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PODCAST

Market Pulse

Market Pulse is a monthly podcast by Equifax, in partnership with Moody’s Analytics. Equifax hosts bring you interviews with industry experts on the latest economic and credit insights that can help drive better business decisions. Whether you’re in financial, mortgage, auto or another service industry, we help make sense of the latest economic conditions that impact you. This podcast series supplements our Market Pulse webinars, which occur on the first Thursday of each month.

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All Episodes

44:07

Auto Market Trends: Affordability, EVs & What’s Next

Market Pulse ·

2026/03/26

Emmaline Aliff sits down with Cox Automotive Chief Economist Jeremy Robb to unpack the forces reshaping today’s auto market—from affordability pressures and credit expansion to the growing wave of used EVs. As consumers navigate rising costs and lenders adapt to shifting risk, the conversation explores what’s really driving demand—and what dealers and lenders should watch next.In this episode:What is driving the current auto market in 2026?The auto market is being shaped by a mix of

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30:39

TriMerge vs. Single Credit Reports: What’s at Stake?

Market Pulse ·

2026/03/12

The mortgage industry is debating whether to move away from the long-standing TriMerge credit reporting standard. Wendy Hannah-Olson of Equifax speaks with mathematician and behavioral modeling researcher Joni Baker at Andrew Davidson & Company about new research analyzing credit score differences across the three credit bureaus. Their discussion reveals how shifting to single or bi-merge credit reports could affect loan qualification, mortgage pricing, and risk—potentially costing

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26:41

A Lender’s Case for VantageScore

Market Pulse ·

2026/02/05

Ashley Sellers of Equifax sits down with Jordan Sullivan, Director of Retail Lending at CSL Financial, to explore how modern credit scoring is reshaping mortgage lending. As one of the first lenders to adopt VantageScore for underwriting, CSL shares real-world results, from higher approval rates and lower costs to stronger portfolio performance. The conversation dives into affordability, trended credit data, thin-file borrowers, and why delaying adoption of new credit models may be a

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33:25

What’s Next for Mortgage Lending, with Freddie Mac

Market Pulse ·

2026/01/20

Jennifer Henry of Equifax sits down with Christina Randolph of Freddie Mac to discuss how lenders can drive efficiency, improve data quality, and build resilience through digitization and automation. From reducing origination costs to leveraging tools like Loan Product Advisor, AIM, and verified income data, the conversation offers practical insights to help lenders prepare for the next market cycle while delivering a better borrower experience.In this episode:How are lenders improving

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9:41

Navigating Through Unpredictable Lending Challenges

Market Pulse ·

2026/01/20

Emmaline Aliff of Equifax sits down with Matt Orlando, Chief Experience Officer at Informative Research, to unpack one of the most talked-about developments in mortgage lending: FICO’s new Mortgage Direct Licensing program and what it could mean for lenders, credit providers, and borrowers.In this episode:What is FICO’s Mortgage Direct Licensing program?FICO’s Mortgage Direct Licensing program allows lenders and technology providers to license FICO scores directly, rather than receiving

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32:24

Modernizing the Mortgage Journey: A Deeper Look

Market Pulse ·

2026/01/20

Bobby Deery sits down with Praveen Chandrahomhan, SVP of Origination Growth at Cotality, to explore how AI is reshaping mortgage lending. They discuss the rise of “micro AI” in origination, the balance between speed and empathy in the borrower journey, and why personalization and retention are becoming critical in a purchase-driven market. In this episode:How is AI changing mortgage lending?AI is improving customer service, underwriting, document processing, and workflow automation while

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22:51

Lending Unlocked: Navigating Today's Toughest...

Market Pulse ·

2026/01/20

Recorded live at MBA Annual25 in Las Vegas, this special edition of the Equifax Market Pulse explores how data, workflow automation, and AI are reshaping mortgage lending. Tanja Cleve, SVP of Solution Sales at Equifax sits down with Craig Rebmann, Product Evangelist at Dark Matter Technologies, to discuss capturing data earlier in the process, automating complex borrower scenarios, managing costs in tight margin environments, and preparing lenders for the next market turn through smarter

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27:42

Clearing the Down Payment Hurdle: DPA’s Role in...

Market Pulse ·

2026/01/06

Recorded live at the 2025 MBA Annual in Las Vegas, this special episode of Market Pulse explores how down payment assistance programs can help unlock homeownership amid today’s affordability challenges. Joel Rickman of Equifax sits down with Rob Chrane, Founder and CEO of Down Payment Resource, to discuss how lenders, real estate professionals, and technology can better connect buyers to thousands of available programs—and why awareness, education, and alignment are key to getting more

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48:17

Naughty or Nice? 2025 Economic Recap & 2026 Resolutions

Market Pulse ·

2025/12/18

In this special holiday edition, Emmaline Aliff is joined by Equifax Advisors Tom O’Neill, Dave Sojka, Jesse Hardin, and Maria Urtubey for a “Santa Scorecard” look back at what was naughty or nice in the 2025 economy, and what may change in 2026. The group unpacks AI adoption, rate cuts, equity market resiliency, and rising consumer stress signals—from student loans to auto and mortgage delinquencies. They close with 2026 resolutions, including what they’re watching most closely.Economist

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19:53

Driving Efficiency and Resilience in the Mortgage...

Market Pulse ·

2025/12/09

Jennifer Henry of Equifax sits down with Andrew Davidson, president of Andrew Davidson & Co. and a leading voice in mortgage analytics, to unpack one of the most misunderstood elements of housing finance: credit scores. They explore what a credit score actually measures, why different models and bureaus produce different results, how VantageScore’s adoption could reshape risk evaluation, and what investors, lenders, and consumers need to know as the industry shifts toward new data

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26:40

Credit File Contradiction: Why is Each Different?

