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PODCAST

MyBFF Business Leaders Podcast

Matt Gentile, CEO, MyBFF Social

MyBFF Social produces one of the top-rated business marketing podcasts focused on helping brands and businesses drive business objectives via social media, marketing, advertising and public relations best-practices. The show is developed by MyBFF Social, CEO, Matt Gentile and is delivered via Google Notebook LM "AI" hosts. mybffsocial.substack.com

business marketing

All Episodes

18:02

Oh The Humanity! Protecting Brand Soul With Agentic AI.

MyBFF Business Leaders Podcast ·

2026/04/14

Oh The Humanity! Protecting Brand Soul With Agentic AI. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mybffsocial.substack.com

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17:43

PR and Social Media Are Evolving: AI Just Broke the...

MyBFF Business Leaders Podcast ·

2026/03/03

In a world drowning in AI slop, shrinking newsrooms, and fading opinion leaders, how do realtors, mortgage brokers, PE firms, and franchise brands still build trust and earn attention without lighting money on fire with vanity PR and broad‑reach ads? The old formula was simple: get quoted in a reputable outlet, land a segment on the local news, snag a backlink from a high‑DA site, and wait for the phone to ring. That stack is collapsing. This is a public episode. If you would like to discuss this

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16:01

Make Sure Your Business is Found by AI Search

MyBFF Business Leaders Podcast ·

2026/02/15

Let’s start by discussing what AI Search is and why it’s different. Traditional SEO was about ranking among “ten blue links”; AI search is about being selected as part of a synthesized answer. Large language models break complex questions into smaller sub-queries, pull from multiple trusted sources, then recombine everything into one narrative response.That means:* Visibility can be zero‑click: users get what they need from the AI answer without visiting your site.* Traffic volume may fall, but

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11:58

Building Credibility in an AI World

MyBFF Business Leaders Podcast ·

2026/01/13

In the age of AI search and endless scroll, the small businesses and solopreneurs who win are the ones who build both: a strong online reputation and undeniable real‑world credibility.The new front door: AI and online credibility: AI search is quickly becoming the new front door to the Internet. Potential clients are no longer just “Googling” you; they’re asking AI tools:“Who’s the most trusted plumber near me?”“Which agent actually calls you back?”“Which boutique firm understands small

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12:05

To 5 AI Strategies for Modern Brokers and Agents

MyBFF Business Leaders Podcast ·

2025/12/01

In today’s real estate, home services, and financial sectors, artificial intelligence is not just another passing technology trend—it’s quickly becoming the foundation for any growth-minded broker or agent. The professionals who understand and act on AI’s capabilities are already speeding ahead, creating more content, building stronger relationships, and securing more deals—all while saving time.Here’s how to start harnessing AI’s potential in real estate and sales, with practical advice and

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12:59

In Business – Silence Speaks Volumes

MyBFF Business Leaders Podcast ·

2025/10/23

Silence Speaks Volumes — Why Communication Is the Real Power Move in Businesshttps://mybffsocial.com/silence-speaks-volumes/This discussion focuses on the indispensable role of communication in the business world, arguing that responsiveness and clarity are not just "soft skills" but critical components that determine the success of partnerships and transactions.1. Communication: The Lifeblood of Business• Communication is the lifeblood that sustains relationships, drives transactions, and builds

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11:24

AI Tools Coming to Social Networks

MyBFF Business Leaders Podcast ·

2025/10/10

If you’re a sales agent in real estate, finance, or home services, social media is your modern open house, marketing channel, customer touchpoint, and deal-closing engine—all in one. But with platforms changing fast, it’s easy to miss what matters most for connecting with prospects and growing your business.Here’s your deep-dive on the biggest social media platform updates: what’s new, what actually changes for agents, and how to use these tools to stand out and succeed.To read the full post, visit

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14:32

AI, Ads and Community: A Formula for Growth in an...

MyBFF Business Leaders Podcast ·

2025/09/02

In today’s ultra‑connected landscape, new digital tools are leveling the playing field for small and medium‑sized businesses. With global internet penetration soaring to 67.9 percent and social media adoption hitting 63.9 percent of humanity, the digital frontier is brimming with opportunities. Against this backdrop, AI‑powered strategies are emerging as a powerful accelerant for visibility, influence, and conversions—especially for agile SMBs.Surging Social Media & Ad Spending: A Climate Ready for

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14:36

ABC: Always Be Creating with AI and Heart

MyBFF Business Leaders Podcast ·

2025/06/18

The advertising landscape is rapidly transforming. Over the next three years, advances in artificial intelligence (AI), the evolution of social media, and changes in media publishing will reshape how brands engage with audiences, particularly for small and medium businesses (SMBs). This post explores what’s ahead, the roles humans and brands will play, and why brand authenticity and strategy will matter more than ever.Picture this: Instead of burning the midnight oil brainstorming social posts,

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16:12

From Press Releases to TikTok Teasers: Real-Time PR...

MyBFF Business Leaders Podcast ·

2025/06/11

In a world where the media landscape shifts as quickly as the latest trending music on Insta, the art and science of public relations (PR) are more vital—and more complex—than ever before. The days when a single news release or a feature in a national newspaper could single-handedly propel a brand into the public consciousness are long gone. Today, businesses seeking to raise brand awareness must navigate a fractured, fast-moving environment shaped by social media, artificial intelligence, and a

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16:13

Smarter Socials: Why AI-Driven Ads Are the Winning...

