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PODCAST

Badass Empires

Start a business. Build an empire. Leave a goddamn legacy. Badass Empires is for aspiring entrepreneurs, side-hustlers, and corporate dropouts ready to turn their skills and passion into a purpose-driven, service-based online business that has them ruling on their own terms. I"m your host, Rosie McCarthy. At the end of 2019, I took the leap, left my high-flying corporate job, and built a multimillion-dollar course & coaching business, Badass Careers, from scratch. An empire that gives me an

business entrepreneurship

All Episodes

38:21

How to Protect Your Empire: Trademarks, Copyright &...

Badass Empires ·

2025/05/27

You’ve built something incredible. You’ve poured your soul into your content, your programs, your frameworks, your brand. But what happens when someone copies your work… or your entire business identity?In this episode, I sit down with Nadine Bedwan — trademark and copyright attorney and Badass Careers alumni — to give you a practical, empowering breakdown of how to legally protect what you’ve built online. From what to trademark and when, to knowing when someone’s crossed the line from

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47:38

Frances Cook on Hitting Rock Bottom, Starting Over &...

Badass Empires ·

2025/05/21

Imagine spending years pouring your heart and soul into a passion project that became a household name, only to have it ripped away from you right before you’re due to go on maternity leave with your first baby.That’s what happened to Frances Cook–journalist, truth-teller, and newly minted full-time entrepreneur known for her fearless reporting, media savvy, and authentic voice. In this episode, Frances shares her journey from newsroom deadlines to losing everything she worked so hard for,

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39:15

Stop Being A Fraud.

Badass Empires ·

2025/05/13

Ever feel like a total fraud? Same.This week’s episode is for anyone who’s felt the pull to shrink back, stay quiet, or second guess whether you’re really qualified to be doing this work. Let’s get something straight: Feeling like a fraud doesn’t mean you are one. In fact… it probably means the opposite. In this episode, I’m diving into: The truth about imposter syndrome (and why it hits most when you actually care) What the Dunning-Kruger effect has to do with your confidence Why copying

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29:10

A Love Letter to The Person About to Give Up

Badass Empires ·

2025/05/06

Feeling like it's not working? This one's for you.This week’s episode is a love letter - not the mushy kind, but the kind that reaches through your earbuds, gives you a hug, and reminds you that what you’re doing matters. If you’re in the thick of it right now - questioning whether you have what it takes, wondering why it’s not working yet, even though you’re doing all the “right” things… please press play. This is for the side hustler burning the candle at both ends.The solopreneur in the

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30:45

Why You Can Copy My Content and Courses but Not My...

Badass Empires ·

2025/04/29

Let’s talk about copy cats (not the cute kind 🐱).Today, I’m unpacking a topic that’s both frustrating, and fascinating - why copying someone else’s content, courses, or strategy will never bring you the results you want. Trust me - I’ve seen it all. From a copied content piece here and there, to the person who took my entire (free!) mini course, translated it to Spanish, and started selling it to their followers 👀 I’ll be sharing insider intel into… Why mimicry is a natural part of

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29:16

The most LUCRATIVE industry & skillset to leverage...

Badass Empires ·

2025/04/15

Want to escape the corporate grind? Craving flexibility and freedom? This episode is for you.I am going to talk you through one of the fastest growing, most LUCRATIVE industries to build a career in right now, and you need zero qualifications to get started. We are of course talking about…The Creator Economy ✨ It’s permissionless, it’s global, it’s limitless and it’s fuelled by the digital revolution. It’s not slowing down any time soon. In this week’s episode, we are uncovering the 4 main

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4:43

[EXPIRING EPISODE] Come hang with me? Live Q&A!

Badass Empires ·

2025/03/10

Hey Badass! Want a chance to hang with me live?I’m running a free training this week, and I don’t want you to miss it 👀 If you want to learn how to build a business doing meaningful work that out-earns your 9-5, you have to come and join me for Empire Builder. I’ll be teaching you the exact steps to build a profitable, purpose-led business, even if you have no idea where to start. Head to the link below save your seat 👇🏻 https://www.badassempires.com/live I’ll also be hosting a live

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40:52

How to Charge $1500+ as a New Coach (Increasing Value...

Badass Empires ·

2025/03/04

Think charging premium prices as a new coach is impossible? I’m here to tell you that it can be done!The secret to commanding higher rates isn't about your years of experience or what certificates you have plastered on your walls or hidden in the back of some cupboard - it's about mastering the art of value perception and speaking directly to your dream clients' deepest needs. In this episode, we're cracking open the vault on what really makes clients happy to invest thousands in coaching

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29:30

The PSYCHOLOGY Behind Scroll-Stopping Content (Get...

Badass Empires ·

2025/02/25

Want to know why some content creators seem to effortlessly attract thousands of views while others struggle to get noticed? Here's the thing: being amazing at what you do isn't enough if nobody can find you. In this episode, I'm breaking down the psychology behind what makes content truly irresistible (and no, it's not about fancy editing or following trends!).From understanding the three C's of hook writing (Connection, Clued-in, and Curiosity) to mastering the psychology that makes

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47:22

Becoming a Self-Made Millionaire in 5 Years: My Story

Badass Empires ·

2025/02/18

Want to peek behind the curtain of what it really takes to become a self-made millionaire? Not the highlight reel version - the actual, messy, real-life journey? In this totally transparent episode, I'm sharing exactly how I went from a $50k student loan to a million-dollar net worth in just 5 years (and yes, I'm sharing ALL the numbers!). From leveraging my coaching business to make strategic property investments, to the importance of knowing your "comfort number" versus your "must-have

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44:02

How Te Kahukura Went From Broke Uni Student to...

