Top Telemarketing Trends

In this episode of Angel’s Top Telemarketing Trends, first-time host Connor Paine sits down with Jack Boardman (Angel), Melanie Wynn (PDV), and Anna Hawkins (PDSA) to explore how collaboration and conversation are reshaping donor acquisition across the charity sector.Together, they unpack how partnership, data insight, and shared expertise are helping charities overcome today’s challenges—from shifting donor demographics and tighter budgets to evolving technology and supporter expectations. The

In this episode, Jack and Owen discuss the evolution and optimisation of DRTV campaigns at the RSPCA, focusing on collaboration, innovation, and the impact of the COVID-19 pandemic. Owen shares insights from his role as Senior Marketing Manager, detailing the importance of balancing performance with supporter experience and the strategic shift towards video on demand advertising. They also explore the significance of data-driven decisions and the potential of AI in enhancing donor understanding and

New Podcast Episode: How We Unlocked £450k of Gift Aid Income for RSPCA🎙️💡 Could your charity be sitting on thousands—or even millions—of pounds in unclaimed Gift Aid? 💡In this episode of Angel's Top Telemarketing Trends podcast, we dive into how applying the concept of behavioural economics in telemarketing can transform your Gift Aid penetration rates and unlock untapped income.We’re joined by Phoebe Cooper, MBA Marketing Manager for Committed Giving at RSPCA, who shares how we helped the

In this episode of Angel's Top Telemarketing Trends, we welcome Dave Ramsay, a specialist in charity telemarketing and face-to-face fundraising, to unpack the evolution of a high-performing telemarketing strategy.💡 Key takeaways:✅ How a last-minute crisis turned into a game-changing partnership✅ Why telemarketing remains a powerhouse for donor engagement✅ Breaking down internal resistance to the channel✅ The Infinity Loop Model—rethinking supporter journeys✅ The role of AI in transforming