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PODCAST

The Candle Business Podcast

Erica Marie Morris

I have been where you are right now: feeling excited about turning my handmade candles into a business, researching online information like crazy, and simultaneously feeling overwhelmed by all of the things you have to do in order to "make it". My name is Erica Marie Morris and I run a candle business called Memory Box Candle Co. as well as a youtube channel of the same name where I have documented my business journey since September 2019. To say I"ve learned a lot would be an understatement

business entrepreneurship

All Episodes

19:06

Your Wake Up Call: 5 Things You’re NOT Thinking About...

The Candle Business Podcast ·

2025/12/18

In this episode of the Candle Business Podcast, I’m breaking down five major things most candle makers overlook when trying to turn their hobby into an actual business. This topic came directly from a question asked during a coaching session and it’s one I know so many of you are wondering about too.We talk about why focusing only on your product can hold you back, how understanding your ideal customer changes everything, and why small businesses don’t need to market like big corporations

en

10:25

Why Trying to Be ‘Unique’ Is Holding You Back in Your...

The Candle Business Podcast ·

2025/10/29

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

en

17:30

Bonus: Can I still call myself a candle maker?

The Candle Business Podcast ·

2025/07/10

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram:https://www.instagram.com/memoryboxcandleco/ My Website:https://www.ericamariemorris.com/

en

18:47

#45 - How to Choose Fragrances For Your Candle...

The Candle Business Podcast ·

2025/07/01

en

11:44

#44 - They Tried to Scam My Candle Business Out of $500

The Candle Business Podcast ·

2025/06/27

en

16:33

#43 - Start HERE if You Want to Launch Your Candle...

The Candle Business Podcast ·

2025/06/12

Click here to Enroll in the Candle Connection CourseDownload Your Free Launch Checklist Manage Your Inventory withInventora Start Your Shopify Store (free trial) Instagram: https://www.instagram.com/memoryboxcandleco

en

21:29

#42 - 3 Things I Wish I Knew Before Launching My...

The Candle Business Podcast ·

2025/06/03

Save Your Seat for my live free training on June 10th!https://www.ericamariemorris.com/freetraining

en

13:42

#41 - How to Set AND Hit Your Candle Business Goals

The Candle Business Podcast ·

2025/05/28

Click here to download the Goal-setting worksheet!

en

25:24

#40 - How I Built My Confidence and Stay Motivated in...

The Candle Business Podcast ·

2025/05/21

If you're struggling with confidence and motivation in your candle business, you don’t have to stay stuck! Join the waitlist for my Candle Connection Course and get the clarity, confidence, and step-by-step plan you need to build a successful candle business, sign up for the waitlist here: https://www.ericamariemorris.com/ccwaitlist ⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist

en

19:04

#39 - How We Built a $100k/year Candle Business: The...

The Candle Business Podcast ·

2025/05/14

en

18:56

#38 - I Fired My Pinterest Account Manager After Just...

The Candle Business Podcast ·

2025/05/07

en

28:21

#37 - What You Need To Do BEFORE You Start Selling...

The Candle Business Podcast ·

2025/04/16

In this episode, I'm going to discuss some different things you should do BEFORE you sell your first candle (aka before you launch your business!)Here are some resources that are discussed in the episode:Free candle business checklist: https://www.ericamariemorris.com/checklistShipping Course: https://www.ericamariemorris.com/MasteringShippingQuickbooks: https://quickbooks.grsm.io/memoryboxcandleco6131 Inventora: https://inventora.co/memoryboxcandleco Shopify:

en

19:24

#36 - How to Make The MOST Money in Your Candle...

The Candle Business Podcast ·

2025/04/08

In today's episode, I'm going to be talking about 5 ways that you can increase your revenue and profits for your candle business!Candle Connection Course waitlist: https://www.ericamariemorris.com/ccwaitlist ⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist Inventora (my inventory software + COGS calculator) https://inventora.co/memoryboxcandleco

en

24:16

#35 - Oversaturated & Overwhelmed: How To Stand Out...

The Candle Business Podcast ·

2025/04/01

In today's episode I'm going to tackle the topic of oversaturation within the candle industry. I know this is a big reason why a lot of aspiring business owners do not pursue their dream of running their own candle business: the fear of not being able to stand out in a crowded market. I'm here to hopefully alleviate this feeling for you because oversaturation may in fact, not be a bad thing after all! In this episode we cover why establishing a strong brand, giving exceptional customer

en

17:33

#34 - How to Find Your Target Market: The People Who...

The Candle Business Podcast ·

2025/03/25

In this episode I break down my Candle Connection framework to help you find your target market so that you can connect more with them and sell more candles. Not to mention it makes making content so much easier!)Step #1:What is the value you bring?Whatis the reason they would purchase your candles over someone else’s?Step #2:Howdo you connect more?Align your brand with a niche/theme to be able to connect deeper with your ideal customer.Step #3: Who is your ideal customer?Create a detailed

en

18:02

#33 - The Debate is Over: Start on Shopify, NOT Etsy...

The Candle Business Podcast ·

2025/03/18

In this episode, I'm going to dive into why I think you should start on Shopify instead of Etsy for your candle business.I don't think that starting on Etsy is bad (it's what I did actually!) I just think that starting on Shopifyis better for building a brand. In this episode I will elaboratefurther and also give you some tips on how to drive traffic to your website.If you're interested in getting started with your own Shopify store, click here.If you haven't already, download my free

en

22:54

#32 - How To Know When You Are Done Testing And Ready...

The Candle Business Podcast ·

2025/03/11

In this episode, we’re tackling one of the biggest questions candle makers face: How do you know when your candles are ready to sell? If you’ve been stuck in the endless cycle of testing and second-guessing yourself, this one’s for you. Spoiler alert: your candles don’t have to be perfect—they just need to meet three key pillars: safety, performance, and visual appeal. We’ll dive into: Safety: The non-negotiable standards your candles must meet to ensure they’re safe for customers

en

28:35

The Challenge of Driving Traffic To Your Website,...

The Candle Business Podcast ·

2025/03/04

en

27:42

Creating candles people actually want, oversaturated...

The Candle Business Podcast ·

2025/03/04

en

18:36

How To Double Your Candle Business Sales In 2025 |...

The Candle Business Podcast ·

2025/03/04

en

47 results

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