Market Pulse ·

2025/11/18

HousingWire CEO Clayton Collins brings together an unprecedented trio — Joel Rickman (Equifax), Michele Bodda (Experian), and Satyan Merchant (TransUnion) — for a first-of-its-kind conversation on how data is redefining the mortgage process. The three leaders also unpack key topics dominating the MBA Annual 25 conference floor — from the tri-merge debate and the cost of credit reports to regulatory shifts, innovation in alternative data, and the rise of VantageScore.More from this

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20:39

The Tech Reshaping Mortgage Lending

Market Pulse ·

2025/11/13

How are innovation, data, and AI are transforming the mortgage experience? Wendy Hannah-Olson, SVP of Digital Alliances and Strategy Execution at Equifax, sits down with Jonas Moe, SVP of Marketing at ICE Mortgage Technology to discuss this evolution, from streamlining operations and improving borrower engagement to keeping the human connection at the heart of lending.In this episode:How are lenders improving the borrower experience?The focus is shifting toward a complete borrower lifecycle

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45:56

The Real Cost of Credit Reports: Data, Competition,...

Market Pulse ·

2025/11/11

Emmaline Aliff of Equifax joins Dr. Amy Crews Cutts, Chief Economist at AC Cutts & Associates, to unpack the real costs and competitive dynamics of mortgage credit reporting. They dig into what the data actually shows about tri-merge pricing, lender negotiation power, fallout loans, and the entry of VantageScore.In this episode:What is the true cost of pulling a credit report for a mortgage?The cost of a mortgage credit report usually falls within a wide range—from around $40 up to

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18:52

Mortgage Industry Evolution: Data, Transparency, &...

Market Pulse ·

2025/11/06

Recorded live at MBA Annual 2025, HousingWire CEO Clayton Collins talks with Joel Rickman, SVP of Verification Services/Workforce Solutions at Equifax, and Justin Demola, President of Lenders One, about the ripple effects of FICO’s new pricing model, the rise of VantageScore, and how smarter lending data can drive efficiency, affordability, and innovation across the housing market.In this episode:Why is the FICO vs. VantageScore discussion so important right now?The FHFA’s move to accept

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18:52

How Credit Score Competition Is Reshaping the...

Market Pulse ·

2025/11/04

At MBA Annual 2025, HousingWire CEO Clayton Collins interviewed Rikard Bandebo, Chief Strategy Officer and Chief Economist at VantageScore, about one of the biggest industry shifts in decades: the entrance of VantageScore into the mortgage ecosystem. In this episode:Why is credit score competition important?For decades, the mortgage industry has relied on one scoring model. With the Federal Housing Finance Agency (FHFA) expanding options, VantageScore introduces innovation, transparency,

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16:14

MBA Annual25 Day 2: Tri-Bureau, Triggers & Tooling Up

Market Pulse ·

2025/10/29

Recorded live at MBA Annual25 in Las Vegas, host Rebecca Kritzman and guests Ashley Sellers, Elaina McFarland, and Bobby Deery break down what lenders are asking for right now: AI-driven workflow efficiency, expanding use of soft-pull strategies, and dual processing to analyze Vantage Score alongside existing scores. Who are the speakers?Rebecca Kritzman – SVP, Experience & Partner Marketing, EquifaxAshley Sellers – VP, Mortgage Sales, EquifaxElaina McFarland – Leader, Solution Sales

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21:25

MBA Annual25 Day 1: Data, Innovation & the Future of...

Market Pulse ·

2025/10/29

Recorded live at MBA Annual25 in Las Vegas, host Rebecca Kritzman, SVP of Experience and Partner Marketing at Equifax, sits down with Emmaline Aliff, Tom Ciulla, and Chris Mock to unpack the biggest themes from Day One — from innovation and data-driven lending to the industry’s ongoing dialogue around tri-merge vs. single-bureau credit models.Who are the speakers?Rebecca Kritzman – SVP, Experience & Partner Marketing, EquifaxEmmaline Aliff – Leader, Equifax AdvisorsTom Ciulla – SVP,

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35:37

Market Pulse Index: A Holistic View of Consumer and...

Market Pulse ·

2025/10/14

As the U.S. government shutdown delays key economic data, the Equifax Advisors team steps in with deeper insights. Host Emmaline Aliff is joined by Jesse Hardin, Tom O’Neill, and Maria Urtubey to unpack the indicators that matter most when visibility is limited—and to debut the Market Pulse Index, a new holistic measure capturing the intersection of credit, income, assets, and financial behavior across populations.Economist Justin Begley of Moody’s Analytics delivers our macroeconomic

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35:04

What Lenders Need to Know About a Fast-Changing...

Market Pulse ·

2025/09/18

Host Jesse Hardin sits down with Stephanie Gunselman, head of Federal Government Relations at Equifax, for a wide-ranging look at how Washington is shaping the future of lending and credit reporting. From a cooling labor market and inflation to evolving priorities at the CFPB, they explore the latest legislative and regulatory developments — including open banking, data privacy, AI governance, medical debt rules, and more. Whether you’re a lender, policy watcher, or data-driven strategist,

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38:35

What’s on Lenders’ Minds in 2025? Insights from...

Market Pulse ·

2025/08/29

Equifax Advisors Maria Urtubey, Emmaline Aliff, Tom O’Neill, Jesse Hardin, and Dave Sojka share what they’re hearing directly from Equifax lending customers across industries. From student loan repayment impacts to shifting auto lending dynamics and tariff uncertainty, the team highlights the questions lenders are asking, the insights uncovered in one-on-one advisory sessions, and the recommendations that have resonated most in 2025. Economist Shandor Whitcher of Moody’s Analytics delivers

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76 results

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