Sean and Michelle are serving up chills, giggles, and maybe a little witchy wisdom, too. (But only if you dare listen.) Grab your

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34:03

Episode 35: Ghostbusters!

Freelance AF ·

2025/10/21

This week on the Freelance AF podcast your favourite hosts are slipping on their proton packs and gearing up to battle every entrepreneur’s nightmare: ghosting.Ghosting is all-too common, with over half of Canadians saying they’ve been ghosted at least once in the past year. And for small businesses? Depending on the industry you’re in that could be even higher (think 60-70%).Whether you blame app and phone-based culture or our ever-increasingly apathetic populace, it’s clear us small

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62:24

Episode 34: Dream Big or Go Home with Candice Neufeld

Freelance AF ·

2025/10/14

This week on the Freelance AF Podcast, we’re kicking back with our girl Candice Neufeld; entrepreneur, coach, and literal ray of human sunshine. She showed up with good vibes, big dreams, and energy so contagious we’re honestly still rockin’ the high!Candice gets real about what it’s like to peace out of your biz’s physical space, and how sometimes walking away is actually the most badass move you can make. Spoiler: it’s giving freedom, flow, and full-on trust in your purpose.We’re

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36:05

Episode 33: Lost in Translation

Freelance AF ·

2025/10/07

This week on the Freelance AF Podcast, your favourite freelancers are diving headfirst into the wild world of professional communication for the bold and scrappy small biz owner.Here’s the thing: the way you communicate says everything about how you do business. And let’s be real; some people (not Sean, nope, never Sean, absolutely not Sean…) get majorly turned off if your vibe isn’t hitting right.From tailoring your tone to your audience, to picking a style that actually matches your

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32:17

Episode 32: Talking to Ourselves...Again

Freelance AF ·

2025/09/30

Do you hear that? Oh, it’s just us…Talking to Ourselves. Again.Yep, we’ve said this before, but some advice is too good not to put on repeat. These are the nuggets we wish we could whisper to our past selves when we were just getting started, whether that was 9 years ago or, let’s be real, 18 months back.This episode is jam-packed with the pep talk every entrepreneur needs: be patient, trust your gut, stand your ground, say no when you need to, build that hype squad, and jump at the

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64:51

Episode 31: Talk Giftii To Me with Katie Brooks

Freelance AF ·

2025/09/23

Ooooh baby, your favourite Freelancers are back with another juicy interview, and this one’s a total Giftii!We’re sitting down with the powerhouse herself, Katie Brooks, founder of Giftii Canada, gifter extraordinaire, and queen of turning “just because” into jaw-dropping wow. With her hubby by her side, Katie has built a biz that’s all about heart, thoughtfulness, and making people feel like the main character with every box.From championing Canadian makers before it was trendy, to

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36:31

Episode 30: Too Hot To Handle (The Burnout Episode)

Freelance AF ·

2025/09/16

Sizzle, fizzle, poof – burnout strikes again!This week on the Freelance AF Podcast, Sean and Michelle are diving headfirst into the not-so-glam side of hustle life: burnout. You know it, you’ve felt it, and let’s be real; half of Canada is feeling it right now (stats don’t lie, honey).But don’t panic; your favourite freelancers have your back! From spotting the warning signs to building your burnout bounce-back toolkit (think sleep, support, and a whole whack of self-care), we’re serving

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41:43

Episode 29: Chaos Catch-up!

Freelance AF ·

2025/09/09

Oh my god, we’re back again!Your favourite Freelancers have returned from their not-a-break break with stories, chaos, and just a little too much caffeine.Sean and Michelle are spilling on what they’ve actually been up to. Surprise: it wasn’t relaxing! Think big projects, family chaos, drinks, road trips, planning apple picking trips, mental health curveballs, and even a few hair updates (some greys gone, some hair REALLY gone).It’s a slightly updated format, the same ol’ sass, and a

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13:35

Episode 28: Haggle Free Zone Mini Episode

Freelance AF ·

2025/09/02

Your favourite Freelancers are here with the grand finale of our mini episode series, and this one’s all about a lesson we should’ve mastered in elementary school: no means no.When a client asks if you can “do it cheaper,” it’s easy to panic. From our lips to your ears, here’s the truth: your prices aren’t up for debate. You set them for a reason, and standing behind them is part of owning your worth.In this episode, we’re breaking down how to say no without being defensive (or a

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13:09

Episode 27: The Emergency Post Kit Mini Episode

Freelance AF ·

2025/08/26

Blank brain, empty feed, and zero inspo? We got you. This week’s mini is The Emergency Post Kit, aka your lifeline when the content well runs dry.You’re not the only one staring at your grid like it owes you money (trust us, Sean’s a permanent resident here). But lucky for you, the FAF duo is serving up quick-hit content ideas that’ll snap you out of scroll-staring paralysis.Think bloopers from behind the scenes, a juicy throwback, or the universally adored “here’s my coffee” flex, all

