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PODCAST

Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you"re showing up, posting consistently, doing all the things, but you"re starting to wonder if any of this is actually going to work, you"re in the right place. Everyone"s giving you the what. Nobody"s

business marketing

All Episodes

32:18

Why the Best Real Estate Content Doesn’t Feel Like...

Above Asking, Content Marketing and Real Estate... ·

2026/10/08

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the real estate content that gets you clients barely feels like real estate content at all?In today’s episode, I’m sitting down with Nashville agent, Katherine Kirkland (KK), to unpack how she’s built a brand people genuinely want to follow by sharing the lifestyle behind where she

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35:29

The Content System That Turned Social Media Into 90%...

Above Asking, Content Marketing and Real Estate... ·

2026/10/01

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the reason you’re struggling to stay consistent on social media is because you’re still trying to wing your content instead of building a system around it?In this episode, I’m sitting down with real estate and mortgage broker Selene Hanna, who has built roughly $100 million in business

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21:43

The Content Rules I Used to Teach Agents… and Why I...

Above Asking, Content Marketing and Real Estate... ·

2026/09/24

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the content rules you’ve been trying so hard to follow are actually the reason your content feels so hard to create?I used to be the person teaching agents these rules, and now I break basically all of them on purpose. In this episode, I’m getting into the rules I’ve changed my mind

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48:47

The Real Estate Content Nobody Else Is Making (And...

Above Asking, Content Marketing and Real Estate... ·

2026/09/17

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the content that gets the most likes isn’t actually the content getting you clients?In this episode, I’m sitting down with Orange County real estate agents and mother daughter duo Shauna McCoy and McCoy Hursh to talk about what really happens when you stop chasing virality and start

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48:31

The Audacity to Be Cringe: Why Fear of Judgment Is...

Above Asking, Content Marketing and Real Estate... ·

2026/09/10

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the biggest thing keeping you invisible isn’t your strategy, but your fear of what other people will think?In this episode, I’m sitting down with Shelby St. Clair, business coach, energetic strategist, and founder of Shelby St. Clair and Co., to unpack the audacity to be cringe and why

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49:59

How to Build a Real Estate Brand People Recognize...

Above Asking, Content Marketing and Real Estate... ·

2026/09/03

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.The most memorable real estate brands aren’t built on better content. They’re built on being instantly recognizable.In this episode, I’m sitting down with BryAnn Buhl, a California real estate agent, brand strategist, and the founder of BryAnn Buhl Studio, to unpack how she built a brand people

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21:13

She Doubled Her Real Estate Business and Still Feels...

Above Asking, Content Marketing and Real Estate... ·

2026/08/27

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What happens when you build the kind of business you always said you wanted and realize the win feels a lot heavier than anyone warned you about?In this episode, I’m sitting down with Utah County Realtor, Sam Foley, to talk about what happens after things finally start working. We get into the

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27:20

Where to Draw the Line With AI in Content Creation...

Above Asking, Content Marketing and Real Estate... ·

2026/08/20

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.Where should you actually draw the line with AI in your real estate business?In part two of my conversation with Haley Ingram, CEO of Coffee and Contracts, we’re getting into where AI belongs in your business and where things start to get a little murky. We get tactical about what AI should

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26:22

Is AI Actually Making Agents More Productive (Or Does...

Above Asking, Content Marketing and Real Estate... ·

2026/08/13

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.AI is supposed to save you time, so why does learning how to use it sometimes feel like another full time job?In this episode, I’m joined by Haley Ingram of Coffee and Contracts to unpack where AI is actually making real estate agents more productive and where you might be spending more time on

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27:17

Your Real Estate Growth Starts With the People You...

Above Asking, Content Marketing and Real Estate... ·

2026/08/06

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.One last minute decision pushed me way outside my comfort zone and ended up teaching me something I haven't been able to stop thinking about since.In this episode, I'm sharing the story of saying yes to an opportunity where I didn't know anyone and the unexpected lesson I walked away with

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28:53

The Leverage Mistake Keeping Realtors Stuck Doing...

Above Asking, Content Marketing and Real Estate... ·

2026/07/30

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.You don't need more hours in the day. You need more leverage.In this episode, I'm sharing why so many real estate agents feel like they're constantly behind. We'll unpack what's actually creating that overwhelm, why doing more is not the answer, and how to use AI tools to take work off your

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44:37

What Real Estate Agents Can Learn From Successful...

Above Asking, Content Marketing and Real Estate... ·

2026/07/23

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What do successful creators understand that so many real estate agents are still missing?In this episode, I'm joined by Katelyn Rhoades, CEO of Enfluence Marketing Studio and host of the Call Her Creator podcast. We talk about why chasing trends keeps so many agents stuck, why real growth comes

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17:29

What Real Estate Agents Are Asking About Content,...

Above Asking, Content Marketing and Real Estate... ·

2026/07/16

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.Why does content feel so much harder than everyone else makes it look?We asked you what we can yap about, cry about, or solve together, and you delivered. Today, I'm answering your biggest questions, from comparing yourself to other real estate agents and feeling awkward on camera to finding

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25:55

If I Were a New Real Estate Agent Today, Here's How...

Above Asking, Content Marketing and Real Estate... ·

2026/07/09

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.If you were a brand new real estate agent today, where would you even start?In this episode, I'm sharing exactly what I'd focus on if I were building a real estate brand in today's market. So much has changed since I got started, and that means my advice has changed too. We'll talk about what

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36:06

How to Build a Real Estate Brand People Actually...

Above Asking, Content Marketing and Real Estate... ·

2026/07/02

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.Is your real estate brand actually memorable or are you just adding to the noise?In this episode, I'm joined by Wendy Forsythe, Chief Marketing Officer at eXp Realty, to unpack the framework behind identifying your unique advantage. As AI changes the way agents build their brands, we dive into

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30:20

How Much Time Should Real Estate Agents Spend on...

Above Asking, Content Marketing and Real Estate... ·

2026/06/25

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.A lot of agents think social media takes too much time. But most people quit before they ever get to see what that effort can turn into.In this episode, I'm answering one of the biggest questions agents ask me. How much time should you actually be spending on social media, and when can you

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37:43

What a Personal Brand Actually Means for Real Estate...

Above Asking, Content Marketing and Real Estate... ·

2026/06/18

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.If you've ever felt like you're showing up consistently and posting the content but people still aren't reaching out, this episode is going to give you a huge lightbulb moment.The problem might not be your content strategy. It might be that people still don't know who you actually are. In this

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19:03

Has Instagram Stopped Trusting You Because of This?

Above Asking, Content Marketing and Real Estate... ·

2026/06/11

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.If your reach has been dropping lately, it might not be because your content is bad. It might be because Instagram has stopped trusting you.In this episode, I'm sharing a lesson I learned from my own account after going through a season of inconsistency and watching my reach take a hit. We all

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30:40

Why Your Content Isn't Converting (Even When You're...

Above Asking, Content Marketing and Real Estate... ·

2026/06/04

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.If you've ever felt like you're doing everything right on social media but it's still not turning into real conversations or clients, this episode is going to hit.Because the problem might not be your consistency, your content strategy, or the algorithm. It might be that people still don't know

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16:37

Reach Gets You In the Room. Memory Gets You the Client

Above Asking, Content Marketing and Real Estate... ·

2026/05/28

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.You can have a million views and still be the agent nobody thinks to call. And honestly, that’s the part no one on social media is talking about.In this episode, I’m breaking down why reach is not the goal anymore and what actually makes people remember you when it’s time to buy or sell. We’re

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