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PODCAST

Market Pulse

Market Pulse is a monthly podcast by Equifax, in partnership with Moody’s Analytics. Equifax hosts bring you interviews with industry experts on the latest economic and credit insights that can help drive better business decisions. Whether you’re in financial, mortgage, auto or another service industry, we help make sense of the latest economic conditions that impact you. This podcast series supplements our Market Pulse webinars, which occur on the first Thursday of each month.

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All Episodes

40:54

Affordability: What Consumers are Really Experiencing

Market Pulse ·

2026/10/01

Affordability is top of mind for lenders—but broad economic indicators don't always tell the full story. In this episode of Market Pulse, the Equifax Advisors share what they're hearing from customers and explore the latest Market Pulse Index and credit trends to understand how inflation, debt, income and financial stability are affecting different consumer populations. Plus, the team puts their economic instincts to the test with another round of “Headline or Hallucination.”

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36:31

Debt, Delinquencies & the Divided Consumer

Market Pulse ·

2026/09/03

The U.S. consumer is sending mixed signals. In this episode of Market Pulse, the Equifax Advisors examine the latest economic and credit trends, from persistent inflation and rising household pressures to changing debt, delinquency and HELOC behavior. They also explore the widening differences among consumers—and the leading indicators lenders should watch to identify risk and uncover opportunities for selective growth.

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29:42

Moody’s Economic Update: The Economy Beneath the...

Market Pulse ·

2026/08/20

The U.S. economy has remained remarkably resilient, but beneath the headline numbers, consumers are experiencing very different realities. Moody’s Analytics economist Justin Begley joins Equifax’s Olivia Voltaggio to examine the outlook for the labor market, growing stress among subprime borrowers, the persistent K-shaped economy and the housing affordability challenge. They also discuss what these trends mean for credit demand, delinquencies and the economic indicators lenders should be

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47:52

How the K-Shaped Economy is Reshaping Financial Services

Market Pulse ·

2026/07/23

Consumer wealth has reached record highs—but the average American isn't experiencing that growth equally. In this episode, Tom O'Neill sits down with IXI Chief Strategy Officer Ian Wright to examine the growing K-shaped economy, where some households continue building wealth while others struggle with affordability and rising debt. Together, they explore what these trends mean for financial institutions, the coming Great Wealth Transfer, Gen Z banking behaviors, and how lenders can better

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31:17

Combating Small Business Fraud in an AI-Powered World

Market Pulse ·

2026/07/16

Small business fraud is evolving — and fraudsters are using increasingly sophisticated tactics, from synthetic identities to AI-generated documents and digital deception. In this episode of Market Pulse, Equifax’s David Adams talks with Jill Molitor, Director of Fraud and Credit Administration at Stearns Bank, about how lenders can balance faster decisioning with stronger fraud prevention.In this episode:How are fraudsters using AI to target small businesses?Fraudsters are increasingly

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42:53

What the Equifax Market Pulse Index Reveals About the...

Market Pulse ·

2026/06/25

What does the Equifax Market Pulse Index reveal about the true financial health of American consumers? Equifax Advisors Emmaline Aliff, Jesse Hardin and Tom O'Neill explore how the Market Pulse Index uncovers financial stress and resilience that traditional economic measures often miss. The conversation examines the growing K-shaped economy, the "illusion of the average," generational wealth trends, and why factors such as assets, cash flow, and financial capacity provide a more complete

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39:19

Understanding the K-Shaped Economy in 2026

Market Pulse ·

2026/05/07

The Equifax Advisory team breaks down the realities behind today’s “K-shaped” economy—from rising consumer debt and delinquencies to lending risk and shifting borrower behavior. With insights on everything from interest rates and inflation to auto loans and student debt, the team translates complex economic signals into practical guidance for lenders and business leaders.In this episode:What is a K-shaped economy?A K-shaped economy describes a split recovery where higher-income consumers

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44:07

Auto Market Trends: Affordability, EVs & What’s Next

Market Pulse ·

2026/03/26

Emmaline Aliff sits down with Cox Automotive Chief Economist Jeremy Robb to unpack the forces reshaping today’s auto market—from affordability pressures and credit expansion to the growing wave of used EVs. As consumers navigate rising costs and lenders adapt to shifting risk, the conversation explores what’s really driving demand—and what dealers and lenders should watch next.In this episode:What is driving the current auto market in 2026?The auto market is being shaped by a mix of

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30:39

TriMerge vs. Single Credit Reports: What’s at Stake?

Market Pulse ·

2026/03/12

The mortgage industry is debating whether to move away from the long-standing TriMerge credit reporting standard. Wendy Hannah-Olson of Equifax speaks with mathematician and behavioral modeling researcher Joni Baker at Andrew Davidson & Company about new research analyzing credit score differences across the three credit bureaus. Their discussion reveals how shifting to single or bi-merge credit reports could affect loan qualification, mortgage pricing, and risk—potentially costing

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26:41

A Lender’s Case for VantageScore

Market Pulse ·

2026/02/05

Ashley Sellers of Equifax sits down with Jordan Sullivan, Director of Retail Lending at CSL Financial, to explore how modern credit scoring is reshaping mortgage lending. As one of the first lenders to adopt VantageScore for underwriting, CSL shares real-world results, from higher approval rates and lower costs to stronger portfolio performance. The conversation dives into affordability, trended credit data, thin-file borrowers, and why delaying adoption of new credit models may be a

