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PODCAST

EVENT ABOUT IT: Event Marketing, Strategy & Business Growth

Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The

business marketing

All Episodes

00:46:02

18 Overwhelmed by Event Trends? How to Decide What...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/12/19

AI in every session title. Wellness lounges next to espresso bars. Puppies that are cute … but don’t close deals.If you’re an event professional or event marketer trying to separate what’s trendy from what actually works, this live episode of Event About It is for you.Recorded in front of a studio audience at the Club Ichi Telethon, this episode is loud, unfiltered, and packed with real opinions from people who’ve seen events go very right — and very wrong.Together, we debate today’s biggest event

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00:51:56

17 How Do You Recover From Burnout in the Events...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/12/12

When you go from coordinating guest speakers with the secret service to a sabbatical on a farm, there's a LOT to unpack. This Dynamic Dialogue After Show feels like stepping out of the ballroom and into a deep exhale. Host Megan Martin and Morgan Prewitt, CMP go full truth-teller about bringing new ideas to events and how they've both learned that experience does not equal years.In the After Show:• Morgan’s post-DNC sabbatical • Farming, goats, and finding joy that isn’t tied to deadlines•

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00:26:43

17 Is Five Hours Enough to Save A Show? w/Morgan Prewitt

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/12/05

When your speakers go rogue and the weather tries to destroy your show, you need proof that even the best planners survive pure chaos with style. Host Megan Martin sits down with Morgan Prewitt, CMP, the calm-in-the-storm strategist behind major corporate, tech, and political programs. She’s here to break down the moments that would make any event pro clutch their headset.What you’ll learn in this episode: • You’ll hear some truly unhinged speaker “ideas”• Vent of the Week: events practicing faux

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00:42:00

16 AFTER SHOW - Is Your Event Content Helping...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/11/28

Ever feel like your event is perfectly planned but something still isn’t landing with your attendees? This Dynamic Dialogue After Show goes deeper into the psychology behind the why. Megan Martin and guest Dr. Kristin Malek unpack the brain science, behavior patterns, and real transformation strategies event planners desperately need.What You’ll Learn• Planning for the next generation who want events that matter• Practical ways to create safe learning environments• The real secret to building

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00:26:33

16 What If Your Event Was Designed For the Brain, Not...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/11/21

Have you ever poured your soul into an event and still wondered… did anyone actually learn anything? If that question feels too real, this episode is a must listen. Megan Martin sits down with Dr. Kristin Malek, the architect of curiosity who mixes neuroscience with name badges to design events that shift hearts, minds, and behavior.From her Las Vegas executive director days to the moment she realized event agendas were “RSVPing no” to her brain, Dr. K comes in blazing with alliteration, improv

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00:26:21

15 AFTER SHOW - Do You Really Need a CMP to Level Up...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/11/14

If you’ve ever wondered how your early event jobs shaped the way you plan today, this one’s for you. In this “Dynamic Dialogue After Show”, host Megan Martin and guest Jessie Smith rewind to where it all began. Starting on the venue side, learning the ropes from restaurant sales offices to full-scale corporate programs, and how those “learn-it-on-the-fly” lessons built a 20-year career in events for Jessie.Jessie opens up about what earning two degrees in event management really taught her, and how

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00:19:50

15 What Happens When the Sprinklers Crash the Party?...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/11/07

If you’ve ever had an event day spiral into chaos and somehow still pulled off magic, this one’s for you. Host Megan Martin sits down with Jessie Smith, Event Manager at Enterprise Events Group, who’s known for delivering high-stakes programs with poise, precision, and serious production chops.Together they laugh about the real life chaos of event planning like sprinklers going off in the middle of an event gala dinner and discuss why the post-COVID event timeline still gives planners

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00:53:11

14 AFTER SHOW Is Your Event Too Safe to Succeed? with...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/10/31

If you’ve ever felt like running your business feels more like chasing cars than driving them, then you’ll relate to this episode.This week on the Event About It Dynamic Dialogue After Show, Megan Martin sits down with Marc Ghafoori, CEO and founder of AlphaTooth, for a real and raw conversation about entrepreneurship, innovation, and what it means to build something that lasts in the events world.They dive into the unglamorous side of starting up, the evolution of personal vs. business brands, and

en

00:28:39

14 Can You Survive an Event Move-Out When the Only...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/10/27

If you’ve ever felt like your event lineup is running on repeat, this episode is your wake-up call. Megan Martin sits down with Marc Ghafoori, a creative event strategist who’s built a career helping brands transform tired conference formats into experiences that actually inspire people to care. Together, they talk about the all-too-familiar chaos that happens when plans go sideways and how to bring the energy back when your keynote—or your client—loses the plot. From what makes a good event

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00:28:39

14 Can You Survive an Event Move-Out When the Only...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/10/27

If you’ve ever felt like your event lineup is running on repeat, this episode is your wake-up call. Megan Martin sits down with Marc Ghafoori, a creative event strategist who’s built a career helping brands transform tired conference formats into experiences that actually inspire people to care. Together, they talk about the all-too-familiar chaos that happens when plans go sideways and how to bring the energy back when your keynote—or your client—loses the plot. From what makes a good event

en

00:39:28

13 AFTER SHOW Can You Deliver a VIP Event on a...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/10/10

Behind the disco-ball energy and champagne sparkle, Neen James is on a mission to prove that luxury is a mindset, not a price tag. In this After Show, Megan Martin and Neen James dig deeper into Exceptional Experiences. What does that mean? It means exploring how to create personalization at scale, giving attendees behind-the-scenes access, and how contagious confidence can elevate your event culture.They also swap stories about luxury hotel dogs, knife sommeliers, and why hot pink has become Neen’s

