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PODCAST

Lash Biz Babes

This is THE podcast for you if: - you"re a solo lash artist or beauty business owner - you"re working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I"m a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management

business entrepreneurship

All Episodes

11:49

126: The Biggest Lie Social Media Has Led You To Believe

Lash Biz Babes ·

2025/11/18

Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around Instagram and TikTok isn't even meant for beauty professionals like us, and following it is actually holding you back. I break down the four things that actually matter for local service-based busine...

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18:43

125: The #1 Way to Get New Clients Booking Right Now

Lash Biz Babes ·

2025/11/11

What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 bookings, I'm seeing this work over and over again. I know you might be thinking "ugh, not another platf...

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55:02

124: Where Do We Go From Here? Diversity and...

Lash Biz Babes ·

2025/11/04

What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, valued, and welcomed—and how one small ripple of awareness can create a much bigger wave of change. Th...

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26:55

123: EXACTLY How to Plan Your Successful Black Friday...

Lash Biz Babes ·

2025/10/29

Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs. I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be ...

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38:06

122: 13 Steps to Better Lash Extension Retention

Lash Biz Babes ·

2025/10/21

Struggling with inconsistent lash retention and can’t quite figure out why? You're definitely not alone! In this episode, I dive deep into lash extension retention—what actually causes it, what’s not your client’s fault, and the simple tweaks that can completely change your retention game. After years of teaching lash trainings, I break down the top 13 things that make or break how long those gorgeous lashes stay put. We’ll talk technique, adhesive, and how to educate your clients on aftercar...

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22:48

121: Your Mindset Is Your Business Strategy with Cady...

Lash Biz Babes ·

2025/10/14

What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the lash bed or online. Cady’s perspective will make you want to slow down, tune in, and remember ...

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19:24

Ep 120: Appointment Time Mapping for Lash Artists

Lash Biz Babes ·

2025/10/07

Are you constantly running behind in your lash appointments and feeling stressed the rest of the day? In this episode, I share exactly how to map out your appointment timing so you can stay on schedule, deliver a quality set, and feel more in control of your day. If you’re newer to lashing or just want to tighten up your timing, this one’s for you. I walk you through how to structure full sets and fills, step by step, plus the little time-saving habits that make a big difference. My goal is t...

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24:07

119: 8 Simple Moves You Can Make TODAY to Get More...

Lash Biz Babes ·

2025/09/30

Ever looked at your schedule and thought, “Yikes… I need clients ASAP”? We’ve all been there. In this episode, I share EIGHT super practical things you can do—like, literally today—to get people booking with you. These aren’t complicated marketing hacks or things that take weeks to pay off. They’re real, doable steps that actually work to get new faces in your chair (and money in your pocket). We’ll talk about everything from simple ways to show up locally to easy tweaks that make you more fi...

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25:39

118: Why Social Media Might Not Be “Working” (and How...

Lash Biz Babes ·

2025/09/23

Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you. I walk you through the exact steps to take when you feel stuck, burned out, or ready to throw your phone out the window. By the end, you’ll know how to reset, show up with way more confidence, and actually star...

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19:54

117: How to Make Content Creation Feel Easier (And...

Lash Biz Babes ·

2025/09/16

Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow your beauty business. I share pieces of a social media class I recently taught (that had every seat...

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26:47

116: Follow this Strategy to Become KNOWN In Your...

Lash Biz Babes ·

2025/09/09

How do you actually get your name known in your local area without relying on going viral? In this episode, I break down what it really takes to build brand awareness that leads to clients booking consistently. If you feel like your content is solid but the bookings just aren’t rolling in, hit play now. I walk you through the flow of cold, warm, and hot audiences and share 14 practical ideas to turn strangers into loyal clients! I also share examples from my real life - from networking dinner...

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16:01

115: Why Are We So Scared to Chase Our Dreams?

Lash Biz Babes ·

2025/09/02

Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift that happens when you stop letting fear call the shots. This is one of those conversations that will make you rethink the way you see your own fears. If you’ve ever felt paralyzed by the “what ifs,” hi...

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37:51

114: Your Exact Steps to Expand Beyond the Service Chair

Lash Biz Babes ·

2025/08/26

Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how to set yourself up for success when you’re essentially starting fresh in a brand-new lane. If you...

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18:55

113: No One Will Do It For You: How to Make Changes...

Lash Biz Babes ·

2025/08/19

Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment. I share how I went from feeling like my dream life was unattainable to slowly becoming that version of myself starting with one very simple habit. We’ll dig into the lies we tell ourselv...

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27:52

112: Everything You Need to Know About Google...

Lash Biz Babes ·

2025/08/12

Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through Target). Whether you’ve set it up already or you’re starting from scratch, this episode is your roadmap to turning clicks into clients without having to do the Instagram hustle 24/7. I share why it convert...

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47:04

111: Lash Extension Hygiene and Aftercare Education...

Lash Biz Babes ·

2025/08/05

What advice would an optometrist have for you as a lash artist? In this episode, I sit down with Dr. Gurleen and Dr. Aysha, two optometrists shaking up the beauty industry by bridging the gap between lash artistry and ocular health. We talk about what’s really going on with your clients’ eyes, the risks you might not see, and how collaboration with eye care pros could redefine your services. We dive into the eye-opening truth (literally) behind lash safety, the habits clients don’t always adm...

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20:46

110: Exactly How to Specialize in a Service and...

Lash Biz Babes ·

2025/07/29

Ever felt like you’re good at a lot of services but wish people knew you for that one thing you really love doing? In this episode, I dive into what it actually takes to become the go-to person for a specific service in your area. Whether you're itching to specialize in bridal hair, lash retention, or killer brow shaping, this one's for you. I walk you through not just the mindset shifts but the actionable steps to carve out your reputation and do it with confidence, even if you're just getti...

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27:32

109: Why Caption Writing Feels So Hard and How to Fix It

Lash Biz Babes ·

2025/07/22

Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to talk about your business without sounding like a robot—or worse, everyone else—this episode is for you. We go beyond aesthetics here. You’ll hear why branding isn’t just your cute Canva palette and ho...

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46:30

108: Clientele Building Tips, Mom Life, and the...

Lash Biz Babes ·

2025/07/15

Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business powerhouse, and co-founder of the American Lash Association, to chat about the real gaps in our industry and how she’s helping fill them. We chat about everything from attracting high-end clients and m...

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35:48

107: You're Booked and Busy...Now What? All About...

Lash Biz Babes ·

2025/07/08

Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners (and my own biz journey) who’ve hit this exact point and needed a roadmap for what comes next - whether that’s expanding into education, launching a product line, or simply reimagining how to make your...

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126 results

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