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PODCAST

So, You Talk to Cows? A Podcast for Agricultural Communicators

This is a podcast for people learning about or working in agricultural communications. In each episode, we talk to a communications professional that specialized in the agricultural field and learn from them. We discuss tips to improve our craft, future projections for our industry, and potential challenges. The podcast is hosted by Erica Irlbeck, a professor of agricultural communications at Texas Tech University.

business careers

All Episodes

21:53

The Always Changing Industry of Farm Broadcasting

So, You Talk to Cows? A Podcast for Agricultural... ·

2025/11/12

Delaney Howell is an ag journalist and podcaster. Her agricultural news podcast covers national news topics important to ag producers everywhere, and she is on the leadership team for the National Association of Farm Broadcasting.

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37:16

Local Television Journalism

So, You Talk to Cows? A Podcast for Agricultural... ·

2025/10/30

Bryan Mudd is the weeknight anchor at KAMC-TV (ABC) in Lubbock, Texas. He is a staple in Lubbock television, conducts great interviews, and is a good journalist and reporter. In this episode, we cover all sorts of topics, especially the importance of local journalism, inspiring young people to seek careers in news, and working on a master's degree with a full time job.

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28:13

Crisis Communications in the Livestock Industry:...

So, You Talk to Cows? A Podcast for Agricultural... ·

2025/10/24

Scarlett Hagins Madinger is the Vice President of Communications at Kansas Livestock Association. In this episode, she talks about several recent crises, including HPAI in cattle (bird flu), as well as being prepared for whatever could happen next. I've known Scarlett for a LONG time. She's an alum of our program and a good friend. We even did a workshop together at Ag Media Summit in 2024 in Kansas City. During the workshop, an artist did a live graphic for us - that's the photo. ...

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32:39

Rural Newspapers: Laurie Ezzell Brown

So, You Talk to Cows? A Podcast for Agricultural... ·

2024/11/04

Rural newspapers create a "community conversation" according to this episode's guest. I interviewed the editor/publisher of The Canadian Record, Laurie Ezzell Brown. The newspaper is located in Canadian, Texas, a beautiful community on the eastern edge of the Texas Panhandle. The paper has an excellent website and Facebook page that serves the community well. https://www.canadianrecord.com/https://www.facebook.com/canadiantexasAlso, a documentary was produced about the paper. Learn more ...

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36:27

Communicating Food Safety: Mindy Brashears

So, You Talk to Cows? A Podcast for Agricultural... ·

2024/09/20

It's a beautiful thing when science and communications are done well. Dr. Mindy Brashears does both very, very well. She communicates complicated information in a way that's simple to understand, and she's a very likeable person. She shares stories of her research in the United States and South America, plus she tells us about her experience as the Under Secretary for Food Safety.

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33:57

Severe Weather Communication: Chris Weiss

So, You Talk to Cows? A Podcast for Agricultural... ·

2024/09/02

Communicating about severe weather is something we all need to understand. However, the current system in the United States can be a little confusing. Dr. Chris Weiss, professor of atmospheric science at Texas Tech explains the system for us, then tells us about the research he's conducting.I would love to hear from you.Contact me at erica.irlbeck@ttu.eduWebsitePurchase my book here.

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34:02

Issues Communication: Frankie Gould

So, You Talk to Cows? A Podcast for Agricultural... ·

2024/08/26

Lots of crises can be prevented when they're in the issues phase through good communication, leadership, and management.Earlier this year, I attended a webinar hosted by today's guest, Frankie Gould, on issues management and communication. Plus, I've known Frankie for years through the Association for Communications Excellence, and have always enjoyed her wisdom and experience she shares. Frankie is the vice president for strategic communications and outreach for the Louisiana State Univ...

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20:56

Communicating the Climate Crisis: Katharine Hayhoe

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/12/21

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16:30

Communicating the Risk and Potential Crisis of Severe...

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/10/10

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20:48

Spokesperson Development and other Crisis Comm...

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/10/03

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31:19

Working with the Media: Emily Leonard

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/09/22

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28:56

Creating the Agriculture Crisis Management Framework:...

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/09/15

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32:23

Risk & Crisis Communications for a Large Staff: Faith...

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/09/12

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31:38

A Crisis Communications Case Study: Lindsay Kennedy

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/09/04

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20:18

Season 3 Trailer

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/08/30

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29:13

Book Publishing: Mandy Gagel & Ben Stephen

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/07/30

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32:05

Event Planning + Professionalism - Diane Johnson

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/07/21

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25:59

Social Media Advocacy - Tara VanderDussen

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/07/07

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25:55

Farm Broadcasting + Advocacy - Janet Adkison

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/07/01

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24:57

Graphic Design + Creativity - Courtney Gibson

So, You Talk to Cows? A Podcast for Agricultural... ·

2023/06/23

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32 results

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