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PODCAST

Setting Up Shoppe

Dan Tarrant, Heidi Jacobs & Rasmus Loen

A Maker Journey from Side Hustle to ProfessionalHello! we are a trio of friends who are hoping to help others on their journeys from hobbyist to professional Small business While we are not experts, between us we have a wealth of knowledge on selling, marketing, goal setting, planning and growing your craft. We are all crafters/makers ourselves at different stages of the same journey. We hope you enjoy it and welcome any feedbackMission StatementTo share our journeys, including any learning

leisure crafts

All Episodes

53:52

Catching up

Setting Up Shoppe ·

2026/10/05

This episode Dan, Rasmus, and Heidi catch up after a long summer break, talk about what’s new in our maker journeys and what we’re thinking about the future.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts.Setting Up

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59:03

Your Questions, Our Answers

Setting Up Shoppe ·

2026/07/13

In this bonus mid-season episode Dan, Rasmus, and Heidi answer questions from our listeners. What would we do with ludicrous amounts of money? Why does Rasmus eat so much? Why does Dan want to collect old makers? What was Heidis previous life like?Are you left with more questions than answers after listening to this episode? Send in your questions, on patreon, email og instagram, and we’ll answer them in the next Q&A episode when we have enough again.If you want access to the very special extra

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64:33

Tony Rouleau and Building a Machinist Business

Setting Up Shoppe ·

2026/05/04

In this episode Dan, Rasmus, and Heidi are joined by Tony Rouleau from Hillview Tools, to talk about his journey, struggles and side quests along the way, that brought him from a full time machinist, into building up his fulltime business making Heirloom Tools in his home machine shop.The conversation continues in the after show, with both Heidi and Rasmus pitching products for Tony to make, and we talk about the future of Hillview Tools, and the potential struggles to overcome.If you want access to

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61:02

Manage Ambitions

Setting Up Shoppe ·

2026/04/20

This episode Dan, Rasmus, and Heidi talk about how we control ourselves when that new shiny idea shows up, as well as discussing how to focus creativity, channel aspirations and keep the flow of ambition strong.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any questions,

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57:41

Stickers, Goodies and Extra Stuff

Setting Up Shoppe ·

2026/04/06

This episode Dan, Rasmus, and Heidi talk about the extra things you can do for your customers. Both the little things that makes an order or customer feel special, or what might be putting them off future orders.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any

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69:57

Making the best of what you got

Setting Up Shoppe ·

2026/03/23

This episode Dan, Rasmus, and Heidi talk about what untapped resources they might have. From tools that are under utilized, markets yet approached, and skills and knowledge we have that can be of value to othersIf you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any questions,

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48:12

Motivation for Selling

Setting Up Shoppe ·

2026/03/09

This episode Dan, Rasmus, and Heidi talk about their motivations behind selling, how it’s a continuation and result of crafting, and how “selling out” is the price we pay to do the things we love and keep our crafts alive.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any

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50:15

Public Speaking and Demonstrations

Setting Up Shoppe ·

2026/02/23

This episode Dan, Rasmus, and Heidi talk about our experiences with talking in front of crowds, demonstrating and showing our crafts, and what we’ve gained and experienced when standing in front of a crowd. We try to give a few tips on what to consider, why you should consider public speaking, even if you’re mildly terrified of it, and share some stories and encouragements.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to

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68:42

Changing Markets

Setting Up Shoppe ·

2026/02/09

This episode Dan, Rasmus, and Heidi talk about how we’ve changed the markets we attend over the years, discuss our reasons and go of on the usual tangents.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts.Setting Up

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48:54

Lessons Learned

Setting Up Shoppe ·

2026/01/26

This episode Dan, Rasmus, and Heidi talk about the year that was, looking back on what we’ve learned and how we aim to improve ourselves and our businesses in the new year.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any questions, constructive feedback or helpful

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47:57

Bonus Episode: What We’re Working Towards

Setting Up Shoppe ·

2026/01/05

This is a bonus episode was recorded for Patreon in September of 2025, here Dan and Rasmus have a chat about upcoming projects, while Heidi is away on highly important business.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Leah Aripotch’s Forge: https://www.instagram.com/p/DHeDBoaPiej/Feel free to message any of

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53:15

Travels and Other Adventures

Setting Up Shoppe ·

2025/11/17

This episode Dan, Rasmus, and Heidi recap the last month and a bit. Dan talks about his travels in America and to Maker Camp, while Rasmus and Heidi talk about the recent things they’ve done at home.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any questions,

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57:47

Keeping Crafts Alive

Setting Up Shoppe ·

2025/10/06

This episode Dan, Rasmus, and Heidi discuss the importance of keeping crafts alive, how we’re doing our part, and what inspires us to share our knowledge with othersAoyama Square: https://www.youtube.com/aoyamasquareIf you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any

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49:39

Let them say no

Setting Up Shoppe ·

2025/09/22

This episode Dan, Rasmus, and Heidi talk about why you should be bold, not hold yourself back and ask for slightly more. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts.Setting Up Shoppe:Email:

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65:44

How to Recover from Absolute Failures

Setting Up Shoppe ·

2025/09/08

This episode Dan, Rasmus, and Heidi discuss failures, what has gone wrong for us recently, how it could have been mitigated, corrected along the way or avoided all together. In the after show the stories about failure continues, including one royal fuckup, as promised in earlier episodes. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies

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59:23

Forging Luck

Setting Up Shoppe ·

2025/08/25

This episode Dan, Rasmus, and Heidi talk about how lucky other people are, how you can forge your own luck, and how to be inspired instead of envious of other people, as well as digressions into the territory of imposter syndrom.If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future.Feel free to message any of us if you

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45:24

Do you even ship, bro?

Setting Up Shoppe ·

2025/08/11

This episode Dan, Rasmus, and Heidi discuss the very exciting topic of shipping, handling and provocative care stickers. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s a other goodies coming in the future.Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts.Setting Up Shoppe:Email:

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44:38

Shop Comforts

Setting Up Shoppe ·

2025/07/28

This episode Dan, Rasmus, and Heidi the things we have in our workshops that bring motivation, inspire us, og simply makes this journey we’re on more enjoyable.This is also the first episode with the special extra after show available on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and we’ll have a few other goodies coming in the future.Feel free to message any of us if you have any questions, constructive feedback or helpful

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42:45

Momentum

Setting Up Shoppe ·

2025/07/14

This episode Dan, Rasmus, and Heidi talk about how to keep the momentum going, both personally and in the business.Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts.Setting Up Shoppe:Email: info@settingupshoppe.comPatreon: patreon.com/SettingUpShoppeWebsite: settingupshoppe.comInstagram: instagram.com/setting_up_shoppe/Facebook: facebook.com/settingupshoppepodcastYouTube: youtube.com/channel/UC_7clY_4EHGcXBJAwNl0-9QDan Tarrant:Website:

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48:49

Enjoy the Win

Setting Up Shoppe ·

2025/06/30

This episode Dan, Rasmus, and Heidi talk about recognising the victories we have along our journeys, and how we celebrate them.Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts.Links:Pittsburgh Map Tray: https://www.instagram.com/p/DJzNNSTRrxu/Forging Wood Splitting Wedges: https://www.instagram.com/p/DJolH2NsaIs/Setting Up Shoppe:Email: info@settingupshoppe.comPatreon: patreon.com/SettingUpShoppeWebsite: settingupshoppe.comInstagram:

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