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PODCAST

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be

business entrepreneurship

All Episodes

33:48

Event Sponsorships for Small Business Owners with...

The Small Business School Podcast ·

2026/02/05

Welcome back to Small Business School! In today’s episode, Staci sits down with Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about all things event sponsorships. Fresh off the High Vibe Women brunch in Ottawa, Staci and Kristina share a behind-the-scenes look at what actually makes sponsorships work (and why so many business owners get them wrong). This conversation is all about being intentional, protecting your budget, and choosing opportunities that...

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17:49

First-Year Business Growth Strategies That Actually...

The Small Business School Podcast ·

2026/02/03

In this episode of Small Business School, Staci breaks down the real, behind-the-scenes strategies that helped her husband Dan exceed his one-year sales and profit goals in just six months as a first-time franchise owner. This isn’t about hype or hustle culture — it’s about visibility, cash flow discipline, boundaries, and customer experience. Whether you’re launching a franchise, starting a service business, or trying to grow sustainably, these lessons apply far beyond franchising. Key topic...

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42:27

What Actually Sets Franchise Owners Up for Success...

The Small Business School Podcast ·

2026/01/29

Welcome back to Small Business School! In today’s episode, Staci sits down with Kim Hiebert, CEO of Door Gurus, for a candid, behind-the-scenes conversation about franchising without the glossy brochure promises. Drawing from her experience as both a former franchisee and a current franchisor, Kim breaks down what most people don’t ask before buying into a franchise, where real value actually lives, and why support, integrity, and financial literacy matter far more than a recognizable logo. K...

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14:17

Why Connection Will Be Your Most Valuable Business...

The Small Business School Podcast ·

2026/01/27

In this episode of Small Business School, Staci is diving into a major shift she sees coming for entrepreneurs as we head into 2026. With AI making information instantly accessible, what really matters now isn’t what you know — it’s how you serve, connect, and give people their time back. This episode is all about rethinking value, letting go of burnout culture, and building businesses that feel good for both you and your customers. Key topics covered: Why information is no longer the differe...

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32:07

How Story, Alignment & Authenticity Drive Business...

The Small Business School Podcast ·

2026/01/22

Welcome back to Small Business School! In today’s episode, Staci sits down with award-winning brand strategist Lianne Cawley, founder of Chapter 35, to unpack what branding really means in today’s business landscape. From building a brand that drives trust and longevity to navigating growth, motherhood, and a life-changing health diagnosis, this conversation goes far beyond logos and colour palettes. If you’ve ever wondered how to create a brand that actually connects and evolves with you — t...

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14:08

Why Power Partners and Affiliates are Failing Most...

The Small Business School Podcast ·

2026/01/20

In today’s episode, Staci delivers a bold but timely perspective on one of the most overused pieces of business advice heading into 2026: “Find power partners.” While partnerships are often positioned as the solution to social media burnout and slow growth, Staci explains why power partners and affiliates are failing most businesses and what needs to come first. This episode breaks down the hard truth about leverage, clout, and momentum, and offers a refreshing, grounded approach to building ...

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34:30

Podcast Guesting That Actually Grows Your Business...

The Small Business School Podcast ·

2026/01/15

Welcome back to Small Business School! In today’s joint episode, Staci Millard and Kristina Bartold (Co-founder of The Social Snippet, and Community Podcast Host) pull back the curtain on what truly makes a great podcast guest — and how podcast guesting can be a powerful strategy for visibility, authority, and business growth when done well. Recorded in Ottawa during a High Five Women gathering, this candid conversation dives into what podcast hosts look for, why most pitches miss the mark, a...

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37:04

The Real Power of Podcasting for Business Owners with...

The Small Business School Podcast ·

2026/01/08

Welcome back to Small Business School! In today’s episode, Staci sits down with podcast strategist Kristina Bartold, co-founder of The Social Snippet, to talk about why podcasting keeps coming up in every business room and how to actually make it work for your business. From ROI and authority to guests, funnels, and monetization myths, this episode pulls back the curtain on what podcasting really looks like behind the scenes. If you’ve ever wondered whether a podcast is worth the time, this c...

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24:57

Copywriting That Feels Good with Evie Tevares

The Small Business School Podcast ·

2025/12/18

Welcome back to Small Business School! In today’s episode, Staci sits down with copywriter Evie Tavares to unpack what ethical, emotion-led copywriting really looks like and why trust matters more than tactics in today’s marketing landscape. From ditching false urgency to navigating AI without losing your voice, this conversation is a refreshing reminder that selling doesn’t have to feel manipulative to be effective. If you’ve ever struggled with “selling with confidence,” this episode ...

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8:30

Permission To Pause

The Small Business School Podcast ·

2025/12/17

As 2025 comes to a close, this final solo episode of Small Business School is a heartfelt reminder that leadership isn’t always about pushing forward, sometimes it’s about knowing when to pause. In this short but powerful solo episode, Staci shares why she’s intentionally stepping back for the final weeks of the year and invites listeners to do the same. With calendars already overflowing and expectations piling up, this conversation reframes rest as a strategic, thoughtful decision…not a fai...

