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PODCAST

Over The Bull®

Integris Design LLC

Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.

business marketing

All Episodes

26:45

#40 - How to Not Make 2026 Your 2025

Over The Bull® ·

2026/01/09

Send us a text You can’t control the Kraken. The internet isn’t a machine you command—it’s a living, chaotic environment. Yet modern marketing is often sold like magic: guaranteed outcomes, secret systems, and the promise of control. In this episode of Over The Bull, we use mythology to explain a very real problem—how marketing became hijacked by certainty it can’t deliver. From there, we walk through a simple way to pressure-test whether a marketing plan has a real chance of working, or wh...

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2:57

#39 - The Problem Isn’t the Gift. It’s the Packaging.

Over The Bull® ·

2025/12/26

Send us a text Christmas is often about gifts—but in business, gifts can be deceptive. Some look valuable and impressive but never get used. Others aren’t exciting, but they’re exactly what a business needs to move forward. As 2025 comes to a close, many business owners are left with a scrapyard of things they tried: new tools, new platforms, and big promises wrapped in polished presentations that never delivered real progress. In this episode of Over The Bull, we start with the meaning of...

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22:09

#38 - How We Actually Test AI Tools (And Why Most Fail)

Over The Bull® ·

2025/12/19

Send us a text Everyone is pitching “the latest AI tool.” Most want you to just sign up. In this episode of Over The Bull, Ken breaks down a real email exchange with an AI sales vendor—no names, no screenshots, just the substance. What starts as a simple inquiry turns into a clear example of how speed, automation, and convenience can quietly undermine trust, brand equity, and expertise. We talk about: •Why AI responses that move too fast can signal risk •The difference between activity, aut...

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23:37

#37 - Boring Works for Business Marketing Agencies:...

Over The Bull® ·

2025/12/12

Send us a text In this episode of Over the Bull, Ken Carroll dismantles the obsession with “cutting-edge” marketing tactics and shiny new tools, arguing that the most effective strategy in today’s landscape is the one most businesses try to avoid: consistency, discipline, and doing the fundamentals exceptionally well. From decades-old sales gimmicks to modern AI-fueled shortcuts, this episode exposes how quick fixes, hype-driven platforms, and abused automation are quietly eroding trust, cred...

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17:57

#36 - The Small Business Mistakes That Come Back to...

Over The Bull® ·

2025/12/05

Send us a text Small businesses rarely get taken down by one big decision — it’s the quiet, everyday mistakes that stack up and cost them time, money, momentum, and credibility. In this episode of Over The Bull, Ken breaks down the most common digital and operational decisions that come back to bite small businesses the hardest. From weak security practices and guessing instead of using data… to cheap hosting, DIY websites, and abusing AI content — we cover the landmines no one warns busines...

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18:38

#35 - 10 Marketing Mistakes Businesses Will Make in 2026

Over The Bull® ·

2025/11/21

Send us a text A fast breakdown of the 10 digital marketing mistakes businesses will make in 2026. Clear explanations, real-world examples, and practical fixes you can implement right away. If you want your marketing to actually work next year, start here. Book a consultation at integrisdesign.com and discover marketing strategies that can help move your business forward. Real strategy. Real results. Support the show Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.

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43:55

#34 - The Death of Smoke-and-Mirror Agencies:...

Over The Bull® ·

2025/11/14

Send us a text There’s a quiet collapse happening in the marketing world. As digital tools advance, the freelancers and agencies still clinging to outdated methods are being exposed—and their clients are paying the price. In today’s episode, we dive into the growing problem of “invisible marketing”—services that sound good on paper but deliver nothing in reality. We’ll unpack a real client story involving a $1,200/month “SEO” package that included no SEO at all, and we’ll talk about the...

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43:29

#33 - When Bad Practices Collide: The New Web Crisis...

Over The Bull® ·

2025/11/07

Send us a text The web is changing fast — faster than most agencies, hosting providers, and developers are ready for. In this episode of Over the Bull, Ken Carroll from Integris Design talks about the rise (and fall) of “managed” WordPress hosting, why piecemeal systems are killing efficiency, and how outdated thinking is costing businesses real money. From the honeymoon phase with WPEngine to the rough patches with Kinsta, and finally finding a solid partner in Pressable, this isn’t a hit p...

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19:53

#32 - ChatGPT Atlas vs. Google

Over The Bull® ·

2025/10/31

Send us a text OpenAI’s new browser, Atlas, is changing how people find information online. It’s powered by ChatGPT and built to act—not just search. In this episode, Ken breaks down what Atlas really is, how it threatens Google’s dominance, and what businesses can do to stay visible in an AI-driven world. Expect honest talk about data, discovery, and the difference between hype and real opportunity. Support the show Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.

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29:09

#31 - The Google Disaster: When Data Lies

Over The Bull® ·

2025/10/15

Send us a text In this episode of Over The Bull, Ken shares a cautionary tale about a client whose digital marketing was a ticking time bomb. Multiple Google Analytics accounts, unvetted conversions, toxic backlinks, and AI-generated content without any real E-E-A-T left her data useless — and her ad spend wasted. What started as a “smooth” agency pitch ended in a complete reboot. Ken breaks down what went wrong, how to spot the red flags, and why charisma should never replace competence. Sup...

