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PODCAST

ARCast

ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and

business careers

All Episodes

46:56

Purina Lab9: Unlike Anything in the World

ARCast ·

2025/11/26

Send us a text Stephen Wurth is a self-described change agent, someone who relentlessly puts the consumer at the center. In a career where he literally never backfilled anyone, Stephen is the innovator behind Lab9, a place to Learn, Activate, and Build. With a background in Industrial Design, Stephen takes category management / shopper insights to a whole new level – this is a MUST listen to find out how.

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23:48

From ARCast Guest to Media Maven

ARCast ·

2025/10/28

Send us a text Soon after appearing on ARCast, Yanira Albarran acknowledge she was experiencing health issues but couldn't identify the cause. So she went social. 18 months later, she is a rising star after GLP-1s changed her life. Check in and learn about her origins in category management before she went viral. Then find her blossoming story on your favorite social. https://www.instagram.com/latinapcoscyster/ https://www.tiktok.com/@latinapcoscyster https://www...

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29:20

3 Keys To Building A Category Function

ARCast ·

2025/10/14

Send us a text When charged with standing up a new category management function, it can be a daunting task for anyone. For Ben Hanson at California Dairies, he attacked the challenge with confident humility, falling back on sage advice from a mentor in his early career. Listen in to find out the keys that Ben employed to get his company on the road to implementing category management.

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32:05

Category Managers Tell Horrible Stories

ARCast ·

2025/09/30

Send us a text Not all stories are “once upon a time” fairy tales. The great ones have the power to make individuals feel something, and act. Helen Hepworth believes many category managers are missing the mark with their storytelling, using 2,000-year-old structures with no real plan in mind. Changing your approach could significantly differentiate your company and your career, so don’t miss this episode!

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38:13

Consumers Are Shoppers First

ARCast ·

2025/09/17

Send us a text In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers. Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter.

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32:31

Stop Learning, Start Dying

ARCast ·

2025/08/20

Send us a text Not all career paths are straight, and that is certainly the case with Emilia Tauss. Through every step of her fantastic journey, Emilia has looked for opportunities to learn and she has consistently found gold. Listen to this power-packed episode of ARCast but make sure to have your pen and paper ready!

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57:42

You're Still Superman

ARCast ·

2025/08/05

Send us a text Change happens, it's unavoidable. But decisions that can momentarily rock your world, shouldn't define you. Listen as Polly Rowland takes us down her career path, revealing how tough hurdles taught her lessons about business and life that she now shares with the world.

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52:05

From the Mean Streets of Chicago

ARCast ·

2025/07/15

Send us a text Industry vet Bill Gillispie jumps into the hot seat to share his adventures from working in one of the toughest neighborhoods in Chicago to consulting some of the largest retailers in the world. In the midst of his journey, setbacks and health challenges test his spirit. Tune into another amazing episode of ARCAST to hear this riveting story that is certain to touch your soul.

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50:04

Treat It Like Your Own

ARCast ·

2025/07/01

Send us a text Eric Nardulli has a prescription for how to be successful as a category manager. And, he took a huge dose to get him where he is today. Join in this conversation as Eric shares how this very approach led him throughout his career.

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43:58

Down to the Napkins

ARCast ·

2025/06/17

Send us a text Alecia Reed has touched so many aspects of the industry as a space planner, it might make your head spin. From Lingerie to Tools to Pet to Food Service, she has seen and done it all. Learn more about the nuts and bolts of space, consulting and more in this fascinating episode of ARCast.

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54:25

What Do I Want To Do Now?

ARCast ·

2025/06/03

Send us a text What happens when you secure a dream job only to find out you don't like it? Audrey Henson tells us as she shares how one pivots to find a new path to satisfaction and success.

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48:05

I Want To Change The Game

ARCast ·

2025/05/20

Send us a text When you listen to Martha Vargas tell her story, you will soon discover when she isn't highly challenged, she quickly gets bored. In our latest episode of ARCast, learn how Martha's drive to make an impact lands her in fascinating roles at some of the biggest brands in the industry.

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41:14

I Love What I Do

ARCast ·

2025/05/06

Send us a text Follow a whirlwind of a professional and career as Kaye takes us from earning a college degree in 2 years to where she is today at InContext. And along the way, you'll see how "she can't stop, won't stop" innovating including with her current vision of changing the way we shop.

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39:12

Economic Update: Is There A Silver Lining?

ARCast ·

2025/04/22

Send us a text The current economic environment is on the minds of virtually everyone and we all have questions. So, why not ask an expert? We invited our friend Caleb Silver to provide his take on the general landscape, what might be coming and what it means to category managers and shopper insights.

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48:52

Raise Your Hand

ARCast ·

2025/04/01

Send us a text Laura-Lynn Freck has spent her entire career tackling new adventures, taking risks, creating her own roles, and ultimately making significant contributions to each organization she has touched. You can do the same if you are willing to raise your hand.

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45:11

Category Management On A Bike

ARCast ·

2025/03/18

Send us a text Lauren Bijur discovered the power of food in an attempt to heal herself from health ailments. 20 years later, she works with Bob Mariano to develop the hit grocer, Dom's Kitchen and Market. Listen in to a fascinating story about courage, creativity, and category management.

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47:16

I Like Chaos

ARCast ·

2025/03/07

Send us a text John Nathenson has been a literal zig-zag, so much so it even confused the Host! Buckle your seat belt and follow the winding path to destination Catalytics.

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52:22

Not Just Data On A Page - Stories

ARCast ·

2025/02/18

Send us a text Are you ready for a wild ride? Follow Julie Craig as she shares fascinating stories spanning music, apparel, food, health, electronics, and more. During a truly winding path, she found her calling and has never looked back.

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43:58

Putting All The Pieces Together

ARCast ·

2025/02/04

Send us a text From insights to sales to category management and beyond, Rachelle Moore has continuously sought opportunities to put her career puzzle together. Now she's encouraging you to do the same. Dive into our latest ARCast episode and listen as Rachelle walks us through the winding path of her career growth journey.

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45:56

I Was Made For This

ARCast ·

2025/01/21

Send us a textUpon arriving in the U.S., Shivani worked at a Starbucks in Hollywood. Her ultimate goal was to get back into brand management - category and insights weren't even on the radar. But, once she had a taste, she found her calling.

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77 results

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