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33:25

What’s Next for Mortgage Lending, with Freddie Mac

Market Pulse ·

2026/01/20

Jennifer Henry of Equifax sits down with Christina Randolph of Freddie Mac to discuss how lenders can drive efficiency, improve data quality, and build resilience through digitization and automation. From reducing origination costs to leveraging tools like Loan Product Advisor, AIM, and verified income data, the conversation offers practical insights to help lenders prepare for the next market cycle while delivering a better borrower experience.In this episode:How are lenders improving

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9:41

Navigating Through Unpredictable Lending Challenges

Market Pulse ·

2026/01/20

Emmaline Aliff of Equifax sits down with Matt Orlando, Chief Experience Officer at Informative Research, to unpack one of the most talked-about developments in mortgage lending: FICO’s new Mortgage Direct Licensing program and what it could mean for lenders, credit providers, and borrowers.In this episode:What is FICO’s Mortgage Direct Licensing program?FICO’s Mortgage Direct Licensing program allows lenders and technology providers to license FICO scores directly, rather than receiving

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32:24

Modernizing the Mortgage Journey: A Deeper Look

Market Pulse ·

2026/01/20

Bobby Deery sits down with Praveen Chandrahomhan, SVP of Origination Growth at Cotality, to explore how AI is reshaping mortgage lending. They discuss the rise of “micro AI” in origination, the balance between speed and empathy in the borrower journey, and why personalization and retention are becoming critical in a purchase-driven market. In this episode:How is AI changing mortgage lending?AI is improving customer service, underwriting, document processing, and workflow automation while

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22:51

Lending Unlocked: Navigating Today's Toughest...

Market Pulse ·

2026/01/20

Recorded live at MBA Annual25 in Las Vegas, this special edition of the Equifax Market Pulse explores how data, workflow automation, and AI are reshaping mortgage lending. Tanja Cleve, SVP of Solution Sales at Equifax sits down with Craig Rebmann, Product Evangelist at Dark Matter Technologies, to discuss capturing data earlier in the process, automating complex borrower scenarios, managing costs in tight margin environments, and preparing lenders for the next market turn through smarter

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27:42

Clearing the Down Payment Hurdle: DPA’s Role in...

Market Pulse ·

2026/01/06

Recorded live at the 2025 MBA Annual in Las Vegas, this special episode of Market Pulse explores how down payment assistance programs can help unlock homeownership amid today’s affordability challenges. Joel Rickman of Equifax sits down with Rob Chrane, Founder and CEO of Down Payment Resource, to discuss how lenders, real estate professionals, and technology can better connect buyers to thousands of available programs—and why awareness, education, and alignment are key to getting more

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48:17

Naughty or Nice? 2025 Economic Recap & 2026 Resolutions

Market Pulse ·

2025/12/18

In this special holiday edition, Emmaline Aliff is joined by Equifax Advisors Tom O’Neill, Dave Sojka, Jesse Hardin, and Maria Urtubey for a “Santa Scorecard” look back at what was naughty or nice in the 2025 economy, and what may change in 2026. The group unpacks AI adoption, rate cuts, equity market resiliency, and rising consumer stress signals—from student loans to auto and mortgage delinquencies. They close with 2026 resolutions, including what they’re watching most closely.Economist

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19:53

Driving Efficiency and Resilience in the Mortgage...

Market Pulse ·

2025/12/09

Jennifer Henry of Equifax sits down with Andrew Davidson, president of Andrew Davidson & Co. and a leading voice in mortgage analytics, to unpack one of the most misunderstood elements of housing finance: credit scores. They explore what a credit score actually measures, why different models and bureaus produce different results, how VantageScore’s adoption could reshape risk evaluation, and what investors, lenders, and consumers need to know as the industry shifts toward new data

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26:40

Credit File Contradiction: Why is Each Different?

Market Pulse ·

2025/11/18

HousingWire CEO Clayton Collins brings together an unprecedented trio — Joel Rickman (Equifax), Michele Bodda (Experian), and Satyan Merchant (TransUnion) — for a first-of-its-kind conversation on how data is redefining the mortgage process. The three leaders also unpack key topics dominating the MBA Annual 25 conference floor — from the tri-merge debate and the cost of credit reports to regulatory shifts, innovation in alternative data, and the rise of VantageScore.More from this

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20:39

The Tech Reshaping Mortgage Lending

Market Pulse ·

2025/11/13

How are innovation, data, and AI are transforming the mortgage experience? Wendy Hannah-Olson, SVP of Digital Alliances and Strategy Execution at Equifax, sits down with Jonas Moe, SVP of Marketing at ICE Mortgage Technology to discuss this evolution, from streamlining operations and improving borrower engagement to keeping the human connection at the heart of lending.In this episode:How are lenders improving the borrower experience?The focus is shifting toward a complete borrower lifecycle

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45:56

The Real Cost of Credit Reports: Data, Competition,...

Market Pulse ·

2025/11/11

Emmaline Aliff of Equifax joins Dr. Amy Crews Cutts, Chief Economist at AC Cutts & Associates, to unpack the real costs and competitive dynamics of mortgage credit reporting. They dig into what the data actually shows about tri-merge pricing, lender negotiation power, fallout loans, and the entry of VantageScore.In this episode:What is the true cost of pulling a credit report for a mortgage?The cost of a mortgage credit report usually falls within a wide range—from around $40 up to

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