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PODCAST

Event About It

Step into the world of events with *Event About It*, the podcast for everything event-led growth. Hosted by Megan, a sharp-witted industry leader, this show is your backstage pass to candid conversations about events. Dive into strategies behind successful events that drive business growth and create unforgettable experiences. But it’s not just about the metrics—get ready for wild, unexpected, and downright crazy behind-the-scenes stories. Join us for raw truths, practical takeaways, and a fresh

business marketing

All Episodes

00:53:11

14 AFTER SHOW Is Your Event Too Safe to Succeed? with...

Event About It ·

2025/10/31

If you’ve ever felt like running your business feels more like chasing cars than driving them, then you’ll relate to this episode.This week on the Event About It Dynamic Dialogue After Show, Megan Martin sits down with Marc Ghafoori, CEO and founder of AlphaTooth, for a real and raw conversation about entrepreneurship, innovation, and what it means to build something that lasts in the events world.They dive into the unglamorous side of starting up, the evolution of personal vs. business brands, and

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00:39:28

13 AFTER SHOW Can You Deliver a VIP Event on a...

Event About It ·

2025/10/10

Behind the disco-ball energy and champagne sparkle, Neen James is on a mission to prove that luxury is a mindset, not a price tag. In this After Show, Megan Martin and Neen James dig deeper into Exceptional Experiences. What does that mean? It means exploring how to create personalization at scale, giving attendees behind-the-scenes access, and how contagious confidence can elevate your event culture.They also swap stories about luxury hotel dogs, knife sommeliers, and why hot pink has become Neen’s

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00:30:26

13 Would Your Speaker Survive a Fire Alarm Mid-Event?...

Event About It ·

2025/10/03

If your attendee check-in feels more like standing in line at the DMV than stepping onto a red carpet, you NEED this episode. Host Megan Martin sits down with Neen James, leadership strategist, keynote speaker, and author of her brand-new book Exceptional Experiences. Neen is known for teaching the world that attention pays and that pink goes with everything. She spills her luxury mindset secrets for creating champagne moments that make attendees feel seen, heard, and valued.From turning service

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00:25:45

12 Can You Host a Symposium Without Power? Asking for...

Event About It ·

2025/09/19

What happens when your boardroom politics collide with your convention center ballroom chaos? Host Megan Martin sits down with Johnnie White to unpack how event pros can level up from managing logistics to shaping strategy in the C-suite. From translating data into decisions to treating annual conferences like mini organizations, this episode is packed with real-world lessons every planner should hear.You will learn why forecasting trends matters more than recycling playbooks, how to turn audience

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00:25:10

12 AFTER SHOW What Data Do CEOs Actually Care About...

Event About It ·

2025/09/19

What do CEOs really want from event professionals—and how do you stay sane when you’re the one delivering it? In this After Show, host Megan and Johnnie White dig into the unfiltered truth: why planners need to show up with strategy (not just logistics), what data leaders actually care about, and how to balance vision with daily operations.You’ll hear what Johnnie learned as the only man on the Association for Women in Events board, how a “brilliant” idea to give away 10,000 tablets backfired, and

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00:27:58

11 Was That a Safety Plan or a Seinfeld Episode? with...

Event About It ·

2025/09/05

If you think flashy graphics and a catchy tagline are enough to sell out your event—you’re missing the mark. This week, Megan Martin sits down with Joe Federbush, President & Chief Strategist of EVOLIO Marketing, who’s been behind some of the most successful event marketing campaigns in the industry.Joe doesn’t just crunch numbers—he shows how data and creativity can work together to transform how we design, promote, and measure events. From winning over skeptical stakeholders to proving ROI

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00:27:58

11 AFTER SHOW How Do You Survive the Chaos of On-Site...

Event About It ·

2025/09/05

Behind every slick campaign is a lot of caffeine, chaos, and last-minute curveballs. In this After Show, Megan and Joe Federbush swap real stories about the behind-the-scenes moments that never make the case study slides. From awkward client requests to the stress of proving value in real time, Joe reveals how he keeps perspective when everything’s on the line.They also dive into the lighter side of the job—why some of the “worst” ideas can actually spark the best conversations, and how humor

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00:24:59

10 Did a Palm Tree Just Sink Our Event Activation?...

Event About It ·

2025/08/15

If you think your event software is just there to sell tickets then you’re leaving serious growth (and sanity) on the table. This week, Host Megan Martin sits down with Cat McDevitt, VP of Marketing at Eventeny. She’s also a recognized speaker, strategist, and champion for event organizers who want less chaos and more control.From sponsorships that actually sell to the hidden ways your tech can save hours (and your team’s nerves), Cat reveals how smarter tools can take your event from “chaotic

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00:25:03

09 Would You Sleep Inside a Box to Keep Your Event...

Event About It ·

2025/08/01

What do you do when your LED wall drops a Tetris-sized hole mid-show, your keynote shows up with 47 slides for a 10-minute slot, and the fire marshal shuts down your haze machine ten minutes before doors? Megan Martin sits down with Steve Evans, founder of Show Imaging and the guy who can turn a dusty cattle ranch into a Rolling Stone–recognized music festival, to talk about why saying “yes” (most of the time) is the only way to survive in live events.From cardboard Guinness World Records to

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00:10:25

09 AFTER SHOW How Do You Build a Festival From...

Event About It ·

2025/08/01

Ever wondered how you turn a Montana cattle ranch into a full-scale music festival with 20,000 people, two stages, a rodeo, and enough power to run a small city? Host Megan Martin hops in a cart with Mark Lopez, Chief Experience Officer at Show Imaging, for a behind-the-scenes ride through Under the Big Sky Festival.From mapping out roads on raw land to building docks for semi-truck load-ins, adding shore power to cut down generators, and setting up safety systems that rival any major venue, Mark