MyBFF Business Leaders Podcast ·

2025/06/04

The AI Revolution Is HereSocial media has always been about connection, but now, with AI woven into every platform, those connections are smarter, faster, and more meaningful. According to Pew Research, billions of people worldwide are spending more time on social platforms than ever before, and what they see is increasingly curated by sophisticated algorithms. These algorithms don’t just guess what users might like—they analyze behavior, preferences, and even subtle patterns to deliver content and

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13:34

How AI Values Brand vs Performance Marketing

MyBFF Business Leaders Podcast ·

2025/05/07

AI values brand marketing and performance marketing as complementary strategies that, when integrated, drive both immediate results and long-term growth for businesses. Brand marketing builds emotional connections and awareness over time, creating a foundation of trust and loyalty, while performance marketing focuses on measurable, short-term outcomes like clicks and conversions. AI-powered analytics and data-driven insights empower businesses to optimize the balance between these approaches,

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14:57

5 Steps to Growth with a Strong Online Presence

MyBFF Business Leaders Podcast ·

2025/04/30

Before launching any campaign, it’s crucial to pinpoint who your ideal customers are and what motivates their buying decisions. Marketing Insider Group emphasizes that a well-defined audience enables personalized messaging, smarter channel selection, and products or services that resonate deeply with target customers. Begin by gathering demographic data, analyzing customer behaviors on your website and social channels, and surveying existing clients to uncover pain points and preferences. From

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9:45

Social Media Is The News Channel

MyBFF Business Leaders Podcast ·

2025/04/22

The constant churn of information in today’s social media environment has both empowered consumers and strained traditional news organizations. Across 47 markets, roughly four in ten people (39%) say they feel “worn out” by the volume of news, up from 28% in 2019, with smartphones and algorithm‑driven notifications intensifying this fatigue Reuters Institute. Yet social platforms remain powerful news conduits: just over half of U.S. adults (54%) report at least sometimes getting news via social

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14:23

Recruit Smarter with Google, Meta, and LinkedIn

MyBFF Business Leaders Podcast ·

2025/04/16

And if you’re not leveraging the Big Three—Google, Meta (Facebook/Instagram), and LinkedIn—you’re likely losing ground to competitors who are.A recently released report from Recruiting Insight, (The premier provider of talent acquisition solutions tailored specifically for the real estate and mortgage industries and a MyBFF Media Network Partner) titled, Agent Migration and Brokerage Model Performance Report, highlights just how competitive the real estate recruiting market has become. With 13% of

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17:56

Why Advertise During a Down Economy?

MyBFF Business Leaders Podcast ·

2025/04/01

Warren Buffett once said that it's wise for investors “to be fearful when others are greedy and to be greedy only when others are fearful.”1Berkshire Hathaway. "Chairman's Letter - 1986." This statement is somewhat of a contrarian view of stock markets that relates directly to the price of an asset, but it may also be applied to companies’ marketing and advertising budgets during an economic downturn. When the economy tightens, many small businesses instinctively cut back on marketing and

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15:06

Which AI Should You Trust With Your Business? We...

MyBFF Business Leaders Podcast ·

2025/03/25

Let’s face it—AI is everywhere. Your inbox, your feed, your team meetings—everywhere. And if you’re running a business or heading up marketing, you’re probably wondering: “Which AI platforms are actually worth my time?” A totally fair question. With names like ChatGPT, Claude, Gemini, Grok, and Perplexity flying around, it can feel like alphabet soup with a side of tech jargon.So let’s cut through the noise. Below is a breakdown of the top AI platforms, what they actually do well, and how you can

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34:33

Lisa Cozzi and The Lisa Cozzi Team

MyBFF Business Leaders Podcast ·

2025/03/05

Lisa Cozzi and The Lisa Cozzi TeamLisa Cozzi of the Lisa Cozzi Team -not an AI, (https://lisacozziteam.com/) "We are all about heart, hustle and grit. If those words resonate with you, call me. Our team is filled with purpose and passion, being committed and consistent, I can show you how to do six-figures in six months. I have the system, I've done it over and over. Call me - 860.508.2102."Lisa Cozzi is the Founder and CEO of The Lisa Cozzi Real Estate Team at CENTURY 21 AllPoints Realty. Her team

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14:25

Americans Spending Majority of Screen Time on Social...

MyBFF Business Leaders Podcast ·

2025/03/04

Social media isn’t just a playground for viral memes and dance challenges—it’s the most powerful marketing engine of the 21st century. If your business isn’t leveraging social media platforms, you’re leaving money on the table. Full stop.Think about it: where do people spend the majority of their screen time? According to recent research from Pew, YouTube and Facebook remain the reigning champions of digital engagement, with YouTube commanding 85% of U.S. adults and Facebook trailing at 70%

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11:47

META Does Not Give a 💩 About Your Small Business!

MyBFF Business Leaders Podcast ·

2025/02/25

For small businesses trying to navigate digital advertising, Meta (formerly Facebook) is more of a nightmare than a partner. What should be a powerful tool to grow a brand and connect with customers has instead become an exhausting, time-consuming ordeal. Between arbitrary account suspensions, labyrinthine security protocols, and non-existent customer service, small business owners are left feeling frustrated, helpless, and ultimately unsupported. The sad reality is that Meta does not care about

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35 results

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