Badass Empires ·

2025/02/11

From a broke university student who knew nothing about money to becoming a successful mindset and business coach who’s helping thousands of people build businesses and lives that they love - you’re going to LOVE today’s podcast guest.In this episode, I’m talking to the incredible Te Kahukura Boynton, who is an absolute powerhouse and founder of Māori Millionaire, here in Aotearoa (New Zealand). Te Kahukura overcame her own financial challenges by healing her money mindset and now she’s

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39:49

The Real Reason I’m Closing Down My Multi-Million...

Badass Empires ·

2025/02/04

Hold onto your hats - what kind of crazy person shuts down a multi-million dollar business that's basically running itself? Yep, that's exactly what I'm doing, and there's a method to this madness.In this episode, I'm sharing why I'm closing down my multi-million dollar coaching company, Badass Careers. You'll discover how a business that transformed over 3,000 careers and could easily keep making $20k monthly on autopilot is coming to an end, and why following your evolving purpose

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32:15

Become a Full-Time Creator in 6 Months (Even if You...

Badass Empires ·

2025/01/28

Let's turn that brilliant brain of yours into a thriving online business in just 6 months - even while juggling that corporate 9-5 life. No fancy MBA required, just a proven roadmap and your determination to make it happen!In this episode, we break down the exact step-by-step process to transform your expertise into a business you love, without waiting decades to live the life you dream about. From finding your perfect niche to landing those first dream clients, you'll discover how to make

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42:40

How to Use Your Business to Retire Early (Hacking...

Badass Empires ·

2025/01/21

Ever noticed how we're all sold this one-size-fits-all path to success? You know the one - study hard, climb the corporate ladder, and maybe, just maybe, you'll get to enjoy life when you're 65. But what if there was another way?In this episode, you'll discover why traditional career paths might be limiting your potential, how to pick the right business model for true financial freedom, and the exact calculations needed to determine your "work optional" number. Plus, you'll learn about the

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29:47

How to Explode Your Social Media Growth in 2025...

Badass Empires ·

2025/01/14

Right, let's talk about the massive shifts happening in the content world in 2025.While everyone's banging on about AI revolutionising content creation, they're missing the real transformation unfolding right in front of us - one that's bringing authentic human connection back into the spotlight in ways we never imagined. In this episode, I'm breaking down three game-changing shifts that are transforming content creation in 2025: the resurgence of storytelling in a world of AI-generated

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46:32

Behind The Scenes: My $124,246 Lazy Launch

Badass Empires ·

2025/01/07

Let me take you behind the scenes of an incredible lazy launch that brought in $124K! A new mum heading to France decided to launch her group program in the simplest way possible - just a sales page, video walkthrough, and few strategic emails.In this episode, you'll discover how to build a pre-launch strategy that creates buzz without burning out, craft clear messaging that converts without endless content creation, and understand price anchoring between your offers. Plus, the psychology

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45:43

Create Your 2025 BIZ VISION With Me! (+ How to "Have...

Badass Empires ·

2024/12/31

Want to know the difference between entrepreneurs who dream big and those who actually make it happen? It's not about creating prettier vision boards or manifesting harder - it's about turning those dreamy "what-ifs" into actionable plans that light you up so much, you can't help but make them reality.In this episode, I'm breaking down my exact process for creating (and crushing!) those big, badass business visions. No fluff, just real strategies to turn your million-dollar dreams into

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42:24

The REAL Reason You’re Not Out-Earning Everyone You...

Badass Empires ·

2024/12/25

Ever catch yourself self-sabotaging right when things start going well in your business? Or feeling weirdly guilty about charging premium prices? The truth is that sometimes it's not the fear of failure holding us back - it's actually the fear of success!Today, we're exploring our complicated relationship with money and success, especially as entrepreneurs. We're uncovering why our brains might actually push away the very things we say we want, and how this sneaky fear of success shows up

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32:15

How I Made Over 200K With Less Than 1000 Followers...

Badass Empires ·

2024/12/17

200K in revenue, less than 1,000 followers and no website. Sounds a bit sketchy, right? But what if I told you that’s actually what happened to me and it’s completely possible for you too! While everyone's obsessing over follower counts, I've discovered something way more powerful - the art of building genuine connections with your true fans. I'm talking about those incredible humans who don't just follow you, but truly believe in your mission. When I completely switched niches (not once,

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44:31

Coaches Making Millions vs. Coaches Who Stay Broke: 7...

Badass Empires ·

2024/12/03

Ever wondered why some coaches are crushing it with million-dollar empires while others (equally talented and passionate) are stuck in the struggle? It's not about fancy degrees, secret strategies, or being "chosen" - it's about who you're willing to become!In this spicy episode, we're diving into the seven game-changing differences between coaches who make bank and those who stay broke. From mastering the art of massive action to ditching perfectionism (because perfectionists don't get

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