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00:20:08

08 What Do You Do When the Keynote Derails — and So...

Event About It ·

2025/07/18

What happens when your keynote speaker goes rogue and the whole audience walks out? Megan Martin is joined by Mark Kilens, creator of HubSpot Academy, Drift’s former VP of Content & Community, and current VP of Marketing at EasyLlama. They unpack what to do when events go sideways... and how to bounce back.They play “Funnel Vision,” a high-stakes game of GTM tactics and event chaos, and talk about why splashy moments like llamas in booths or celebrity Cameos won’t fix a funnel that doesn’t focus

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00:31:16

08 AFTER SHOW Are You Designing Events for Humans or...

Event About It ·

2025/07/18

What’s the point of saying “people first” if your event strategy still starts with forms, friction, and five follow-ups? In this Dynamic Dialogue After Show, Megan Martin and Mark Kilens take a sharp turn into the future of martech, event tech, and the big missing piece in most GTM strategies: the human behind the data.They dive into why alignment is dead, how AI will overhaul the attendee experience, and what your event system needs to look like if you want to survive 2026. Plus, Mark shares his

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00:27:23

07 Is the Event World Too Afraid to Actually...

Event About It ·

2025/07/11

If your event awards show feels like a low budget Oscars and your panel session is just three people nodding at each other in agreement, it’s time to tune into this episode. This week on Event About It, Megan Martin sits down with Sarah Soliman, powerhouse content creator and Founder of Soliman Productions, to say what we’re all thinking: the events industry keeps talking about innovation, but it’s stuck in a loop of recycled formats and last-minute scrambles.We drag dry panels, boring awards shows,

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00:53:41

07 AFTER SHOW Should You Always Take the High Road?...

Event About It ·

2025/07/11

The heels are off (or are they?), and we’re getting into the real talk. In this Dynamic Dialogue After Show, Megan Martin and her guest Sarah Soliman go beyond the stage and the sizzle reels to talk about what happens when the work gets personal. Sarah shares the backstory of walking away from a toxic professional relationship, building her business before age 30, and staying poised when it would be a whole lot easier to clap back.Her dad says it best: “When a dog barks, you don’t bark back.” And

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00:29:34

06 AFTER SHOW Culture Over Profit, Always with Julie...

Event About It ·

2025/07/10

You can’t buy authenticity and Julie Mullins is here to prove it. In this After Show, Megan Martin and Julie dive into the sharp contrast between high-volume, group-heavy destinations like Chicago and small, leisure-first towns like Whitefish, Montana.They unpack how to preserve identity while growing events, why destination meetings need to stay human-centered, and how leaders can mentally navigate the sales rollercoaster through economic uncertainty. This one’s for the marketers, sellers, and

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00:22:46

06 What Do You Do When Your Client Shows Up Nude at...

Event About It ·

2025/06/20

If you've ever booked a city-wide, dodged political landmines, and still closed the deal, this one’s for you. This week, Megan sits down with Julie Mullins, a 35-year hospitality veteran who’s led high-stakes sales in major metros like Chicago and now serves as Executive Director of Explore Whitefish in Montana.From navigating union drama to managing naked customers on a fam trip (yes, really), Julie shares her unforgettable stories and sharp insights from decades in the trenches of destination

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00:26:44

05 Is Your Event Strategy Built for Humans or Just...

Event About It ·

2025/06/06

If you think lifecycle marketing ends after your event wrap-up email, you’re doing it wrong. This week, Megan is joined by Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of Human-Centered Marketing, to explore how events power long-term strategy and trust-driven campaigns.Ashley breaks down the difference between industry vs. user conferences, how to repurpose event content without boring your audience, and the unexpected details that make attendees feel seen, heard, and

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00:31:40

05 AFTER SHOW This Marketing Funnel is Broken (and...

Event About It ·

2025/06/06

The funnel is dead, MQLs are out, and your networking events aren’t as human-centered as you think. In this After Show, Megan and Ashley go off the record and into the real stuff: AI myths, event design fails, personalization at scale, and why you should probably stop serving bagels at every conference.What You’ll Learn in This After Show:Why AI isn’t replacing marketers—but marketers who ignore AI might get left behindHow to scale personalization using content depth and intent frameworksThe

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00:30:36

04 AFTER SHOW Why Your Event Emails Aren’t Working...

Event About It ·

2025/05/20

If you send emails to your customers, you will want to listen to this episode 🎧 This "After Show" is packed with game-changing email marketing insights from our guest Jay Schwedelson who brings the receipts. With over 15 million subject lines tested and 40,000+ campaigns executed annually, Jay doesn’t just talk email strategy he lives it. Jay Schwedelson is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. With over 15 million

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00:21:51

03 AFTER SHOW: Booth Wins for Exhibitors & Smarter...

Event About It ·

2025/05/20

Welcome to the Dynamic Dialogue After Show, where the real tea gets spilled! Host Megan Martin is back with entrepreneur and tech guru Adam Saad for an unfiltered, no-holds-barred conversation you didn’t know you needed.Adam left the corporate grind at Salesforce to build his own “rocket ship”, and he’s telling us exactly why (and how) he did it.We’re breaking down:The burnout that pushed him to quit the sales floor for good (it wasn’t because he worked too hard either)Why tiny, niche events beat

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29 results

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