PODCAST

Business of Medicine

ReachMD

science & medicine medicine

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00:00:00

Assessing the Asthma Management Guideline Updates

Business of Medicine ·

2020/12/10

Host: Linda Bernstein, Pharm.D. Asthma remains a significant global health problem, and more than 25 million Americans suffer from it. How have the National Asthma Education and Prevention Program’s guidelines changed to help manage this chronic condition? In this episode of The Drug Report, Dr. Linda Bernstein reviews new guidelines on the management of asthma in adolescents and adults. Published December 10, 2020

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Reopening Practices in Light of COVID-19

Business of Medicine ·

2020/06/04

Host: Matt Birnholz, MD Guest: Carol Vargo, MHS Guest: Sheryl Hirsch, MD, FAAP Guest: Thomas Eppes, MD The American Medical Association is one of the leading medical organizations across the country that have been working to provide physicians with the tools and resources they need to continue caring for patients and to keep their practices financially afloat amid the COVID-19 pandemic. Joining Dr. Matt Birnholz to review the AMA’s guidance for reopening practices during

00:00:00

Investigating the Circulation of Counterfeit COVID-19...

Business of Medicine ·

2020/06/03

Guest: Charles Turck, PharmD, BCPS, BCCCP With the growing amount of illicit pharmaceutical drugs and medical supplies filling the global market amid the COVID-19 pandemic, are we at risk of facing another public health crisis? Listen in as Dr. Charles Turck brings this troubling trend to light. Published June 3, 2020

00:00:00

A Look at Diabetes Drugs That Reduce the Risk of...

Business of Medicine ·

2020/03/27

Host: Linda Bernstein, Pharm.D. In this episode of The Drug Report, pharmacist Dr. Linda Bernstein highlights some diabetes medications that have achieved or are pending approval for new indications pertaining to cardiovascular disease risk reduction.

00:00:00

Improving Patient Quality of Care Through Healthcare...

Business of Medicine ·

2019/02/27

Host: Brian P. McDonough, MD, FAAFP Guest: Richard Snyder, MD Get a behind-the-scenes look into how Independence Blue Cross teamed up with Penn Medicine to identify opportunities for improving patient satisfaction and their access to and coordination of care by utilizing EMR data and medical claims data. Richard Snyder, Senior Vice President and Chief Medical Officer at Independence Blue Cross, shares his insights into this venture.

00:00:00

From Residency to Locum Tenens: A Young Physician's...

Business of Medicine ·

2018/08/10

Host: Tim Rush Guest: Johnny Shen, MD Dr. Johnny Shen, a family practice physician trained in Houston, TX, investigated whether there could be another way to achieve work-life balance early in his career. What he discovered was locum tenens. This aha moment set him on a unique and fulfilling career path that has both defied his expectations and changed the perception of the healthcare industry.

00:00:00

Top Tips: 8 Ways to Build Your Dream Practice

Business of Medicine ·

2018/06/01

Host: Randall Wong, MD Host: Russell Faust, MD When it comes to your practice, you probably have some conditions that you’d rather treat than others…we all do! That’s why Drs. Russ Faust and Randy Wong break down the key strategies that will get you noticed by the patients you want to reach the most.

00:00:00

Traditional Vs. Digital Marketing: Which is Better...

Business of Medicine ·

2018/06/01

Host: Randall Wong, MD Host: Russell Faust, MD Using a recent case study based on the Geisinger Medical Center, Drs. Russ Faust and Randy Wong explore whether you should skip traditional marketing methods like direct mail and instead connect with job seekers via social media.

00:00:00

Creating Catchy Content: The Key to Staying Relevant...

Business of Medicine ·

2018/06/01

Host: Randall Wong, MD Host: Russell Faust, MD It’s a fine line between creating content that’s relevant and content that’s spammy. To help you find that balance, Drs. Russ Faust and Randy Wong share the secret to creating valuable content that’s read, remembered, and most importantly, shared.

00:00:00

HTTPS Compliance: The Key to Your Website’s Success

Business of Medicine ·

2018/06/01

Host: Randall Wong, MD Host: Russell Faust, MD With more and more browsers requiring websites to obtain an SSL certificate, Drs. Russ Faust and Randy Wong explain why you need to tell visitors—and even more importantly, browsers—that your website is secure and trustworthy.

00:00:00

The Art of Asking Patients for a Review

Business of Medicine ·

2018/06/01

Host: Randall Wong, MD Host: Russell Faust, MD Gone are the days when asking for reviews seemed desperate or unprofessional. Now it is much more acceptable, and in fact, patients expect it! Join Drs. Russ Faust and Randy Wong as they explain the importance of getting past the embarrassment and asking patients for reviews.