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11:41

Episode 26: Season Proofing Mini Episode

Freelance AF ·

2025/08/19

Your fave Freelancers are back with another snack-sized episode, and this one’s all about Season Proofing! Yeah, yeah, we hear you. The sun’s still shining and we’re already talking about the snowy stuff. But like Michelle says: if you’re not planning ahead, you’re planning to panic.That means pulling out your old numbers, locking down supplier timelines, and actually getting your marketing together before the rush hits. Take it from us; do it now and future-you will be sipping that

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12:05

Episode 25: Automation Nation Mini Episode

Freelance AF ·

2025/08/12

This week, your favourite Freelancers are dropping the first of four snack-sized episodes…because sometimes you just need a quick hit of business wisdom (bizdom?) without the full meal deal.Today’s topic? Automation, AKA: “Let the robots do it so you can stop losing your mind.” Free up your time and energy for the important stuff, like chasing that next big payday or spiraling about why Netflix keeps cancelling your comfort shows.Small biz owners are the ultimate jugglers – CEO, IT,

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35:56

Episode 24: Vacation Mode

Freelance AF ·

2025/08/05

Your favourite freelancers are back, but only just. Why? Because they’ve been living that out of office life, baby! But now they have thoughts. (Can’t you smell the smoke?)Sean and Michelle have both returned from vacation, and let’s just say the vibes were immaculate…until reality hit. Where did the time go? Why can’t vacation be a full-time job? And who, exactly, is better at unplugging from work? (Surprise, it’s not Sean.)From packing up the laptop (or not) to resisting the urge

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40:37

Episode 23: Podfluenced

Freelance AF ·

2025/07/29

That’s Sean. That’s Michelle. And honey, this week we’re flipping the script.Your favourite freelance duo is pressing pause on the biz talk and chatting about their ultimate podcast obsessions. Because guess what? Entrepreneurs don’t hustle all the time. Sometimes we binge like the rest of you.Michelle? She’s a podcast queen. Editing photos? Working in the studio? Folding laundry like a domestic goddess? You know she’s got a true crime podcast blasting in the background. (So

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64:15

Episode 22: The Spicier Side of Life with Matt Hammond

Freelance AF ·

2025/07/22

Things are heating up in the Freelance AF studio this week, and not just because we’re talking to the founder of RimJobs and Meat Rub Co. (Yes, you read that right. And yes, we giggled too.)We’re joined by the spicy legend himself, Matt Hammond, who dishes on building a bold AF solo business from the ground up, one that’s just as flavour-packed as it is brand-forward. From cooking memories growing up to the convo that sparked a whole range of rimmers and rubs, Matt spills it all.We cover

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41:57

Episode 21: There's an Imposter!

Freelance AF ·

2025/07/15

Something’s feeling a little off in the Freelance AF studio this week…and spoiler alert, it’s Imposter Syndrome, that shady little voice in your head telling you you’re not good enough (rude!).This week, Sean and Michelle are dragging that sneaky gremlin into the spotlight and calling it out for the lying little liar it is. From everyday self-doubt to full-blown fraud feelings, your hosts get real AF about how Imposter Syndrome has crept into their own lives, and why it needs to

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66:22

Episode 20: Bakes for the Memories with Karna Brennan

Freelance AF ·

2025/07/08

Hope you're hungry, because this episode is baked to perfection!This week, your fave podcast duo is serving up something extra sweet with Karna Brennan of the oh-so-fabulous Brennan Baking Co. Karna’s spilling the (brown) sugar on baking the treats people actually crave, sharing family recipes, and finding that cozy, magical joy in homemade pies. We’re also getting into the juicy stuff, like hitting the sweet spot in business growth, the perks of being your own boss, and why there’s truly

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28:51

Episode 19: Canada Day, Eh Eff

Freelance AF ·

2025/07/01

O Canadaaaa… you better believe we’re celebrating!It’s Canada Day, and your favourite Freelancers are raising a glass (not a double-double) to the Great White North with a proudly semi-accurate dive into some fun Canadian business facts! From oddly American-sounding company names to a shocking number of world-changing inventions, we’re spilling the maple tea on what makes our biz scene so iconic.Regardless of our factual accuracy, one thing’s crystal clear: Canadian entrepreneurs are

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30:19

Episode 18: Proud AF (and Older, too)

Freelance AF ·

2025/06/24

It’s a glitter-soaked, confetti-filled kinda week on the podcast as your favourite Freelancers throw a double celebration: Pride Month and Sean’s birthday!That’s right, Sean’s another year older (but no wiser), and Michelle’s putting him in the hot seat with all the hard-hitting questions. Like which Fab Five member does he emulate? What really matters when you're celebrating your birthday? And how has being a gay man shaped his journey as a boss-level biz owner?Spoiler alert: it’s all

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53:39

Episode 17: Journal Like a Mother with Jessie Daypuck

Freelance AF ·

2025/06/17

Your favourite Freelancers are back with their second-ever interview episode, and this one’s a motherload of goodness.We’re sitting down with the incredible Jessie Daypuck, author of Me, Myself and Motherhood, a guided journal that’s basically a love letter to moms who are doing their best while trying to keep their sanity intact. Jessie took her own mental health journey and turned it into a jam-packed collection of tools and exercises to boost positivity, self-worth, gratitude, and

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