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00:30:26

13 Would Your Speaker Survive a Fire Alarm Mid-Event?...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/10/03

If your attendee check-in feels more like standing in line at the DMV than stepping onto a red carpet, you NEED this episode. Host Megan Martin sits down with Neen James, leadership strategist, keynote speaker, and author of her brand-new book Exceptional Experiences. Neen is known for teaching the world that attention pays and that pink goes with everything. She spills her luxury mindset secrets for creating champagne moments that make attendees feel seen, heard, and valued.From turning service

en

00:25:10

12 AFTER SHOW What Data Do CEOs Actually Care About...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/09/19

What do CEOs really want from event professionals—and how do you stay sane when you’re the one delivering it? In this After Show, host Megan and Johnnie White dig into the unfiltered truth: why planners need to show up with strategy (not just logistics), what data leaders actually care about, and how to balance vision with daily operations.You’ll hear what Johnnie learned as the only man on the Association for Women in Events board, how a “brilliant” idea to give away 10,000 tablets backfired, and

en

00:25:45

12 Can You Host a Symposium Without Power? Asking for...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/09/19

What happens when your boardroom politics collide with your convention center ballroom chaos? Host Megan Martin sits down with Johnnie White to unpack how event pros can level up from managing logistics to shaping strategy in the C-suite. From translating data into decisions to treating annual conferences like mini organizations, this episode is packed with real-world lessons every planner should hear.You will learn why forecasting trends matters more than recycling playbooks, how to turn audience

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00:27:58

11 Was That a Safety Plan or a Seinfeld Episode? with...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/09/05

If you think flashy graphics and a catchy tagline are enough to sell out your event—you’re missing the mark. This week, Megan Martin sits down with Joe Federbush, President & Chief Strategist of EVOLIO Marketing, who’s been behind some of the most successful event marketing campaigns in the industry.Joe doesn’t just crunch numbers—he shows how data and creativity can work together to transform how we design, promote, and measure events. From winning over skeptical stakeholders to proving ROI

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00:27:58

11 AFTER SHOW How Do You Survive the Chaos of On-Site...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/09/05

Behind every slick campaign is a lot of caffeine, chaos, and last-minute curveballs. In this After Show, Megan and Joe Federbush swap real stories about the behind-the-scenes moments that never make the case study slides. From awkward client requests to the stress of proving value in real time, Joe reveals how he keeps perspective when everything’s on the line.They also dive into the lighter side of the job—why some of the “worst” ideas can actually spark the best conversations, and how humor

en

00:24:59

10 Did a Palm Tree Just Sink Our Event Activation?...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/08/15

If you think your event software is just there to sell tickets then you’re leaving serious growth (and sanity) on the table. This week, Host Megan Martin sits down with Cat McDevitt, VP of Marketing at Eventeny. She’s also a recognized speaker, strategist, and champion for event organizers who want less chaos and more control.From sponsorships that actually sell to the hidden ways your tech can save hours (and your team’s nerves), Cat reveals how smarter tools can take your event from “chaotic

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00:10:25

09 AFTER SHOW How Do You Build a Festival From...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/08/01

Ever wondered how you turn a Montana cattle ranch into a full-scale music festival with 20,000 people, two stages, a rodeo, and enough power to run a small city? Host Megan Martin hops in a cart with Mark Lopez, Chief Experience Officer at Show Imaging, for a behind-the-scenes ride through Under the Big Sky Festival.From mapping out roads on raw land to building docks for semi-truck load-ins, adding shore power to cut down generators, and setting up safety systems that rival any major venue, Mark

en

00:25:03

09 Would You Sleep Inside a Box to Keep Your Event...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/08/01

What do you do when your LED wall drops a Tetris-sized hole mid-show, your keynote shows up with 47 slides for a 10-minute slot, and the fire marshal shuts down your haze machine ten minutes before doors? Megan Martin sits down with Steve Evans, founder of Show Imaging and the guy who can turn a dusty cattle ranch into a Rolling Stone–recognized music festival, to talk about why saying “yes” (most of the time) is the only way to survive in live events.From cardboard Guinness World Records to

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00:20:08

08 What Do You Do When the Keynote Derails — and So...

EVENT ABOUT IT: Event Marketing, Strategy &... ·

2025/07/18

What happens when your keynote speaker goes rogue and the whole audience walks out? Megan Martin is joined by Mark Kilens, creator of HubSpot Academy, Drift’s former VP of Content & Community, and current VP of Marketing at EasyLlama. They unpack what to do when events go sideways... and how to bounce back.They play “Funnel Vision,” a high-stakes game of GTM tactics and event chaos, and talk about why splashy moments like llamas in booths or celebrity Cameos won’t fix a funnel that doesn’t focus

en

38 results

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