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PODCAST

Beyond The Mirror

Adrienne Varga and Jodie Fielden

Welcome to "Beyond the Mirror," your go-to podcast for business insights in the hair, skin, beauty, and wellness industry. Hosted by Adrienne Varga and Jodie Fielden, we"re your guides on a deep dive into these dynamic sectors.Discover industry secrets, actionable strategies, and inspiring success stories that drive business growth. From essential business tips and effective marketing hacks to crafting exceptional client experiences and staying updated on industry trends, we leave no topic

business fashion & beauty

All Episodes

40:26

Salon & Skin Business Secrets: Lessons from 25 Years...

Beyond The Mirror ·

2025/11/11

Send us a text In this episode, hosts Jodie Fielden and Adri Varga sit down with Sarah Hudson, founder of Skin by Sarah Hudson, to reveal what it really takes to build a thriving, high-end skin clinic in today’s beauty industry. Sarah shares her biggest business mistakes from straying from her niche to dealing with the wrong contractors and how she turned those challenges into lessons that helped her build one of Australia’s most respected aesthetic skin brands. Discover how rebranding,...

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21:02

Building Your Brand From The Ground Up With Our...

Beyond The Mirror ·

2025/10/13

Send us a text In this episode of Your Salon Can Be Everything, Jodie Fielden and Adri Varga sit down with the incredible Sarah Hudson—Aesthetic Practitioner with over 25 years of experience in skin health and aesthetic therapies. ✨ What you’ll learn in this episode: The power of staying true to your brand and why consistency matters.Why niching down is your superpower (not a limitation).How to stop making fear-based business decisions.Real stories of growth, resilience, and building a brand ...

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29:46

5 Things We Wish We Knew Before Starting a Salon |...

Beyond The Mirror ·

2025/08/27

Send us a text Thinking of starting a salon or already running one but feeling stuck? In this episode, Jodie and Adri share the 5 biggest lessons they wish they had known before starting their salon business. You’ll learn how to: ✅ Separate your profit from your wage (and why it matters) ✅ Shift your mindset for real growth ✅ Find the right people to support your dream ✅ Build salon systems that save you time and stress ✅ Trust yourself and take action sooner These tips will help you avoid bu...

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25:10

How to Fix Salon Communication Issues in One Step

Beyond The Mirror ·

2025/08/13

Send us a text 📥 Get your FREE Communication Style Test here: https://focusgdt.com/accelerator/rep-systems-test 📥Get your Personalised Team Dynamics Report here: https://focusgdt.com/accelerator/team-dynamics Timestamps: 00:00 Intro 01:36 Welcome 02:22 The Real Problems Behind Team Frustration 03:36 Why Understanding Communication Styles Changes Everything 08:04 Real Salon Scenarios 17:37 The Solution – A Simple Test That Changes Everything 18:14 The Power of the Team D...

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39:51

Turn Salon Clients Into Recurring Revenue with Smart...

Beyond The Mirror ·

2025/07/16

Send us a textAre your salon packages costing you more than they make? In this episode of the Beyond the Mirror Podcast, Jodie Fielden and Adri Varga break down how to build profitable salon memberships and packages that drive recurring revenue without draining your time or energy.Successful salon memberships require strategic planning and accurate cost analysis to ensure profitability while delivering value to clients. When designed thoughtfully, memberships increase client retention, provide

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27:07

Profitable Salons: The Uncomfortable Truth

Beyond The Mirror ·

2025/05/11

Send us a textBuilding a profitable salon business requires investment of time, money, energy, mindset and willingness to embrace discomfort - it's not for the faint-hearted.• Most salon owners want change but aren't willing to change themselves• Profitable salon owners know their numbers and can communicate effectively• Setting boundaries with clients and team members is crucial for business success• Growth doesn't come from perfection but from imperfect action outside your comfort

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47:31

Money Talks: The Surprising Truth About Salon...

Beyond The Mirror ·

2025/03/30

Send us a textCreating a fair and effective profit-sharing system is key to motivating your salon team while ensuring sustainable business growth. We break down the essential foundations and step-by-step implementation.• Profit-sharing motivates team members to think like business owners, not just employees• Without proper reward systems, businesses face staff lacking motivation beyond wages• The essential foundations include strategic pricing, monitoring KPIs, and weekly one-on-one meetings• Three

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47:10

Unlocking Salon Success: Navigating Challenges in...

Beyond The Mirror ·

2025/03/09

Send us a textThis episode dives into the current landscape of the salon industry, focusing on client acquisition and retention while also addressing staffing challenges. Through insightful conversations, we aim to equip salon owners with strategies to overcome the roadblocks they face.• Celebrating the milestone of 30 episodes and discussing podcast longevity • Exploring the two major struggles: finding clients and staffing issues • Delving into the need for more clients versus retaining existing

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53:40

Holiday Business Boost: Attracting Loyal Clients and...

Beyond The Mirror ·

2024/10/29

Send us a textPrepare to transform your holiday business strategy in the hair, skin, beauty, and wellness industries. What if your promotions could not only boost your holiday sales but also lay the foundation for long-lasting client relationships? Join us as hosts Adri Varga and Jodie Fielden share powerful insights on crafting promotions that are investments in your business's future. We explore creating value-based offers that attract loyal clients and highlight the significance of setting

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36:00

Debunking the Marketing Myth: Why Paid Ads Are NOT...