00:00:00

Increase Engagement through Transparency in Your...

Business of Medicine ·

2018/06/01

Host: Randall Wong, MD Host: Russell Faust, MD Transparency is a funny word in medicine. We don't use it often, but it’s how you begin the process of connecting with your patients. And to help you make that connection, Drs. Russ Faust and Randy Wong share the two types of transparency that will enable you to engage your current patients and develop new ones.

00:00:00

What the New CMS MACRA Definition Means for QI-CME

Business of Medicine ·

2018/04/18

Host: Alicia A. Sutton Guest: Andrew Rosenberg, JD, MP Guest: Thomas Sullivan Join in as Andrew Rosenberg, JD, MP, Senior Advisor of CME Coalition and Thomas Sullivan, President, and Founder of Rockpointe, discuss how CE providers will be able to offer a PI-QI improvement activity under the Medicare Access and CHIP Reauthorization Act (MACRA). They will also address the MACRA law’s physician incentives for quality care under Medicare, a breakdown of the Quality Payment Program

00:00:00

Managing Multiple Social Media Accounts Easily and...

Business of Medicine ·

2017/10/05

Host: Randall Wong, MD Host: Russell Faust, MD Maintaining an up to date website and engaging in social media can be a real hassle and time crunch. Plugins can allow you to auto post from your website to a social media account. Russ and Randy share some tips to managing this efficiently and easily. They also review two social media dashboards that will allow you to manage multiple accounts simultaneously.

00:00:00

Medical Marketing One Year Later: Lessons Learned...

Business of Medicine ·

2017/10/04

Host: Randall Wong, MD Host: Russell Faust, MD This episode celebrates Russ's and Randy's first year of podcasting on healthcare and medical Internet marketing. They now have over 60 episodes and have been religious about weekly publishing. Russ and Randy reflect on this milestone to share some lessons learned over their first year.

00:00:00

From Residency to Locum Tenens: A Young Physician's...

Business of Medicine ·

2016/09/07

Host: Tim Rush There is an expectation among many doctors finishing residency to seek and sign long term work contracts with hospitals and private practices. But for some, this particular career trajectory can feel limited and even restrictive to achieving work/life balance. Dr. Johnny Shen, a family practice physician trained in Houston, TX, investigated whether there could be another way. His discovery of locum tenens, normally considered "side work" within parts of the medical

00:00:00

The Path Toward Cures for Hepatitis B & C: Patrick...

Business of Medicine ·

2015/08/31

Host: Matt Birnholz, MD Dr. Matt Birnholz welcomes Patrick Higgins, President and Chief Operating Officer of Tekmira Pharmaceuticals, to discuss his research team's inspiring journey toward developing a cure for Hepatitis C. Following this success, Tekmira aims to accelerate the pace of research and development for a novel Hepatitis B drug.

00:00:00

Bringing Retired Physicians Back into Practice: One...

Business of Medicine ·

2015/08/24

Host: Matt Birnholz, MD From the floor of ACOG's annual scientific meeting, Dr. Matt Birnholz welcomes Dr. Leonard Glass, Founder and President of Physician Retraining & Reentry (PRR), a comprehensive educational platform which enables licensed physicians to reenter practice on a part-time basis in adult general practice outpatient clinics. It is also being considered as a means for recently established specialist physicians to expand their patient profile by including general

00:00:00

Succeeding as a Physician-Entrepreneur: The Mobile...

Business of Medicine ·

2015/04/27

Host: Jennifer Caudle, DO Practicing medicine has many rewards, but it also carries its fare share of challenges. Physicians face many of the same obstacles as other entrepreneurs and business owners looking to find innovative ways to market themselves and, most importantly in the medical arena, service their patients. Joining Dr. Jennifer Caudle to discuss the practice and business model for one such physician entrepreneur is Dr. Tracei Ball, founder of OnCall Mobile Medical and

00:00:00

Pay Yourself First: A Financial Guide for Doctors...

Business of Medicine ·

2015/04/20

Host: Tim Rush A physician can attain a great amount of wealth over his/her career. But the first few years of practice are crucial in determining a doctor’s financial future. Host Tim Rush welcomes author of PAY YOURSELF FIRST: A Financial Guide for Doctors Entering Practice, James “Jim” Hemphill. Mr. Hemphill is Chief Investment Strategist and Managing Director of TGS Financial Advisors.

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Business of Medicine

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