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PODCAST

Pet Biz Project

Tarryn & Erin Michie

The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia"s fastest growing consumer groups - Pet Parents.

business marketing

All Episodes

52:03

25. AI & the Future of Pet Brands: How to Stay...

Pet Biz Project ·

2025/10/07

In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses. From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven shopping, this episode unpacks what brands need to know right now to stay visible and competitive. We discuss: How pet parents’ online search behaviour is changing with AI tools like ChatGPT and GeminiWhy...

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49:48

24. How Virtual Assistants Can Supercharge Your Pet...

Pet Biz Project ·

2025/09/01

In this episode, Tarryn sits down with Tricia Ong from Mintrix Advisory to explore how virtual assistants can transform the way pet business owners work and grow. From tackling admin overwhelm and chasing invoices, to building systems and creating space for growth, this episode shines a light on the realities of working with VAs; the good, the bad, and the myths that often hold entrepreneurs back. We discuss: The difference between VAs and traditional employeesWhat tasks VAs can take off your...

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57:33

23. Navigating Retail, Relationships & Resilience...

Pet Biz Project ·

2025/07/21

In this episode, Tarryn sits down with Rachael Tricarico, founder and CEO of Houndztooth, a premium Australian pet wellness brand dedicated to supporting the health and happiness of dogs through natural, science-led products. Rachael shares the heartfelt story behind Houndztooth’s beginnings, inspired by her beloved Staffies, Hugo and Stella, and her mission to create clean, effective solutions for pets with sensitive skin and health concerns. From product development and packaging desi...

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51:53

22. Exhibit Smarter: Inside the Strategy of Dog...

Pet Biz Project ·

2025/06/02

In this episode, Tarryn sits down with Paul Mathers, Group Festival Director at Pet Projects International—the team behind Australia’s much-loved Dog Lovers and Cat Lovers Festivals. Join us as Paul shares his journey from acting and theatre production to leading some of the country’s most iconic consumer events for pet lovers. This conversation dives deep into the evolution of the festivals, the growing demand for immersive and authentic brand experiences, and why live events remain such a p...

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47:18

21. The Emotional Power of Pet Photography with Dave...

Pet Biz Project ·

2025/05/05

In this episode, Tarryn sits down with professional pet photographer Dave Pidgeon to explore the critical importance of high-quality photography and videography for pet brands. Join us as we dive into Dave's journey to becoming a sought-after commercial pet photographer for leading brands. This conversation reveals eye-opening statistics about how professional imagery directly impacts purchasing decisions and why investing in quality visual content is essential for pet businesses looking to s...

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40:32

20. Empowering Independent Pet Businesses Across...

Pet Biz Project ·

2025/04/28

Welcome to Episode 20 of the Pet Biz Project. This week, Tarryn sits down with Tia Wishart from IndePet to explore the power of community and collaboration in the independent pet retail space. Tia shares her journey from a corporate legal career to finding her purpose in the pet industry, and how IndePet is supporting a network of over 50 independent pet stores across Australia and New Zealand. She opens up about how the member-owned model empowers store owners, fosters collaboration, and ens...

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39:15

19. Behind the Refresh: Why We Reimagined Pet Biz...

Pet Biz Project ·

2025/03/17

In this special episode, co-founders Tarryn and Erin Michie pull back the curtain to reveal why they decided to refresh the Pet Biz Creatives website. Join us as we discuss the journey behind our new look, the reasons for the redesign, and how our value-driven, emotion-powered approach now shines through our digital presence. If you’ve ever wondered about the role of design and strategy in shaping the future of pet brand marketing, this episode is for you! We’re diving into the futurist...

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36:12

18. Innovation, Integrity, and Personalisation:...

Pet Biz Project ·

2025/03/03

Welcome to Episode 18 of the Pet Biz Project. This week, Tarryn sits down with Dr. Will Maginness, founder of 5 Hounds by Dr. Will, to explore his unique journey from professional football to veterinary care to launching a purpose-driven pet nutrition brand. Dr. Will shares how his deep connection with animals and holistic approach to pet health led him to create a business that prioritises individualised nutrition plans for dogs. He opens up about the challenges of rebranding, his commitment...

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51:04

17. Ethics, Empowerment, and Excellence: Redefining...

Pet Biz Project ·

2024/12/09

Welcome to Episode 17 of the Pet Biz Project. This week, Tarryn sits down with Dr. Roz to unpack the powerful intersection of ethics, transparency, and empowerment in the pet industry.Dr. Roz shares her expertise as a leading voice in ethical pet nutrition and welfare, offering insights into how businesses can balance scaling with staying true to their core values. From the importance of transparent supply chains to empowering pet parents to advocate for their animals, this episode dives deep...

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57:23

16. Mastering Customer Connection and Trust in the...

Pet Biz Project ·

2024/11/18

Welcome to Episode 16 of the Pet Biz Project, where Tarryn is joined by Diana Scott of Frontier Pets to discuss the essential elements of building trust and connection with pet parents while staying true to your mission.Diana, founder of the conscious and ethical pet food brand Frontier Pets, shares her insights into creating a purpose-driven business that empowers pet parents to make informed choices. Together, Diana and Tarryn explore what it takes to build a brand that not only meets the n...

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41:24

15. The Secret to Creating a Successful Pet Wellness...

Pet Biz Project ·

2024/11/05

Welcome to Episode 15 of the Pet Biz Project, where Tarryn is joined by Ayda Hornak from PetWell to discuss what it takes to build a successful pet wellness brand, whilst constantly evolving with the needs of your community.Ayda Hornak, co-founder of the incredibly popular Australian pet wellness brand PetWell, joins Tarryn to discuss the importance of building a brand with a mission, the role of customer-driven development and the unique challenges of the pet wellness industry.They also talk...

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45:58

14. Creating Financial Stability For Your Pet Biz:...

Pet Biz Project ·

2023/08/29

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39:07

13. PR Essentials For Pet Businesses: with Caroline...

Pet Biz Project ·

2023/08/28

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35:12

12. Cultivating Long-Term Loyalty: with Narelle Cooke...

Pet Biz Project ·

2023/08/15

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44:13

11. How to Build a Successful Pet Business: with...

Pet Biz Project ·

2023/08/14

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52:49

10. The Key Mistakes Pet Brands Make

Pet Biz Project ·

2022/11/21

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48:09

9. The Key Steps to Build Your Email List

Pet Biz Project ·

2022/11/07

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47:13

8. Scaling Your Pet Business: with Melissa Devereaux...

Pet Biz Project ·

2022/10/24

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51:02

7. Attracting a Pet Loving Community: with Katy &...

Pet Biz Project ·

2022/10/09

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45:31

6. The Power of Education Based Marketing: with Dr...

Pet Biz Project ·

2022/09/25

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26 results

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