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32:26

From Cleaning Buckets to a $9M Brand: The Mint...

The Small Business School Podcast ·

2025/12/11

Welcome back to Small Business School! In today’s episode, Staci sits down with Monika and Robyn, the brilliant (and hilarious) founders of Mint Cleaning. What started as two moms walking together in a small town quickly evolved into a booming cleaning business and eventually a multi-million-dollar product line. The duo shares how they navigated unexpected growth, overcame health scares, built a devoted online community, and embraced entrepreneurship with equal parts grit and humour. Key topi...

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12:41

Business Builders (Pt.45) Stepping Into Your CEO Era:...

The Small Business School Podcast ·

2025/12/09

In this episode of the Business Builder Series, Staci kicks off a four-week reflection journey designed to help small business owners assess their year with honesty and clarity. She dives into what truly mattered in your CEO role, where your time created value, and why busyness isn’t the same as leadership. This conversation sets the foundation for stepping into a more intentional, spacious, and empowered CEO identity in the year ahead. Key topics covered: Why end-of-year planning doesn’t wor...

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48:38

Why Relationships (Not Algorithms) Grow Your Business...

The Small Business School Podcast ·

2025/12/04

In today’s episode of Small Business School, Staci sits down with Jen Szpigiel, founder of Becoming Iconic and editor-in-chief of Iconic Magazine, to explore her 20-year entrepreneurial journey. Jen shares how motherhood shaped her path, how she built a thriving personal brand across industries, and why reputation and relationships became the driving forces behind her lasting success. This conversation brings both strategy and heart, opening a powerful window into what it truly takes to...

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13:18

Navigating End-of-Year Pressure Without Losing Your...

The Small Business School Podcast ·

2025/12/03

Welcome back to Small Business School! In this solo episode, Staci opens up about the emotional and mental pressure that often shows up at the end of the year, especially with nonstop promotions, Black Friday offers, and all the “start next year strong” messaging. She shares how she personally navigates that overwhelm and what it looks like to stay grounded, intentional, and confident instead of reactive or comparison-filled. Key topics covered: Why year-end sales and “start your year right” ...

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10:26

Business Builders (Pt.44) Stop Fixing Everything...

The Small Business School Podcast ·

2025/12/02

In this episode of the Business Builder Series, Staci explores the mindset shift every founder must make in order to scale: letting go of the “hero” role. She reveals why jumping in to fix every problem feels productive, but ultimately turns you into the bottleneck that slows your business down. Staci walks through how to empower your team to think, make decisions, and take ownership, so your business can grow beyond your capacity. This short episode is packed with practical mindset shifts, l...

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41:44

What’s Actually Working in Marketing Right Now with...

The Small Business School Podcast ·

2025/11/27

Welcome back to Small Business School! In today’s episode, Staci sits down with marketing expert Kelsey Reidl to unpack why marketing feels so confusing right now, and why so many business owners feel stretched thin trying to keep up. Kelsey breaks down what’s really happening in the industry, what’s actually working, and how small business owners can stop the scatterbrain approach and start making intentional, aligned marketing. Key topics covered: Why marketing feels harder than ever—and wh...

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10:52

There Is No One Right Way to Build a Business

The Small Business School Podcast ·

2025/11/26

Welcome back to Small Business School! In today’s episode, Staci opens up about an eye-opening conversation she had with her makeup artist—one that inspired an important reminder for every entrepreneur: there is no single “right” way to build a business. She breaks down the pressures of comparison, the myths glamorized on social media, and why success metrics must be personal, not inherited from other people’s goals. Staci explores the realities of both solo and team-based business models, em...

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15:03

Business Builders (Pt.43) Leadership vs. Likability:...

The Small Business School Podcast ·

2025/11/25

In this episode of the Business Builder Series, Staci explores a common challenge many small business owners face as they grow: the desire to be liked by their team so deeply that it gets in the way of actual leadership. She breaks down what it looks like to step into the role of a true coach, why clarity matters more than being the “nice boss,” and how avoiding discomfort can quietly limit a business’s growth. Key topics covered: Why early hires often feel like family and how that impacts le...

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13:50

Why “More For Less” Will Break Your Business

The Small Business School Podcast ·

2025/11/20

Welcome back to Small Business School! In this episode, I get real about one of the biggest traps service-based business owners fall into: competing on price and service. It might work when you’re just starting out, but it becomes a fast track to burnout, razor-thin margins, and a business that can’t scale. I walk through why this model stops working, what really happens behind the scenes, and how to shift into pricing and delivery that actually support long-term growth. Key topics covered: W...

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10:20

Business Builders (Pt.42) Leading Even When You’re...

The Small Business School Podcast ·

2025/11/18

In this episode of the Business Builder Series, Staci gets real about what it looks like to lead well when you’re stuck in the “messy middle” of business, beyond the fun startup phase but not yet in a smooth, scalable rhythm. She shares how leadership in chaos doesn’t require perfect systems or a cleared calendar… just intention, clarity, and small but powerful shifts in how you show up every day. Key topics covered: Why waiting “until things calm down” keeps you stuck in chaosThe power of mi...

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373 results

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