Beyond The Mirror ·

2024/10/13

Send us a textEver wondered why your loyal clients suddenly vanish or why despite heavy spending on ads, growth feels stagnant? Discover the secrets behind client retention that many in the beauty and wellness industries overlook. We promise you'll gain insights into building a sustainable business model that's not only profitable but also nurtures long-term relationships with your clientele. Learn why relying heavily on paid ads might not be your best strategy and how focusing on

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46:56

Mastering Salon Dynamics: Cultivating Leadership,...

Beyond The Mirror ·

2024/09/23

Send us a textEver wondered why your salon seems to attract a certain type of client or staff member? This episode is for you. Join Adri Varga and Jodie Field as they unravel the fascinating link between personal behaviors, mindsets, and the dynamics within your business environment. From Jodie's chaotic salon experience to Adri's profound insights, we showcase the transformative power of self-awareness. We also delve into the crucial topic of employee wellness, featuring a compelling story a...

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50:03

Boosting Salon Success: Unlocking the Power of Google...

Beyond The Mirror ·

2024/08/06

Send us a Text Message.Unlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey into digital marketing, providing invaluable tips on strategic keyword selection and dispelling myths about ad spending. Learn how the right keywords can connect potential customers to businesses effectively, using relatable examples...

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73:39

From Rented Chairs to Salon Ownership: Lessons in Grit

Beyond The Mirror ·

2024/06/30

Send us a Text Message.What happens when two friends decide to swap corporate suits for salon aprons? In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty industry. Discover how dissatisfaction in a corporate job and an offhand suggestion from a partner during the Global Financial Crisis unexpectedly led us to open our first salon. Listen as we recount the hurdles of financial constraints, strategic

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66:51

Beyond the Shadows: How Life's Challenges Can Help Us...

Beyond The Mirror ·

2024/06/17

Send us a Text Message.Join hosts Adrienne Varga and Jodie Fielden in another profound episode of "Beyond The Mirror." Episode 24, "Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength with Jodie Fielden," delves into the transformative power of overcoming personal and professional hurdles. 🌈 What We Cover: Early Struggles and Resilience: Discover how Jodie navigated a tumultuous childhood marked by family challenges and how these early experiences honed her resilience and

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49:40

From Old Wartburgs to New Beginnings: A Candid...

Beyond The Mirror ·

2024/05/31

Send us a Text Message.Imagine growing up behind the Iron Curtain with limited exposure to the outside world and turning those constraints into the fuel for your dreams. In this episode, Adri Varga and Jodie Fielden take you through a vivid journey of overcoming odds, starting with Audrey's unique upbringing in communist Hungary. Discover how community ties and artistic passions shaped her early aspirations despite the restrictions of the era. Through a candid and personal interview format, we

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45:31

Stop the Guesswork! How to Create Promotions that...

Beyond The Mirror ·

2024/04/16

Discover effective client attractionEffective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This targeted approach ensures that your business attracts clients who value your services and are more likely to become loyal customers. In this episode, you will be able

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37:50

Leveraging The Lull: 5 Top Tips to Go from Slow to...

Beyond The Mirror ·

2024/04/10

Ever wondered how to fortify your beauty and wellness business against the ebb and flow of life's unpredictable tides? This episode is a treasure trove of savvy strategies to streamline your operations and bolster your business's resilience. We wrap up our five-part series with powerful insights on the vital role of systems—those game-changing procedures that can not only sustain your business during your absences but can also transform it into a valuable asset for your future. Plus, we

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40:24

Leveraging The Lull: 5 Top Tips to Go from Slow to...

Beyond The Mirror ·

2024/04/02

This episode is a must for salon owners, beauty industry entrepreneurs, Pilates studio owners, and wellness professionals seeking innovative ways to thrive during challenging economic times.If you're feeling the overwhelming pressure of a quiet business and the fear of losing clients during this economic downturn, then you are not alone! The uncertainty of not knowing how to navigate the challenges of quiet times can leave you feeling stuck and anxious about the future of your business

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34:19

Empowering Your Value: Overcome Impostor Pricing...

Beyond The Mirror ·

2024/03/13

Join your insightful hosts Adri Varga and Jodie Fielden in an empowering episode of 'Beyond The Mirror,' where they dive deep into the dreaded 'Impostor Pricing Syndrome' and how to conquer it in the hair, skin, beauty, and wellness industries. Get ready for a transformative session that could turn your passion into a sizable profit! 🔑Episode Highlights: - Unravel the 'Impostor Pricing Syndrome' and why it's holding your business back 🚷 Discover the four

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28:13

Decide to Thrive: Overcoming Indecision in the Salon...

Beyond The Mirror ·

2024/03/07

If you're feeling stuck in indecision about making important business decisions, like changing your prices or seizing growth opportunities, then you are not alone! Many salon and studio owners find themselves on the fence, making excuses and procrastinating year after year, and it's holding them back from transformative growth and success. It's time to overcome the fear and uncertainty that's keeping you from embracing the endless possibilities in your business. Let's unlock

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37 results

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