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50:42

#30 - Is SEO Dead? (I Wouldn't Bet Your Business On It)

Over The Bull® ·

2025/10/08

Send us a text You’ve seen the headlines: “Is SEO dead?” From AI chatbots to zero-click search results, it’s tempting to believe traditional search engine optimization is a thing of the past. But in this episode of Over The Bull, Ken Carroll sets the record straight — not just with opinions, but with insights from leading voices in the marketing space. We break down what’s really going on in 2025, with takeaways from recent articles by Forbes, Business Insider, Neil Patel, Semrush, and Searc...

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38:11

#29 - The 4 Marketing Shifts Small Businesses Can't...

Over The Bull® ·

2025/10/01

Send us a text The marketing landscape is shifting — fast. In this episode of Over The Bull, Ken breaks down four critical changes every small business owner needs to understand right now. From the collapse of third-party cookies to rising ad costs, this isn’t about trends — it’s about survival. You’ll learn: •Why first-party data is the new gold •How your website and reviews might be doing more than your social media •What “community-driven marketing” really means (and how to do it without f...

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48:41

#28 - The Questions Google Can’t Answer...But We Can

Over The Bull® ·

2025/09/24

Send us a text In this special Q&A episode of Over The Bull, Ken Carroll answers the internet’s most-asked questions about marketing — the ones real business owners are typing into Google every day. From “Does digital marketing really work?” to “How long does it take for Google Ads to pay off?”, Ken cuts through the jargon and hype with clear, experience-driven insights. You’ll hear honest takes on SEO, email marketing, content strategy, and web design — and why the real answers often go ...

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45:58

#27 - WordPress Won't Save You

Over The Bull® ·

2025/09/17

Send us a text WordPress powers more than 60% of the internet—but that doesn’t mean your site is safe, stable, or even well-built. In this episode, we pull back the curtain on the most common mistakes made by DIY site builders and inexperienced developers: outdated plugins, bloated themes, security gaps, and more. You’ll learn why that “beautiful” theme might be a house of cards, why regular updates aren’t optional, and how to spot the warning signs of a WordPress site built to fail. Whether ...

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40:39

#26 - Why Your Side Gig Might Not Be Ready

Over The Bull® ·

2025/09/10

Send us a text Thinking about starting a business or turning your side gig into a full-time venture? This episode is your reality check. Ken Carroll breaks down the myths and hard truths of business ownership — from hidden overhead and late nights to accounting headaches, marketing pitfalls, and competing with established players. If you’re in it for “more free time” or “easy money,” this episode might talk you out of it. But if you’re serious, prepared, and ready for the grind, you’ll walk ...

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37:17

#25 - Tangled - Tools, Traps, and the Human Touch

Over The Bull® ·

2025/09/03

Send us a text What does Greek mythology have to do with AI? In this episode of Over the Bull, we open with the story of Icarus—powerful wings that led to his downfall—and connect it to how even billion-dollar companies misuse AI. We explore customer backlash, why small businesses can’t afford the same mistakes, and how to balance automation with the human touch. Featuring real quotes, current trends, and a simple analogy that proves AI is just a tool—the build still takes strategy. MARKETING...

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50:03

#24 - Beyond the Labels: How Generational Traits...

Over The Bull® ·

2025/08/27

Send us a text As each generation ages, the way they see the world—and the way the world sees them—changes. In this episode, we explore the shifting mindsets of generations as they migrate into new age groups. From the Silent Generation to Gen Alpha, we break down their formative experiences, cultural touch points, and evolving relationship with technology and trust. This isn’t just a history lesson—it’s a look at how generational identity is never fixed, but constantly reshaped by time, cult...

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29:39

#23 - Patience Is the Advantage: AI May Set the...

Over The Bull® ·

2025/08/20

Send us a text In this episode, Ken unpacks why patience is still the most underrated asset in digital advertising—especially in Google Ads—where slow optimization often beats fast reactions. He shares a behind-the-scenes story of a campaign that quietly matured into a win, alongside cautionary tales of clients who either scatter their efforts or apply half-baked strategies with confidence. We also explore how AI tools like Meta’s upcoming ad automation may raise the baseline for everyone—bu...

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42:16

#22 - The Myth of the All-Knowing Machine

Over The Bull® ·

2025/08/13

Send us a text In this episode of Over The Bull, Ken peels back the fantasy surrounding AI and Google’s so-called “all-knowing” powers. Using fantasy films as a launching point, we explore the common misconception that these systems magically understand everything online. But here’s the truth: without structure, even the smartest algorithms miss the point. We ground the conversation with a practical tool—schema markup—a way to speak clearly to machines by structuring your website’s informati...

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42:22

#21 - 3.1 Billion Visits to ChatGPT: Why Bots Win and...

Over The Bull® ·

2025/08/06

Send us a text IMPORTANT UPDATE: We discovered that an incorrect audio file was uploaded for this episode. The file has now been replaced with the correct recording. We appreciate your understanding and thank you for listening to Over the Bull. ChatGPT racked up over 3.1 billion visits last September—more than Bing. If that stat doesn’t make you pause, it should. In this episode, we unpack how businesses sabotage their own digital growth with outdated thinking, broken funnels, and react...

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40 results

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